Coopelia

What Coopelia does

Coopelia is a French agricultural cooperative (Société Coopérative Agricole), trading as COOPELIA-PIERRY, formed from the post-WWII merger of CIA Pierry (Marne) and COOPELIA Laon (Aisne). Headquartered in Châlons-en-Champagne, the cooperative specializes in bovine genetics and reproduction services for dairy and beef cattle farmers in the Grand Est region of France, and extends into sheep, goats, and equine via its subsidiary interest in SAS SAGPA and a partnership with EUROGEN. Its core offerings include artificial insemination, breeding/mating plans, heat synchronization under the Plan Sanitaire Elevage (PSE) framework, pregnancy diagnosis via ultrasound, bull semen collection, genotyping (gdScan DNA analysis), reproduction monitoring contracts, and the Pépiniere Génétique (genetic nursery) program focused on female-line genetic improvement through embryo transfer. Supporting the genetics business, Coopelia distributes a portfolio of nutritional supplements (EPATRAL, STRESSITRAL, GENiAL, Babyflor'cia, LIT GERME), health products (NO-FLY GREEN, GRAPYX), salt ranges, agricultural seeds (maize conventional and BIO), silage inoculants (GENESIL), crop repellents (REPULCIA), and the SenseHub heat-detection collar technology.

The cooperative generates revenue through a mix of subscription reproduction packages (Forfaits Mise en Place with unlimited or per-act pricing), transactional product sales, and bull semen collection/testing fees (€140 per bull plus travel). Go-to-market is field-led: inseminators and commercial animators visit member farms directly to deliver services, perform pregnancy checks, and place product orders. The cooperative is member-owned, led by President Nicolas Dalmard and Director Sébastien Rue, with Gènes Diffusion as its genetic program partner following UNECO's dissolution. Coopelia operates a ~30-person team from new headquarters opened January 2025, with no external funding rounds disclosed.

Name

Coopelia

Legal name

Coopelia

Website

https://coopelia.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Coopelia is a French farmer-owned agricultural cooperative providing bovine genetics, artificial insemination, reproduction monitoring, and nutritional and agricultural inputs to dairy and beef farmers across the Aisne and Marne departments of Grand Est, France.

Ownership category

akta.pro rank

Product category

Livestock Genetics & Reproduction Services

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Stud Services & Managed Mating Programs (AFAEAJAG)

akta.pro secondary industries

Genetic Testing & Genomic Profiling Services (Parentage, Trait Testing) (AFACAEAE), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

Keywords

• Bovine genetics services
• Artificial insemination
• Livestock reproduction
• Cattle breeding programs
• Animal nutrition products

Headquarters

HQ city

Châlons-en-champagne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Reproduction Services: Services including artificial insemination, heat synchronization, pregnancy diagnosis, and herd reproduction follow-up contracts. Offered as flat-rate packages or per-act pricing depending on animal type.
2. Genetic Products: Sale of bovine semen from various breeds (Holstein, Normande, Charolais, Limousine, Blonde d'Aquitaine, etc.) and embryos from the genetic nursery program.
3. Nutritional and Health Products: Sale of nutritional supplements (EPATRAL, STRESSITRAL, GENiAL, etc.), salt products, fly repellents, and other herd health products.
4. Agricultural Inputs: Sale of maize seeds (conventional, BIO, and new varieties), silage inoculants (GENESIL), and animal repellents (REPULCIA).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coopelia is a French agricultural cooperative that provides bovine reproduction and genetics services to livestock farmers, including artificial insemination, heat detection, mating/breeding plans, ultrasonography pregnancy diagnosis, and genotyping. In parallel, it distributes a catalog of animal nutrition products (mineral feeds, baby calf milk replacers, hygiene and bedding items), crop seeds (maize and grass), and operates the Pépiniére Génétique bull selection program alongside partner SAS SAGPA.

