SportsCoLab

What SportsCoLab does

SportsCoLab is a Chilean sports innovation laboratory that operates as a pure professional services firm, providing consulting, strategic planning, and ecosystem orchestration to institutional clients across Latin America. Founded in 2019 and headquartered in Santiago with a secondary operational base in São Paulo, the firm serves municipalities, national ministries, professional sports clubs, federations, universities, NGOs, and SportsTech startups. The company has between 1 and 10 employees and is bootstrapped with no disclosed funding rounds. Service delivery is anchored by the proprietary xCO Methodology (Connect-Collaborate-Build), a participatory framework combining sporting mindset principles with innovation and entrepreneurship theory.

The company's revenue is generated across six professional-service streams: Studies and Consultancies (diagnostics and policy advisory), Communal Sports Plans (a 5-month structured municipal engagement), Sports Observatories (information systems design), SportsTech Ecosystem Services (mapping and community building), Training and Laboratories (workshops), and a Venture Studio prototyping initiatives such as PSports, Gondwana, and Eco Futsal. Pricing is quote-based and customized per engagement; the firm also operates the SportsTech Latam Congress across 4 editions as both a brand asset and a lead-generation channel. The go-to-market is enterprise field sales targeting municipal and institutional buyers, complemented by thought-leadership content marketing and event-driven distribution.

Business model mechanics depend heavily on long-cycle institutional contracts with government and public-sector clients — particularly Chilean municipalities adopting Communal Sports Plans aligned with the country's National Physical Activity and Sports Policy 2026-2037 — supplemented by shorter-tail advisory work, event sponsorship income, and academic teaching relationships with the University of Chile and the University of Santiago. The hybrid operating model (Santiago + São Paulo) and active partnerships with UNESCO, OpenBeauchef, Flamengo, Atlético Mineiro, and FPF Pernambuco position the firm as a regional SportsTech thought leader rather than a software vendor. Notable customers include the Chilean Ministry of Sport, Costa Rica Sports Ministry, Special Olympics Chile, and Chilean municipal governments.

Name

SportsCoLab

Legal name

SportsCoLab

Website

https://sportscolab.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SportsCoLab is a Chilean sports innovation laboratory providing consulting, strategic planning, and ecosystem-building services to municipalities, ministries, sports clubs, federations, and universities across Latin America, anchored by its proprietary xCO Methodology.

Ownership category

akta.pro rank

Product category

Sports Consulting Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports innovation consulting
• Municipal sports planning
• SportsTech ecosystem development
• Sports observatory design
• Strategic sports advisory

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Studies and Consultancies: Diagnostic studies, strategic planning, and advisory services for sports policy. Includes innovation diagnostics for national sports policy, Satellite Accounts training for ministries, strategic planning for Special Olympics Chile, and co-creation of sports offerings for persons with disabilities. Revenue is generated through project-based professional service engagements.
2. Communal Sports Plans: Comprehensive 5-month engagement for municipalities including diagnostic, participatory processes, strategic plan development, indicators, programs, and institutional validation. Entry-level 30-day diagnostic assessments available as initial touchpoints. Implementation accompaniment available as continuation service.
3. Sports Observatories: Design and implementation of sports information systems for public decision-making. Includes data models, decision questions, indicators, sources, visualization, reading methodology, and governance frameworks.
4. SportsTech Ecosystem Services: Actor mapping, community design, pilot agendas, events, calls, and follow-up criteria for territories, institutions, and communities seeking to build SportsTech networks.
5. Training and Laboratories: Workshops, methodologies, and experiential learning for teams needing to innovate with sports, technology, and territory. Includes team capacity building and methodological training.
6. Venture Studio: Incubation and prototyping support for sports-tech-educational initiatives including PSports (digital mental training gym), Gondwana (social impact creative agency), and Eco Futsal (socio-emotional measurement tools for incarcerated individuals).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SportsCoLab is a sports innovation laboratory that provides consulting and advisory services for designing municipal sports plans, building sports observatories, developing SportsTech ecosystems, and offering training and venture studio services. The company uses its proprietary xCO methodology (Conectar-Collaborate-Construct) to serve governments, municipalities, corporations, universities, and sports organizations across Latin America.

Product overview

SportsCoLab operates as a sports innovation laboratory offering a portfolio of interconnected consulting and service products organized around three main lines: Estudios y Consultorías (research and consulting), Venture Studio (project prototyping), and Ecosistemas Sostenibles (sustainable ecosystems). The core service products include Plans Deportivos Comunales (municipal sports plans), Observatorios Deportivos (sports observatories), and Ecosistemas SportsTech (SportsTech ecosystems), supported by Formación y Laboratorios (training and labs). The portfolio also includes specific initiatives like the Congreso SportsTech Latam event and portfolio projects such as PSports, Gondwana, and Eco Futsal developed through the Venture Studio. The methodology xCO (Conectar, Colaborar, Construir) underlies all service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Municipal Sports Plans Strategic consulting service for designing and implementing municipal-level sports plans, tailored for governments, municipalities, and public-sector bodies responsible for sport and recreation policy.
• Sports Observatories Design and deployment of sports observatories that provide data, analytics, and intelligence to support evidence-based sports policy and ecosystem decision-making for public-sector and sports organizations.
• SportsTech Ecosystem Development Advisory and execution services for building SportsTech ecosystems, connecting startups, universities, federations, and corporate stakeholders to develop innovation capacity in the sports sector.
• Training and Education Programs Training and education programs delivered to universities, sports organizations, and corporate clients on sports innovation, the xCO methodology, and SportsTech ecosystem development.
• Venture Studio Venture studio service that supports the creation, validation, and acceleration of sports-related ventures and startups in partnership with corporates, universities, and sports organizations.

