immoRegion
immoRegion is a digital real estate marketplace operated by atHome International S.à r.l., covering Luxembourg and the Greater Region (Lorraine, France), serving individual buyers/renters and professional agencies via web, mobile, and the immoRegionPro B2B portal.
- Company typePrivate
- Founded2000
- HeadquartersMetz, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What immoRegion does
immoRegion is a digital real estate marketplace operated by atHome International S.à r.l., headquartered in Metz, France with a branch in Luxembourg. The platform connects individual buyers, sellers, tenants, and landlords with real estate listings across Luxembourg and the Greater Region (including Lorraine in France), positioning itself as the leading regional property portal in that micro-market. It serves two principal customer sets: consumers searching for property, and professional real estate agencies supplying listings.
The platform is delivered through a web property, native iOS and Android applications, and a dedicated B2B portal called immoRegionPro that gives agencies tools for listing management and subscription administration. Core product features include property alerts, a price simulation tool, and a property estimation tool, all underpinned by automated content moderation and compliance with both GDPR and the EU Digital Services Act (DSA). Infrastructure is hosted across AWS and OVH, and the platform is integrated with sister sites atHome.lu and atHome.de within the atHome Group ecosystem.
The business model combines three revenue streams: transaction-based listing fees paid by private sellers and landlords, recurring subscription fees from professional agencies for premium placement and immoRegionPro access, and third-party advertising revenue (e.g., Google Ads, Criteo). The company is privately held with no disclosed external venture or private equity backing, operates with 51-100 employees, and has been continuously active since approximately 2000, indicating a mature, cash-funded regional operator rather than a venture-scale growth company.
immoRegion firmographics
Firmographics- Name
- immoRegion
- Legal name
- atHome International S.à r.l.
- Website
- https://immoregion.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- immoRegion is a digital real estate marketplace operated by atHome International S.à r.l., covering Luxembourg and the Greater Region (Lorraine, France), serving individual buyers/renters and professional agencies via web, mobile, and the immoRegionPro B2B portal.
- Ownership category
- akta.pro rank
immoRegion industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (BPAHANAC)
Keywords
Where immoRegion is headquartered
LocationHeadquarters
- HQ city
- Metz
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
immoRegion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Property Listing Fees: Publishing property listings on immoregion.fr is paid. The pricing depends on multiple variables: property location, transaction type (sale or rental), listing price/rent, desired publication duration, and publication format. Both private individuals and professional agencies can publish listings through paid formats with a minimum 30-day duration. The platform offers a simulation tool to estimate publication costs.
- Professional Agency Services: Professional real estate agencies subscribe to professional accounts through the 'Espace PRO' portal to manage their listings and access professional features. The platform supports agency profiles, agent listings, and professional account management.
- Advertising: Third-party advertising services including Google Ads, AdExchange, DoubleClick, Facebook ads, Criteo, Rubicon Project, and AddThis are integrated for targeted advertising purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable listing fees based on property characteristics |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
immoRegion product offering
Product offeringCore offering
immoRegion is an online real estate classifieds marketplace covering Luxembourg and the Greater Region (Lorraine: Moselle, Meurthe-et-Moselle, Meuse, Vosges). It connects individual buyers and renters with private sellers and professional real estate agencies through paid property listings (sale and rental), a dedicated professional portal (immoRegionPro), and supporting tools such as property valuation, agency directory, and price simulation.
Product overview
immoRegion operates as a real estate marketplace platform with two main offerings: the consumer-facing immoRegion portal for property search (buying, renting) and the professional immoRegionPro platform for real estate agencies. The platform covers properties across Luxembourg and the Greater Region (Lorraine, France), featuring property listings, new construction projects, land sales, and agency directories. Additional services include property valuation estimation tools, agency directories, and a moving services partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- immoRegion Consumer Marketplace Web and mobile platform for property buyers, renters, and private sellers in Luxembourg and the Greater Region (Lorraine, France). Provides property search with category and city filters, email alerts for new listings and price changes, free online property estimation, and paid listing publication for individual sellers.
- immoRegionPro Dedicated professional portal for real estate agencies and agents to publish and manage property listings, maintain an agency profile, and access professional account tools to reach buyers and renters across the Greater Region.
- immoRegion Mobile Application iOS and Android applications providing mobile access to property search, property alerts, listing publication, and account management for individual buyers, renters, sellers, and professional agencies.
Companies that use immoRegion
Customer profileSegments4 records
Ideal customer profiles3 records
immoRegion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
immoRegion partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Real Estate Agencies (Greater Region)coreHundreds of real estate agencies across the Greater Region publish and manage property listings through the immoRegion platform. Examples include agencies in Metz, Nancy, Thionville, and surrounding areas.