Product overview

Coopelia is an agricultural cooperative specializing in bovine genetics and reproduction services, offering a comprehensive portfolio centered around genetic improvement and herd management. The core offerings include insemination services, breeding plans, heat synchronization, reproduction monitoring, bull semen collection, genotyping, and the Pépinière Génétique (Genetic Nursery) program. The cooperative provides extensive bull catalogs for dairy breeds (Prim'Holstein, Normande, Simmental, Brune, Montbéliarde, Jersiaise) and beef breeds (Charolais, Blonde d'Aquitaine, Limousin, Salers), alongside the GHP genomic evaluation program. Supporting products include SenseHub heat detection technology, nutritional supplements (EPATRAL, STRESSITRAL, GENiAL, LIT GERME, LIZ GERME, Babyflor'cia), health products (NO-FLY GREEN, GERAPYX REPULSIF, ABSORB'CIA, GRAPYX REPULSIF), agricultural seeds (corn seeds with REPULCIA), and salt/mineral ranges. Services extend to sheep/goats via SAS SAGPA, with a mobile app for member access. Pricing is offered through subscription plans (Forfaits Mise en Place) providing cost visibility and pregnancy assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Insemination Services (cattle, sheep, goats, equine) On-farm artificial insemination service for dairy and beef cattle (and ovine, caprine, equine producers), delivered by Coopelia field inseminators; provides access to a curated bull catalog for genetic progress.
• Breeding / Mating Plans (Plan d'Accouplement) Personalized mating plan service that recommends sire pairings for individual cows or heifers to drive genetic progress in dairy or beef herds.
• Heat Synchronization Service Heat (estrus) synchronization service for cattle, sheep, and goats that aligns breeding cycles to enable planned inseminations and tighter calving windows.
• Reproduction Monitoring (Suivi Reproduction) Ongoing reproduction monitoring service that tracks herd reproductive KPIs and supports follow-up on inseminations and pregnancies.
• Ultrasonography / Echography Pregnancy Diagnosis Pregnancy diagnosis service performed on-farm using ultrasound (echography) equipment, providing early confirmation of gestation after insemination.
• Genotyping Service (gdScan) Genotyping service (gdScan) that delivers genomic evaluation of animals to inform breeding decisions and accelerate genetic progress.
• SenseHub Heat Detection Service Subscription-style heat detection service using SenseHub sensor technology to identify optimal insemination timing in dairy and beef herds.
• GHP Personalized Holstein Management Program Personalized Holstein herd improvement program that combines genetic selection, mating plans, and management follow-up to progress member herds.
• Pépiniére Génétique (Genetic Nursery) Bull Selection Program Coopelia's internal bull selection and development program that builds the next generation of breeding sires used in the cooperative's AI catalog.
• GENiAL Mineral Feed Range Mineral and nutritional feed products marketed under the GENiAL brand, distributed to member and customer farms to support dairy and beef cattle nutrition.
• Babyflor'cia Calf Milk Replacer Milk replacer product for calves, distributed to farmers for early-life calf nutrition.
• Maize Seeds (Semences de Maïs) and Forage Seeds Crop seed line (maize and grass/forage varieties) supplied to member farms for silage and forage production.
• Hygiene and Bedding Product Range (ABSORB'CIA, LIT GERME, LIZ GERME, EPATRAL, STRESSITRAL, OXY 51, NO-FLY GREEN, GERAPYX REPULSIF, GRAPYX REPULSIF, REPULCIA) Hygiene, bedding, disinfectant, and repellent product range for livestock housing (e.g., absorbents, germicide bedding, disinfectants, fly and pest repellents).
• SAS SAGPA Distribution and Services Partnership Partnership with SAS SAGPA extending Coopelia's distribution and service reach; presented as a separate offering accessible to farmers through the cooperative.

Quantifiable outcome

• Inter-calving interval reduced from 407 to 381 days (25-day improvement) using SenseHub detection collars
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SAS SAGPAcoreStrategic or Co-development PartnerCOOPELIA-PIERRY is co-shareholder and director of SAS SAGPA, a company specializing in small ruminants (sheep and goats). SAGPA provides insemination, echography, shearing, and hoof trimming services with a dedicated team.
• Gènes DiffusioncoreStrategic or Co-development PartnerCOOPELIA PIERRY is a member of Gènes Diffusion following the dissolution of UNECO. Gènes Diffusion provides genetic programs including GHP (Gestion Holstein Personnalisée) for personalized genetic index calculation.
• Marne Conseil ÉlevageminorStrategic or Co-development PartnerPartnership for organizing open days and technical events at member farms in the Marne region.
• Chambre d'Agriculture de la MarneminorStrategic or Co-development PartnerAgricultural chamber partnering with Coopelia for open day events and farmer support activities.
• SenseHub (Technology Provider)coreTechnology or IntegrationSenseHub provides heat detection collars technology that Coopelia distributes to member farmers. The collars use algorithms to detect optimal breeding times, showing significant improvements in conception rates.
• NATUALminorChannel Partner/ Reseller/ DistributorNATUAL supplies nutritional and health products for cattle that Coopelia distributes to farmers, including EPATRAL and STRESSITRAL product lines.
• GENIALminorChannel Partner/ Reseller/ DistributorGENIAL provides nutritional products including pre-calving and drying-off supplements that Coopelia offers to members.
• GENEFORMminorChannel Partner/ Reseller/ DistributorPartner company contributing to Coopelia's product offerings and participated in inauguration events.
• ORIGENPLUSminorStrategic or Co-development PartnerCooperative organization represented at Coopelia's inauguration event through board members.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• CRV: Dutch international cattle genetics cooperative offering AI, herd management, and genomics globally. Comparable on cooperative model and cattle genetics/reproduction services but at significantly larger scale and broader geographic reach.
• ABS Global: Global cattle genetics company offering AI, genomic testing, and reproduction services. Comparable on AI and genetic product portfolio; serves a much broader, multi-region market.
• Semex: Canadian bovine genetics cooperative with global AI and genetic solutions. Comparable on bovine genetics and AI services; broader portfolio and international footprint.
• STgenetics: International bovine genetics and AI services provider. Comparable on genetic catalog, sexed semen, and reproduction services, but with larger scale and global reach.
• Zoetis: Global animal health company with genetics, reproductive, and nutritional adjacencies. Comparable through its animal reproduction and herd health product portfolio that overlaps with Coopelia's nutritional and reproductive lines.

Direct peers

• Midatest: French AI cooperative providing bovine reproduction services. Directly comparable regional peer offering insemination and genetic services to French dairy and beef farmers.
• Evolution (Coopérative): French cattle genetics cooperative offering AI services and bull catalogs. Comparable on cooperative structure, cattle genetic improvement focus, and member-driven service model.
• Gènes Diffusion: French cattle genetics cooperative that supplies Coopelia's GHP program and genetic catalog. Comparable as a cattle genetics and AI services cooperative operating in northern France with overlapping breed portfolios.
• Origen Plus: French cooperative organization in the bovine genetics space that partners with Coopelia. Comparable as a regional AI/genetics cooperative serving French livestock farmers.

Others

• IMV Technologies: French animal reproduction technology company producing AI equipment, ultrasound devices, and lab instruments. Comparable as an adjacent French player in the livestock reproduction value chain that supplies tools used by Coopelia's inseminators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Coopelia.pierry2
• Instagraminstagram.com/coopeliapierry

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coopelia