What Jack London Square does

Jack London Square is a privately held mixed-use waterfront and marina destination located at 472 Water Street in Oakland, California. Owned and managed by CIM Group, a real estate investment firm, the property operates as a curated platform combining commercial tenant leasing, parking operations, and special event licensing across 25+ retail, dining, entertainment, recreation, transportation, wellness, and residential tenants. The destination is positioned as Oakland's only publicly accessible mixed-use waterfront, with landmark status dating to the mid-1800s and anchoring institutions such as Heinold's First and Last Chance Saloon (opened 1883) and the Lightship Relief museum vessel.

The property's tenant mix includes large-format entertainment venues (Dave & Buster's, Plank at 50,000+ sq ft, Yoshi's at 17,000 sq ft), a diverse restaurant roster (Farmhouse Kitchen Thai, Scott's Seafood, Noka Ramen, Kuidaore, Dragon Gate, Reem's, Seabreeze on the Dock), specialty retail (BevMo!, Ben & Jerry's, Amazon Hub Locker, Pawsitively Bay Area), outdoor recreation operators (California Canoe & Kayak, Bike East Bay, USS Potomac Tours), and cultural nonprofits (BRIDGEGOOD, Oaktown Jazz Workshops, Visit Oakland). Residential is integrated via Channel House Apartments at 40 Harrison Street. Transportation access is provided through Amtrak, BART, San Francisco Bay Ferry, and the Oakland Alameda Water Shuttle, plus 12 Tesla Superchargers and three parking garages.

Revenue is generated through three primary streams: commercial tenant leasing (managed services), parking operations (transaction fees at Market Garage, Broadway & Embarcadero West garage, and Washington Garage), and special event licensing (transaction fees with 60-day application lead time). The asset does not operate a technology platform; customer-facing technology is limited to the website (jacklondonsquare.com), email newsletters, and Instagram/Facebook social channels (no native mobile app). The GTM motion is event-driven and community-led, leveraging multi-week programming and nonprofit partnerships to drive foot traffic and tenant engagement.

Name

Jack London Square

Legal name

Jack London Square

Website

https://jacklondonsquare.com

Company type

Private

Founded year

1800

Operating status

Operating

Headcount range

11–50 employees

Short description

Jack London Square is a privately held, CIM Group-owned mixed-use waterfront and marina destination in Oakland, California, operating as a curated platform of 25+ retail, dining, entertainment, recreation, and residential tenants. It generates revenue through commercial leasing, parking, and event licensing, serving visitors and local residents since the mid-1800s.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Commercial Tenant Leasing: Jack London Square generates revenue primarily through leasing commercial spaces to retail stores, restaurants, entertainment venues, and service providers. The property management office handles tenant relations and lease management.
2. Parking Operations: The waterfront destination operates multiple parking facilities including Market Garage at 255 2nd Street, Broadway & Embarcadero West garage, and Washington Garage. Revenue is generated through hourly parking rates at these facilities.
3. Special Event Licensing: Jack London Square generates revenue through special event licensing agreements. Applications must be submitted 60 days prior to events, with temporary license agreements issued upon approval. Standard fees apply for event permits.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jack London Square is a mixed-use waterfront real estate destination in Oakland, California. The property leases commercial space to retail stores, restaurants, entertainment venues, fitness studios, and service providers, operates multiple parking facilities, and licenses special event usage of public spaces. The destination also provides marina facilities and outdoor recreation access along the Oakland waterfront.

Product overview

Jack London Square is Oakland's only publicly accessible mixed-use waterfront and marina area, serving as a lifestyle destination since the mid-1800s. The property operates as a platform combining multiple service categories: dining (restaurants, bars, ice cream), entertainment (arcades, bowling, jazz venues, movie theater), retail (beverages, pet accessories, package services), outdoor recreation (kayaking, bicycling, bay trails, historic vessels), transportation (Amtrak, ferry, water shuttle), residential living (Channel House Apartments), cultural education (jazz workshops, museums), and special events programming. The waterfront destination connects visitors and residents to outdoor recreation, dining, shopping, entertainment, and community events through its physical spaces and tenant mix.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Tenant Leasing Leasing of commercial space to retail stores, restaurants, entertainment venues, and service providers at the Oakland waterfront property. Managed through the Property Management Office.
• Parking Operations Multiple parking facilities including Market Garage at 255 2nd Street, Broadway & Embarcadero West garage, and Washington Garage, with hourly parking rates.
• Special Event Licensing Special event licensing agreements allowing third-party event organizers to host events at the venue. Applications must be submitted 60 days prior to events, with temporary license agreements issued upon approval and standard fees applying.
• Private Event Venues Rental of venue spaces at Jack London Square for private events and functions. Venue spaces include Plank which offers over 50,000 square feet of indoor/outdoor space with 18 bowling lanes, 75+ HDTVs, and a 30-foot media wall.
• Marina and Waterfront Access Publicly accessible waterfront and marina area along the Oakland waterfront, including access to the Bay Trail for hiking, jogging, bicycling, and wildlife viewing.
• EV Charging Stations 12 Tesla Supercharger stations available 24/7 at Market Garage (255 2nd Street), offering up to 72kW charging for electric vehicles, with hourly parking rates applying.

