Jikx

What Jikx does

Jikx&Things is a privately held Dutch retail business operating two physical showrooms in Bussum and Laren, both in the affluent Gooi region of the Netherlands. Founded in 2020 and owned by Hélène and Margot, the company sells a curated assortment of tableware, gifts, and home interior décor spanning 19 product categories, including tableware, glassware, cutlery, table linens, candles, lamps, cushions, decorative objects, greeting cards, gift cards, and eyewear. The assortment is anchored by exclusive branded collections from designers such as Bordallo Pinheiro, La DoubleJ, Anna+Nina, Studio Limonada, Madame Garage, Lepelclub, and Vondels, and is refreshed continuously throughout the year.

The underlying technology stack is intentionally lean. The e-commerce storefront is built on the Mijnwebwinkel (MyOnlineStore) SaaS platform, providing standard product listings, shopping cart, and checkout functionality. An appointment-booking widget powered by reserveren.afspraak24.nl enables customers to reserve in-store shopping slots. There are no proprietary technology assets, no proprietary features, no mobile applications, no AI integrations, and no disclosed data assets.

The business model is straightforward retail: revenue is generated through direct hardware sales of branded lifestyle products across two physical locations and the online store, targeted at individual gift buyers and home décor enthusiasts in the Gooi region. Pricing is set per product on the online catalog and is not publicly disclosed in aggregate. The company is bootstrapped with no external funding, no disclosed employees beyond the two owners, no B2B or wholesale channels, and no expansion beyond its current Gooi footprint.

Name

Jikx

Legal name

Jikx&Things

Website

https://jikx.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Jikx&Things is a privately held Dutch retailer founded in 2020 and owned by Hélène and Margot, operating two showrooms in Bussum and Laren that sell curated tableware, gifts, and home décor from designer brands to local gift buyers and home décor enthusiasts.

Ownership category

akta.pro rank

Product category

Specialty Homeware and Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)

akta.pro industry

PRIMARYCRALAJAN

Home Fragrance, Candles & Small Giftables Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRALAJAD

Seasonal & Holiday Gifts & Decor Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRAGAJAG

Gift, Novelty & Souvenir Variety Stores

Consumer Products & Retail/General Merchandise & Department Stores/Variety Stores (Five-and-Dime / General Variety)

SECONDARYCRAEAGAA

Traditional Variety Stores (General Variety & Five-and-Dime)

Consumer Products & Retail/Discount, Club & Value Retail/Variety Stores & Five-and-Dime Retail

Keywords

• Home decor retail
• Tableware store
• Curated homeware
• Gift shop
• Interior accessories

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Tableware, Gifts & Interior: Brick-and-mortar retail sales of tableware, gifts, and interior decor items. Products include decorative plates, cushions, lamps, candles, glassware, cutlery, and home accessories. The company carries multiple branded product lines including Bordallo Pinheiro, La DoubleJ, Anna+Nina, and others. Collection is renewed throughout the year.

Distribution channels2 records

Marketing channels2 records

Core offering

Jikx&Things operates a curated multi-brand homeware and gift retail business through two physical showrooms in Bussum and Laren (Gooi region, Netherlands) and an e-commerce website. The assortment spans tableware, glassware, cutlery, table linens, melamine tableware, candles, candlesticks, lamps, cushions, home decoration, fragrance products, eyewear, decorative matches, greeting cards and books, and Snoopy-branded merchandise, sourced from designer brands such as Bordallo Pinheiro, La DoubleJ, Anna+Nina, Studio Limonada, Madame Garage, and others. The collection is renewed throughout the year, and the store additionally sells Kadobon gift cards and offers a bookable in-store appointment service.

Product overview

Jikx&Things is a dual-location retail store operating in Bussum and Laren, Netherlands, specializing in home decor, tableware, and gift products. The company offers a curated portfolio of 19 distinct product categories spanning table settings (Servies, Melamine Servies, Glaswerk, Bestek, Tafelbekleding, Peper en Zout), home decoration (Decoratie, Kussens, Lampen, Kandelaren, Kaarsen), accessories (Brillen, Accessoires), and specialty items (Snoopy merchandise, Kadobon gift cards, Lucifers, Geurproducten). The store also features dedicated branded collections including LaDoubleJ Homeware and general cards and books. Products are sourced from over 11 designer brands including Bordallo Pinheiro, Addison Ross, Caspari, Anna+Nina, Lenta Living, Chabi Chic, Studio Limonada, Archivist, La DoubleJ, Madame Garage, Lepelclub, and Vondels.

