Allflex
Allflex, a brand of MSD Animal Health (Merck & Co.), is the world leader in livestock identification, monitoring, and traceability, serving dairy and beef farmers, governments, and food companies across 20+ countries with tags, RFID, tissue sampling, and the SenseHub monitoring platform.
- Company typePrivate
- Founded1955
- HeadquartersIlania, Israel
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Allflex does
Allflex is a global livestock identification, monitoring, and traceability business operating as a brand of MSD Animal Health, a division of Merck & Co., Inc. Founded in 1955 and headquartered in Israel with operational presence in 20+ countries, the company identifies more than 500 million animals per year and is positioned as the world leader across visual tags, RFID-based electronic identification, and tissue sampling products used for regulatory compliance, biosecurity, and breeding management.
The company's product portfolio spans three layers: (1) identification hardware (visual tags, RFID tags, tissue sample tags and units, applicators, and readers); (2) the SenseHub behavioral monitoring platform with specialized modules for Dairy, Beef, Cow Calf, Feedlot, and Poultry operations, supported by the eSense Flex Tag sensor and DataFlow II analytics platform; and (3) integrated milking automation. Underlying technology combines RFID with continuous sensor telemetry (activity, rumination, eating patterns) processed to detect health anomalies and provide heat detection with reported 90–95% accuracy.
Allflex monetizes through a hybrid model: high-volume hardware sales of tags and readers distributed via a global direct sales network in 20+ countries and through equipment-manufacturer partners (DeLaval, Lely, Milkline), complemented by subscription-style monitoring services delivered through SenseHub. Primary customers are dairy and beef livestock farmers, with secondary demand from government/regulatory bodies mandating traceability, pet/veterinary markets for microchipping, and food companies (notably Nestlé) deploying welfare monitoring across supplier farms. Pricing is not publicly disclosed and is handled through direct contact with regional offices.
Allflex firmographics
Firmographics- Name
- Allflex
- Legal name
- Allflex Livestock Intelligence (brand of MSD Animal Health, a division of Merck & Co., Inc.)
- Website
- https://allflex.global
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Allflex, a brand of MSD Animal Health (Merck & Co.), is the world leader in livestock identification, monitoring, and traceability, serving dairy and beef farmers, governments, and food companies across 20+ countries with tags, RFID, tissue sampling, and the SenseHub monitoring platform.
- Ownership category
- akta.pro rank
Allflex industry classification
Industry- Product category
- Livestock Identification & Monitoring
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF), Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)
Keywords
Where Allflex is headquartered
LocationHeadquarters
- HQ city
- Ilania
- HQ country
- Israel
- HQ region
- Middle East
Offices22 records
Markets served
Allflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Products: Sale of physical products including visual ID tags, electronic RFID tags, tissue sampling tags, tag applicators, and RFID readers. Products are sold directly and through partner channels globally.
- Monitoring Software/Subscriptions: SenseHub monitoring system provides ongoing data and insights, likely with subscription or software licensing components for continuous monitoring services and data analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Allflex product offering
Product offeringCore offering
Allflex designs, manufactures, and delivers animal identification products including visual identification tags, electronic RFID tags, and tissue sampling (TSU/TST) solutions, along with associated applicators and RFID readers. Through its SenseHub platform, the company provides continuous livestock behavioral monitoring systems for dairy, beef, cow-calf, feedlot, and poultry operations, tracking activity, rumination, and eating patterns to enable health, reproduction, and welfare management. The integrated portfolio serves regulatory traceability, biosecurity, and farm productivity needs across more than 20 countries.
Product overview
Allflex Livestock Intelligence is a comprehensive livestock management platform under MSD Animal Health, offering an integrated portfolio of animal identification, monitoring, and traceability solutions. The core platform encompasses visual tags, electronic RFID identification, tissue sampling products (TSU/TST), tag applicators, and RFID readers for livestock identification. The SenseHub monitoring system serves as the primary digital platform with specialized modules for different livestock segments: SenseHub Dairy, SenseHub Beef, SenseHub Cow Calf, SenseHub Feedlot, and SenseHub Poultry. Supporting products include Heatime Pro+ for heat detection, eSense Flex Tag sensors for behavioral monitoring, and DataFlow II for data analytics. The platform enables continuous animal monitoring through ear-mounted sensors that track activity, rumination, and eating patterns to detect health issues and optimize breeding management. Milking automation solutions integrate with the monitoring platform to provide automated data collection during milking.
