What Dinamo Sassari does

Dinamo Sassari, legally Polisportiva Dinamo srl, is a privately held professional basketball club founded in 1960 and headquartered in Sassari, Sardinia, Italy. The club operates a multi-vertical sports organization including a men's first team competing in Serie A (LBA) and European club competitions (FIBA Europe Cup, Basketball Champions League), Dinamo Women (Serie A LBF), Dinamo Academy for youth development, Dinamo Lab for wheelchair basketball (Serie A FIPIC), and the Dinamo Fondazione for community outreach. Home games are hosted at PalaSerradimigni, a 5,000-seat arena.

The club's commercial footprint spans four primary revenue streams: ticketing (individual match tickets priced €14-€60 and season subscriptions from €120 to €900 for 19 home games per season), sponsorship (flagship partner Peroni Nastro Azzurro Sardegna renewed through 2029, plus title sponsor Banco di Sardegna, Hertz, A2A Life Company, Sella&Mosca, Reale Mutua, and EYE Sport), merchandise (apparel and memorabilia via the physical Dinamo Store in Sassari and DinamoStore.it e-commerce at unit prices from €12 to €99.90), and broadcasting/licensing rights from LBA and European competition participation. Distribution operates through DinamoStore.it, Vivaticket, PalaSerradimigni box office, and a broad social media footprint (Facebook, Instagram, TikTok, YouTube, WhatsApp) supplemented by the DTV video platform.

Ownership and governance are local Sardinian, led by President Stefano Sardara and Vice President Gianmario Dettori (also President of Dinamo Lab), with no institutional or private equity backing identified. The club's competitive moat rests on a trophy-laden history (2014-15 Italian treble, 2018-19 FIBA Europe Cup), strong regional brand identity, an integrated multi-team ecosystem, and a fixed home venue, though it remains a sub-scale regional sports property in absolute revenue terms.

Name

Dinamo Sassari

Legal name

Polisportiva Dinamo srl

Website

https://dinamobasket.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinamo Sassari (Polisportiva Dinamo srl) is a privately held Italian professional basketball club founded in 1960 in Sassari, Sardinia, competing in Serie A LBA and European competitions, operating men's, women's, youth academy, and wheelchair basketball programs with revenue from ticketing, sponsorship, merchandise, and broadcasting.

Ownership category

akta.pro rank

Product category

Professional Basketball

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional basketball club
• Italian basketball league
• Sports entertainment services
• Basketball team merchandise
• Youth basketball academy

Headquarters

HQ city

Sassari

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season subscriptions for Serie A home games at PalaSerradimigni (5,000 seats). Prices range from €14 (Gradinata) to €60 (Parterre) per game, with season subscriptions from €120 to €900.
2. Sponsorship: Partnership agreements with corporate sponsors including Peroni Nastro Azzurro Sardegna (renewed through 2029), Hertz (car rental), Sella&Mosca (wine), A2A Life Company (energy), EYE Sport (apparel), and Reale Mutua (insurance).
3. Merchandise: Sale of branded merchandise including apparel, accessories, and memorabilia through DinamoStore.it and physical Dinamo Store at Via Nenni 2/22, Sassari. Items include umbrellas (€12), t-shirts (€23.50-€45), scarves (€18.50), jackets (€99.90), and hoodies (€74.90-€90).
4. Broadcasting Rights: Revenue from Italian league (LBA) and international competition broadcasting rights including Basketball Champions League and Fiba Europe Cup participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dinamo Sassari is a professional basketball club that fields men's, women's, and wheelchair basketball teams competing in Italian and European leagues at the PalaSerradimigni arena in Sassari. The club sells match tickets and season subscriptions, branded merchandise through its online and physical stores, and video content via the DinamoTV platform. It also operates a youth Academy and the Dinamo Summer Camp for young athletes.

Product overview

Dinamo Sassari operates as a basketball club with a portfolio of fan-facing products and services: the official DinamoStore e-commerce platform for merchandise (apparel, accessories), a ticketing service for match tickets and season subscriptions (abbonamenti), DTV (Dinamo TV) for video content including highlights and interviews, and youth programs like the Dinamo Summer Camp. The club competes in Serie A (LBA) and also fields women's and wheelchair basketball teams (Dinamo Lab).

