Persidera

What Persidera does

Persidera is a private Italian media services company headquartered in Rome and founded in 2004, positioned as a specialist serving national television and radio publishers in the Italian market. The company operates with a workforce of 11-50 employees, classifying it as a small-to-mid-sized niche player in the country's broadcast media infrastructure segment. Its operating identity is anchored at persidera.it, with all stated operations domestic to Italy.

The input does not disclose specific product lines, technology stacks, transmission infrastructure, or platform architecture. The short description — "media services company for national TV and radio publishers" — implies services adjacent to broadcast playout, distribution, signal transport, or related media operations, but the source material provides no confirmable detail on what is actually built or delivered. No proprietary features, integrations, AI/ML capabilities, patents, certifications, or named customers are present in the data, and the company's own website returned a loading/verification page at the time of capture.

The business model is similarly under-documented: no pricing model, no go-to-motion, no customer segmentation, and no revenue mechanics are stated. Persidera is structured as a for-profit private company with no disclosed parent, subsidiaries, funding rounds, M&A activity, or leadership roster in the input. As a result, any deeper read on monetization, customer mix, or commercial strategy cannot be supported by the supplied evidence and would require primary diligence (management interview, contract review, financials).

Name

Persidera

Website

https://persidera.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Persidera is a private, Rome-based media services company founded in 2004 that serves national television and radio publishers in Italy, operating with a small specialist team of 11-50 employees.

Ownership category

akta.pro rank

Product category

Broadcast Media Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Media services
• TV broadcasting
• Radio broadcasting
• Content distribution
• Broadcast infrastructure

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Core offering

Persidera is a media services company that serves national TV and radio publishers. Founded in 2004 and headquartered in Rome, Italy, the company delivers support services for television and radio broadcasting operations aimed at national-level media publishers in Italy.

Product overview

No product information available. The source content displays a loading/verification page with no substantive details about Persidera's offerings.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Mindshare: Mindshare is a global media agency under GroupM/WPP with significant Italian operations buying TV, radio, and digital media on behalf of advertisers. It is comparable to Persidera as a participant in Italian media agency services, though it competes on the advertiser side rather than the publisher sales side.
• Wavemaker: Wavemaker is a WPP-owned media agency operating in Italy that plans and buys broadcast and digital advertising for major advertisers. It competes with Persidera for Italian broadcast ad mandates but as a generalist media agency rather than a broadcaster-aligned sales house.
• Publicis Media Italia: Publicis Media is the media investment arm of Publicis Groupe operating agencies (Starcom, Zenith, Spark Foundry) in Italy. It is comparable to Persidera as a competitor for Italian media services mandates, particularly in broadcast ad buying.
• GroupM Italia: GroupM is the media investment arm of WPP, operating major media agencies (Mindshare, Wavemaker, EssenceMediacom) in Italy. It is a broad incumbent comparable to Persidera as a significant buyer of national broadcaster advertising, but at much greater scale and with a wider service portfolio.
• OMD Italy: OMD is Omnicom's global media agency network with a substantial Italian practice buying TV, radio, and digital inventory. It is comparable to Persidera as a media services competitor in the Italian market, albeit operating on the advertiser side and at larger scale.

Direct peers

• Mediamond: Mediamond is a joint venture between Mondadori and Mediaset that sells advertising across Mediaset TV and radio properties and Mondadori print/digital. It is directly comparable to Persidera as an Italian media sales house serving national broadcasters and publishers.
• Publitalia '80: Publitalia '80 was historically the advertising sales house of Mediaset (now MFE), selling ad inventory on national commercial TV channels in Italy. It is the closest historical analog to Persidera within the Italian broadcast ad sales market.
• Rai Pubblicità: Rai Pubblicità is the in-house advertising sales arm of RAI, Italy's national public broadcaster. It operates the same business model as Persidera — selling advertising on behalf of a national TV publisher — and serves as a benchmark for incumbent broadcaster-owned sales houses.
• Sky Media: Sky Media is the advertising sales house of Sky Italia, selling broadcast ad inventory on behalf of a national pay-TV publisher. Like Persidera, it monetizes national television advertising for a major Italian broadcaster, making it a directly comparable media sales intermediary.

Regional players

• Cairo Communication: Cairo Communication is an Italian media and publishing group with advertising sales activities for its own TV (La7) and print properties. It is comparable to Persidera as an Italian media company operating broadcast and print advertising sales for national publishers, though primarily as a publisher rather than a pure sales intermediary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/persidera
• LinkedInlinkedin.com/company/telecom-italia-media-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persidera