Pharmaceutical ADLs

What Pharmaceutical ADLs does

ADL UNILAB S.r.l (operating as ADL Farmaceutici, Olinorm e la donna, and OlinormPlus) is a privately held Italian pharmaceutical and nutraceutical company headquartered in Milan that focuses exclusively on women's health across the fertility, pregnancy, intimate care, HPV management, and menopause lifecycle stages. The company's core portfolio is the Olinorm line of CE-marked intimate care medical devices (Detergente Intimo, Gel Vaginale CE 0425, Crema Intima Vulvare, Capsule Orali, Lavanda Vaginale) and a nutraceutical range including Normoimmuno (featuring the proprietary HPVADL18® Echinacea combination), FolerviD (with Quatrefolic), Gravidan, and NormoREGULAR L. Clinical differentiation is supported by two PubMed-indexed studies (BioMed Research International, Impact Factor 2.43) covering HPV condylomatosis recurrence and CIN-1/LSIL regression, conducted in collaboration with the University of Napoli Federico II and the University of Campania 'Luigi Vanvitelli'.

The business model is direct-to-consumer e-commerce, with all sales transacted through the Wix-hosted olinormeladonna.com storefront and shipped across Italy (including islands) via TNT courier, supplemented by free shipping above €15 and payment via PayPal/Stripe/cards. Revenue is generated through one-time product purchases (€18.87–€59.90), telemedicine video and written consultations with AOGOI-affiliated gynecologists (pricing not publicly disclosed), and a freemium online prenatal course (10 sessions led by midwives, full course free; individual session rental €4.99 / 72 hours) delivered on the OlinormPlus platform launched in 2022. The company also operates a 5,000+ member moderated Facebook community for pregnant women, a 1,000+-subscriber prenatal course base (built over 8+ in-person editions), and a blog co-authored with Dr. Paola Salzano that functions as a top-of-funnel content engine.

The technology stack is deliberately lightweight: Wix for hosting, e-commerce, and payment orchestration, with standard marketing tools (MailChimp, Google Analytics, Google Tag Manager, Facebook Pixel, Google Remarketing). There is no disclosed mobile application, API, or third-party integrations beyond payment processors and shipping logistics. The company has no disclosed parent, no external funding rounds, no M&A activity, and operates solely within Italy under P.IVA 13261230968. CEO is Antonio de Laurentiis; the management team disclosed comprises two midwife-instructors (Dott.ssa Alessia Sorrentino and Dott.ssa Roberta Montagna) for the prenatal course, with no broader executive team publicly identified.

Name

Pharmaceutical ADLs

Legal name

ADL UNILAB S.r.l

Website

https://olinormeladonna.com

Company type

Private

Operating status

Operating

Short description

ADL UNILAB S.r.l is a privately held Italian pharmaceutical and nutraceutical company in Milan that sells a CE-marked women's intimate care product line, proprietary HPV and prenatal supplements, and AOGOI-affiliated telemedicine consultations and online prenatal courses directly to Italian consumers via its Olinorm e la donna e-commerce platform.

Ownership category

akta.pro rank

Product category

Women's Health Pharmaceuticals and Medical Devices

NAICS

Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Pharmaceutical Preparations (2834), Retail-Drug Stores And Proprietary Stores (5912), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Endocrinology & Reproductive Health Pharmaceuticals (incl. Women’s Health) (HLAIAAAJ)

akta.pro secondary industries

Women’s Health (OTC Gynecologic) (HLAIADAJ), Health & Pharmacy Omnichannel (CRAFAEAK), Fertility & Ovulation Products (OTC) (CRABAIAK)

Keywords

• Women's intimate care
• Gynecological health products
• Prenatal supplements
• Feminine hygiene devices
• HPV management supplements

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product sales (pharmaceutical, nutraceutical, medical devices): Sale of the Olinorm product line (intimate hygiene cleansers, vaginal gels, vulvar creams, vaginal douches, oral capsules) and other supplements (Normoimmuno, FolerviD, NormoREGULAR L, Gravidan). Products are sold directly via the e-commerce platform with payment via PayPal, credit/debit card. Shipping is via TNT courier across Italy.
2. Video and written medical consultations: Online video consultations and written consultations with specialized AOGOI (Associazione Ostetrici Ginecologi Ospedalieri Italiani) gynecologists. Users with a computer or mobile device can consult a specialist remotely from home. Payment is made in advance by credit/debit card. Consultations are scheduled via the website's programmed work agendas.
3. Online prenatal course (Corso Preparto): Online prenatal course consisting of 10 recorded meetings led by expert midwives. The full course is free (sponsored program on Olinorm Plus), but individual meetings can be rented for €4.99 each (72-hour rental). The course covers pregnancy wellness, exercise, breathing techniques, labor management, newborn care, and breastfeeding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Pharmaceutical ADLs (ADL UNILAB S.r.l) sells a women's health product line including the Olinorm CE-certified intimate care medical devices (Detergente Intimo, Gel Vaginale, Crema Intima Vulvare, Capsule Orali, Lavanda Vaginale) and a portfolio of nutraceutical supplements (Gravidan, FolerviD, Normoimmuno with HPVADL18®, NormoREGULAR L), distributed via the olinormeladonna.com direct-to-consumer e-commerce platform with shipping across Italy. The company also offers telemedicine video consultations with AOGOI-affiliated gynecologists and a 10-session online prenatal course through the Olinorm Plus digital platform.

