kfzteile24
kfzteile24 is a German multi-channel retailer of automotive replacement parts and accessories, selling 3M+ SKUs via its e-commerce platform, three Berlin retail/workshop locations, and a B2B delivery program serving individual car owners and professional workshops.
- Company typePrivate
- Founded2001
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What kfzteile24 does
kfzteile24 is a German online and multi-channel retailer of automotive replacement parts and accessories, headquartered in Berlin and founded in 2001. The company sells more than 3 million SKUs across categories including brakes, exhaust, filters, tires, batteries, oils, lighting, accessories, tools and tuning products, with a proprietary KBA-number-based vehicle-selection system that maps parts to specific vehicle makes, models and types. Its catalog is operated through the kfzteile24.de e-commerce platform, a dedicated mobile app, three physical retail stores with attached master workshops in Berlin (Spandau, Weißensee, Mahlsdorf), and a B2B wholesale program (businessplus) that delivers to automotive workshops up to three times daily using its own delivery fleet.
Underlying the retail proposition is significant owned logistics infrastructure: a 50,000 m² central distribution center in Seddiner See (Neuseddin), described as the largest replacement-parts logistics facility in Germany, handling roughly 13,000 outgoing packages per day and offering same-day shipping on more than 150,000 in-stock SKUs for orders placed before 3 PM. The company employs 600+ people across stores, workshops, logistics and headquarters, with paid customer-acquisition channels centered on SEO, email newsletters, an app, and a phone-based Kfz expert advisory line (Mon-Fri 7-20h, Sat 9-18h).
Revenue is generated primarily through transactional one-time sales of parts (B2C and B2B) plus workshop service fees at the attached Berlin workshops, with unit-pricing model and free shipping over €120. The international sub-brand "Carpardoo" extends the proposition to the Netherlands, France and Denmark, and the group is branded as "K24" (k24.group) at the corporate level. The company describes itself as the German market leader (Marktführer) for online automotive parts.
kfzteile24 firmographics
Firmographics- Name
- kfzteile24
- Legal name
- kfzteile24 GmbH
- Website
- https://kfzteile24.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- kfzteile24 is a German multi-channel retailer of automotive replacement parts and accessories, selling 3M+ SKUs via its e-commerce platform, three Berlin retail/workshop locations, and a B2B delivery program serving individual car owners and professional workshops.
- Ownership category
- akta.pro rank
kfzteile24 industry classification
Industry- Product category
- Automotive Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where kfzteile24 is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
kfzteile24 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2C E-commerce Sales: Direct online sales of automotive parts and accessories to individual consumers through the kfzteile24.de e-commerce platform
- B2B Workshop Sales: Sales to automotive workshops and business customers with dedicated delivery service up to 3x daily
- Retail Store Sales: In-store sales at 3 Berlin locations with attached master workshops
- Workshop Services: Vehicle repair and maintenance services at attached master workshops
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for automotive parts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
kfzteile24 product offering
Product offeringCore offering
kfzteile24 is a German online and multi-channel retailer of automotive replacement parts, wear parts, tires, batteries, oils, accessories, and workshop supplies, operating a catalog of over 3 million parts across major vehicle brands. Sales occur primarily through the kfzteile24.de e-commerce platform with vehicle-specific part matching (KBA number and vehicle criteria lookup), supported by three Berlin retail stores with attached master workshops, a B2B wholesale program (businessplus) delivering directly to workshops, and a mobile shopping app.
Product overview
kfzteile24 is a German multi-channel automotive parts retailer operating as an e-commerce platform with physical retail presence. The core offering consists of an online shop (kfzteile24 Online-Shop) offering over 3 million replacement and wear parts including brakes, exhaust systems, filters, tires, batteries, oils, and workshop equipment. The company complements its digital platform with three physical retail locations in Berlin featuring attached master workshops for vehicle repair services, and a dedicated B2B wholesale program (businessplus) delivering up to 3x daily to workshops. Additional offerings include roof boxes, carrier systems, tuning parts, and a mobile app for convenient shopping.
