Fotec

What Fotec does

Fotec (legal name: FOTEC Solutions, S.A.P.I. de C.V.) operates a Mexican marketplace platform that connects businesses with a nationwide network of more than 1,800 vetted professional photographers and videographers across 60+ cities. Founded in 2016 and headquartered in Mexico City (Benito Juárez), the company manages the end-to-end content production workflow on behalf of clients: session booking, photographer matching, on-site execution, post-production editing (48-hour photo turnaround, 72-hour video turnaround), and digital delivery. The platform supports multiple service formats including photography, video, drone aerial capture, 360° and Matterport-based virtual reality tours, timelapse, and professional retouching.

The company monetizes through transaction fees on photography and video sessions booked through the platform, with quote-based, pay-as-you-go pricing rather than disclosed tiered subscriptions. It also generates ancillary revenue through studio rentals at two Mexico City locations (Centro and Lindavista). Go-to-market combines a self-serve web platform for SMBs (quote requests answered in roughly 15 minutes) with field sales for enterprise accounts. Vertical focus spans real estate (the largest segment), hospitality, e-commerce, gastronomy, automotive, and corporate clients, with named enterprise customers including Mercado Libre, Rappi, REMAX, WeWork, and Flat. Distribution is reinforced through memberships in Mexican industry associations IAB, AMVO, AIMX, and AMPI. Fotec is privately held with no disclosed funding rounds and no parent company.

Name

Fotec

Legal name

FOTEC Solutions, S.A.P.I. de C.V.

Website

https://fotec.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fotec is a Mexico-based marketplace platform connecting businesses with a nationwide network of 1,800+ vetted professional photographers and videographers across 60+ cities. It serves real estate, hospitality, e-commerce, automotive, gastronomy, and corporate clients with end-to-end session management, editing, and delivery.

Ownership category

akta.pro rank

Product category

Photography and Videography Services Marketplace

NAICS

Commercial Photography (541922), Motion Picture and Video Production (512110), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industries

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF), Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Professional photography services
• Commercial videography platform
• Drone aerial imaging
• Virtual reality tours
• Real estate photography

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Photography Session Services: Transaction-based professional photography and video services booked through the platform. Clients request custom quotes for sessions across various verticals including real estate, hospitality, e-commerce, automotive, and corporate. Pricing varies by package and requirements.
2. Studio Rental: Rental of professional photography studios in Mexico City locations for external photographers and content creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fotec operates a two-sided marketplace platform that connects businesses across Mexico with a curated network of 1,800+ professional photographers and videographers across 60+ cities. The company manages the full production workflow including photographer matching, session coordination, quality control, post-production editing, and digital delivery, with 48-hour photo and 72-hour video turnaround. Core services span photography, video, drone aerial capture, 360° and virtual reality tours, timelapse, and professional editing, delivered across verticals including real estate, hospitality, e-commerce, automotive, gastronomy, and corporate.

Product overview

Fotec is a Mexican technology platform and marketplace that connects businesses with the largest network of professional photographers and videographers in Mexico (over 1,800 professionals across 60+ cities). The platform operates through a hub-and-spoke model where Fotec manages client relationships, photographer matching, session coordination, quality control, post-production editing, and delivery. The core product portfolio includes Photography and Video services as foundational offerings, supplemented by specialized verticals: Dron (aerial photography), Edición (professional retouching), 360° photography, Realidad Virtual (virtual tours), and Timelapse video. Service verticals span multiple industries including Gastronomía (food photography), E-commerce (product photography), Hotelería (hospitality), Inmuebles (real estate), Automotriz (automotive), Corporativo (corporate), and Renta de Estudio (studio rental). The platform handles end-to-end production from conceptualization through post-production, with delivery typically within 48 hours for photos and 72 hours for video.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Properties with professional photos sell up to 50% faster
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• IAB (Interactive Advertising Bureau)minorOthersIndustry association for digital marketing and advertising in Mexico. Fotec is a member, gaining credibility and access to industry best practices and networking.
• AMVO (Asociación Mexicana de Venta Online)minorOthersMexican e-commerce association. Membership supports Fotec's e-commerce photography services and validates their expertise in online retail visual content.
• AIMX (Asociación Mexicana de Internet)minorOthersMexican Internet Association. Association membership provides industry recognition and networking opportunities in Mexico's digital ecosystem.
• AMPI (Asociación Mexicana de Profesionales Inmobiliarios)coreOthersMexican association of real estate professionals. Strategic partnership for reaching real estate agents and property developers who need professional photography services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shutterstock Custom: Shutterstock Custom (formerly Flashpoint) provides on-demand custom stock and editorial photography for enterprise brands, competing in the same managed commercial photography space as Fotec.
• Thumbtack: Thumbtack is a leading local services marketplace where customers can book photographers alongside other pros, representing a potential alternative channel for SMB photography demand that competes with Fotec's platform.
• Fiverr: Fiverr is a global freelance marketplace with a large photography and video category; it competes for the same SMB and enterprise photography spend via direct freelancer matching without Fotec's centralized QC.
• Meero: Meero is an AI-enhanced photography and video platform with managed post-production and enterprise client focus, targeting the same end-to-end visual content workflow as Fotec but across multiple geographies.

Direct peers

• Snappr: Snappr operates an on-demand photography marketplace with similar matching, booking, and managed-editing workflow as Fotec, albeit at a global rather than Mexico-specific scale.
• ProductionHUB: ProductionHUB is a network connecting clients with videographers, photographers, and production crews, mirroring Fotec's marketplace structure for commercial video and photography services.
• Pic-Time: Pic-Time offers a photography business platform with booking, gallery, and workflow tools; relevant as a software-led competitor adjacent to Fotec's managed marketplace model.
• Wedio: Wedio is a curated marketplace for videographers and filmmakers, comparable in matching, quality vetting, and managed delivery to Fotec's video production offering.

Others

• WeTransfer (Studio): WeTransfer's Studio and creative tools services sit adjacent to Fotec's content production offering, providing visualization and collaboration tools used by the same creator and brand audiences.

Emerging players

• Lemonade Stand: Lemonade Stand operates a curated creative freelance marketplace with similar matchmaking and quality principles to Fotec's photographer network, though it covers a broader creative scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fotec.mx
• LinkedInlinkedin.com/company/fotec
• Instagraminstagram.com/fotec.mx
• Xx.com/FotecM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fotec