- Moving Services PartnersminorPartnership with moving companies to provide relocation services. User information is shared with partner moving companies when users request moving quotes.
- atHome Finance, Taxx, LuxautominorRelated entities within the atHome Group ecosystem offering financial, tax, and automotive services. Users can be referred to these services for comprehensive real estate-related solutions.
- AWS (Amazon Web Services)minorCloud hosting provider for platform infrastructure, listed as one of the hosting providers alongside OVH.
- OVHminorCloud hosting provider (French company) for platform infrastructure, listed alongside AWS as hosting providers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
immoRegion competitors and assessment
Company assessmentDirect peers
- Leboncoin Immobilier: Leboncoin is France's largest classifieds platform with a dedicated real estate vertical. It is directly comparable as a two-sided marketplace for property listings serving both consumers and professional agencies across France, with paid listing upgrades.
- Bien'ici: Bien'ici is a French online real estate platform offering property search, alerts, valuation tools, and agency services. It is directly comparable to immoRegion as a digital real estate marketplace with overlapping consumer and professional agency offerings.
- SeLoger: SeLoger is France's leading online real estate portal, owned by AVIV Group. It is directly comparable as a national-scale real estate marketplace connecting buyers, sellers, and renters with a similar listing-based monetization model and professional agency subscriptions.
- ParuVendu: ParuVendu is a French classifieds platform with real estate listings alongside other categories. It is comparable as a multi-category classifieds platform with real estate as a key vertical, monetized through paid listing upgrades.
- Logic-Immo: Logic-Immo is a long-established French real estate portal with property listings and agency services. It is comparable to immoRegion as a regional/national real estate marketplace serving both private users and professional agents in France.
Regional players
- ImmoScout24: ImmoScout24 is Germany's largest real estate portal, part of the Scout24 group. It is comparable as a major European real estate marketplace operating in an adjacent market (Germany), serving similar buyer, renter, seller, and professional agency segments.
- Immoweb: Immoweb is Belgium's leading real estate portal, owned by AVIV Group. It is comparable as a regional European real estate marketplace serving a similar cross-border context, with overlapping listing-based monetization and professional agency subscriptions.
Others
- atHome.lu: atHome.lu is the Luxembourg real estate marketplace operated by the same atHome Group that operates immoRegion. It is a directly related sister site covering the Luxembourg market specifically and sharing infrastructure, branding, and professional portal tooling.
Broad incumbents
- AVIV Group: AVIV Group owns multiple European real estate portals including SeLoger (France), Immoweb (Belgium), and Casa.it (Italy). It is comparable as a larger operator of similar real estate marketplace businesses across several European geographies under a unified parent.
- Rightmove: Rightmove is the UK's largest real estate portal and a publicly listed operator. It is comparable as an established real estate marketplace with a similar listing-based monetization model, professional agency subscriptions, and valuation tools, although it operates primarily in the UK.
Market position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
immoRegion social profiles
Digital presenceimmoRegion compliance and trust
Trust signalCompliance2 records
immoRegion financial estimates
Financial estimateRevenue estimate
Valuation estimate
immoRegion leadership team
Management profileNumber of profiles
Profiles1 record
immoRegion subsidiaries and ownership
Company hierarchySubsidiaries2 records
immoRegion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
immoRegion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about immoRegion
What does immoRegion do?
immoRegion is an online real estate classifieds marketplace covering Luxembourg and the Greater Region (Lorraine: Moselle, Meurthe-et-Moselle, Meuse, Vosges). It connects individual buyers and renters with private sellers and professional real estate agencies through paid property listings (sale and rental), a dedicated professional portal (immoRegionPro), and supporting tools such as property valuation, agency directory, and price simulation.
Is immoRegion a public or private company?
immoRegion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was immoRegion founded?
immoRegion was founded in 2000. It employs 51 to 100 people.
Where is immoRegion based?
immoRegion is headquartered in Metz, France, in the Europe region.
How does immoRegion make money?
Three revenue lines are on record. Property Listing Fees are the primary driver. The others are professional Agency Services and advertising.
Who are immoRegion's main competitors?
Direct peers on record are Leboncoin Immobilier, Bien'ici, SeLoger, ParuVendu and Logic-Immo. Regional players are ImmoScout24 and Immoweb. atHome.lu is listed as an others. Broad incumbents are AVIV Group and Rightmove.
Does immoRegion have an API?
No public API is recorded for immoRegion.
What industry is immoRegion in?
immoRegion's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal. Its NAICS code is 53121 and its SIC code is 6531.