Maharishi Ayurveda

What Maharishi Ayurveda does

Maharishi AyurVeda Ltd (trading as Maharishi Ayurveda) is a UK-registered private limited company, incorporated in 2023 and headquartered at Maharishi Peace Palace in Rendlesham, Suffolk, with 11-50 employees. It sells traditional Ayurvedic health and wellness products directly to consumers through its own e-commerce storefront (maharishiayurveda.uk), serving UK and international customers with unit-priced SKUs ranging from approximately £3.21 (tongue scrapers) to £48.97 (Amrit Kalash Nectar Paste 600g). The product catalogue spans rasayanas anchored by the signature Amrit Kalash (MA 4 Nectar Paste and MA 5 Ambrosia Tablets), classical formulae (e.g., Nidra, Digest Special, Blissful Sleep), single herbs (Ashwagandha), Triphala preparations, oral care (Ayurdent toothpastes, tongue scrapers), massage oils, Vedaroma aromatherapy (Essential 7, Favourite 24), teas and beverages, men's and women's rasayanas, and topical balms.

The underlying technology is rooted in classical Ayurvedic formulations and Vedic health principles rather than proprietary software or novel compounds; the company groups products both by form (herbals, beauty, oral, aromas) and by consumer health concern (sleep, stress, digestion, immunity, joints, heart, etc.) on the storefront. Distribution is asset-light DTC e-commerce, complemented by paid Ayurvedic consultations delivered through a sister site, ayurveda.world, which funnels personalised dosha-based recommendations back into product sales. Pricing is pay-as-you-go unit pricing in GBP, with a 10% first-subscriber discount and free UK shipping over £100. No disclosed revenue, funding rounds, or institutional investors are reported; ownership is described as founder-led and privately held. In March 2026 the company partnered with D'Art Private Limited to design a modern wellness center in India, marking its first expansion beyond the UK DTC channel into physical retail in the Indian Ayurveda market.

Name

Maharishi Ayurveda

Legal name

Maharishi AyurVeda Ltd

Website

https://maharishi.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Maharishi Ayurveda is a UK-based direct-to-consumer company selling traditional Ayurvedic wellness products — including the signature Amrit Kalash rasayana, herbal supplements, oral care, massage oils, aromatherapy, and teas — to health-conscious consumers through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Products

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Tongue Cleaners & Breath Fresheners (CRABAFAI), Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE)

Keywords

• Ayurvedic medicine products
• Herbal supplements
• Natural wellness products
• Aromatherapy oils
• Holistic healthcare

Headquarters

HQ city

Skelmersdale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: Direct retail sales of Ayurvedic health products including herbal supplements, rasayanas, aromatherapy, oral care, beauty products, foods, and beverages through e-commerce platform. One-time purchase model for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maharishi Ayurveda manufactures and retails traditional Ayurvedic health products directly to consumers, including rasayana formulations (Amrit Kalash), single herbs, oral care products, massage oils, aromatherapy blends, teas, and topical preparations. The company also offers personalized Ayurvedic consultations via the sister platform ayurveda.world for dosha assessment and individualized wellness recommendations.

Product overview

Maharishi Ayurveda offers a comprehensive portfolio of Ayurvedic health products organized across multiple categories: Amrit Kalash rasayanas (Nectar Paste and Ambrosia Tablets), Classic Formulae (Nidra, Digest Special, Blissful Sleep), Single Herbs (Ashwagandha), Triphala preparations, oral care (Ayurdent toothpastes, tongue scrapers), massage oils (Ayurflex, Prandhara, Nasya), Vedaroma aromatherapy (Essential 7, Favourite 24, diffusers), teas and beverages (Vata Tea, Raja's Cup), joint health supplements, rasayanas for men and women, balms, and wellness accessories including copper cups. The company also provides Ayurvedic consultations through ayurveda.world for Dosha assessment and personalized wellness guidance. Products target specific health concerns including vitality, sleep, stress, digestion, immunity, allergies, detox, women's health, hair/skin/nails, men's health, bones & joints, heart health, respiratory, memory & intelligence, and weight balance.

