Frielitz
Frielitz is a German B2B e-commerce platform and wholesaler of car trailers, trailer accessories, load-securing equipment, and automotive-aftermarket spare parts, serving workshops, dealers, and commercial transport operators across the DACH region.
- Company typePrivate
- Founded1994
- HeadquartersGechingen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Frielitz does
Frielitz is a German vehicle-construction and wholesale business headquartered in Gechingen, Baden-Württemberg, that operates a B2B e-commerce platform focused on car-trailer sales, trailer accessories, load-securing equipment, and spare parts for the automotive aftermarket. The company sells to workshops, dealers, and commercial transport operators across the DACH region through a specialized storefront rather than a generic marketplace model. Founded in 1994 and operating as a privately held GmbH with 51-100 employees, Frielitz has accumulated a 30-year operating record in the trailer-aftermarket vertical.\n\nThe platform exposes 16 product categories — including load securing, hydraulics, lighting, electrical components, caravan and leisure (Caravan und Freizeit), and loading-ramp (Verladeschienen) equipment — alongside AL-KO OEM-grade chassis and spare parts under a Premium Partner relationship. Distinctive technical components include a gas-spring (Gasfeder) configurator and an AL-KO spare-part finder (Ersatzteilfinder) embedded in the storefront, plus TecCom/TecAlliance integration that connects the catalog into standardized B2B procurement workflows used by dealers and workshops. ISO 9001 quality management certification supports procurement requirements of commercial-fleet and OEM-tier customers.\n\nFrielitz's business model is wholesale distribution via account-based B2B commerce: customers log into a tiered storefront, configure or search for parts, and procure through TecCom-compatible order flows. The trilingual (DE/EN/FR) storefront indicates intent to extend distribution beyond the German core, while the narrow vertical focus and OEM partnerships (notably AL-KO) are the primary value proposition. No pricing model, contract structure, or revenue figures are disclosed in source material.
Frielitz firmographics
Firmographics- Name
- Frielitz
- Legal name
- Frielitz Fahrzeugbau und Zubehör GmbH
- Website
- https://frielitz.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frielitz is a German B2B e-commerce platform and wholesaler of car trailers, trailer accessories, load-securing equipment, and automotive-aftermarket spare parts, serving workshops, dealers, and commercial transport operators across the DACH region.
- Ownership category
- akta.pro rank
Frielitz industry classification
Industry- Product category
- Trailer Spare Parts and Accessories Wholesale
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Frielitz is headquartered
LocationHeadquarters
- HQ city
- Gechingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Frielitz business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2B E-commerce): One-time product sales through the company's B2B e-commerce platform. Customers purchase trailer accessories, spare parts, load securing equipment, and technical components. Prices are visible after account login, indicating a B2B pricing structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Trade Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Frielitz product offering
Product offeringCore offering
Frielitz is a B2B e-commerce distributor specializing in trailer accessories, load securing equipment, and technical spare parts for the automotive aftermarket. The platform offers 16 product categories — including lashing straps, couplings, chassis components, wheel brake and overrun device spare parts, lighting and electrical, hinges and locks, winches, storage boxes, gas springs, hydraulics, loading ramps, and tarpaulin accessories — sold primarily to workshops, dealers, and commercial transport operators in the DACH region under login-gated trade pricing.
Product overview
Frielitz is a B2B e-commerce platform and specialist distributor for trailer accessories, load securing equipment, and technical components for the automotive aftermarket. The company operates as a unified B2B shop offering 16 distinct product categories that serve workshops, dealers, and commercial transport operators. The core portfolio centers on load securing products (lashing straps, lashing points, nets, chains), trailer accessories (couplings, chassis components, brakes, lighting), and technical components (hinges, locks, winches, storage boxes, gas springs, hydraulics). The platform also serves the caravan and leisure market with complementary accessories. Key differentiators include AL-KO premium partnership status, TecCom B2B ordering integration, and manufacturer-specific product lines from AL-KO, Winterhoff, Knott, and SPP.
Differentiator
Problem solved
Functional benefit
Products and services
- Ladungssicherung (Load Securing) Comprehensive range of load securing products including lashing straps, edge protection, lashing points, nets, lashing chains, lifting straps, round slings, rubber tensioners, lashing rails, locking bars, and anti-slip mats for professional cargo securement. Sold to workshops, dealers, and commercial transport operators via the B2B platform.
- Anhängerzubehör (Trailer Accessories)
- Zugkugelkupplungen (Drawbar Couplings)
- Fahrgestelle (Chassis Components)
- Ersatzteile für Radbremsen (Wheel Brake Spare Parts)
- Ersatzteile für Auflaufeinrichtungen (Overrun Device Spare Parts)
- Beleuchtung & Elektrik (Lighting & Electrical)
- Scharniere und Verschlüsse (Hinges and Locks)
- Seilwinden (Winches)
- Stauboxen (Storage Boxes)
- Gasdruckfedern (Gas Springs)
- Hydraulik (Hydraulics)
- Verladeschienen (Loading Ramps)
- Planenzubehör (Tarpaulin Accessories)
- Caravan und Freizeit (Caravan and Leisure)
- Ersatzteile für Pferdeanhänger (Horse Trailer Spare Parts)
Companies that use Frielitz
Customer profileSegments3 records
Ideal customer profiles3 records
Frielitz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Frielitz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AL-KOcoreAL-KO Premium Partner - exclusive partnership for AL-KO trailer components, spare parts, and accessories. This partnership provides customers access to first-class AL-KO products through Frielitz's B2B platform.