Differentiator
Problem solved
Functional benefit
Brands
- SenseHub: Advanced livestock monitoring system that tracks cow behavior, activity, rumination, health, nutrition, and reproduction for dairy, beef, and cow-calf operations.
- Heatime Pro+
- DataFlow II
Products and services
- Visual Identification Tags Wide variety of visual ear tags in numerous colors and print options, designed for identifying farm, zoo, and wildlife animals across different species. Tag shape, weight, and application process are matched to each target species to ensure optimal application and retention.
- Electronic Identification (RFID) RFID-based electronic identification solutions designed for farm, zoo, wildlife animals, and domestic pets. Matched sets of RFID, visual tags, and/or tissue sampling products are designed to enable robust traceability systems with optimized application, retention, and read rates per species.
- Tissue Sampling (TSU/TST) Animal-friendly tags and units for taking tissue biopsies from ears of cattle, sheep, swine, and other species. Information from the biopsies reveals individual animal health status, provides predictive genomic insight for genetic selection, and supports national disease eradication programs.
- ID Tag Applicators Tag applicators engineered for optimal application of Allflex visual, electronic, and tissue sampling tags across different livestock species.
- RFID Tag Readers RFID readers used for scanning and recording electronic identification tags, enabling data capture and integration with herd management systems.
- SenseHub Dairy Cow monitoring system for dairy operations that tracks behavior, activity, rumination, eating, health, nutrition, and reproduction through ear-mounted sensors (eSense Flex Tag). Provides heat detection accuracy of 90-95% and enables remote herd management via smartphone and PC.
- SenseHub Beef Flexible beef cow monitoring system for cow-calf operations that measures activity, rumination, and other behavioral parameters through eSense Flex Tag sensors, providing health alerts and heat detection for beef herds.
- SenseHub Cow Calf Monitoring solution specifically designed for cow-calf operations, tracking health and reproduction of both cows and calves using ear-mounted sensors.
- SenseHub Feedlot Feedlot monitoring solution for tracking animal health, behavior, and performance in concentrated cattle feeding operations.
- SenseHub Poultry Poultry monitoring solution provided through PoultrySense Ltd for tracking bird health and welfare in poultry operations.
- Heatime Pro+ Heat detection and reproduction monitoring system that tracks cow behavior and activity to identify optimal breeding times with high accuracy, supporting health, nutrition, and overall wellbeing management.
- DataFlow II Data management and analytics platform that processes sensor data from SenseHub monitoring systems, providing insights and reports for herd management decisions.
- eSense Flex Tag Battery-powered ear tag sensor that measures animal activity, rumination, and key behavioral parameters 24/7, transmitting data hourly to SenseHub servers for processing and analysis.
- Milking Automation Automated milking solutions integrated with Allflex monitoring systems for dairy operations, enabling automated data collection during milking processes.
Quantifiable outcome
- Heat detection accuracy of around 90-95%
- +4 more outcomes
Companies that use Allflex
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Allflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Allflex partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and regional.
- NestlécoreAllflex partnered with Nestlé to monitor animal welfare on supplier farms using SenseHub solution based on predetermined KPIs for health, reproduction, nutritional and wellbeing status. This enables Nestlé to provide digital welfare scores to consumers based on science.
- DeLavalcorePartnership with DeLaval, a global leader in dairy farming technology, for integrated milking and livestock monitoring solutions.
- LelycoreLely partnership includes an on-farm dairy processing system enabling milk pasteurization and bottling on farms, complementing Allflex monitoring solutions.
- Global Dairy InstituteminorPartnership with Global Dairy Institute for dairy industry education and research collaboration.
- KurtsanregionalRegional partnership with Kurtsan for livestock identification products distribution.
- Mullinahone Co-OpregionalIrish agricultural cooperative partnership for product distribution.
