Persidera
Persidera is a private, Rome-based media services company founded in 2004 that serves national television and radio publishers in Italy, operating with a small specialist team of 11-50 employees.
- Company typePrivate
- Founded2004
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Persidera does
Persidera is a private Italian media services company headquartered in Rome and founded in 2004, positioned as a specialist serving national television and radio publishers in the Italian market. The company operates with a workforce of 11-50 employees, classifying it as a small-to-mid-sized niche player in the country's broadcast media infrastructure segment. Its operating identity is anchored at persidera.it, with all stated operations domestic to Italy.
The input does not disclose specific product lines, technology stacks, transmission infrastructure, or platform architecture. The short description — "media services company for national TV and radio publishers" — implies services adjacent to broadcast playout, distribution, signal transport, or related media operations, but the source material provides no confirmable detail on what is actually built or delivered. No proprietary features, integrations, AI/ML capabilities, patents, certifications, or named customers are present in the data, and the company's own website returned a loading/verification page at the time of capture.
The business model is similarly under-documented: no pricing model, no go-to-motion, no customer segmentation, and no revenue mechanics are stated. Persidera is structured as a for-profit private company with no disclosed parent, subsidiaries, funding rounds, M&A activity, or leadership roster in the input. As a result, any deeper read on monetization, customer mix, or commercial strategy cannot be supported by the supplied evidence and would require primary diligence (management interview, contract review, financials).
Persidera firmographics
Firmographics- Name
- Persidera
- Website
- https://persidera.it
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Persidera is a private, Rome-based media services company founded in 2004 that serves national television and radio publishers in Italy, operating with a small specialist team of 11-50 employees.
- Ownership category
- akta.pro rank
Persidera industry classification
Industry- Product category
- Broadcast Media Services
- NAICS
- Media Buying Agencies (54183)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Persidera is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Markets served
Persidera business model
Business model- GTM type
- B2B
- Offering type
- Services
Persidera product offering
Product offeringCore offering
Persidera is a media services company that serves national TV and radio publishers. Founded in 2004 and headquartered in Rome, Italy, the company delivers support services for television and radio broadcasting operations aimed at national-level media publishers in Italy.
Product overview
No product information available. The source content displays a loading/verification page with no substantive details about Persidera's offerings.
Differentiator
Problem solved
Functional benefit
Companies that use Persidera
Customer profileIdeal customer profiles1 record
Persidera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Persidera competitors and assessment
Company assessmentBroad incumbents
- Mindshare: Mindshare is a global media agency under GroupM/WPP with significant Italian operations buying TV, radio, and digital media on behalf of advertisers. It is comparable to Persidera as a participant in Italian media agency services, though it competes on the advertiser side rather than the publisher sales side.
- Wavemaker: Wavemaker is a WPP-owned media agency operating in Italy that plans and buys broadcast and digital advertising for major advertisers. It competes with Persidera for Italian broadcast ad mandates but as a generalist media agency rather than a broadcaster-aligned sales house.
- Publicis Media Italia: Publicis Media is the media investment arm of Publicis Groupe operating agencies (Starcom, Zenith, Spark Foundry) in Italy. It is comparable to Persidera as a competitor for Italian media services mandates, particularly in broadcast ad buying.
- GroupM Italia: GroupM is the media investment arm of WPP, operating major media agencies (Mindshare, Wavemaker, EssenceMediacom) in Italy. It is a broad incumbent comparable to Persidera as a significant buyer of national broadcaster advertising, but at much greater scale and with a wider service portfolio.
- OMD Italy: OMD is Omnicom's global media agency network with a substantial Italian practice buying TV, radio, and digital inventory. It is comparable to Persidera as a media services competitor in the Italian market, albeit operating on the advertiser side and at larger scale.
Direct peers
- Mediamond: Mediamond is a joint venture between Mondadori and Mediaset that sells advertising across Mediaset TV and radio properties and Mondadori print/digital. It is directly comparable to Persidera as an Italian media sales house serving national broadcasters and publishers.
- Publitalia '80: Publitalia '80 was historically the advertising sales house of Mediaset (now MFE), selling ad inventory on national commercial TV channels in Italy. It is the closest historical analog to Persidera within the Italian broadcast ad sales market.
- Rai Pubblicità: Rai Pubblicità is the in-house advertising sales arm of RAI, Italy's national public broadcaster. It operates the same business model as Persidera — selling advertising on behalf of a national TV publisher — and serves as a benchmark for incumbent broadcaster-owned sales houses.
- Sky Media: Sky Media is the advertising sales house of Sky Italia, selling broadcast ad inventory on behalf of a national pay-TV publisher. Like Persidera, it monetizes national television advertising for a major Italian broadcaster, making it a directly comparable media sales intermediary.
Regional players
- Cairo Communication: Cairo Communication is an Italian media and publishing group with advertising sales activities for its own TV (La7) and print properties. It is comparable to Persidera as an Italian media company operating broadcast and print advertising sales for national publishers, though primarily as a publisher rather than a pure sales intermediary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Persidera social profiles
Digital presencePersidera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persidera leadership team
Management profileNumber of profiles
Persidera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persidera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persidera
What does Persidera do?
Persidera is a media services company that serves national TV and radio publishers. Founded in 2004 and headquartered in Rome, Italy, the company delivers support services for television and radio broadcasting operations aimed at national-level media publishers in Italy.
When was Persidera founded?
Persidera was founded in 2004. It employs 11 to 50 people.
Where is Persidera based?
Persidera is headquartered in Rome, Italy, in the Europe region.
Who are Persidera's main competitors?
Broad incumbents on record are Mindshare, Wavemaker, Publicis Media Italia, GroupM Italia and OMD Italy. Direct peers are Mediamond, Publitalia '80, Rai Pubblicità and Sky Media. Cairo Communication is listed as a regional player.
Does Persidera have an API?
No public API is recorded for Persidera.
What industry is Persidera in?
Persidera's product category is Broadcast Media Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 54183.