Differentiator

Problem solved

Functional benefit

Brands

• Dinamo Women: Women's basketball team competing in Serie A LBF
• Dinamo Academy
• Dinamo Lab
• Dinamo TV
• Dinamo Store

Products and services

• DinamoStore (Online Merchandise Store)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Peroni Nastro Azzurro SardegnaflagshipGTM or Marketing Partner · 20 July 2026Peroni Nastro Azzurro Sardegna is a major sponsor producing a special Sardinian edition of Peroni beer. The partnership was renewed through 2029 for a three-year term. The brand features the Nuraghe symbol on bottles and is made with 100% Sardinian barley. This represents one of the club's longest and most significant sponsorship relationships.
• Reale MutuacoreGTM or Marketing Partner · 30 June 2026Reale Mutua is an insurance company continuing its partnership with Dinamo Sassari. They sponsor match highlights and press conference content. The partnership was reaffirmed in June 2026.
• A2A Life CompanycoreGTM or Marketing Partner · 16 December 2023A2A is an Italian energy and environmental services company focused on circular economy and energy transition. The partnership emphasizes sustainability and involves A2A supporting Dinamo's environmental initiatives. A2A was announced as a Gold Sponsor and the partnership continues into 2025.
• HertzcoreGTM or Marketing Partner · 13 October 2017Hertz is a global car rental company operating brands Hertz, Dollar, Thrifty and Firefly with approximately 10,200 locations worldwide and 60 years in Italy with over 240 agencies. Hertz provides vehicles for team travel and has partnered with Dinamo since 2017, celebrating seven years of partnership in 2023. The partnership extends to Dinamo Women and Dinamo Lab teams.
• Sella&MoscacoreGTM or Marketing PartnerSella&Mosca is a prestigious Sardinian winery founded in Alghero in the late 1800s, now part of Terra Moretti Vino group. They operate 520 hectares of vineyard and produce wines reflecting Mediterranean character. Sella&Mosca hosts roster presentations and serves as a venue for Dinamo events, with a dedicated video 'Sella&Mosca The Movie' showcasing the partnership.
• EYE SportminorGTM or Marketing PartnerEYE Sport is a sports apparel brand distributed by Double A Spa, producing high-quality Made in Italy sportswear since April 2006. They sponsor several football (Cagliari Calcio, US Catanzaro, Taranto Calcio, Olbia Calcio), basketball (Dinamo, Fortitudo Agrigento), and volleyball (Hermea Volley, SS Lazio Pallavolo) clubs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bertram Derthona Basket (Tortona): Serie A LBA club from a small Piedmont city, comparable to Dinamo as a smaller-market Italian professional basketball team building a competitive roster and brand through targeted sponsorship and community engagement.
• Germani Basket Brescia: Serie A LBA participant with a comparable mid-market footprint, sponsorship-driven revenue mix, and European competition experience. Directly comparable as a like-sized Italian basketball competitor.
• Napoli Basket: Serie A LBA participant from a major southern Italian market, providing a useful comparison on sponsorship dynamics, fan engagement intensity, and the economics of basketball in regional Italian cities.
• Pallacanestro Varese: Italian basketball club with deep historical pedigree (multiple past titles) now operating in Serie A LBA. Comparable on basketball operations and on the trajectory of leveraging past glory into current commercial positioning.
• Aquila Basket Trento (Dolomiti Energia Trento): Italian Serie A LBA club from a mid-sized city (Trento) that, like Dinamo, has punched above its weight in Italian basketball and European competition (BCL participant). Closely comparable mid-market positioning, sponsorship structure, and arena-based revenue model.
• Virtus Pallacanestro Bologna: Direct Serie A LBA competitor based in Bologna; competes in the same Italian top-tier league and European competitions (EuroLeague/BCL) with a multi-title history, making it the most directly comparable peer to Dinamo on competition, sponsorship model, and basketball operations.
• Pallacanestro Reggiana (Reggio Emilia): Historic Italian basketball club currently in Serie A LBA with a comparable city-based operating model, sponsorship portfolio, and ticketing structure. Useful as a like-for-like benchmark for mid-tier Italian basketball operations.
• Reyer Venezia Mestre: Historic Serie A LBA club that competes in Italian and European competitions with a similar mid-tier sponsorship and ticketing model. Comparable as a competing club in BCL/FEC and as an operator of a basketball-focused organization with merchandising and academy programs.

Emerging players

• Sporting Clube de Portugal (Basketball): European basketball competitor (Liga Portugal and FIBA Europe Cup/Basketball Champions League), directly comparable as an opponent Dinamo has faced in European competition and as a similar European club balancing basketball operations with a broader multi-sport parent organization.

Broad incumbents

• Olimpia Milano (AX Armani Exchange Milano): Italy's most decorated and best-resourced basketball club, competing in Serie A and EuroLeague. Comparable on product (professional basketball team/club) but operates at a structurally larger scale, with bigger sponsorship deals and a metropolitan fan base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DinamoSassariTUBE
• Facebookfacebook.com/dinamosassariofficial
• Instagraminstagram.com/dinamo_sassari
• TikToktiktok.com/@dinamo_sassari
• Xx.com/dinamo_sassari
• LinkedInlinkedin.com/company/dinamo-basket-sassari

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinamo Sassari