Bayside Marketplace

What Bayside Marketplace does

Bayside Marketplace is a privately held, two-level open-air retail and entertainment destination located at 401 Biscayne Boulevard on Biscayne Bay in Downtown Miami, Florida. The property houses over 150 shops — ranging from national chains such as Victoria's Secret, Foot Locker, Bath and Body Works, Sunglass Hut, IT'SUGAR, and Build-A-Bear to independent boutiques — alongside a diverse dining lineup including Bubba Gump Shrimp Co., Hard Rock Cafe, Margaritaville, Kuba Cabana, and Black Market Miami. Anchor attractions include the 200-foot Skyviews Miami observation wheel with 42 climate-controlled gondolas, Thriller Miami speedboat tours, and multiple cruise and sightseeing tour operators (305 Miami Tours, Island Queen Cruises, Fiesta Cruises, Biscayne Lady Yacht Charters, Big Bus Tours) that depart from the property.

The business operates as a landlord and destination operator rather than a retailer, generating revenue primarily through recurring retail space leasing to permanent and specialty tenants, complemented by advertising and sponsorship income from brand activations and film/commercial location shoots, parking services, and ancillary fees from attraction operators. Property and leasing management is outsourced to CBRE, with separate functions for permanent leasing (via AA Realty), specialty leasing, and marketing/events. The customer base is diversified across international and domestic tourists, cruise passengers from adjacent PortMiami, and South Florida residents, with positioning as a "world-class tourist attraction" anchored by the waterfront location 7 miles from Miami International Airport.

Strategically, Bayside has evolved beyond traditional mall operations into a multi-modal tourist hub, layering travel-services partnerships (Hold My Luggage, Currency Global Exchange), on-site attraction leases, and an active events and sponsorship programming calendar. Founded in 2008 with a small core management team (1-10 employees), the company owns and operates a single flagship asset with no disclosed expansion, acquisition, or funding activity in the available source data.

Name

Bayside Marketplace

Legal name

Bayside Marketplace

Website

https://baysidemarketplace.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bayside Marketplace is a privately held two-level open-air waterfront shopping, dining, and entertainment destination on Biscayne Bay in Downtown Miami. It serves tourists, cruise passengers, and South Florida residents through 150+ retail tenants, multiple restaurants, and on-site attractions including the Skyviews Miami observation wheel.

Ownership category

akta.pro rank

Product category

Waterfront Open-Air Retail and Entertainment Destination

NAICS

Amusement Parks and Arcades (7131), Scenic and Sightseeing Transportation, Water (487210), Marinas (713930), Food and Beverage Retailers (445)

SIC

Retail-Variety Stores (5331), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Shore Excursion Operators (Tours & Activities) (THAEAFAC), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Waterfront shopping center
• Retail space leasing
• Tourist entertainment destination
• Sponsorship and advertising
• Waterfront dining

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Space Leasing: Primary revenue stream from leasing retail space to national chains, boutique operators, and restaurant tenants. The mall offers various space sizes from small kiosks to larger retail spaces. Permanent leasing and specialty leasing options are available.
2. Events and Sponsorship: Revenue generated from brand activations, sponsorship opportunities, and experiential marketing events. The mall attracts corporate sponsors for high-traffic promotional activities and brand experiences.
3. Advertising: Advertising opportunities available to brands seeking visibility in high-traffic tourist areas. The location serves as an ideal venue for feature films, television, and commercial productions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bayside Marketplace is a two-level open-air waterfront shopping, dining, and entertainment complex in downtown Miami that houses over 150 retail shops and restaurants, plus on-site attractions such as the Skyviews Miami observation wheel and Thriller Miami speedboat tours. The company operates as a property operator and landlord, leasing permanent and specialty retail space to national chains, boutique operators, and restaurant tenants, while also monetizing advertising, sponsorships, events, parking, and visitor services. It functions as both a physical retail marketplace connecting many third-party tenants with shoppers and a curated tourist destination.

Product overview

Bayside Marketplace is Miami's premier waterfront open-air shopping, dining, and entertainment destination located on Biscayne Bay in Downtown Miami. The two-level marketplace offers over 150 shops including national retailers and unique boutiques, diverse international dining options, waterfront attractions including the Skyviews Miami observation wheel and speedboat tours, and various services including luggage storage, currency exchange, and parking. The venue serves as both a retail complex and tourist attraction featuring live entertainment, special events, and cruise/ tour departure points.

