What Caparol does

Caparol is the Swedish trading brand of DAW Nordic AB, the Nordic subsidiary of Germany's DAW Group (Deutsche Amphibolin-Werke), Europe's largest privately owned paint company and third-largest building paint manufacturer in Europe. The Swedish operation is headquartered in Gothenburg and runs a complete portfolio of professional paints, coatings, wood finishes, clearcoats, floor paints, metal coatings, and facade systems, including branded lines such as IndekoGeo (renewable-binder interior paint), Nespri (mist-free spray technology), Capatect (facade insulation systems), ThermoSan (long-term facade protection), Capafree (preservative-free paint), Intact, Carat, and Max 2 (two-coat wood system). Technology differentiators include a fossil-free binder co-developed with BASF, vegetable-oil-based wood finishes, spray application systems that reduce overspray, and integrated facade insulation-and-finish systems demonstrated to reduce building energy consumption materially (e.g., 178 to 51.9 kWh/m² in the Backa Röd retrofit).

Caparol sells through a hybrid go-to-market model combining company-owned retail stores, independent paint retailers, a regional field-sales team targeting professional painters and contractors, and a separate consumer e-commerce storefront (caparolfarg.se). Customer segments span professional painters and tradespeople (primary), property owners and managers, housing associations, architects and building engineers, healthcare facilities, and DIY consumers. The company complements direct sales with the Caparol Academy training program, retail marketing kits, social media, radio advertising, and PR via MyNewsdesk. Pricing is not publicly disclosed and appears to follow standard B2B/B2C one-time product purchase terms with no subscription or licensing layer.

Commercially, Caparol derives revenue from one-time product sales of paints, coatings, and facade systems rather than recurring contracts, and is positioned within DAW Group's broader multi-brand portfolio operating in over 30 countries. The Swedish entity has 51–100 employees, no disclosed revenue, no external funding, and no M&A history in the input data, indicating a mature, cash-generative subsidiary of a fifth-generation family-owned parent.

Name

Caparol

Legal name

DAW Nordic AB

Website

https://caparol.se

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

51–100 employees

Short description

Caparol, trading as DAW Nordic AB, is the Swedish subsidiary of Germany's DAW Group, selling professional and consumer paints, coatings, facade insulation systems, and wood finishes to painters, contractors, property managers, and DIY consumers in Sweden and Denmark.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Wood Coatings & Finishes (IMADAKAD), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Architectural coatings
• Facade insulation systems
• Industrial paint products
• Wood finishing coatings
• Decorative painting solutions

Headquarters

HQ city

Sundbyberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Product Sales: Core revenue from development, manufacturing and sale of professional-grade paints, coatings, facade systems, wood finishes, and related products for both interior and exterior applications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Caparol develops, manufactures, and markets a complete range of professional-grade paints, enamels, coatings, and facade insulation systems for interior and exterior building applications. Its portfolio covers wall paints, wood finishes, clearcoats, floor paints, metal coatings, brick tile systems, and complete facade energy-efficiency solutions, sold under brands such as Capatect, Capafree, Nespri, IndekoGeo, ThermoSan, Intact, and Carat.

Product overview

Caparol is an international paint and facade expert that develops and markets a complete range of unique putty and painting products of the highest quality. The company offers a multi-product portfolio organized into distinct categories: interior ceiling and wall paints (including IndekoGeo with renewable binders, Supertäck series, Sylitol Bio, PRO Interior), exterior wood paints (Carat, Intact, Lasyr, Terrassolja), facade systems (Capatect, Capabrick, Meldorfer brick systems), industrial products (Caparol industri), specialty products (Capafree preservative-free paint, Caparol Spackel fillers), and application technologies (Nespri spray system, Max 2 two-coat system). The product architecture follows a platform-plus-specialized-systems model where core paint products are complemented by complementary systems for facades, wood protection, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Capatect: Facade insulation system brand for thermal insulation and facade solutions.
• Capabrick
• Meldorfer
• Capafree
• Nespri
• IndekoGeo
• ThermoSan
• Intact
• Carat