Product overview

ADL UNILAB (ADL Farmaceutici) offers a comprehensive portfolio of gynecological and women's health products centered on the Olinorm line of intimate cosmetics medical devices (Detergente Intimo, Gel Vaginale, Crema Intima Vulvare, Capsule Orali, Lavanda Vaginale), nutraceutical supplements (Gravidan, FolerviD, Normoimmuno, NormoREGULAR L), and the OlinormPlus digital health platform. The Olinorm medical devices carry CE 0425 certification and address conditions including vaginal dryness, HPV support, and intimate hygiene. The supplement line targets fertility, pregnancy, menopause, and immune support with proprietary ingredients like Quatrefolic and HPVADL18. The OlinormPlus platform provides telemedicine video consultations with AOGOI-affiliated gynecologists and online childbirth preparation courses.

Differentiator

Problem solved

Functional benefit

Brands

• Olinorm: Product line for intimate hygiene including Detergente Intimo, Gel Vaginale, Crema Intima, Capsule Orali, and Lavanda Vaginale
• OlinormPlus
• Corso Preparto Olinorm
• Gravidan
• FolerviD
• Normoimmuno
• NormoREGULAR

Quantifiable outcome

• Normoimmuno demonstrated statistically significant reduction in condylomatosis recurrence rates vs. control group at first, second, and third follow-up in a clinical study published in BioMed Research International (PubMed-indexed)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AOGOI (Associazione Ostetrici Ginecologi Ospedalieri Italiani)coreStrategic or Co-development PartnerADL UNILAB partners with AOGOI for online gynecologist consultations on the Olinorm e la donna platform. AOGOI gynecologists provide remote video and written consultations to platform users. Consultations are booked via the website's programmed agendas and paid for in advance by card. Free consultations are available, and call recordings are stored for up to 5 years for dispute resolution purposes.
• University of Napoli Federico IIcoreStrategic or Co-development PartnerClinical research collaboration resulting in a peer-reviewed study published in BioMed Research International demonstrating Normoimmuno's efficacy in reducing HPV condylomatosis recurrence rates. The study involved patient enrollment and clinical evaluation by university researchers.
• University of Campania 'Luigi Vanvitelli' (Prof. Torella, Department of Obstetrics and Gynecology)coreStrategic or Co-development PartnerClinical trial collaboration with Prof. Torella's department evaluating the efficacy of Echinacea angustifolia and Echinacea purpurea combined with vaginal hyaluronic acid for CIN-1/LSIL lesion regression. The 150-patient randomized controlled trial was published in a PubMed-indexed journal with Impact Factor 2.43.
• TNT (shipping courier)minorOthersTNT is the courier service used for shipping products ordered through the Olinorm e la donna e-commerce platform across Italy (including islands). Delivery time is 1-3 working days.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Recordati: Recordati is a publicly-listed Italian specialty pharma group with established women's-health and rare-disease franchises. It is a broad incumbent in the same therapeutic categories targeted by ADL UNILAB.
• Menarini Group: Menarini is one of Italy's largest privately-held pharma groups and the parent of Saugella. It is a broad incumbent that competes across intimate care, gynecology, and consumer health in Italy.
• Alfasigma: Alfasigma is an Italian pharma company with a significant women's-health, gastroenterology, and OTC portfolio. It competes in the same pharmacy and self-care channels as Olinorm supplements and devices.

Direct peers

• Saugella (Menarini): Saugella is the Italian intimate-hygiene market leader (Menarini group) offering intimate cleansers and gynecological products direct-to-consumer and through pharmacy. It directly competes with the Olinorm line on the same Italian shelf and consumer need-state.
• Lactoflorene (Montefarmaco OTC): Lactoflorene is an Italian women's-health supplement line covering vaginal flora, fertility, and pregnancy. It overlaps directly with NormoREGULAR L and FolerviD on probiotic and conception positioning, sold through Italian pharmacies.
• Bios Line: Bios Line is an Italian natural-health company marketing nutraceuticals and intimate-care products via pharmacy and online channels. It mirrors ADL UNILAB's blend of branded supplements, Italian GTM, and women's-health focus.
• Rilastil (Ganassini): Rilastil is an Italian dermocosmetic brand with a dedicated intimate-care range sold through pharmacies and parapharmacies. It is the closest competitor to Olinorm on intimate-hygiene formulation, packaging, and Italian retail channel positioning.

Emerging players

• Serelys (Shionogi / IBSA): Serelys is a European menopause-support supplement brand sold in Italian pharmacies. It competes for the same menopause patient cohort as Olinorm's Box Menopausa and FolerviD positioning.
• MioDottore (DocPlanner): MioDottore is Italy's leading online doctor-booking and telemedicine platform. It is comparable to OlinormPlus on the patient-side telemedicine and gynecologist-discovery experience, though without a product line.

Regional players

• Promofarma (DocMorris Group): Promofarma is a Southern-European (Italy/Spain) online pharmacy and parapharmacy marketplace. It is comparable to olinormeladonna.com as a direct-to-consumer channel for OTC, supplements, and intimate-care SKUs in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Olinormeladonna
• Facebookfacebook.com/olinormeladonna
• Instagraminstagram.com/olinormeladonna

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmaceutical ADLs