Differentiator

Problem solved

Functional benefit

Products and services

• Kadobon Gift Card Stored-value gift card available for purchase at Jikx&Things stores in Bussum and Laren, redeemable across the assortment.
• Tableware (Servies) Ceramic and porcelain tableware assortment including plates, bowls, and serving dishes, sold to home diners and gift buyers.
• Melamine Tableware (Melamine Servies) Durable melamine tableware suitable for outdoor and casual dining, for consumers seeking break-resistant dinnerware.
• Glassware (Glaswerk) Glassware assortment including drinking glasses, vases, and decorative glass items for table setting and home decor.
• Cutlery (Bestek) Cutlery sets and individual pieces including knives, forks, and spoons for table setting.
• Table Linens (Tafelbekleding) Table linens including tablecloths, placemats, and napkins for the decorated table.
• Pepper and Salt (Peper en Zout) Pepper and salt shakers, mills, and seasoning accessories for the dining table.
• Home Decoration (Decoratie) Home decoration assortment including figurines, wall art, and decorative objects for interior styling.
• Cushions (Kussens) Decorative cushions and pillows for home interiors.
• Lamps (Lampen) Table and floor lamps for interior lighting.
• Candles (Kaarsen) Decorative and scented candles for home ambiance.
• Candlesticks (Kandelaren) Candle holders and candlesticks for table and home decor.
• Greeting Cards and Books (Kaarten en Boeken) Greeting cards and books available for sale, suited for gifting.
• Eyewear (Brillen) Eyewear products including reading glasses and spectacles offered as gift and lifestyle items.
• Decorative Matches (Lucifers) Decorative and specialty match products sold as novelty home items and gifts.
• Home Accessories (Accessoires) General home accessories including small decorative items and functional home goods.
• Fragrance Products (Geurproducten) Fragrance products including scented candles, diffusers, and room sprays.
• LaDoubleJ Homeware Collection La DoubleJ branded homeware collection including tableware and decor items, offered as a featured designer brand assortment.
• Snoopy Branded Merchandise Snoopy-branded merchandise including gifts and home decor items, sold as a licensed themed collection.
• Store Appointment Shopping (Winkelafspraak) Bookable in-store personalized shopping appointment service available at the Bussum and Laren locations, scheduled online via reserveren.afspraak24.nl.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MijnwebwinkelcoreTechnology or IntegrationE-commerce platform provider powering the Jikx&Things online store. The website is built and hosted on the Mijnwebwinkel (MyOnlineStore) platform, providing the technical infrastructure for the e-commerce functionality including product listings, shopping cart, and checkout.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• HEMA: Major Dutch variety and department-style retailer with broad assortment including home goods, tableware, and gifts. Overlaps with Jikx&Things on category but operates at mass-market scale.
• CASA: Large Dutch/Belgian home decor and lifestyle chain with broad assortment of decorative items, tableware, candles, and gifts. Wider assortment and larger footprint than Jikx&Things but overlapping category and customer.
• Xenos: Dutch variety retailer with nationwide footprint selling home accessories, tableware, candles, gifts, and seasonal decor. Comparable category mix but mass-market positioning vs. Jikx&Things' curated boutique.

Direct peers

• La DoubleJ: Italian/Dutch premium tableware, homeware, and lifestyle brand stocked by Jikx&Things. Comparable bold-print, cheerful aesthetic and gift/homeware positioning; operates own D2C channel that competes partially with multi-brand retailers.
• Riviera Maison: Dutch home decor and lifestyle retailer with branded stores across the Netherlands and Europe, offering decorative accessories, tableware, candles, and gifts in the same price-tier and style as Jikx&Things.
• Bordallo Pinheiro: Portuguese heritage ceramics and homeware brand sold by Jikx&Things. Comparable decorative tableware and giftable product range; competes for the same end consumer via own D2C and wholesale channels.
• Pip Studio: Dutch design brand specializing in colorful tableware, home accessories, and gifts, sold through own stores and multi-brand retailers. Closely comparable curated, cheerful aesthetic to Jikx&Things.
• Sissy-Boy: Dutch lifestyle and gift retailer operating physical stores and e-commerce, focused on home decor, tableware, gifts, and curated branded collections in the same mid-to-premium segment as Jikx&Things.
• Anna + Nina: Dutch design house for colorful home accessories, tableware, jewelry, and gifts, sold via own stores and third-party boutiques (including Jikx&Things). Direct brand-overlap and shared aesthetic positioning.
• Dille & Kamille: Dutch specialty retailer of tableware, home decor, and lifestyle/gift items with multi-store physical presence and an online store. Highly comparable assortment and target customer to Jikx&Things.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jikx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jikx