Reyer Venezia

What Reyer Venezia does

Reyer Venezia (operating as Umana Reyer Venezia) is a privately held Italian professional basketball sports organization founded in 1872 and headquartered in Mestre/Venice. The club fields men's teams in Lega Basket Serie A and EuroCup and women's teams in Lega Basket Femminile and EuroLeague Women; in the 2025/26 season the men's team finished 4th (19-9) and the women's team 2nd (16-4). It also operates the Progetto Reyer youth development system spanning 50 partner clubs and over 7,500 young athletes from minibasket through Under-19, and runs the Basket Unificato Reyer (B.U.R.) integrated program with Special Olympics Italia and Polisportiva Terraglio — making it the first professional Italian basketball entity to house men's, women's, and unified basketball under one brand.

The organization's technical footprint is conventional for a top-tier European sports club: digital ticketing via the VIVATICKET platform (integrated into reyer.it), a direct-to-consumer e-commerce storefront at reyerstore.it for merchandise, and content distribution through YouTube, TikTok, and a WhatsApp Channel. Home games are played at the Palasport Taliercio, a multi-purpose venue with maximum capacity of 3,509 that was originally built in 1978 and recently renovated. Online and offline fan-engagement tools include monthly MVP voting (partnered with SMA Green & Smart Solutions) and the Cuore Orogranata post-match recognition award.

Revenue is generated through four streams: match ticket sales (Serie A tickets priced €7-€35), merchandise sales via the Reyer Store, sponsorship income anchored by title sponsor Umana S.p.A. with kit sponsor Erreà and a broader portfolio of regional partners (Volksbank, Vela SpA, Il Gazzettino), and competition-related income (prize money and broadcasting via LBA TV for Serie A and EuroCup). Distribution spans VIVATICKET online, on-site box office, the regional reseller network across Veneto, Trentino-Alto Adige, and Friuli Venezia Giulia, and the LBA TV streaming platform. As a socio unico S.p.A. with €1,000,000 fully paid-in share capital and 11-50 employees, Reyer is a small, privately held operating entity whose financials are not publicly disclosed.

Name

Reyer Venezia

Legal name

S.S.D. REYER VENEZIA MESTRE S.p.A.

Website

https://reyer.it

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

11–50 employees

Short description

Umana Reyer Venezia is a historic Italian professional basketball club (founded 1872, Mestre/Venice) operating men's and women's first teams in Serie A and EuroCup/EuroLeague Women, alongside a 50-club youth development network and a Special Olympics unified basketball program.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional basketball team
• Youth basketball development
• Sports merchandise retail
• Event ticketing services
• Community sports programs

Headquarters

HQ city

Mestre

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from match tickets for Serie A, EuroCup, and women's league games sold through VIVATICKET online platform, physical ticket offices, and at-venue box offices.
2. Merchandise Sales: E-commerce and retail sales of team merchandise including jerseys, apparel, accessories, and commemorative items through the Reyer Store (reyerstore.it).
3. Sponsorship: Naming rights, kit sponsorship, and advertising partnerships with companies including main sponsor Umana S.p.A., technical sponsor Erreà, and numerous regional and national commercial partners.
4. Competition Revenue: Prize money and broadcasting rights revenue from participation in Lega Basket Serie A, EuroCup, Lega Basket Femminile, and EuroLeague Women competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Reyer Venezia (Umana Reyer) is a professional basketball sports club operating men's and women's first teams in Italian top-tier leagues (Lega Basket Serie A, Lega Basket Femminile) and European competitions (EuroCup, EuroLeague Women). The club also runs a large youth development ecosystem (Progetto Reyer) spanning 50+ partner clubs with 7,500+ young athletes, a Special Olympics unified basketball team, and sells tickets and team merchandise through VIVATICKET and the Reyer Store.

Product overview

Umana Reyer Venezia is a professional basketball sports organization operating a multi-tiered portfolio of programs. The core offerings include the men's professional team (Umana Reyer Maschile) competing in Serie A and EuroCup, and the women's professional team (Umana Reyer Femminile) competing in Serie A1 and EuroLeague Women. Supporting these are the Reyer Project youth development system covering minibasket through Under-19 across both genders with over 50 partner clubs, and the Basket Unificato Reyer (B.U.R.) unified basketball program with Special Olympics. The organization also operates the Palasport Taliercio venue, runs the official Reyer Store e-commerce platform, and hosts community events including the Reyer City League 3x3 tournament and Reyer School Cup school competition.

Differentiator

Problem solved

Functional benefit

Brands

• Reyer Project Europe: International expansion project involving scouting and youth sector collaboration with European clubs including KK Flumen Sancti Viti Rijeka and KK Stoja Pula from Croatia
• B.U.R. (Basket Unificato Reyer)
• Cuore Orogranata
• MVP by SMA Green & Smart Solutions
• Reyer School Cup
• Reyer City League

Products and services

• Umana Reyer Maschile (Men's First Team)

Quantifiable outcome

• Italian Champions - multiple national titles across different eras
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

16 partnerships are on record, tiered primary, core and minor.