Differentiator
Problem solved
Functional benefit
Brands
- Carpardoo: International brand operating in Netherlands (carpardoo.nl), France (carpardoo.fr), and Denmark (carpardoo.dk)
- K24
Products and services
- kfzteile24 Online-Shop (E-commerce platform for automotive parts)
- businessplus (B2B Wholesale Program for Workshops)
- Retail Stores with Attached Master Workshops (Berlin Branches)
- kfzteile24 Mobile App
Quantifiable outcome
- 150,000+ products ship same day when ordered before 3 PM
- +2 more outcomes
Companies that use kfzteile24
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
kfzteile24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
kfzteile24 partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
kfzteile24 competitors and assessment
Company assessmentOthers
- carvertical: Vehicle-history and data platform operating in the broader automotive digital ecosystem across Europe; adjacent rather than directly competitive, but useful as a peer for European auto-data/online infrastructure plays.
Direct peers
- Mister Auto: European online auto-parts retailer operating in multiple countries with a multi-brand parts catalog; comparable business model and target customer base to kfzteile24.
- Autodoc: Berlin-headquartered online auto-parts retailer operating across Europe with a similar vehicle-fitment-led catalog and B2C/B2B model; one of kfzteile24's most direct German and pan-European competitors.
- Oscaro: France-based online auto-parts retailer with vehicle-fitment search and pan-European ambitions; comparable in catalog breadth, B2C orientation, and vehicle-specific shopping UX.
- pkwteile.de (PURPL LINCK): German online auto-parts specialist with KBA-based vehicle selection, broad SKU catalog, and same-day shipping — closely mirrors kfzteile24's customer experience and target buyer.
Emerging players
- RockAuto: US-based online-only auto-parts retailer with a deep catalog and fitment-based ordering; a useful comparable for the long-tail, online-first, no-showroom model that kfzteile24 has largely executed.
- FCP Euro: US specialty online retailer focused on European-brand replacement parts; comparable as a niche, content-and-catalog-driven parts retailer targeting enthusiast and DIY buyers.
Broad incumbents
- Euro Car Parts (LKQ Corporation): UK's largest automotive parts distributor owned by LKQ, serving both consumers and workshops; relevant comparable for kfzteile24's B2B workshop supply and retail strategy.
- ATU (A.T.U Auto-Teile-Unger): Germany's largest chain of combined auto-parts retail and workshop locations; competes with kfzteile24's Berlin store-plus-workshop model at much larger physical scale.
- Amazon (Auto Parts category): Generalist marketplace with a large and growing auto-parts assortment in Germany; represents the principal cross-category competitive threat to specialist retailers like kfzteile24.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
kfzteile24 social profiles
Digital presencekfzteile24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
kfzteile24 leadership team
Management profileNumber of profiles
Profiles4 records
kfzteile24 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kfzteile24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kfzteile24
What does kfzteile24 do?
kfzteile24 is a German online and multi-channel retailer of automotive replacement parts, wear parts, tires, batteries, oils, accessories, and workshop supplies, operating a catalog of over 3 million parts across major vehicle brands. Sales occur primarily through the kfzteile24.de e-commerce platform with vehicle-specific part matching (KBA number and vehicle criteria lookup), supported by three Berlin retail stores with attached master workshops, a B2B wholesale program (businessplus) delivering directly to workshops, and a mobile shopping app.
Is kfzteile24 a public or private company?
kfzteile24 is a private company. It is classified as venture growth investor backed and is currently operating.
When was kfzteile24 founded?
kfzteile24 was founded in 2001. It employs 501 to 1,000 people.
Where is kfzteile24 based?
kfzteile24 is headquartered in Berlin, Germany, in the Europe region.
How does kfzteile24 make money?
Four revenue lines are on record. B2C E-commerce Sales are the primary driver. The others are B2B Workshop Sales, retail Store Sales and workshop Services.
Who are kfzteile24's main competitors?
carvertical is listed as an others. Direct peers are Mister Auto, Autodoc, Oscaro and pkwteile.de (PURPL LINCK). Emerging players are RockAuto and FCP Euro. Broad incumbents are Euro Car Parts (LKQ Corporation), ATU (A.T.U Auto-Teile-Unger) and Amazon (Auto Parts category).
Does kfzteile24 have an API?
No public API is recorded for kfzteile24.
What industry is kfzteile24 in?
kfzteile24's product category is Automotive Parts Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133 and its SIC code is 5010.