PromoFarma.com

What PromoFarma.com does

PromoFarma.com operates an online marketplace for pharmacy, parapharmacy, and cosmetic products, headquartered in Barcelona, Spain. The platform connects partner pharmacies and brand sellers with end consumers across 27 European countries, offering more than 150,000 products from over 7,000 brands across categories including prescription and OTC medications, dermocosmetics, suncare, hygiene, baby care, optics, orthopedics, herbal remedies, women's health, and diagnostic tests. Customer access is provided through a web storefront (promofarma.com), native iOS and Android mobile applications, and a multi-language interface, with transactions settled via Visa, Mastercard, PayPal, American Express, Bizum, and TeleBanco. The company is structured around two legal entities — PromoFarma Ecom, SL (Spain) and Helena Abreu Unipessoal, Lda. (Portugal) — and has built internal logistics capabilities supporting 24-72h shipping, a Health Points loyalty program, and verified review infrastructure via Trusted Shops (39,793 reviews, 4.2/5 rating).

The business model is a marketplace-mediated retail model: PromoFarma earns margins on product transactions and acts as the intermediary between pharmacies/sellers and consumers. Pricing spans budget SKUs (€2-3) to premium dermocosmetics (€50-100+), with volume discounts (e.g., second-unit 15-50% off), flash sales, seasonal promotions, and free shipping thresholds at €25 (€20 when DocMorris products are included). Marketing is executed through a multi-channel digital GTM — organic social (Facebook, Instagram, TikTok, YouTube, X, Pinterest), email newsletters, a content/blog Magazine, affiliate and partner programs, and seasonal paid campaigns — targeting the horizontal consumer segment purchasing health, wellness, and personal care items.

PromoFarma operates a proprietary house brand, DocMorris, offering supplements, hyaluronic acid, collagen, omega-3, and suncare products, which provides vertical margin capture and exclusive SKUs. Trust and compliance certifications include Trusted Shops, Confianza Online, and Infarmed (Portuguese pharmacy licensing), which together support cross-border pharmacy e-commerce operations. The company has not disclosed revenue figures, has not raised public equity, and has not pursued major M&A activity; it has executed four funding rounds between 2014 and 2017 totaling approximately $7 million in disclosed equity and follow-on capital, with co-founders David Masó (CEO) and Adrià Carulla (CMO) remaining in leadership roles.

Name

PromoFarma.com

Legal name

PromoFarma Ecom, SL

Website

https://promofarma.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

PromoFarma.com is a Barcelona-based online marketplace connecting partner pharmacies and sellers with consumers across 27 European countries, offering 150,000+ pharmacy, parapharmacy, and cosmetic products from 7,000+ brands via web and mobile channels.

Ownership category

akta.pro rank

Product category

Online Pharmacy and Parapharmacy Marketplace

NAICS

Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Online pharmacy marketplace
• Parapharmacy ecommerce
• Health wellness products
• Dermocosmetics retail
• European pharmacy delivery

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: PromoFarma generates revenue through direct product sales on its e-commerce marketplace, offering pharmacy, parapharmacy, and cosmetic products from over 7,000 brands with 150,000+ products available. The platform acts as an intermediary between pharmacies/sellers and consumers, earning margins on product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PromoFarma operates an online marketplace that connects partner pharmacies and sellers with end consumers, offering more than 150,000 products from over 7,000 brands across pharmacy, parapharmacy, and cosmetic categories. The platform serves as a digital storefront for medications, dermocosmetics, dietary supplements, hygiene, baby care, optics, orthopedics, and natural cosmetics, supplemented by a proprietary own-brand (DocMorris) and a points-based Health Points loyalty program. Cross-border delivery is supported across 27 European countries, anchored in Spain and Portugal.

Product overview

PromoFarma is an online pharmacy and parapharmacy marketplace operating in Spain and Portugal, connecting customers with partner pharmacies. The platform offers over 150,000 products from more than 7,000 brands across categories including Medications (analgesics, anti-inflammatory, respiratory care, homeopathy), Cosmetics (facial, body, sun protection including Heliocare 360º and ISDIN lines), Health (diagnostic tests, circulatory care, digestive care), Hygiene (dental, hair, body, intimate), Dietetics (nutrition, nutricosmetics), Baby & Mom care, Optics, Orthopedics, Herbal products, and Natural Cosmetics. The platform features its own proprietary brand DocMorris offering supplements, hyaluronic acid, collagen, and suncare products. Customer engagement is driven through the Health Points loyalty program, promotional sales events, flash deals, and optimized basket features.

