What AgroInfo does

AgroInfo is a Japan-based Agtech company founded in May 2016 that builds IoT environmental monitoring hardware and a cloud platform (Thinking Farm) for commercial greenhouse operators. The system is anchored by a plant physiology model that converts in-greenhouse sensor readings — temperature, humidity, CO2 concentration, and solar radiation — into derived agronomic parameters such as net photosynthesis rate, optimal photosynthesis temperature, and transpiration rate, which the company claims is a world's first capability. The hardware lineup includes the AI-100 indoor environment monitor, AI-110 outdoor monitor, and CB-30 communication box, typically sold as a minimum configuration at ¥248,000 (tax included); add-on sensors cover soil moisture, external temperature, and a planned LAI sensor and water level sensor. A cultivation environment simulator (DM-CALC) provides photosynthesis, transpiration, heating/cooling load, and sunrise/sunset calculations.

The business model combines one-time hardware sales with a free cloud service (Thinking Farm), and a separately quoted greenhouse environment control system built around partner Double M's DM-ONE controller. The cloud is bundled at no charge to hardware buyers for the foreseeable future, removing a recurring SaaS revenue lever. Distribution is direct via the company website, custom quotes for the control system, and agricultural trade show presence (Agriculture Week 2019 and 2021); pricing for standard hardware is publicly listed. The company is structured as a Godo Kaisha (合同会社, Japanese LLC) headquartered in Ginza, Tokyo, with a Yokohama operations office, and is led by representative partner Sone Hirohisa (曽根廣尚).

AgroInfo's named users are all Japanese SMB greenhouse farmers producing tomatoes, Eustoma (Lisianthus) cut flowers, and mixed vegetables. The strategic moat is the proprietary plant physiology model shared with Double M's DM-ONE control system, which is the primary reason cited by customers for selecting Thinking Farm over conventional environmental monitors. As a privately held, unfunded company with no disclosed revenue, headcount, or customer count, the company's commercial scale is not quantifiable from public information, though its continued trade-show participation, product roadmap (LAI sensor, alarm and real-time diagnosis features), and 3G-to-4G migration program indicate an active operating business serving a niche segment of Japan's protected horticulture market.

Name

AgroInfo

Legal name

合同会社アグロInfos

Website

https://agroinfo.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Short description

AgroInfo is a Japanese Agtech company that builds IoT greenhouse environmental sensors and the Thinking Farm cloud platform, applying plant physiology models to compute photosynthesis, transpiration, and optimal temperature for commercial greenhouse farmers in Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Ginza

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Environmental Monitoring Hardware Sales: Sale of hardware products including AI-100 indoor monitors, AI-110 outdoor monitors, and CB-30 communication boxes. One-time hardware purchase with free cloud service included.
2. Greenhouse Control System Integration: Custom quotation-based system integration services combining Double M's DM-ONE with AgroInfo's monitoring hardware and Thinking Farm cloud service.
3. Thinking Farm Cloud Service: Free cloud service provided to hardware purchasers for sensor management, environmental data viewing, and calculated plant physiology parameters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AgroInfo develops and sells IoT-based environmental monitoring hardware (AI-100 indoor monitor, AI-110 outdoor monitor, CB-30 communication box) and the Thinking Farm cloud platform, which applies proprietary plant physiology models to greenhouse environmental data to calculate net photosynthesis rate, optimal photosynthesis temperature, transpiration rate, and day/night average temperatures. The company also bundles partner Double M's DM-ONE controller into a combined Greenhouse Environment Control System for small-scale greenhouse operators.

Product overview

AgroInfo offers a unified platform centered on Thinking Farm, a cloud-based agricultural information service, combined with specialized hardware products for environment monitoring and control. The portfolio includes Environment Monitoring hardware (AI-100 greenhouse monitor, AI-110 outside monitor, CB-30 communication box), the Greenhouse Environment Control System using DM-ONE from partner Double M Inc., and the Thinking Farm cloud platform. These products share a common plant physiological model to calculate photosynthesis parameters, enabling unified optimization of greenhouse cultivation. Thinking Farm is provided free of charge for cloud usage and communication costs.

Differentiator

Problem solved

Functional benefit

Brands

• Thinking Farm: Cloud-based agricultural information service for environment data and plant physiological model calculations

Products and services

• Thinking Farm Cloud-based agricultural information service for Japanese greenhouse operators that registers purchased AgroInfo hardware in the cloud, collects environmental sensor data, and calculates plant physiology parameters (net photosynthesis rate, optimal photosynthesis temperature, transpiration rate, daily/daytime/nighttime average temperatures) using plant physiological models. Provides smartphone-optimized user interface, customizable time axis display, historical data download, twice-daily environmental reports by email, and the DM-CALC cultivation environment simulator.
• Environment Monitoring System Hardware-based greenhouse environment monitoring system consisting of the AI-100 indoor monitor (¥168,000), AI-110 outdoor monitor (¥50,000), and CB-30 communication box (¥30,000). Automatically measures greenhouse temperature, humidity, CO2 concentration, and solar radiation (W/㎡) and feeds data to the Thinking Farm cloud. Minimum configuration priced at ¥248,000 (tax included).
• Greenhouse Environment Control System Small-scale greenhouse environment control system that pairs AgroInfo's AI-100 environment monitor with Double M's DM-ONE controller to provide integrated environmental control based on the same plant physiology model used in Thinking Farm. Sold via custom quotation.

Quantifiable outcome

• Greenhouse operators can determine optimal control targets based on plant science rather than intuition
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• Double M Co., Ltd. (株式会社ダブルエム)coreStrategic or Co-development Partner · 9 October 2019AgroInfo and Double M co-developed the greenhouse environment control solution combining AgroInfo's Thinking Farm monitoring system with Double M's DM-ONE control system. Both products share the same plant physiology model for calculating environmental parameters. The companies exhibit together at Agriculture Week trade shows.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aranet: IoT environmental monitoring provider with wireless sensors for temperature, humidity, and CO2 in agricultural and industrial settings. Direct product overlap with AgroInfo's AI-100/AI-110 sensor portfolio, though broader beyond greenhouse.

Direct peers

• 30MHz: Dutch Agtech company providing IoT-based environmental monitoring and analytics for greenhouses and vertical farms. Closely comparable to AgroInfo's Thinking Farm monitoring stack with cloud dashboards and crop analytics.
• Sigrow: Dutch CEA sensor and data platform serving greenhouse growers with wireless sensors and analytics. Directly comparable in the niche of greenhouse environmental monitoring with plant-physiology-oriented insights.

Broad incumbents

• Ridder Group: International provider of greenhouse technology including climate screens, ventilation, and water management. Overlaps with AgroInfo's environmental monitoring and Double M-style control integration thesis.
• Priva: Global leader in greenhouse automation and climate control. Comparable as a broad incumbent offering integrated climate/irrigation/energy control across the greenhouse value chain, overlapping with AgroInfo's control-system partnership track.
• Topcon Corporation: Japanese precision agriculture player covering positioning, IoT, and smart agriculture. Same domestic market as AgroInfo with overlapping Agtech IoT and adjacent precision farming capabilities, though broader in scope.
• Hoogendoorn: Dutch greenhouse process automation and climate control provider. Overlaps with AgroInfo on greenhouse environment control/monitoring and represents the kind of established incumbent AgroInfo may partner with or compete against.

Others

• METER Group: Manufacturer of environmental and soil sensors used in agricultural research and production. Adjacent enabling peer supplying hardware-class products (e.g., soil moisture, temperature) comparable to AgroInfo's add-on sensor SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroInfo