What Dille & Kamille does

Dille & Kamille (Nederland) B.V. is a privately-held Dutch specialty retail chain founded in 1974, headquartered in Utrecht, and operating 60 physical stores across the Netherlands, Belgium, Germany, France, Austria, and the United Kingdom, complemented by country-localized e-commerce websites and a click-and-collect service. The company sells a curated assortment of home, kitchen, garden, bath & body, food & beverage, toy, and gift products, with signature categories including kitchen textiles (organic and recycled cotton), tableware, beeswax candles, baking mixes, and Rainforest Alliance-certified chocolate. Core strategic supply relationships are with social and artisan producers — Dipam (beeswax candles), Windmill De Vlijt in Wageningen (organic baking mixes), and an Amsterdam chocolate atelier — which anchor the brand's sustainability and heritage narrative.

The business is a B2C specialty retailer with a horizontal segmentation approach targeting Dutch-speaking consumers who value sustainable, natural, and artisanal household goods; it also operates a dedicated B2B 'Zakelijk' channel for corporate gifting. The company holds B Corp certification and product-level certifications including GOTS, COSMOS, and Rainforest Alliance, and advertises a 100-day return policy that exceeds Dutch legal minimums. Pricing is unit-based with individual item prices typically ranging from under €3 to over €40, and there is no subscription model. The company does not develop proprietary technology platforms; its competitive identity rests on brand heritage (50+ years), the iconic Dille-tas canvas bag, multi-country physical distribution, and a content marketing engine spanning DIY guides, recipes, and seasonal editorial content distributed via Instagram, Pinterest, Facebook, LinkedIn, email, and SEO.

The company operates with a headcount in the 101–250 range and discloses no revenue figures. Distribution is omnichannel, anchored by owned retail and e-commerce rather than third-party marketplaces or wholesale channels. Key brand health indicators include a 4.46/5 customer rating across 4,128 reviews (Trusted Shops) and membership in Thuiswinkel.org. There are no recorded M&A, funding, or leadership-change events in the available data, consistent with a mature, founder/operator-led private retail business expanding organically across Europe.

Name

Dille & Kamille

Legal name

Dille & Kamille (Nederland) B.V.

Website

https://dille-kamille.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Dille & Kamille is a privately-held Dutch specialty retailer founded in 1974, operating 60 stores and country-localized e-commerce sites across six European countries, selling curated sustainable home, kitchen, garden, and gift products to Dutch-speaking consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Home and Kitchen Retail

NAICS

All Other Specialty Food Retailers (445298), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Decorative Storage & Baskets Retail (CRAIACAF)

Keywords

• Home goods retail
• Kitchenware retail
• Sustainable household products
• Lifestyle retail chain
• Natural home accessories

Headquarters

HQ city

Strohmarkt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales — physical stores and e-commerce: Dille & Kamille generates revenue through direct retail sales of physical products via its chain of 60 physical store locations across the Netherlands, Belgium, Germany, France, Austria, and the UK, as well as through its online e-commerce platform (dille-kamille.nl and international country domains). The company sells own-branded and curated goods across kitchen, home, garden, bath & body, and gift categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dille & Kamille is a Dutch omnichannel retail chain selling sustainable, natural-material household, kitchen, garden, and lifestyle products through 60 physical stores across six European countries and a full e-commerce platform. The assortment spans kitchen textiles, tableware, kitchen utensils, baking supplies, storage, home accessories, candles, garden supplies, bath and personal care, food and beverages, gifts, and the signature Dille-tas canvas tote bag. Products carry sustainability credentials including GOTS, COSMOS, and Rainforest Alliance, and the company holds B Corp certification.

Product overview

Dille & Kamille is a Dutch retail chain offering a wide range of household, kitchen, garden, and lifestyle products. The product portfolio is organized as a unified retail offering rather than a modular platform. Core categories include kitchen textiles (tea towels, oven mitts, aprons), tableware (dinnerware, glasses, cutlery), kitchen utensils, baking supplies, storage and preservation items, home accessories (candles, vases, baskets), garden supplies, personal care products with COSMOS certification, food and beverages (tea, coffee, chocolate with Rainforest Alliance certification), and the iconic Dille-tas canvas bag. Many textile products carry GOTS organic certification, and food items include EU organic options. The company operates both physical stores and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dille-tas: The signature canvas bag of Dille & Kamille, available since 2000, made from organic cotton and considered a symbol of the brand's sustainable values
• Bijenwaskaarsen
• Rainforest Alliance Chocolade

Quantifiable outcome

• 100-day return policy exceeds Dutch legal minimum, demonstrating customer-first confidence

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Dipam (kaarsenmakerij)coreStrategic or Co-development PartnerDipam is a candle-making workshop and social workplace in the Netherlands that produces Dille & Kamille's beeswax candles. The workshop employs people at a distance from the labour market. Candles are handcrafted — from wax pouring to packaging — using eco-cotton wicks without Borax. Dipam candles are 100% naturally pure beeswax and are packaged in recycled cardboard.
• Kornwindmühle 'De Vlijt' (Wageningen, NL)coreStrategic or Co-development PartnerWindmill 'De Vlijt' in Wageningen produces Dille & Kamille's organic baking mixes for speculaas cookies and pizza. The mixes use organically grown ingredients processed at the historic windmill.
• Ambachtelijk chocolate atelier (Amsterdam, NL)coreStrategic or Co-development PartnerDille & Kamille's 130-gram Rainforest Alliance-certified chocolate bars are produced by an artisan chocolate workshop in Amsterdam. A significant portion of the production team consists of people with a distance to the labour market. Products are made with cocoa sourced from Rainforest Alliance-certified farms.
• Thuiswinkel.orgminorOthersDille & Kamille is a member of Thuiswinkel.org, the Dutch e-commerce trade association, and adheres to the Thuiswinkel Algemene Voorwaarden. This membership provides access to the Thuiswinkel dispute resolution process and branch guarantee.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HEMA: Dutch variety retailer offering a broad assortment of household, kitchen, clothing, and personal-care items across stores and e-commerce. Most directly comparable peer by geography, channel mix (physical + online), and breadth-of-assortment model.
• Pip Studio: Dutch lifestyle brand with a distinctive design language across home textiles, tableware, kitchenware, and gifts. Comparable on curated aesthetic, gift-occasion merchandising, and Benelux heritage positioning in the home and lifestyle category.
• JYSK: Nordic home-goods retailer with extensive European store network selling bedding, kitchen, and home essentials. Comparable on multi-country European retail footprint and home/kitchen category focus, though skews toward larger-format and lower-price positioning.
• Blokker: Dutch household-goods chain offering kitchenware, tableware, and home essentials across Benelux. Directly comparable on home and kitchen assortment and Dutch retail DNA, although operating at greater scale and competing for overlapping conscious-consumer baskets.
• Flying Tiger Copenhagen: Danish variety retailer selling affordable household, kitchen, and lifestyle goods across hundreds of European stores. Comparable on multi-category curated assortment, value positioning, and pan-European retail footprint.
• Søstrene Grene: Danish home and lifestyle variety retailer with rapidly expanding European footprint, selling curated small-batch household goods, kitchenware, and gifts at accessible prices. Closely comparable on assortment curation, store format, and European expansion trajectory.

Broad incumbents

• H&M Home: Home and lifestyle extension of H&M Group offering curated, design-led homeware through stores and e-commerce across Europe. Comparable on European omnichannel retail of curated home and lifestyle assortment and on integrating sustainability into product positioning.
• Zara Home: Home and lifestyle retail extension of Inditex Group operating across European stores and e-commerce. Comparable on curated home and lifestyle assortment, design-led merchandising, and European omnichannel scale.
• IKEA: Global home-furnishing and household-goods incumbent with deep European store and e-commerce footprint. Comparable on broad home and kitchen category coverage, but operates at vastly greater scale and a different price/value positioning than Dille & Kamille's curated assortment.
• Action: Pan-European discount variety retailer with thousands of stores across the same geographies Dille & Kamille serves. Comparable on multi-category household assortment, but operates at opposite price/value positioning — representing the primary trade-down risk for Dille & Kamille's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DilleenKamille
• LinkedInlinkedin.com/company/dille-%26-kamille
• Instagraminstagram.com/dilleenkamille
• Pinterestpinterest.com/dillekamille

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dille & Kamille