Annieglass
- Company typePrivate
- Founded1983
- HeadquartersWatsonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Annieglass firmographics
Firmographics- Name
- Annieglass
- Legal name
- Annieglass, Inc.
- Website
- https://annieglass.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Annieglass is headquartered
LocationHeadquarters
- HQ city
- Watsonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Annieglass business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time purchase of handcrafted glass tableware and home decor products including dinnerware, serving pieces, lighting, and sculptures. Revenue from direct online sales, retail store, and wholesale to independent retailers.
- Engraving Services: Custom engraving services priced at $25 per piece for personalized messages up to 60 characters.
- Gift Wrapping: Gift wrapping service at $8 per piece.
- Workshop Classes: Craftbar workshops offering glass coaster making, jewelry making, watercolor, and other craft classes. Prices range from $45 to $130 per session.
- E-Gift Cards: Digital gift cards available in denominations of $150, $300, and $500, or custom amounts with $150 minimum.
- Corporate Customization: Custom silk screen designs for corporate orders with minimum 50 pieces, including $150 setup charge and $8-$12 surcharge per piece.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift items under $100 |
| Unit Pricing | Pay-as-you-go | Dinnerware plates and bowls |
| Unit Pricing | Pay-as-you-go | Votives and candle holders |
| Unit Pricing | Pay-as-you-go | Cake stands and pedestals |
| Unit Pricing | Pay-as-you-go | Sculpture and home decor |
| Unit Pricing | Pay-as-you-go | Lighting fixtures |
| Unit Pricing | Pay-as-you-go | Wine accessories |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Engraving service |
| Unit Pricing | Multi-year contract | Corporate bulk orders |
| Unit Pricing | Pay-as-you-go | Shipping fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Annieglass product offering
Product offeringCore offering
Annieglass designs, manufactures, and sells handcrafted luxury glass tableware and decorative home accessories, including dinnerware plates and bowls, serving platters, cake stands, wine accessories, votives, sculptures, and pendant lighting. Each piece is made at the company's Watsonville, California studio using a proprietary kiln slumping technique in which 24K gold or genuine platinum is fused into architectural glass to create chip-resistant, dishwasher-safe, food-safe rims. The company also offers personalized hand engraving, gift wrapping, wedding registries, and on-site Craftbar workshops at its studio.
Product overview
Annieglass is a family-owned American manufacturer of handcrafted glass dinnerware and home décor founded in 1983 by Annie Morhauser. The product portfolio consists of multiple distinct collections (Roman Antique, Ruffle, Salt, Edgey, Mod, Butterfly, Birdsong, Grove, Elements, Shells, Ultramarine, Jaxson, Poppy, Mosaic, Leaves, Holiday, Sweetie, Stars, Initials, Judaica, Lotus, Rococo) plus specialized categories (Lighting, Sculptures, Votives) and services (Engraving, Gift Wrap, Wedding Registry, Craftbar Workshops). The collections are distinguished by design motifs, metal trim options (24k gold or platinum), and texture treatments. Products span dinnerware (plates, bowls, chargers), serving pieces (platters, trays, cake stands), entertaining accessories (wine coasters, votives), and home décor (sculptures, lighting). Core differentiators include dishwasher-safe precious metal fusing, sustainable manufacturing with solar power, and Smithsonian collection recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- Roman Antique Collection Flagship hand-painted precious metal (24K gold or platinum) trim collection of dishwasher-safe luxury glass dinnerware including plates, bowls, platters, chargers, and serving pieces for everyday and formal use.
- Ruffle Collection
Quantifiable outcome
- Dishwasher safe and chip-resistant precious metal glassware
- +2 more outcomes
Companies that use Annieglass
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Annieglass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Annieglass partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Sandbar SolarcoreSanta Cruz-based solar company designed and installed the 16,000 square foot rooftop system with 249 panels at 310 Harvest Drive facility.
- San Jose State University Engineering DepartmentcoreEngineering department reached out to Annieglass about applying for Infrastructure Bill grant, initiating the solar project that transformed the company's energy costs.