Quantifiable outcome

• Multi-week community events like 'Art of Kindness Celebration' bring community together through shared connection, featuring gratitude stations, kindness-themed art, chalk murals, and donation zones.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• San Francisco Bay FerrycoreStrategic or Co-development PartnerSan Francisco Bay Ferry provides year-round service between Oakland Jack London Square terminal and San Francisco Ferry Building or Pier 41 terminals, enhancing transportation access to the waterfront destination.
• Oakland Alameda Water ShuttlecoreStrategic or Co-development PartnerFree water shuttle service named 'Woodstock' operates between Oakland's Jack London Square (foot of Broadway) and Alameda Landing, providing convenient water transit for visitors.
• AmtrakcoreStrategic or Co-development PartnerAmtrak train station conveniently located at 245 Second Street, making the Square accessible from many Bay Area locations. The station opened in 1994.
• BART (Bay Area Rapid Transit)coreStrategic or Co-development PartnerBART provides regional rail service with the nearest station at 12th Street Oakland, connecting visitors to Jack London Square.
• Local NonprofitsminorGTM or Marketing PartnerJack London Square serves as a platform for local nonprofit support through community engagement initiatives like the Art of Kindness Celebration, which includes donation zones for food and clothing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hines: Hines is a global real estate developer and investor with extensive mixed-use and waterfront development experience including large master-planned destinations. Comparable as an institutional owner/developer of mixed-use waterfront and lifestyle properties, though operating at portfolio scale far beyond a single asset.
• Brookfield Properties: Brookfield Properties owns and operates a large portfolio of mixed-use and retail destinations including Manhattan West, FIGat7th, and various waterfront/lifestyle assets. Comparable as a broader institutional owner-operator of mixed-use destinations competing for similar tenant and capital pools.

Regional players

• Santana Row: Santana Row is a high-end mixed-use lifestyle center in San Jose combining retail, dining, entertainment, residential, and hotel. Comparable as a Bay Area mixed-use lifestyle destination with curated F&B/retail mix, though inland and operating in a different submarket than Jack London Square.

Direct peers

• National Harbor: National Harbor is a Maryland waterfront destination with hotels, restaurants, retail, marina, and entertainment venues including a MGM casino. Directly comparable as a master-planned waterfront mixed-use destination combining dining, retail, recreation, and water-based activities.
• The Wharf (Washington DC): The Wharf is a mixed-use waterfront development on the Potomac featuring dining, entertainment, residential, marina, and a fish market. Directly comparable as a mixed-use waterfront destination combining F&B, entertainment, water transit access, and event programming.
• Faneuil Hall Marketplace: Faneuil Hall Marketplace is Boston's historic waterfront dining, shopping, and entertainment destination dating to 1742. Directly comparable as a historic waterfront F&B/retail/entertainment destination with similar heritage positioning and tourism-driven foot traffic.
• Third Street Promenade / Santa Monica Place: Third Street Promenade and adjacent Santa Monica Place form a Southern California waterfront-adjacent lifestyle shopping and dining destination. Comparable as a pedestrian lifestyle center with strong F&B/entertainment mix, though operating outside the Bay Area.
• Bayside Marketplace: Bayside Marketplace is Miami's waterfront dining, shopping, and entertainment complex overlooking Biscayne Bay. Directly comparable as a waterfront mixed-use destination with marina access, F&B focus, and tourist appeal.
• Pier 39: Pier 39 is San Francisco's iconic waterfront entertainment and retail destination featuring shops, restaurants, attractions, and marina. Directly comparable to Jack London Square as a Bay Area mixed-use waterfront destination with similar dining/entertainment/marina mix.
• Seaport District NYC: Seaport District NYC is a Lower Manhattan waterfront mixed-use destination featuring retail, dining, entertainment, and historic pier redevelopment. Directly comparable as a historic waterfront mixed-use destination undergoing curated tenant programming and event-driven marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JackLondonSq
• Facebookfacebook.com/jacklondonsquare
• Instagraminstagram.com/jacklondonsq
• LinkedInlinkedin.com/company/jack-london-square

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack London Square