Biitsi

What Biitsi does

Biitsi (legally Suomen Beach Volley Oy) is a Finland-headquartered indoor beach facility operator founded in 2005 by eight friends in Vantaa Kivistö. The company builds and operates climate-controlled indoor beach environments maintained at +26°C year-round, equipped with proprietary white sand, beach volleyball courts, beach tennis and foot volley areas, integrated private saunas, lounge spaces, bars, and meeting rooms. Across five venues — Biitsi Salmisaari and Biitsi Pasila in Helsinki, Biitsi Vantaa (outdoor), Teras Beach Tallinn in Estonia, and Hacienda Tenerife in Spain — the company serves a hybrid customer base spanning corporate enterprises (full-service event production for 5–1500 attendees), individual athletes (open play sessions, leagues, coaching), professional and national team athletes (Beach Volley Team Finland support), and families (children's birthday parties). Reference customers include Slush, KONE, Paulig, WithSecure (SPHERE25), Disobey, Zebedee, and Recotech.

The core technology stack combines physical venue infrastructure (3200 m² of beach area at Salmisaari, 1.3 million kg of sand, climate systems, modern AV including 85–100 inch displays and wireless presentation equipment) with a proprietary mobile application (Biitsi App) for iOS and Android that handles court reservations, open game sign-ups, player invitations, skill-level (ABCDE) matching, and group chat. Catering is delivered through a strategic partnership with Tropical Bites, enabling end-to-end event production from a single venue. Biitsi's go-to-market is multi-channel: dedicated enterprise sales (CEO Taneli Nieminen, Juha Tähjänjoki, Alvar Öhman) handling corporate event inquiries via phone, email, WhatsApp, and quote forms, combined with self-serve direct-to-consumer booking through the Biitsi App, an event-driven model leveraging hundreds of corporate events annually, and community-led growth via weekly open sessions, tournaments, coaching, and junior development programs.

Revenue is generated through seven primary streams: court and space rental (one-time bookings and recurring vakiovuorot), corporate event production (quote-based professional services pricing), sauna and lounge rental, on-site food and beverage sales, seasonal memberships and coaching subscriptions, tournament entry fees, and gift card pre-payments. Pricing is unit-based, ranging from €20–50 per court session, €120–180 per sauna hour, and €500 per children's birthday package, with seasonal membership at €50 (adult) and €20 (junior) for Vantaa's May–August outdoor operation.

Name

Biitsi

Legal name

Suomen Beach Volley Oy

Website

https://biitsi.fi

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Biitsi (Suomen Beach Volley Oy) operates climate-controlled indoor beach facilities in Finland, Estonia, and Spain, offering beach volleyball courts, private saunas, F&B, and full-service corporate event production for groups of 5–1500, alongside individual athlete bookings via its Biitsi App.

Ownership category

akta.pro rank

Product category

Indoor Beach Venue and Event Production Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational Goods Rental (532284), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

akta.pro secondary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

Keywords

• Indoor beach facility
• Beach volleyball courts
• Corporate event venue
• Sauna and lounge rentals
• Event production services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Court and Space Rental: Hourly and session-based rental of beach volleyball courts, beach tennis courts, and footvolley areas. Revenue generated from individual players, groups, and recurring weekly bookings.
2. Corporate Event Services: Full-service event production including venue rental, catering coordination (via Tropical Bites), entertainment booking, AV equipment, and event staffing. Revenue from company events, Christmas parties, seminars, team building activities, and themed parties for groups of 5-1500.
3. Sauna and Lounge Rental: Private sauna facilities rental including VIP sauna with terrace, pyramid sauna, jungle lounge, Bali lounge, green sauna, and Atrium spaces. Often bundled with court bookings and event packages.
4. Food and Beverage Sales: On-site bar and restaurant services including drinks, cocktails, mocktails, and catering. Bar services at events and daily operations.
5. Membership and Coaching: Seasonal membership fees for access to facilities, coaching programs, camps, and training sessions. Junior programs, adult training, and private coaching sessions.
6. Tournament Entry Fees: Entry fees for recreational tournaments (Beach Club, hobby tournaments), amateur competitions at various skill levels.
7. Gift Cards: Pre-paid gift cards for courts, sauna rentals, and bar purchases, providing upfront revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Biitsi operates year-round indoor beach facilities (+26°C, white sand) for beach volleyball, beach tennis and footvolley, with court rental and open play sessions accessible to individual players. On top of the sports venues, the company sells full-service corporate event production (venue, saunas, bars, catering, AV, entertainment) plus private sauna/lounge rentals, meeting rooms, coaching, tournaments, gift cards and on-site bar/catering services. Bookings and community engagement are handled through the proprietary Biitsi mobile app and direct sales channels.

Product overview

Biitsi (operating as Suomen Beach Volley Oy) is an indoor beach and beach volleyball facility operator offering a portfolio of venue-based sports, recreation, and event services. The core product is court rental and open play for beach volleyball, beach tennis, and foot volley across four main facilities in Finland (Helsinki Pasila, Helsinki Salmisaari, Vantaa), one in Estonia (Tallinn), and one in Spain (Tenerife). The Biitsi App serves as the digital hub for court reservations, open game sign-ups, player matching by skill level, group chat, and news. Supporting services include private sauna and lounge space rentals (Pyramidisauna, VIP sauna, Jungle lounge, Bali lounge, Vihreä sauna, Atrium/VIP-pääty), meeting and conference rooms (Boardroom, California, Bali), and full-service corporate event production (beach parties, Christmas parties, seminars, themed events). Entertainment offerings include Show & Dinner on the Beach, themed party packages, DJs, bands, hosts, and bar games. A catering partnership with Tropical Bites provides food service across venues. Junior and adult training programs, camps, tournaments (Beach Club Tournament, amateur tournaments), and gift cards round out the consumer-facing offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Biitsi App Mobile application enabling court reservations, open game sign-ups, player invitations, level-based group chat, news, and player skill-level (ABCDE) management across all Biitsi locations.
• Biitsi Salmisaari Venue 3,200 m² indoor beach in Helsinki Salmisaari with multiple courts, saunas, meeting rooms, three bars and Tropical Bites catering; supports events from 4 to 1,500 persons at +26°C year-round.
• Biitsi Pasila (Urban Jungle) Venue 2,000 m² (1,000 m² beach) indoor beach located in the Mall of Tripla underground level in Helsinki, with three bars, three sauna spaces and backstage/meeting rooms; events up to 1,000 persons at +26°C year-round.
• Biitsi Vantaa Venue Seven outdoor court beach volleyball facility in Vantaa Varisto, open May–August with member and drop-in court rentals, training camps and competitive teams from junior to national level.
• Teras Beach Tallinna Venue Year-round indoor summer venue in a former steel factory in Tallinn with 750 m² of white sand, 10 m ceilings and event capacity for up to 800 guests at +26°C; operated through subsidiary Nordic Beach OÜ.
• Beachboard Hacienda Tenerife Venue Five-star beach volleyball training facility in Puerto de la Cruz, Tenerife, with World Tour-level courts, 19 guest sleeping cabins, outdoor gym, heated pool and all-inclusive service targeting elite athletes and training camps.
• Beach Volleyball, Beach Tennis & Footvolley Court Rentals Hourly and session-based rental of beach volleyball, beach tennis and footvolley courts across all Biitsi indoor and outdoor locations, accessible via the Biitsi App with level-based (A–E) matching.
• Corporate Event Production End-to-end event production including venue rental, catering (via Tropical Bites), bar service, entertainment (DJs, bands, hosts), themed decoration, AV and coordination for corporate parties, Christmas parties, seminars and team-building events of 5–1,500 persons.
• Meeting & Conference Room Rentals AV-equipped meeting and conference room rentals across Biitsi locations, including Boardroom, California, Bali, Atrium and VIP spaces with catering options for corporate meetings and seminars.
• Private Sauna & Lounge Rentals Private hourly rental of sauna and lounge spaces including Pyramidisauna, Jungle Lounge & Sauna, Bali Lounge & Sauna, VIP Sauna & Terrace, and Vihreä Sauna (Green Sauna) at Salmisaari and Pasila, often bundled with court and event packages.
• Children's Birthday Party Packages Package for children's birthday parties at Biitsi indoor facilities including 60 minutes of guided beach games, a 60-minute party cabin, drinks, changing facilities and a dedicated host for up to 15 children, at 500€/group.
• Bar Games and Group Activities Group package of casual sand-based bar games including Cornhole, Beer Pong, Mölkky and Giant Jenga, priced per person with a minimum headcount and available as standalone tournaments.
• Tournaments, Courses and Coaching Organized beach volleyball tournaments (Beach Club K18, amateur A/B/C levels), junior and adult courses, training camps at multiple locations, private coaching sessions and an A–E player skill-level progression system.
• Weekly Recurring Court Bookings (Vakiovuorot) Weekly recurring court booking service for beach volleyball or beach tennis that reserves a fixed day and time each week at a discounted rate for regular players.
• Biitsi Vantaa Season Membership Annual membership subscription for Biitsi Vantaa outdoor courts covering the May–August season, providing discounted drop-in rates and access to club activities for adults, juniors and supporting members.
• Biitsi Gift Cards Gift vouchers redeemable across Biitsi locations for court rentals, sauna/lounge bookings, bar purchases and curated experience packages such as Bar Games 1.5h, Games + Sauna, and Games + VIP Sauna.
• Biitsi Bar / Beverage Service On-site beach bar service at all Biitsi locations offering alcoholic and non-alcoholic drinks including draft beer (Heineken, Birra Moretti), cocktails, mocktails, soft drinks and specialty items; available as standalone F&B or part of event packages.
• Tropical Bites Catering (Integrated Partner) Catering services integrated into Biitsi events via partner Tropical Bites, covering breakfast, meeting refreshments, lunches, dinners and elaborate buffet setups for events from small groups to large corporate parties.
• Show & Dinner and Themed Party Packages Entertainment programming service offering Show & Dinner on the Beach (dinner on the sand with live performances), themed party packages (Mexico, Hawaii, Summer Festival, Circus), and program services such as DJs, bands, hosts, magic shows, slackline performances, karaoke and drum shows.

Quantifiable outcome

• Hundreds of corporate events hosted annually
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nordic Beach OÜcoreStrategic or Co-development Partner · 1 December 2017Estonian subsidiary company established for international expansion. Operates Teras Beach Tallinna opened December 2017.
• Tropical BitescoreStrategic or Co-development PartnerCatering partner founded by Teemu Aura and Joonas Immonen. Provides breakfast, meeting catering, lunches, dinners, and elaborate celebration buffets for events. Biitsi and Tropical Bites provide complete event packages from single venue for both small groups and large corporate events.
• Beach Volley Team FinlandcoreStrategic or Co-development PartnerPrivately funded beach volleyball team supporting Finnish players' professional careers. Biitsi provides year-round training facilities, employment opportunities for players alongside coaching, and direct financial support. Customers can support the program through donations during corporate events.
• Vantaa CitycoreStrategic or Co-development PartnerCity of Vantaa partnership for outdoor facility operations. Biitsi Vantaa outdoor center built in collaboration with Vantaa City, Finnish Volleyball Federation, and Finnish Olympic Committee.
• Suomen Lentopalloliitto (Finnish Volleyball Federation)coreStrategic or Co-development PartnerPartnership for beach volleyball development, junior programs, and national team support. Includes collaboration on facilities and athlete development.
• Suomen Olympiakomitea (Finnish Olympic Committee)coreStrategic or Co-development PartnerOlympic Committee partnership supporting national team athletes and elite beach volleyball training programs.
• Beachboard CoachingminorStrategic or Co-development PartnerCoaching partnership providing experienced coaches for camps and training programs including Biitsi camps at Vantaa.
• HBV (Hietsu Beach Volley)minorStrategic or Co-development PartnerPartnership for junior beach volleyball course organization. 8-session junior course for ages 10-17 offered spring 2026.

Scale indicators13 records

Recent moves9 records

Expansion highlights10 records

Direct peers

• HopLop: Finnish indoor activity park chain focused on family-friendly active entertainment with party and group event packages. Comparable to Biitsi's group activity, birthday party, and indoor recreation venue model, particularly for the children's birthday parties segment (€500/package) and family-friendly indoor positioning.
• Holiday Club Resorts: Finnish resort operator offering spa, sports, sauna, and event facilities across multiple Finnish and international locations. Comparable to Biitsi in combining sports/recreation with hospitality amenities, sauna culture, multi-site operations, and corporate/group event hosting — though at resort scale rather than urban venue scale.
• SuperPark: Finland-founded indoor activity park chain operating across the Nordics with multi-activity venues combining sports, play, and event-friendly hospitality. Most directly comparable to Biitsi in indoor recreational-sports category, target audience overlap, and event hosting capabilities.

Broad incumbents

• Messukeskus Helsinki (Helsinki Expo and Convention Centre): Largest event venue in Finland hosting trade shows, corporate conferences, and consumer exhibitions with substantial event production infrastructure. Comparable to Biitsi in the Helsinki corporate events market and full-service event production model, but at a different scale and without the indoor beach/sports specialization.
• Lappset Group: Finnish global company designing, manufacturing, and operating outdoor activity parks and exercise equipment for municipalities and resorts. Comparable to Biitsi in Finnish active-recreation space, partnership with City of Vantaa-style municipal collaboration, and Nordic/Baltic expansion playbook.
• Hartwall Arena: Major Helsinki indoor arena hosting concerts, sports events, and corporate functions with significant capacity and event production capabilities. Comparable to Biitsi in the Helsinki large-venue corporate events market, though specializing in spectator events rather than participatory sports and beach-themed experiences.

Regional players

• Flowpark: Nordic adventure park operator with outdoor high-ropes courses, climbing, and active recreation across Finland and neighboring countries. Comparable to Biitsi in active-recreation focus, partnership with municipalities for outdoor facilities (e.g., Biitsi Vantaa), and serving similar family/team-building segments.

Emerging players

• Padel X / Padel Nation Finland: Operators in the rapidly growing Nordic padel market building indoor padel venues with booking apps and event-friendly amenities. Comparable to Biitsi as indoor racket-sport venue operators targeting similar urban demographics, recurring bookings via app, and corporate event customers — though padel's growth trajectory poses a competitive threat to beach volleyball's participation base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biitsi.fi
• LinkedInlinkedin.com/company/finnish-beach-volley-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biitsi