- Local Santa Cruz County ArtistsminorVarious local artists offer workshops at Craftbar in mediums including glass, ceramics, and paint.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Annieglass competitors and assessment
Company assessmentDirect peers
- Simon Pearce: American handcrafted glassblowing and pottery company selling luxury tableware, lighting, and home decor through direct e-commerce, company stores, and wholesale. Directly comparable as a US-based, founder-led, kiln-made luxury glass tableware brand with a similar price band and gift/registry orientation.
- MacKenzie-Childs: Handcrafted American tableware and home decor with a signature Courtly Check pattern, sold through direct e-commerce, retail stores, and wholesale. Comparable as a handcrafted, pattern-driven, premium-priced tableware/decor brand with a strong gifting and registry customer base.
- Juliska: Premium ceramic and glass tableware brand sold across dinnerware, serveware, and home decor channels with strong direct-to-consumer and wholesale distribution. Comparable as a design-led, premium-priced tableware and entertaining brand with a similar AOV and gift/registry customer profile.
- Vietri: Italian-inspired handcrafted tableware and home decor sold through independent retailers, bridal registries, and DTC. Comparable as a premium handcrafted tableware brand competing for the same wedding-registry and gift buyer with similar price points and product categories.
- Michael Aram: Handcrafted metal and glass home decor, tableware, and lighting sold through DTC, flagship stores, and luxury wholesale accounts. Comparable as a designer-led artisan home goods brand with precious-metal accents and similar luxury positioning, distribution model, and gifting orientation.
- Blenko Glass: American handblown glass maker producing tableware, lighting, and decorative glass from a single West Virginia facility. Comparable as a US-based artisan glass manufacturer with a similar founder/heritage narrative, kiln production model, and gift-shop distribution.
Broad incumbents
- Orrefors: Swedish crystal glassware brand owned by Orrefors Kosta Boda, producing premium stemware, barware, and gifts. Comparable on premium glassware category and gifting, but is a large multi-brand incumbent rather than a single-site artisan maker.
- Lenox: Established American tableware and giftware brand with broad dinnerware, gift, and bridal registry distribution. Comparable as a premium tableware/gifting brand competing in the same bridal registry and gift channel, but at significantly larger scale and with broader (non-glass-only) product portfolio.
- Waterford: Irish luxury crystal brand owned by Fiskars Group, selling crystal stemware, barware, and giftware globally. Comparable on premium crystal glassware and gifting orientation, but is a large multinational incumbent with broader distribution and a far wider product range.
Others
- Crate & Barrel: Large multi-brand home goods retailer that carries many of Annieglass's competitors (Juliska, Simon Pearce, etc.) and serves as a key wholesale account type for premium tableware brands. Comparable as a distribution channel and competitive merchandising context rather than a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Annieglass social profiles
Digital presenceAnnieglass compliance and trust
Trust signalCompliance1 record
Annieglass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Annieglass leadership team
Management profileNumber of profiles
Profiles2 records
Annieglass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Annieglass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Annieglass
What does Annieglass do?
Annieglass designs, manufactures, and sells handcrafted luxury glass tableware and decorative home accessories, including dinnerware plates and bowls, serving platters, cake stands, wine accessories, votives, sculptures, and pendant lighting. Each piece is made at the company's Watsonville, California studio using a proprietary kiln slumping technique in which 24K gold or genuine platinum is fused into architectural glass to create chip-resistant, dishwasher-safe, food-safe rims. The company also offers personalized hand engraving, gift wrapping, wedding registries, and on-site Craftbar workshops at its studio.
Is Annieglass a public or private company?
Annieglass is a private company. It is classified as family owned and is currently operating.
When was Annieglass founded?
Annieglass was founded in 1983. It employs 11 to 50 people.
Where is Annieglass based?
Annieglass is headquartered in Watsonville, United States, in the North America region.
How does Annieglass make money?
Six revenue lines are on record. Product Sales are the primary driver. The others are engraving Services, gift Wrapping, workshop Classes, E-Gift Cards and corporate Customization.
Who are Annieglass's main competitors?
Direct peers on record are Simon Pearce, MacKenzie-Childs, Juliska, Vietri, Michael Aram and Blenko Glass. Broad incumbents are Orrefors, Lenox and Waterford. Crate & Barrel is listed as an others.
Does Annieglass have an API?
No public API is recorded for Annieglass.