Differentiator

Problem solved

Functional benefit

Products and services

• Amrit Kalash Signature Ayurvedic rasayana preparation available as Nectar Paste (MA 4) and Ambrosia Tablets (MA 5), formulated for vitality and rejuvenation for individual consumers.
• Classic Formulae Traditional Ayurvedic herbal formulations including Nidra (Peace at Night), Digest Special, and Blissful Sleep targeting sleep, digestion, and related wellness concerns.
• Single Herbs Organic single-herb supplements including Ashwagandha and other Veda Herbs for targeted wellness support.
• Triphala Traditional Ayurvedic digestive formula available as Triphala Plus organic tablets and Triphala Rose for digestive wellness.
• Ayurdent Oral Care Herbal oral hygiene line including Ayurdent Mild and Classic toothpastes, tongue scrapers (silver-plated and stainless steel), and gum care oil.
• Massage Oils Ayurvedic massage oils including Ayurflex Herbal Oil for joints, Prandhara Herbal Oil with Mint for inhalation, and Nasya Oil for nasal drops.
• Vedaroma Aromatherapy Aromatherapy collection including Essential 7, Favourite 24, and Special blends along with Nidra Aroma Oil and aroma diffusers.
• Teas & Beverages Organic Ayurvedic teas including Vata Tea (Soothing Vata Tea) and Raja's Cup loose herbal beverage.
• Ayurvedic Balms & Topicals Topical preparations including Pirant Balm for external application.
• Rasayanas Rejuvenative formulas including Ladies Rasayana for women's health and Mens Rasayana for men's vitality.
• Joint Health Products Joint support formulations including Ayurflex tablets and Ayurflex Herbal Oil for musculoskeletal wellness.
• Ayurvedic Consultations Personalized Ayurvedic consultation services for Dosha assessment and individualized wellness recommendations delivered through the ayurveda.world platform.
• Copper Products Traditional copper drinking vessels for Ayurvedic health practices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• D'Art Private LimitedcoreStrategic or Co-development Partner · 10 March 2026D'Art Private Limited partnered with Maharishi Ayurveda to design and execute a modern wellness center in India. The project blends traditional Ayurvedic principles with contemporary immersive design, transforming conventional clinical setups into refined wellness environments while maintaining clinical credibility and Ayurvedic authenticity. This partnership has positioned Maharishi Ayurveda as a modern brand rethinking wellness, supporting its retail expansion plans in India's competitive market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Biotique: Ayurvedic personal care and wellness brand offering herbal-based skincare, haircare, body care, and wellness products. Comparable multi-category Ayurvedic CPG brand with similar reliance on traditional formulations and dosha-based marketing.
• Forest Essentials: Premium Ayurvedic beauty and wellness brand with a multi-category portfolio including oral care, skincare, body care, and essential oils. Comparable in premium positioning, Ayurvedic heritage, and movement toward experiential retail (Kokum/India boutiques) — a model the Maharishi-D'Art partnership mirrors.
• Banyan Botanicals: US-based Ayurvedic herbs and wellness products company offering Triphala, Ashwagandha, herbal oils, and dosha-specific formulations. Closely comparable online-first Ayurvedic supplement brand with similar product taxonomy and educational content marketing approach.
• Kama Ayurveda: Premium Ayurvedic beauty and wellness brand with products spanning skincare, haircare, body care, and wellness oils. Comparable in product range (massage oils, beauty, oral care), premium pricing, and DTC plus boutique retail strategy.
• Organic India: Premium organic Ayurvedic herbal supplements and teas brand selling Tulsi teas, Triphala, Ashwagandha, and wellness formulations. Closely comparable in product mix (herbal supplements, teas, rasayanas) and DTC/retail positioning.

Emerging players

• The Ayurveda Company (TAC): New-age Ayurvedic lifestyle brand founded in 2021 offering elixirs, supplements, skincare, and wellness products with modern branding. Comparable as a digitally native, multi-category Ayurvedic CPG targeting younger consumers.

Regional players

• Vicco: India-based Ayurvedic brand best known for Vicco Turmeric cream and a broader oral care and skincare portfolio. Comparable heritage Ayurvedic CPG with similar positioning around traditional herbal ingredients and oral/topical products.

Broad incumbents

• Himalaya Wellness: Global herbal wellness brand with a multi-category portfolio including oral care, supplements, baby care, and personal care rooted in Ayurvedic principles. Comparable range of herbal SKUs and direct-to-consumer plus retail distribution.
• Dabur: One of India's largest Ayurvedic FMCG companies with established Chyawanprash, honey, and herbal product lines including oral care (Dabur Red). Directly comparable Ayurvedic heritage brand with mass-market distribution and similar product categories.
• Patanjali Ayurved: India's largest Ayurveda and herbal products conglomerate, offering a broad portfolio of supplements, personal care, food, and Ayurvedic formulations. Directly comparable as an Ayurvedic CPG brand spanning rasayanas, single herbs, oral care, and beauty, though at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UkAyurveda
• Facebookfacebook.com/MaharishiAyurvedaUK
• LinkedInlinkedin.com/company/maharishi-ayurveda-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maharishi Ayurveda