Products and services

• IndekoGeo High-coverage ceiling and wall paint based on a renewable (fossil-free) binder, developed in collaboration with BASF. Emissions-minimized, solvent-free, preservative-free, and provides an excellent matte finish for indoor surfaces. Targeted at both professional painters and end consumers.
• Capafree Preservative-free paint formulation for healthier indoor environments and reduced environmental impact, contributing to a better work environment for painters.
• Nespri Spray System Spray painting system combining airless spray speed with roller precision; mist-free application that reduces overspray, saves time, increases profitability, and improves worker health for both indoor and outdoor painting.
• Max 2 Wood Painting System Two-coat wood painting system that achieves a finished result in only two strokes, delivering up to 30% savings in both time and money for professional wood painters.
• ThermoSan High-tech facade paint providing long-term protection for valuable rendered facades, designed to stand the test of time.
• Capatect Fasadsystem Complete facade insulation and finish system (ETICS) for energy-efficient building envelopes, combining thermal insulation with coating layers for both new builds and renovation.
• Capabrick Brick cladding (brick tile) system for facade applications, part of Caparol's decorative facade offering.
• Meldorfer Original Meldorfer brick tile system used for decorative facade applications, providing the look of brickwork with thin tile elements.
• Intact Facade paint system that retains gloss and color over extended periods, particularly effective for darker colors where it reduces the risk of fading.
• Carat Oil-based paint for outdoor wood, suitable for fences and other surfaces exposed to standing moisture.
• Lasyr Water-dilutable stain paint for outdoor wood that highlights the wood's natural grain, based on oil from gold-of-pleasure.
• Terrassolja High-quality wood oil with good penetration capability for outdoor decking and wood surfaces, based on oil from oilseed flax.
• Supertäck Series Series of ceiling and wall paints offering various finishes for indoor use.
• AquaFinish Specialised paint product formulated for wet room (bathroom/kitchen) applications.
• Sylitol Bio Innefärg Silicate paint for interiors, withstanding up to +90 degrees Celsius and suitable for areas requiring moisture ventilation.
• PRO Interior Interior paint product line aimed at the professional painter segment.
• Caparol Spackel High-filling hand and roller filler for interior surface preparation prior to painting.
• Caparol Industri Products and systems tailored to the prefabrication industry, including industrial coatings for factory-built components.
• Finest Wall Product line for premium interior wall finishes, featured in advertising materials.

Quantifiable outcome

• Energy consumption reduced from 178 kWh/m² to 51.9 kWh/m² in Backa Röd renovation project using Capatect Original system
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BASFcoreStrategic or Co-development PartnerCollaboration with chemical company BASF to develop renewable binder technology for IndekoGeo paint. The partnership created a fossil-free version of the paint binder while maintaining identical application properties. This represents a significant product innovation for Caparol.
• ProtegaminorStrategic or Co-development PartnerPartnership for fire protection systems. Caparol products are approved for overpainting Protega Steel 1001 and Novatherm 2FR load-bearing wood products. Collaboration for fire safety solutions in building projects.
• DAW Group (DAW SE)coreStrategic or Co-development PartnerCaparol is part of DAW Group (Deutsche Amphibolin-Werke), Europe's largest privately owned paint company and third largest building paint manufacturer in Europe. Parent company with shared R&D, brand portfolio, and operational resources across 30+ countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hempel Foundation / Hempel A/S: Danish coatings manufacturer serving decorative, protective, marine and industrial segments. Comparable Nordic heritage, family-controlled ownership and broad architectural coatings portfolio.
• Jotun: Norwegian coatings manufacturer with strong Nordic and global footprint across decorative, marine, protective and powder coatings. Comparable architectural paint portfolio and similar family-owned ownership structure.
• Beckers Group: Swedish paint manufacturer with deep Nordic presence in architectural and industrial coatings. Direct competitor to Caparol in Sweden across decorative, industrial and wood-finish segments.
• Tikkurila (PPG): Finnish decorative paint brand now owned by PPG, with leading Nordic market positions in interior and exterior architectural paints. Closely comparable product portfolio and professional/retail channel mix.
• Nordsjö (AkzoNobel brand): AkzoNobel-owned Scandinavian paint brand historically positioned for professional painters. Directly competes with Caparol in the Swedish trade channel and housing-association renovation segment.
• Flügger Group: Danish-listed paint manufacturer and retailer with strong Scandinavian distribution. Directly competes in architectural coatings with similar professional and DIY customer focus.

Broad incumbents

• AkzoNobel (Dulux): Global decorative paints leader with Dulux and Nordsjö brands active in the Nordic market. Competes broadly with Caparol in architectural coatings but with vastly larger scale and R&D investment.
• DAW Group (Deutsche Amphibolin-Werke): Parent company of Caparol and Europe's largest privately owned paint manufacturer. Operates the Caparol brand plus additional brands across 30+ countries; provides broader geographic and product context for Caparol's competitive positioning.
• PPG Industries: Global coatings major now encompassing Tikkurila. Competes broadly with Caparol in architectural paints with greater financial scale, though less specialized in the professional Nordic facade systems segment.
• Sherwin-Williams: World's largest paint and coatings company with broad architectural offerings. Overlaps with Caparol in professional and DIY decorative paints globally, though with limited dedicated Nordic presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caparol