- LIC (Livestock Improvement Corporation)regionalNew Zealand-based livestock improvement company partnership for genetic and breeding solutions.
- FabaregionalFinnish agricultural cooperative partnership.
- KanevetregionalRegional distributor partnership for livestock products.
- LeedstoneregionalUS-based agricultural technology distributor.
- Livestock ConceptsregionalRegional partnership for livestock management solutions.
- MIAminorRegional distribution partnership.
- Lian KangregionalRegional distributor partnership.
- Agro InforegionalLithuanian agricultural information partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Allflex competitors and assessment
Company assessmentDirect peers
- DeLaval: DeLaval is a global dairy equipment leader and Allflex partner, offering milking automation and herd management solutions that directly compete with SenseHub's integrated dairy offering.
- Lely: Lely is a direct peer in dairy automation and cow monitoring (e.g., Lely Astronaut milking robots, Lely Horizon) and an Allflex integration partner, serving the same dairy farm customer base.
- BouMatic: BouMatic is a dairy equipment and milking automation competitor with herd management and monitoring offerings, comparable to Allflex's milking automation and SenseHub solutions.
- Afimilk: Afimilk is a direct competitor in dairy cow monitoring and heat detection, offering sensor-based systems and farm management software that overlap with SenseHub Dairy and Heatime Pro+.
- Datamars: Datamars is a direct competitor in livestock RFID identification, visual ear tags, and companion-animal microchips, with a global footprint and product lines that closely overlap Allflex's identification portfolio.
Regional players
- Fancom: Fancom is a regional (European) competitor in livestock climate control and pig/poultry monitoring, with sensor-based solutions comparable to parts of SenseHub's species-specific monitoring modules.
Broad incumbents
- Zoetis: Zoetis is a broad incumbent in animal health and genetics that competes with Allflex's data, monitoring, and traceability offerings as part of a much larger livestock solutions portfolio.
- GEA Farm Technologies: GEA is a broad incumbent in dairy and livestock equipment with milking parlors, cooling, and farm management software, overlapping with Allflex's monitoring and milking automation portfolio at a much larger scale.
- MSD Animal Health (Merck): MSD Animal Health is Allflex's parent division within Merck & Co., offering pharmaceuticals, vaccines, and identification/monitoring that subsume Allflex under a broader animal health portfolio.
- Boehringer Ingelheim Animal Health: Boehringer Ingelheim is a broad incumbent in animal health and a named competitor in rumen bolus monitoring, with scale and distribution that overlap Allflex's monitoring and traceability footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Allflex social profiles
Digital presenceAllflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allflex leadership team
Management profileNumber of profiles
Profiles6 records
Allflex subsidiaries and ownership
Company hierarchySubsidiaries18 records
Allflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allflex
What does Allflex do?
Allflex designs, manufactures, and delivers animal identification products including visual identification tags, electronic RFID tags, and tissue sampling (TSU/TST) solutions, along with associated applicators and RFID readers. Through its SenseHub platform, the company provides continuous livestock behavioral monitoring systems for dairy, beef, cow-calf, feedlot, and poultry operations, tracking activity, rumination, and eating patterns to enable health, reproduction, and welfare management. The integrated portfolio serves regulatory traceability, biosecurity, and farm productivity needs across more than 20 countries.
Is Allflex a public or private company?
Allflex is a private company. It is classified as corporate owned and is currently operating.
When was Allflex founded?
Allflex was founded in 1955. It employs 5,001 to 10,000 people.
Where is Allflex based?
Allflex is headquartered in Ilania, Israel, in the Middle East region.
How does Allflex make money?
Two revenue lines are on record. Hardware Products are the primary driver. The others are monitoring Software/Subscriptions.
Who are Allflex's main competitors?
Direct peers on record are DeLaval, Lely, BouMatic, Afimilk and Datamars. Fancom is listed as a regional player. Broad incumbents are Zoetis, GEA Farm Technologies, MSD Animal Health (Merck) and Boehringer Ingelheim Animal Health.
Does Allflex have an API?
No public API is recorded for Allflex.
What industry is Allflex in?
Allflex's product category is Livestock Identification & Monitoring. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its SIC code is 200.