Quantifiable outcome

• 69% coverage of Chilean communes achieved by Ministry of Sport's communal plans program (2016-2020)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered moderate, core, flagship and minor.

• OpenBeauchefmoderateStrategic or Co-development Partner · 1 January 2019Innovation ecosystem partner affiliated with Universidad de Chile's engineering school, supporting sports technology innovation and startup development through mentorship programs (EBCT Open Beauchef). SportsCoLab co-founder Sebastián Acevedo serves as mentor in this ecosystem.
• Special Olympics ChilecoreStrategic or Co-development Partner · 1 January 2019Strategic planning engagement for Paralympic and disability sports programs. Services include strategic plan development for Special Olympics Chile to enhance sports offerings for persons with disabilities.
• Ministerio del Deporte (Chile)coreStrategic or Co-development Partner · 1 January 2019Innovation diagnosis for Chile's National Sports Policy, supporting evidence-based policy development. Also delivered Satellite Accounts training for sports ministry officials.
• Fundación Proyecto ReinserciónmoderateStrategic or Co-development Partner · 1 January 2019Social impact foundation focused on rehabilitation through sports. SportsCoLab co-founder Javier Martínez Saa serves as President, supporting reintegration programs through sports.
• Associação GondwanacoreStrategic or Co-development Partner · 1 January 2019Social impact creative agency operating through sports and education. Co-founded by SportsCoLab co-founder Sebastián Acevedo. Venture studio project addressing social impact through sports and educational programs.
• UNESCOflagshipStrategic or Co-development Partner · 1 January 2019United Nations Educational, Scientific and Cultural Organization partnership supporting sports for development and peace initiatives in Latin America.
• Universidad de ChilecoreStrategic or Co-development Partner · 1 January 2019Academic partnership including undergraduate and graduate teaching, research collaboration, and student mentorship. SportsCoLab founders serve as professors in sports innovation and public policy programs.
• Universidad de Santiago de Chile (USACH)coreStrategic or Co-development Partner · 1 January 2019Academic partnership including undergraduate and graduate teaching in sports innovation and related fields.
• Flamengo (CRG)moderateStrategic or Co-development Partner · 1 January 2019Brazilian football club partnership in SportsTech ecosystem collaboration and innovation network development across Latin America.
• Atlético MineiromoderateStrategic or Co-development Partner · 1 January 2019Brazilian football club partnership in SportsTech ecosystem collaboration and innovation network development across Latin America.
• FPF PernambucomoderateStrategic or Co-development Partner · 1 January 2019Football federation partnership from Brazil's Pernambuco state, supporting SportsTech ecosystem development and Latin American sports innovation network.
• GUX (GlobalUX)minorStrategic or Co-development Partner · 1 January 2019Technology and innovation partner supporting sports technology ecosystem development and user experience integration.
• CSMVminorStrategic or Co-development Partner · 1 January 2019Social organization partner contributing to sports ecosystem development and social impact initiatives.
• CordepminorStrategic or Co-development Partner · 1 January 2019Regional development corporation partner supporting sports ecosystem coordination and territorial development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SportsTechX: Sports technology market intelligence and consulting firm producing ecosystem maps, reports, and advisory for sports-tech stakeholders. Comparable to SportsCoLab's ecosystem mapping (SportsTech Chile 2020, Latam 2025) and SportsTech practice.
• World Football Summit: International sports business events and content platform convening federations, clubs, and technology providers. Comparable to SportsCoLab's SportsTech Latam Congress as a regional ecosystem-convening peer.

Broad incumbents

• Sportfive: Large global sports marketing and rights consultancy working with federations, clubs, and broadcasters on commercial strategy and innovation. A broader incumbent in the same space SportsCoLab operates in, though focused on commercial rights rather than public-policy advisory.
• Deloitte Sports Business Group: Global professional services firm's sports practice offering strategy, analytics, and transformation advisory to leagues, federations, and public-sector sports bodies. Comparable to SportsCoLab's institutional advisory mandate but at vastly greater scale.

Direct peers

• TFA Sports Group: Independent sports consulting and advisory firm working with federations, leagues, and public-sector clients on strategy, governance, and innovation. Closely comparable to SportsCoLab in business model, target buyers (sports organizations and governments), and bespoke advisory delivery.
• Two Circles: Sports data and analytics consultancy serving rights holders, leagues, and brands with strategy, fan engagement, and commercial advisory. Comparable as a specialist sports consultancy monetizing proprietary frameworks for institutional sports buyers.
• 21st Club (StatsBomb): Sports intelligence and consulting firm combining data analytics with strategic advisory for federations, clubs, and governing bodies. Comparable to SportsCoLab in serving institutional sports organizations with mixed research + advisory mandates.
• Hype Sports Innovation: Global sports innovation ecosystem builder running flagship events, accelerator programs, and consulting for sports-tech innovation. Highly comparable to SportsCoLab's SportsTech Latam Congress and ecosystem-building practice.
• Aspen Institute Sports & Society Program: U.S. nonprofit program that convenes sports leaders, produces policy research, and advises leagues and municipalities on sports' social impact. Comparable to SportsCoLab's policy-oriented work with ministries and Special Olympics.

Regional players

• Sponsorshipx / Spøtiv (LatAm sports marketing): Latin American-focused sports marketing and innovation platform connecting brands, rights holders, and startups. Comparable as a regional Latin American sports-innovation intermediary adjacent to SportsCoLab's SportsTech ecosystem work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sportscolabtv
• LinkedInlinkedin.com/company/sportscolab2020
• Instagraminstagram.com/sportscolab.co
• Xx.com/SportsCoLab1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsCoLab