SportsTechX
SportsTechX is a Berlin-based intelligence platform that aggregates data on sports technology companies, investment deals, investors, and reports, serving founders, investors, and sports industry leaders via a web-based Intelligence Hub and content Media section.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SportsTechX does
SportsTechX is a Berlin-based data and intelligence platform operating in the sports technology vertical. Founded in 2017 and operating with a 1–10 employee team, the company aggregates information on sports tech companies, investment deals, investors, industry reports, and market analytics, and exposes it through a web-based "Intelligence Hub" alongside a content Media section. The platform positions itself as a vertical-specific alternative to generalist market intelligence providers, catering to three target personas — sports tech founders seeking investment and competitive intelligence, investors (VC/PE/corporate) sourcing deal flow, and sports industry executives tracking innovation — under a horizontal segmentation approach.
The company's core technical surface is a single product, the Intelligence Hub, delivered as a self-serve, direct-access web platform; no mobile app, public API, SDK, or disclosed AI/ML stack is referenced in the source data. Distribution is content-led: a top-of-funnel Media hub drives audience development, while the Intelligence Hub serves as the mid-funnel monetization surface. The platform claims global brand-level adoption, with logos including UEFA, Comcast NBCUniversal SportsTech, DFL, Teamworks, Respo.Vision, FIFA, 1080 Motion, Match Ventures, and Decathlon, alongside partnerships with technology/integration ecosystem members.
Revenue mechanics are not disclosed in the source data: pricing is not publicly listed, there is no evidence of external funding, ownership is described as independent and private, and no parent company or subsidiaries are referenced. Marketing channels are entirely organic/content-driven via the Media and Intelligence Hub surfaces, and the founders — Benjamin Penkert and Rohn Malhotra — are the two named principals. Given the absence of disclosed pricing, no mentioned enterprise contract values, and a sub-ten-person headcount, the business appears to run as a lean, likely bootstrapped subscription-and-content operation, though the company description does not specify whether revenue is generated via subscription fees, sponsored reports, lead generation, or a blended model.
SportsTechX firmographics
Firmographics- Name
- SportsTechX
- Website
- https://sportstechx.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportsTechX is a Berlin-based intelligence platform that aggregates data on sports technology companies, investment deals, investors, and reports, serving founders, investors, and sports industry leaders via a web-based Intelligence Hub and content Media section.
- Ownership category
- akta.pro rank
SportsTechX industry classification
Industry- Product category
- Sports Technology Market Intelligence
- NAICS
- Spectator Sports (71121)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where SportsTechX is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
SportsTechX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels2 records
SportsTechX product offering
Product offeringCore offering
SportsTechX is a sports technology intelligence platform that delivers data and insights on sports tech startups and the surrounding investment ecosystem. Through its Intelligence Hub, the company provides centralized access to a database of sports tech companies, investment deals, investor profiles, industry reports, and analytics, serving founders, investors, and sports industry leaders globally.
Product overview
SportsTechX is a sports technology intelligence platform offering a unified Intelligence Hub that provides data and analytics on investments, companies, deals, and investors in the sports industry. The single core product serves Founders, Investors, and Leaders in the sports sector seeking business intelligence and market insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Intelligence Hub
Companies that use SportsTechX
Customer profileSegments3 records
Ideal customer profiles3 records
SportsTechX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SportsTechX partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- UEFAminorUEFA is shown as a trusted organization utilizing SportsTechX platform for sports tech insights and innovation intelligence.
- Comcast NBCUniversal SportsTechminorNBCUniversal SportsTech division is referenced as a trusted user of SportsTechX intelligence platform.
- DFL (Deutsche Fußball Liga)minorDFL is shown as a trusted organization utilizing SportsTechX for sports tech market intelligence.
- FIFAminorFIFA is shown as a major sports governing body utilizing SportsTechX intelligence services.
- DecathlonminorDecathlon appears as a major sports brand and potential customer utilizing SportsTechX intelligence.
Recent moves4 records
Expansion highlights4 records
SportsTechX competitors and assessment
Company assessmentEmerging players
- Zoomph: Zoomph is a sports analytics platform measuring sponsorship, social media, and audience value for brands, teams, and leagues. It is comparable to SportsTechX as both sell sports-specific data products to enterprise customers in the sports ecosystem, though Zoomph focuses on sponsorship and audience measurement.
- Sportico: Sportico is a sports business news and data outlet providing reporting and analysis on sports business, including investments, valuations, and technology. It is comparable to SportsTechX as both target sports business decision-makers with intelligence content, though Sportico is media-led and SportsTechX is data-led.
- Hookit: Hookit is a sponsorship and marketing analytics platform that tracks brand sponsorships, athlete partnerships, and sports marketing performance for brands and rights holders. It is comparable to SportsTechX as both sell sports-specific data and analytics to brands and rights holders, though Hookit specializes in sponsorship data.
- Front Office Sports: Front Office Sports is a sports business media and insights platform covering the business of sports, including investments, technology, and innovation. It is comparable to SportsTechX as both produce intelligence for sports business professionals, though Front Office Sports is more media-led while SportsTechX is data-led.
- Athletic Ventures: Athletic Ventures is a venture capital firm focused on sports technology and media investments, publishing market insights and deal flow in the sports tech ecosystem. It is comparable to SportsTechX as both generate sports tech investment intelligence, though Athletic Ventures is an investor with proprietary deal flow rather than a data platform.
Direct peers
- Sports Innovation Lab: Sports Innovation Lab is a sports technology research and insights firm that analyzes the sports tech market for brands, leagues, and investors. It is comparable to SportsTechX as both produce market intelligence on sports tech startups and innovation trends for enterprise and investment clients.
- Two Circles: Two Circles is a sports data and analytics company that helps rights holders, leagues, and brands leverage fan and commercial data to grow revenue. It is directly comparable to SportsTechX because both operate in the sports-specific data and intelligence layer, although Two Circles focuses more on fan data and rights-holder clients while SportsTechX focuses on the startup and investment ecosystem.
- HYPE Sports Innovation: HYPE Sports Innovation operates a global sports tech ecosystem platform including an accelerator, startup database, and innovation programs connecting startups, investors, federations, and brands. It is comparable to SportsTechX as both curate sports tech company intelligence and serve investors and governing bodies as core user segments.
- The Sports Consultancy: The Sports Consultancy is a boutique advisory firm providing strategy, valuation, and due diligence services to sports investors, leagues, and brands. It is comparable to SportsTechX as both serve sports-focused investors with market intelligence and decision support.
Broad incumbents
- KPMG Sports: KPMG's Global Sports practice provides advisory, audit, and consulting services to sports leagues, clubs, investors, and governing bodies worldwide. It is comparable to SportsTechX as both sell sports-focused market intelligence and advisory to investors and rights holders, though KPMG is a broad incumbent and SportsTechX is a specialist platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
SportsTechX social profiles
Digital presenceSportsTechX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsTechX leadership team
Management profileNumber of profiles
Profiles2 records
SportsTechX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsTechX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsTechX
What does SportsTechX do?
SportsTechX is a sports technology intelligence platform that delivers data and insights on sports tech startups and the surrounding investment ecosystem. Through its Intelligence Hub, the company provides centralized access to a database of sports tech companies, investment deals, investor profiles, industry reports, and analytics, serving founders, investors, and sports industry leaders globally.
Is SportsTechX a public or private company?
SportsTechX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportsTechX founded?
SportsTechX was founded in 2017. It employs 1 to 10 people.
Where is SportsTechX based?
SportsTechX is headquartered in Berlin, Germany, in the Europe region.
Who are SportsTechX's main competitors?
Emerging players on record are Zoomph, Sportico, Hookit, Front Office Sports and Athletic Ventures. Direct peers are Sports Innovation Lab, Two Circles, HYPE Sports Innovation and The Sports Consultancy. KPMG Sports is listed as a broad incumbent.
Does SportsTechX have an API?
No public API is recorded for SportsTechX.
What industry is SportsTechX in?
SportsTechX's product category is Sports Technology Market Intelligence. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 71121 and its SIC code is 6282.