What Free Bets does

Free Bets (operating as Freebets.com) is a UK-focused online sports betting affiliate and comparison platform run by GDC Media Limited, a privately held company founded in 2011 and headquartered in London. The platform aggregates, curates, and publishes free bet welcome offers and promotions from 52 UKGC-licensed online bookmakers, refreshing its database daily. It serves two distinct customer bases: UK sports bettors (consumers seeking to compare and claim free bet deals, betting tips, and bookmaker reviews) and UKGC-licensed bookmakers (enterprise advertisers acquiring customers through affiliate referral traffic). The core product is a web-based content and comparison platform with supporting tools including the BetFinder app for side-by-side operator comparison, a Betting Calculators Suite (Double, Treble, Accumulator, Each Way, Lucky 15), editorial betting tips and news across football, horse racing, golf, tennis, NFL, darts, and greyhound racing, and a Casino Bonus hub covering casino sites, slots, and free spins. Distribution is entirely digital and UK-domestic, leveraging organic SEO, content marketing, email newsletters, and active social channels on Facebook, X/Twitter, Instagram, YouTube, TikTok, and Telegram.

The business model is pure affiliate referral: Freebets.com is free to end users and earns commission when visitors click through to partner bookmakers and complete qualifying sign-ups or bets. Marketing channels span content/SEO at the top of funnel, email at mid-funnel, and affiliate click-through at the bottom of funnel. The platform reports over 1 million site visits in 2025, 60+ free bet offers available daily, and an editorial team with 150+ years of combined industry experience. The company maintains regulatory alignment via UK Gambling Commission licensing of all listed operators, GamStop self-exclusion integration, and compliance with ASA advertising codes and BGC industry standards. Freebets.com has no disclosed funding, no parent company, no subsidiaries, and operates with a small team of 11–50 employees.

Name

Free Bets

Legal name

GDC Media Limited

Website

https://freebets.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Free Bets (Freebets.com / GDC Media Limited) is a UK-based affiliate and comparison platform that aggregates daily free bet offers from 52 UKGC-licensed bookmakers, serving UK sports bettors with comparison tools, calculators, tips, and reviews while earning commission from bookmaker referral traffic.

Ownership category

akta.pro rank

Product category

Sports betting affiliate and comparison platform

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD), Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Sports betting affiliate
• Betting comparison platform
• Free bet offers
• Online gambling affiliate
• Bookmaker reviews

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing / Referral Commissions: Freebets.com earns referral fees (commission) when users click through to bookmaker sites and complete sign-ups or qualifying bets. The site contains 'Advertiser Disclosure' noting references to products or services from advertisers, indicating affiliate relationships with betting operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Free Bets (Freebets.com) operates an online affiliate and comparison platform that aggregates and presents free bet welcome offers and promotions from 52+ UKGC-licensed online bookmakers, refreshed daily. The platform combines a comparison engine, bespoke tools such as the BetFinder App and a Betting Calculators Suite, expert editorial content (tips, predictions, news, bookmaker reviews), and outbound referral links that direct users to partner bookmakers where the company earns affiliate commissions.

Product overview

Free Bets operates as a unified betting affiliate platform that aggregates, tests, and presents free bet welcome offers from 52 UKGC-licensed online bookmakers. The core offering consists of the Free Bets Platform itself, which serves as the primary interface for browsing and comparing betting offers. Supporting the core platform are complementary tools including the BetFinder App (with how-to-use guide), the Betting Calculators Suite (covering double, treble, accumulator, each-way, and Lucky 15 bet types), and a Compare Feature enabling side-by-side evaluation of bookmakers. The platform also publishes a Betting Tips & News Hub and maintains a Betting Site Reviews section covering individual brand reviews and ratings. All listed operators hold a UK Gambling Commission licence under the Gambling Act 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Bets Platform A UK-based betting affiliate and comparison platform that curates, tests, and lists free bet welcome offers and promotions from 52+ UKGC-licensed online bookmakers, updated daily and accessible via the Freebets.com website.
• BetFinder App A bespoke tool on Freebets.com that helps users find and compare betting sites by sorting and filtering on criteria such as bonus amount, minimum deposit, star rating, betting features, and payment methods, with a side-by-side compare view.
• Betting Calculators Suite A suite of free betting calculators covering Double Bet, Treble Bet, Accumulator Bet, Each Way Bet, and Lucky 15 Bet, used to compute returns on complex sports bets.
• Betting Tips & News Hub Daily betting tips and sports news content covering football, horse racing, golf, tennis, darts, NFL, cricket, and greyhound racing, authored by Free Bets' in-house editorial team of industry experts.
• Betting Site Reviews In-depth reviews and ratings of UKGC-licensed UK betting sites and betting apps, covering welcome offers, features, payment methods, and regulatory compliance.