- TecAlliance (TecCom)coreTecAlliance partner enabling TecCom connectivity for optimized B2B ordering processes. Allows customers to access product catalog and place orders directly through the TecCom system.
- SPPminorProduct manufacturer of trailer components including drawbar couplings, brake cables, and other technical parts sold through Frielitz's platform.
- HESTALminorManufacturer of locking systems and hardware solutions for commercial vehicles. Products include Drehstangenverschlüsse (turn-bar locks) and related components sold through Frielitz.
- WinterhoffminorManufacturer of drawbar couplings (Zugkugelkupplungen) for trailers. Products available through Frielitz's product catalog.
- KnottminorManufacturer of trailer components and braking systems. Products included in Frielitz's Zugkugelkupplungen category.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Frielitz competitors and assessment
Company assessmentDirect peers
- Hennig Fahrzeugteile: German B2B wholesaler of commercial vehicle and trailer parts serving workshops and dealers; directly comparable to Frielitz in distribution model, customer base, and trailer-components focus.
- Winkler Unternehmensgruppe: German B2B wholesaler of commercial vehicle parts (truck, trailer, van); directly comparable to Frielitz in customer segments (workshops, fleet operators) and trailer components offering.
- Europart: European wholesale distributor of commercial vehicle and trailer parts; directly comparable to Frielitz in B2B focus on commercial transport operators and trailer components, with deeper European footprint.
- Anhängermarkt: German B2B retailer specializing in trailers, trailer parts, and accessories; directly comparable to Frielitz as a multi-category trailer components e-commerce player targeting workshops and dealers.
Regional players
- Truma: German manufacturer of caravan accessories (gas, heating, cooling, maneuvering systems); comparable to Frielitz through overlapping caravan/leisure and gas-spring product categories, though primarily a manufacturer rather than a multi-brand distributor.
Broad incumbents
- Autodoc: Pan-European online retailer for automotive parts and accessories with B2B and B2C channels; comparable to Frielitz via its B2B e-commerce motion and aftermarket parts catalog, but at far larger scale and breadth.
- kfzteile24: Large German B2C/B2B online retailer for automotive parts and accessories; comparable to Frielitz in distribution model and customer overlap, though operating at much broader automotive scale.
- Trost Auto Service: German B2B automotive parts wholesaler serving workshops and service chains; comparable to Frielitz in B2B distribution model and workshop customer base, though broader than trailer-specific components.
- A.T.U: Germany's largest multi-channel automotive parts and service retailer; relevant comparable for B2B/B2C parts distribution motion and workshop customer overlap, though substantially larger and broader than Frielitz.
Others
- BPW Bergische Achsen: European manufacturer of trailer axles, running gear systems, and brake components; comparable to Frielitz via shared end customers (trailer builders, workshops) and shared product categories (running axles, brake axles), though operating as an OEM/supplier rather than a B2B distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frielitz social profiles
Digital presenceFrielitz compliance and trust
Trust signalCompliance2 records
Frielitz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frielitz leadership team
Management profileNumber of profiles
Frielitz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frielitz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frielitz
What does Frielitz do?
Frielitz is a B2B e-commerce distributor specializing in trailer accessories, load securing equipment, and technical spare parts for the automotive aftermarket. The platform offers 16 product categories — including lashing straps, couplings, chassis components, wheel brake and overrun device spare parts, lighting and electrical, hinges and locks, winches, storage boxes, gas springs, hydraulics, loading ramps, and tarpaulin accessories — sold primarily to workshops, dealers, and commercial transport operators in the DACH region under login-gated trade pricing.
Is Frielitz a public or private company?
Frielitz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frielitz founded?
Frielitz was founded in 1994. It employs 51 to 100 people.
Where is Frielitz based?
Frielitz is headquartered in Gechingen, Germany, in the Europe region.
How does Frielitz make money?
One revenue line is on record: product Sales (B2B E-commerce).
Who are Frielitz's main competitors?
Direct peers on record are Hennig Fahrzeugteile, Winkler Unternehmensgruppe, Europart and Anhängermarkt. Truma is listed as a regional player. Broad incumbents are Autodoc, kfzteile24, Trost Auto Service and A.T.U. BPW Bergische Achsen is listed as an others.
Does Frielitz have an API?
No public API is recorded for Frielitz.
What industry is Frielitz in?
Frielitz's product category is Trailer Spare Parts and Accessories Wholesale. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 44133 and its SIC code is 3715.