Aim Star Learning

What Aim Star Learning does

Aim Star Learning is a private, founder-led Applied Behavior Analysis (ABA) therapy provider headquartered in Maple Valley, Washington, operating a second physical center in Ellensburg. Founded in 2018 by Lesley Pahl, M.A., BCBA, LBA, the company delivers evidence-based ABA services to children, teens, and adults with autism spectrum disorder and related developmental disabilities across 20+ service areas in South & East King County and Kittitas County.

The service portfolio centers on core ABA therapy delivered through four modalities: center-based (Maple Valley and Ellensburg), home-based, school-based, and telehealth. Adjacent offerings include a Caregiver/Parent Training program, a Tutor Lab providing reading/writing/math tutoring with personalized learning plans, and a Medicaid-accepting ABA Early Childhood Day Program for children ages 2-6. Therapy is implemented by a team of 50+ staff including BCBAs, LABAs, and Certified Behavior Technicians, with service quality supported by Behavior Health Center of Excellence (BHCOE) accredited training site status. The clinical approach emphasizes data-driven individualized treatment plans, play-based and naturalistic instruction, and small caseloads.

Revenue is generated through insurance-billed professional services, primarily on a monthly cadence. The company is in-network with most major insurance providers in Washington State and accepts Medicaid/Apple Health for the Early Childhood Day Program. A 5-step intake process handles insurance verification and benefits navigation on behalf of families, supporting go-to-market through direct outreach, community referrals, school district partnerships, social media (Facebook, LinkedIn, Instagram), and content marketing via the company's Tips & Events blog. The company is privately held with no disclosed institutional investment.

Name

Aim Star Learning

Legal name

Aim Star Learning

Website

https://aimstarlearning.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Aim Star Learning is a private ABA therapy provider delivering evidence-based Applied Behavior Analysis services to children, teens, and adults with autism across Washington State, operating two centers in Maple Valley and Ellensburg with home, school, and telehealth delivery.

Ownership category

akta.pro rank

Product category

Autism Therapy Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (611710), Child Care Services (62441)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Autism Early Intervention (Educational) (EDAKAKAB)

akta.pro secondary industries

Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Behavioral Therapy (ABA/ESDM/Positive Behavior Support) (EDACAFAE)

Keywords

• Applied behavior analysis
• Autism therapy services
• ABA therapy programs
• Parent caregiver training
• Specialized academic tutoring

Headquarters

HQ city

Maple Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ABA Therapy Services: Direct provision of Applied Behavior Analysis therapy services to individuals with autism and developmental disabilities. Services are billed through insurance, with the company handling all insurance interactions on behalf of families. They are in-network with most major insurance providers in Washington State.
2. Early Childhood Day Program: Structured 12-week ABA Early Childhood Day Program for children ages 2-6, accepting Medicaid/Apple Health insurance plans.
3. Caregiver/Parent Training: Group and 1:1 training sessions for parents and caregivers of children with autism, teaching skills to support behavior management and child progress.
4. Tutor Lab Services: Specialized tutoring services for reading, writing, and math using science-based personalized learning plans for children and teens with learning challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Aim Star Learning provides Applied Behavior Analysis (ABA) therapy to children, teens, and adults with autism and developmental disabilities, delivered through center-based, home-based, school-based, and telehealth modalities. The company also offers caregiver/parent training, a Tutor Lab for academic support, and an ABA Early Childhood Day Program, with all services billed primarily through insurance.

Product overview

Aim Star Learning is a healthcare service provider offering Applied Behavior Analysis (ABA) therapy services for individuals with autism. The company operates a platform-plus-services model centered around ABA Therapy as its core offering, supplemented by Caregiver/Parent Training, Tutor Lab (academic support in reading, writing, and math), and an ABA Early Childhood Day Program. Additional services include Social Groups and a School Readiness Program. Services are delivered through multiple modalities: center-based therapy at their Ellensburg and Maple Valley facilities, home-based therapy, school-based support, and telehealth. The company primarily serves children, teens, and adults across South and East King County and Kittitas County in Washington State.

Differentiator

Problem solved

Functional benefit

Products and services

• ABA Therapy (Applied Behavior Analysis Therapy) Evidence-based Applied Behavior Analysis therapy for language, social, and behavioral skills development for individuals on the autism spectrum across all life stages (children, teens, adults), offered through home-based, center-based, school-based, and telehealth modalities.
• Caregiver/Parent Training Training program teaching caregivers and parents critical skills to increase desirable behaviors, decrease undesirable behaviors, and help children progress, offered as group sessions and 1:1 individualized sessions for parents of children with autism.
• Tutor Lab Specialized tutoring service for reading, writing, and math using personalized, science-based learning plans for children, teens, and adults with learning challenges including ADHD, learning disabilities, and autism.
• ABA Early Childhood Day Program Early intervention program for children ages 2-6 providing high-priority ABA therapy services during critical developmental years, including play-based skill development and comprehensive parent coaching.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LEARN Behavioral: National ABA provider delivering center-based and home-based therapy with school consultation; overlaps Aim Star's service modalities and clinical staffing approach.
• Autism Learning Partners: Multi-state ABA provider offering home, center, school, and telehealth therapy; competes directly for in-network contracts and clinical staff.
• Proud Moments ABA: ABA therapy provider delivering center-based, home-based, and telehealth services; comparable multi-modality offering and insurance-billed revenue model.
• Caravel Autism Health: Multi-state ABA therapy provider with center-based services; directly comparable to Aim Star's home, center, and school-based ABA model and was the prior employer of an Aim Star lead technician.
• Cortica: Pediatric autism care provider offering ABA integrated with medical, developmental, and therapeutic services; mirrors Aim Star's diversified ABA + tutoring + parent training model.
• Centria Healthcare: Large PE-backed ABA provider offering center-based and home-based services for children with autism across multiple states; competes for the same Washington families and payer contracts.
• Hopebridge: Autism services company providing ABA therapy, diagnostic evaluations, and complementary therapies in center-based settings; comparable clinical model and payer mix.
• BlueSprig Pediatrics: PE-backed national ABA platform operating clinic, home, and school-based services with a similar multi-modality delivery model to Aim Star.
• Behavioral Innovations: Multi-state ABA provider offering center-based services for children with autism; comparable insurance-billed model and similar patient population.

Emerging players

• Soar Autism Center: Emerging integrated autism care provider combining ABA with developmental therapies in a center-based model; a newer entrant shaping the competitive landscape Aim Star operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AimStarLearning
• LinkedInlinkedin.com/company/aim-star-learning
• Instagraminstagram.com/aimstarlearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aim Star Learning