Quantifiable outcome

• Over 1 million site visits in 2025
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Bet365coreGTM or Marketing PartnerMajor UK betting brand featured prominently on Freebets.com platform. bet365 is one of the largest UK-licensed online bookmakers and a key advertising partner driving referral traffic.
• William HillcoreGTM or Marketing PartnerEstablished UK betting brand and advertising partner on the Freebets.com platform. One of the oldest names in UK bookmaking featured in the platform's top recommendations.
• Sky BetcoreGTM or Marketing PartnerFlutter Entertainment-owned brand and prominent partner on Freebets.com. Known for EFL sponsorship and strong UK customer base.
• Paddy PowercoreGTM or Marketing PartnerFlutter Entertainment-owned brand and key advertising partner. Known for irreverent advertising style and strong UK market presence.
• BetfredmajorGTM or Marketing PartnerIndependent UK bookmaker founded in 1967. Featured prominently in Freebets.com recommendations with competitive welcome offers.
• LadbrokesmajorGTM or Marketing PartnerEntain plc-owned brand, one of the oldest betting brands in the UK, featured as a major partner on the platform.
• CoralmajorGTM or Marketing PartnerEntain plc-owned brand featured on Freebets.com. Recognizable UK high-street betting brand with strong sportsbook offering.
• BetfaircoreGTM or Marketing PartnerFlutter Entertainment-owned betting exchange and sportsbook. Unique peer-to-peer betting exchange model featured prominently.
• BetwaymajorGTM or Marketing PartnerSuper Group-owned UK-licensed bookmaker. Known for Premier League shirt sponsorship and ATP Tour tennis partnerships.
• BoyleSportsmajorGTM or Marketing PartnerIreland's largest independent bookmaker. Holds UK and Gibraltar licences and features as a key partner on the platform.
• BGC (Betting and Gaming Council)minorOthersIndustry trade body mentioned in responsible gambling context. Freebets.com aligns with BGC advertising regulations.
• ASA (Advertising Standards Authority)minorOthersUK advertising regulatory body whose codes govern betting advertising featured on the platform.
• IBAS (Independent Betting Adjudication Service)minorOthersDispute resolution service mentioned for escalating betting-related disputes.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OddsMonkey: UK betting affiliate and matched-betting comparison site. Overlaps on bookmaker reviews, free bets, and SEO-led affiliate referrals, while also leaning into value/matched betting content.
• Bookies.com: UK/US-facing betting site comparison and review platform. Comparable affiliate-driven model featuring UK bookmaker sign-up offers, reviews, and odds-driven content.
• WhichBookie: UK betting site comparison and review aggregator focused on welcome offers. Directly competes for the same free-bet keyword universe and operates the same CPA/commission affiliate model.
• OLBG (Online Betting Guide): UK community-driven betting tips and free-bets site. Overlaps with Free Bets on tipster content, free-bet offers, and bookmaker reviews, monetised through affiliate referrals.
• BetBrain: International odds comparison site with UK-relevant bookmaker coverage. Overlaps on odds comparison and affiliate referrals to operators, though broader in geographic scope.
• Oddschecker: UK's most prominent sports betting odds comparison site. Direct competitor: aggregates offers/odds from UKGC-licensed bookmakers and earns affiliate commissions, operating an identical business model with deeper odds-comparison specialisation.

Broad incumbents

• Racing Post: Established UK horse-racing media brand that has expanded into betting tips and affiliate offers. Adjacent incumbent with deeper racing heritage and broader news/media scale.
• Entain (Ladbrokes, Coral): UK/European betting operator group whose brands are listed on Free Bets. Acts as a key affiliate partner and represents the kind of scaled operator with leverage over the affiliate channel.
• Flutter Entertainment (Sky Bet, Paddy Power, Betfair): Parent of multiple bookmaker brands listed on Free Bets. Functions as both a critical supply-side partner (paying affiliate commissions) and a potential structural threat via direct-to-consumer acquisition.

Emerging players

• BonusBoss: Smaller UK-focused betting bonus aggregator. Competes in the same free-bet / sign-up offer niche but with narrower content depth, representing a closer-niche peer rather than a scaled competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shotongoal247
• YouTubeyoutube.com/FreeBetsCom
• Facebookfacebook.com/freebetsofficial
• Instagraminstagram.com/freebetsgram
• TikToktiktok.com/@freebetstok?lang=en-GB
• LinkedInlinkedin.com/company/biggerbet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Bets