Differentiator

Problem solved

Functional benefit

Products and services

• Bayside Marketplace Retail Shops A collection of more than 150 retail shops and boutiques at Bayside Marketplace offering fashion, accessories, and specialty goods from national retailers and unique boutiques, targeted at tourists and local shoppers.
• Bayside Marketplace Dining & Restaurants Waterfront cafes, gourmet eateries, and bistros offering international cuisine including Bubba Gump, Hard Rock Cafe, Margaritaville, Kuba Cabana, and Black Market Miami, serving visitors and cruise passengers.
• Skyviews Miami Observation Wheel A 200-foot observation wheel located at Bayside Marketplace offering 360-degree views of Biscayne Bay, Bayfront Park, and the Downtown Miami skyline, with 42 climate-controlled gondolas including 1 VIP glass-bottom gondola.
• Thriller Miami Speedboat Adventures Daily 45-minute speedboat sightseeing tours departing from Bayside Marketplace around Miami and Miami Beach, providing views of Star Island mansions and the Art Deco district, open to ages 3 and older.
• Leasing & Tenant Services Commercial leasing opportunities at Bayside Marketplace ranging from small kiosks to larger retail spaces, with permanent leasing and specialty leasing streams available to retail brands and restaurant operators.
• Advertising & Sponsorship Experiential brand and product marketing opportunities at the Bayside Marketplace venue, including lead generation, sampling, and location services for feature films, television productions, and commercial shoots seeking high-traffic tourist exposure.
• Parking Services Paid parking for shoppers and event attendees, valet parking during special events, van-accessible handicap parking, stroller parking, and complimentary wheelchairs at Bayside Marketplace.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hold My LuggageminorStrategic or Co-development PartnerPartnership with Hold My Luggage providing convenient luggage storage and delivery service for cruise and travel guests. Services include safe daily or multiple day luggage storage, airport and hotel/Airbnb deliveries, and cruise port pickup/delivery. Located near Starbucks within the marketplace.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aventura Mall: Greater Miami's flagship upscale super-regional mall with a curated mix of national retailers, dining, and experiential attractions. Directly comparable to Bayside as a destination retail center competing for tourist and local discretionary spend in the Miami MSA.
• Lincoln Road Mall: Open-air pedestrian shopping district in Miami Beach catering heavily to tourists and locals with a comparable mix of national retailers, boutiques, and dining. Comparable as a destination-format Miami retail experience.
• Brickell City Centre: Modern Miami open-air retail/dining destination in the Brickell financial district, mixing national and boutique tenants with restaurants. Comparable as a contemporary Miami destination marketplace vying for the same shopper and tourist.
• Disney Springs: Disney-operated open-air retail, dining, and entertainment complex in Orlando combining national retailers, themed restaurants, and attractions. Closely parallels Bayside's tenant mix (retail+dining+entertainment) and tourist-driven traffic model.
• Sawgrass Mills: One of the largest outlet and destination shopping centers in the US, located in Sunrise, FL. Comparable as a Florida tourist-anchored mega-retail destination dependent on visitor footfall.
• Faneuil Hall Marketplace: Historic waterfront tourist shopping and dining marketplace in Boston with a national-tenant retail mix, eateries, and entertainment. Direct structural analogue to Bayside as an iconic waterfront tourist marketplace.
• The Grove: Iconic open-air shopping and dining destination in Los Angeles with national retailers, dining, and entertainment programming. Comparable as a destination-format open-air center mixing retail, food, and tourist appeal.

Emerging players

• American Dream: Large-scale retail and entertainment complex in East Rutherford, NJ integrating shopping with theme-park-style attractions (Nickelodeon Universe, indoor ski slope). Comparable on the entertainment-anchored destination retail model Bayside is pursuing at smaller scale.

Broad incumbents

• Mall of America: Largest shopping mall in the US and a major tourist destination in Bloomington, MN combining retail, dining, and an indoor amusement park. Comparable as the dominant US destination-shopping model Bayside emulates at a more local scale.

Regional players

• Tanger Outlets Miami: Outlet-style destination retail center in the Miami area focused on brand-name retail at scale. Comparable as a Florida tourist-area retail destination competing for similar tourist shopper dollars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BaysideMktplace
• LinkedInlinkedin.com/company/bayside-marketplace-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayside Marketplace