Differentiator

Problem solved

Functional benefit

Brands

• DocMorris: House brand of PromoFarma offering health and wellness supplements including hyaluronic acid, zinc, collagen, omega-3, and suncare products.

Products and services

• PromoFarma Online Marketplace Online pharmacy and parapharmacy marketplace operating in Spain and Portugal (with cross-border delivery to 25+ additional European countries), offering over 150,000 products from more than 7,000 brands and connecting customers with partner pharmacies for medications, cosmetics, health, hygiene, dietetics, baby care, optics, orthopedics, and herbal products.
• DocMorris (PromoFarma Own Brand) PromoFarma's proprietary brand offering health and wellness supplements including hyaluronic acid with zinc, collagen products, omega-3 supplements, suncare products (aftersun gel, SPF50 sprays and creams), and hair and nail complexes.
• Health Points Loyalty Program Points-based rewards program allowing customers to earn discounts and benefits through purchases on the PromoFarma marketplace, with features to optimize basket combinations for savings.
• Pharmacist Consultation Service Customer-facing pharmacist consultation service for medication-related queries, offered to consumers on the PromoFarma platform.
• Suncare/Solar Products Sun protection product line carried on PromoFarma, including Heliocare 360° Pigment Solution Fluid SPF50+, Pediatrics Stick SPF50+, Age Active Fluid SPF50+, Sport Transparent Stick SPF50+, ISDIN Fotoprotector range, and DocMorris suncare products.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1001Pharmacies: French online pharmacy aggregator/marketplace offering broad parapharmacy and OTC assortment. Comparable two-sided marketplace model with multi-brand pharmacy partnerships.
• Shop Apotheke / Redcare Pharmacy: Germany-headquartered leading European online pharmacy marketplace with very similar product breadth (OTC, beauty, supplements) and pan-European shipping. Closest publicly comparable peer to PromoFarma's business model and category focus.
• DocMorris AG (Zur Rose Group): Swiss online pharmacy and namesake of PromoFarma's house brand. Operates a comparable marketplace-plus-own-brand model serving multiple European countries with prescription and OTC pharmacy products.
• Atida (formerly Mifarma): European online pharmacy marketplace with strong Iberian roots (Mifarma was a Spanish online pharmacy). Directly competes with PromoFarma in Spain on pharmacy and parapharmacy assortment.
• Doctipharma: French online pharmacy marketplace with comparable assortment of medications, parapharmacy, and beauty products. Direct functional competitor operating in adjacent European geographies.
• Newpharma: Belgian online pharmacy marketplace selling pharmacy, parapharmacy, and health/beauty products across multiple European countries. Direct peer on assortment, marketplace structure, and pan-European GTM.

Broad incumbents

• Amazon Pharmacy: Global e-commerce incumbent with growing pharmacy/health services. Competes in the same end-consumer use cases but as part of a much wider retail portfolio rather than a specialized pharmacy marketplace.
• Holland & Barrett: Established European health and wellness retailer with strong e-commerce presence in supplements, vitamins, and natural health. Adjacent category overlap with PromoFarma's supplements and wellness assortment.

Emerging players

• Boiron: French homeopathic manufacturer increasingly selling direct-to-consumer online. Partial overlap with PromoFarma's homeopathy category and consumer-direct pharmacy positioning in Europe.

Regional players

• MultiOpticas: Iberian optical and health-adjacent retailer with growing e-commerce operations. Comparable regional consumer health retail focus, though anchored in optics rather than pharmacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promofarma
• YouTubeyoutube.com/user/PromocionesFarmaTV
• Facebookfacebook.com/promocionesfarma
• LinkedInlinkedin.com/company/promofarma
• Instagraminstagram.com/promofarma
• TikToktiktok.com/@promofarma_es
• Pinterestpinterest.es/promofarma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoFarma.com