• Umana S.p.A.primaryGTM or Marketing PartnerMain title sponsor of Umana Reyer Venezia, with 'Umana' featured prominently in the club's official name. Umana is a personnel services and HR solutions company based in Italy.
• ErreàcoreGTM or Marketing PartnerTechnical sponsor providing official match kits, training apparel, and sports equipment for all team categories including men's, women's, and youth teams.
• SMA Green & Smart SolutionsminorGTM or Marketing PartnerSustainability partner sponsoring the MVP award program with fan voting for monthly most valuable player recognition.
• Lega Basket Serie AcoreStrategic or Co-development PartnerLeague membership for men's first team participation in Italy's top-tier professional basketball competition.
• Lega Basket FemminilecoreStrategic or Co-development PartnerLeague membership for women's first team participation in Italy's top-tier professional women's basketball competition.
• EuroCup / Euroleague BasketballcoreStrategic or Co-development PartnerEuropean club competition participation for men's team (EuroCup) and women's team (EuroLeague Women).
• Special Olympics ItaliacoreStrategic or Co-development PartnerFormal affiliation for Basket Unificato (Unified Basketball) program, enabling participation in Special Olympics events with athletes with and without intellectual disabilities.
• Polisportiva Terraglio SSDcoreStrategic or Co-development PartnerLocal partner collaboration for the Basket Unificato initiative, with training facilities and administrative support for the unified basketball team.
• Vela SpAminorGTM or Marketing PartnerLocal mobility and transport company (ACTV/Venezia Unica) providing transit partnerships and advertising visibility.
• VolksbankminorGTM or Marketing PartnerRegional bank providing financial sponsorship and advertising partnership with visibility at home games.
• Il GazzettinominorGTM or Marketing PartnerRegional newspaper partnership for media coverage and advertising placements.
• LBA TVcoreChannel Partner/ Reseller/ DistributorOfficial streaming and broadcasting platform for Lega Basket Serie A matches, enabling remote fan access to live games.
• VIVATICKETcoreTechnology or IntegrationOfficial ticketing technology provider enabling online ticket sales, venue access management, and event registration.
• KK Flumen Sancti Viti RijekaminorStrategic or Co-development PartnerCroatian basketball club participating in Reyer Project Europe, part of international youth development and scouting network expansion.
• KK Stoja PulaminorStrategic or Co-development PartnerCroatian basketball club participating in Reyer Project Europe, part of international youth development and scouting network expansion.
• Progetto Reyer Partner ClubscoreStrategic or Co-development PartnerNetwork of 50 sports clubs in the metropolitan, Veneto, and national territory collaborating in youth basketball development through the Reyer Project. Includes clubs like Basket Favaro, Pallacanestro Lido, Basket Marcon, Pallacanestro Spinea, JSDB Jesolosandonà, and many others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pallacanestro Varese: Historic Italian basketball club (Openjobmetis Varese) competing in Serie A. Comparable as a long-standing, community-rooted Italian basketball institution with multi-tiered operations.
• Napoli Basket: GeVi Napoli Basket competes in Lega Basket Serie A. Comparable as a recently elevated Serie A club operating in a major Italian metro, useful for benchmarking growth-stage Italian basketball economics.
• Aquila Basket Trento: Dolomiti Energia Trento — Serie A and EuroCup competitor based in northern Italy. Closest peer in terms of regional northeastern footprint, EuroCup participation, and mid-sized arena, directly comparable for ticketing and regional sponsorship dynamics.
• Virtus Bologna: Italian professional basketball club (Virtus Segafredo Bologna) competing in Serie A and EuroLeague with a similarly multi-vertical operation and strong regional identity. Direct league peer with comparable sponsorship-anchored commercial model.
• Pallacanestro Reggiana: Reggio Emilia's professional basketball club competing in Serie A. Comparable as a mid-tier Italian basketball organization with a similar corporate-sponsored naming convention and regional fan base.
• Germani Brescia: Germani Basket Brescia competes in Lega Basket Serie A and European competition. Comparable in scale and Serie A mid-tier positioning, with a similar regionally-anchored sponsorship model.
• Dinamo Sassari: Banco di Sardegna Sassari — Serie A and European competition participant. Comparable in scale, with similar mid-tier Italian positioning and strong regional identity outside the major metros.
• Olimpia Milano: Italy's flagship professional basketball club (AX Armani Exchange Olimpia Milano) competing in Lega Basket Serie A and EuroLeague. The most direct domestic comparable in terms of league, dual team presence, and corporate sponsorship model, though with materially larger arena, budget, and brand scale.

Others

• Lega Basket Serie A: Governing body and commercial operator of Italian top-flight men's basketball (and via affiliated women's league). The league structures the competitive and broadcasting environment in which Reyer operates and is the closest ecosystem-level comparable for media-rights, scheduling, and league economics.

Regional players

• Nutribullet Treviso Basket: Treviso-based Italian professional basketball club in Serie A, located in the same broader Veneto/northeastern region as Reyer Venezia. Highly comparable in regional sponsorship dynamics and local fan-base dynamics, though a domestic-not-direct competitor given the geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REYER1872
• LinkedInlinkedin.com/company/reyer-venezia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reyer Venezia