Maya Yoga

What Maya Yoga does

Maya Yoga (legal name: Yogamaya) is a privately held wellness center operating as an official Yoga Vidya Stadtzentrum (City Center), headquartered operationally at Ul. Svoboda 5, Sandanski, Bulgaria with a data-protection address in Dresden, Germany (Grüner Weg 3). The business delivers traditional ayurvedic and yoga therapy services, including Abhyanga and Shirodhara oil treatments, specialized women's breast massage, panchakarma cleansing programs (6- and 8-day durations at €560-€750), yoga therapy sessions, health and nutrition consultations, and Yoga Vidya-certified teacher and ayurveda practitioner training. All services are grounded in classical techniques, with on-site practitioners including Stella Intchovska (data protection officer and operator) and a visiting ayurvedic physician (Dr. Taruna Sanjivani).

The center also operates a retreat facility of approximately 3,500 m² in the Pirin Mountains, featuring a yoga room, apartments, a four-room guesthouse, cottages, a pool, and an art studio. This property is offered as yoga vacation packages and rented to external groups for seminars, workshops, and retreats. Geographic positioning leverages the region's combination of Greek sea air, mountain air, natural thermal springs, mineral-rich Pirin spring water, and over 2,500 annual sunshine hours as a healing climate differentiator.

Go-to-market is direct-to-consumer and event-driven: customers book via phone, email, or online reservation form, and the center primarily targets German-speaking clientele traveling to Bulgaria for multi-day wellness stays. Revenue is generated per session or per program (massages €35-€108, consultations €60/hour, cleansing programs €560-€750, plus retreat facility rentals). The company is privately held with no disclosed funding, no institutional investors, and revenue figures are not publicly available.

Name

Maya Yoga

Legal name

Yogamaya

Website

https://mayayoga.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maya Yoga (Yogamaya) is a Yoga Vidya-affiliated wellness center in Sandanski, Bulgaria offering yoga therapy, ayurvedic treatments, cleansing programs, and teacher trainings to German-speaking individuals seeking holistic health and detox retreats.

Ownership category

akta.pro rank

Product category

Yoga and Ayurveda Wellness Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ayurveda & Traditional Medicine Retreats (THAGAMAF)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ)

Keywords

• Yoga teacher training
• Ayurvedic massage therapy
• Wellness retreat center
• Ayurvedic cleansing programs
• Holistic health consultations

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ayurvedic Treatments and Massages: One-time treatment sessions including full body massage (Abhyanga), head and face massage, abdominal organ massage, Shirodhara, and specialized women's breast massage services. Revenue generated per session with prices ranging from €35 to €108.
2. Ayurveda Cleansing Programs: Multi-day purification programs (6-8 days) combining daily yoga, treatments, consultations, and cleansing packages. Prices €560-€750 per program.
3. Yoga Teacher and Ayurveda Training: Professional training programs for yoga teachers and ayurvedic practitioners, part of the Yoga Vidya network.
4. Retreat Center Rental: Rental of retreat facilities including yoga room, apartments, guesthouse, and cottages for external groups and events.
5. Health Consultations: Individual health consultations including ayurvedic constitution determination and nutritional counseling at €60/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Maya Yoga is a wellness studio and official Yoga Vidya City Center that delivers in-person yoga therapy sessions, traditional Ayurvedic oil massage treatments (Abhyanga, Shirodhara, abdominal and breast massage), Ayurvedic health and nutrition consultations, multi-day Panchakarma cleansing programs, yoga teacher and Ayurveda practitioner training, and yoga vacation/group retreats at its Sandanski, Bulgaria retreat center. Services are primarily rendered in-person to individual wellness seekers and are also offered from Dresden, Germany.

Product overview

Maya Yoga is an official Yoga Vidya city center offering a comprehensive holistic wellness portfolio centered around yoga and ayurveda. The core offerings include therapeutic services (Yogatherapie for individual yoga therapy, Ayurveda-Behandlungen with various massage treatments like Abhyanga, Shirodhara, and specialized Ayurvedic Massage for Women), consultation services (Gesundheitsberatung and Ernährungsberatung for health and nutrition guidance), and structured programs (Ayurveda Reinigungskur for cleansing treatments). Educational programs encompass Yogalehrerausbildung and Ayurvedaausbildung for professional training. Retreat experiences include Yogaurlaub vacation packages and Gruppen Retreats with facility rental options. All services are available at their retreat center location in Sandanski, Bulgaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Yogatherapie (Yoga Therapy) Individual yoga therapy sessions applying classical yoga techniques to specific health complaints; each ~60-minute session includes personalized exercises, breathing practices, and mindfulness training documented for home practice, offered in cooperation with the treating physician.
• Ayurveda-Behandlungen (Ayurvedic Massage Treatments)

Quantifiable outcome

• Cleansing programs improve metabolic function and energy levels
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Yoga VidyacoreStrategic or Co-development PartnerMaya Yoga operates as an official Yoga Vidya Stadtzentrum (Yoga Vidya City Center). This partnership provides access to Yoga Vidya's training programs, teaching methodology, brand recognition, and network of affiliated centers. The center offers Yoga Vidya certified yoga teacher training and ayurveda training programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Sonnhof Ayurveda Resort: Austrian Ayurveda-focused wellness hotel offering Panchakarma and yoga programs. Regional peer in the German-speaking market with similar integration of Ayurveda treatments, yoga, and retreat accommodations.

Broad incumbents

• Como Shambhala: Multi-location luxury wellness brand offering holistic retreats including Ayurveda, yoga, and nutrition programs. Broad incumbent in destination wellness with comparable program philosophy.
• Kairali Ayurvedic Group: Indian Ayurveda company operating treatment centers, training programs, and products globally. Larger incumbent in authentic Ayurveda services with overlapping Panchakarma, training, and therapeutic offerings.
• Chiva-Som: International luxury wellness resort with holistic programs spanning fitness, spa, and traditional medicine. A larger-scale incumbent in the destination wellness retreat space that competes for the same premium, multi-day wellness tourist segment.
• Maharishi Ayurveda: Long-established European Ayurveda brand offering products, treatments, and consultations across multiple centers. Broader scale and portfolio than Maya Yoga but operates in the same German-speaking Ayurveda market with overlapping therapeutic claims.

Direct peers

• Vana Retreat: India-based luxury wellness retreat combining traditional Ayurveda, yoga, and integrative therapies with multi-day programs. Comparable to Maya Yoga in authentic Ayurveda positioning, premium pricing, and condition-focused therapeutic programs.
• Yoga Vidya Bad Meinberg: Headquarters and largest center of the Yoga Vidya network of which Maya Yoga is an affiliated Stadtzentrum. Operates yoga teacher training, ayurveda training, and retreats at a comparable scale with overlapping program structure.
• Ayurveda Parkschlösschen: German Ayurveda clinic and wellness retreat offering Panchakarma and traditional Ayurvedic treatments. Direct competitor to Maya Yoga in the German-speaking Ayurveda retreat segment with similar condition-specific therapeutic positioning.
• Ananda in the Himalayas: Luxury Ayurveda and wellness retreat in India offering Panchakarma, yoga, and integrative therapies. Comparable premium pricing structure, multi-day cleansing programs, and integration of traditional Indian Ayurveda with yoga therapy.
• SHA Wellness Clinic: Spain-based integrative medical wellness retreat combining natural therapies, nutrition, and preventive health. Comparable to Maya Yoga's positioning at the intersection of traditional healing modalities and condition-specific wellness programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maya-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Yoga