ABS Global
- Company typePrivate
- Founded1941
- HeadquartersDe Forest, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
ABS Global firmographics
Firmographics- Name
- ABS Global
- Legal name
- ABS Global, Inc.
- Website
- https://absglobal.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
ABS Global industry classification
Industry- Product category
- Bovine Genetics and Reproduction Services
- NAICS
- All Other Animal Production (11299)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Embryo Transfer (ET) & IVF Services (AFAEAJAB)
- akta.pro secondary industries
- Sexed Semen & Sex Selection Services (AFAEAJAI), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)
Keywords
Where ABS Global is headquartered
LocationHeadquarters
- HQ city
- De Forest
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
ABS Global business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Genetic Products (Semen, Embryos): ABS Global generates primary revenue from the sale of bovine genetic products including conventional semen, sexed semen (Sexcel), and embryos. Products are sold through direct sales, online store, and channel partners globally.
- Breeding Services: Services including artificial insemination, ovum-pick up, embryo transfer, in-vivo fertilization, pregnancy checks, and related breeding or veterinary services performed by ABS technicians.
- Genetic Services: Custom indices, genetic management services, genetic advice or analysis, laboratory services, and genotypes for herd improvement.
- Udder Care Products: Udder care products including the Quality Milk System for dairy herd management.
- Breeding Certificates: Certificates for beef breeds including Angus, Hereford, and Charolais for AI breeding verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dairy Semen Products |
| Unit Pricing | Pay-as-you-go | Beef Semen Products |
| Unit Pricing | Pay-as-you-go | Sexed Semen (Sexcel) |
| Unit Pricing | Pay-as-you-go | IVF Embryos |
| Subscription | Annual | Genetic Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
ABS Global product offering
Product offeringCore offering
ABS Global develops, produces, and sells bovine genetic products including sexed semen (Sexcel), conventional dairy and beef semen, and IVF embryos, alongside reproduction services (artificial insemination, embryo transfer, ovum-pick up, synchronization) and genetic management programs (GMS, GENEadvance, NuEra Genetics, Beef InFocus). The offering is sold to commercial dairy and beef producers globally through field sales, regional offices, distributors, and an online store.
Product overview
ABS Global is a bovine genetics and reproduction technology company offering a comprehensive portfolio of products and services for dairy and beef producers. The core offering centers on genetics delivery through semen products (Sexcel sexed semen), with supporting programs including NuEra Genetics for terminal beef improvement, the Genetic Management System (GMS 2.0) for mating optimization, and GENEadvance for accelerated genetic progress. The company provides breed-specific programs (St. Jacobs, Polled Genetics), herd health solutions (Transition Health, UdderCare/Quality Milk System), reproductive technologies (IVF Embryos, Reproductive Management System), and elite sire programs (Icon Sires). Additional products include beef-on-dairy solutions (Beef InFocus, BeefAdvantage Index), synchronization protocols (60/40 Synch), and online tools (Bull Search). The portfolio also includes regional brands such as De Novo Genetics, TransitionRight, Cornerstone, HYVIG, and Valiant. ABS operates as a division of Genus plc and serves customers globally through direct operations and distributors across North America, Europe, Latin America, Africa, Asia, and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Sexcel: Innovative sexed genetics product that allows customers to decide which genetics pass on to create replacement heifers.
- NuEra Genetics
- Beef InFocus
- GENEadvance
- St. Jacobs
- Icon Sires
- Genetic Management System (GMS)
- TransitionRight
- UdderCare
Products and services
- Sexcel Sexed Semen Sexed semen product allowing dairy and beef producers to determine the sex of offspring, enabling dairy producers to produce replacement heifers from their best genetics while maximizing herd productivity. Available for multiple dairy and beef breeds.
- NuEra Genetics Exclusive climate-smart beef genetic program focused on terminal performance for the beef supply chain, utilizing SimAngus hybrid composite selected for growth, feed efficiency, and carcass merit. Provides differentiated, traceable, and premium beef genetics for cow-calf operations, feedlots, and dairy-beef cross programs.
- Beef InFocus Premier beef-on-dairy program providing proven and reliable beef genetics for dairy producers to maximize calf crop value while driving beef supply chain efficiency. Powered by NuEra Genetics and validated against 4 million+ fertility records and 1.6 million calving events.
- Genetic Management System (GMS 2.0) Innovative mating system designed to solve individual herd challenges and optimize genetic progress through customized breeding strategies. Available as a subscription-based genetic management service for dairy and beef producers.
- GENEadvance Genetic advancement program designed to accelerate genetic progress and improve herd profitability through elite genetics and advanced breeding technologies, enabling faster genetic improvement in dairy and beef herds.
- IVF Embryos In vitro fertilization embryo services for both dairy and beef herds, enabling rapid genetic multiplication and access to elite donor genetics through fresh and frozen embryo options priced by genetic merit.
- BeefAdvantage Index Proprietary index evaluating beef sires for dairy profitability, calculating beef sire performance on dairy herds and encompassing conception rate, stillbirth, gestation length, and calving difficulty to help dairy producers select the right beef sires.
- Polled Genetics Genetics program offering naturally hornless cattle through polled gene selection, eliminating the need for dehorning while maintaining high genetic quality. More than 50 polled sires are available in North America.
- Icon Sires Premium elite sire program featuring top-performing bulls ranked in the top 200 NM$ or TPI indexes, offering producers access to the highest genetic merit animals with ABS offspring option agreements and exclusive breeding rights.
- St. Jacobs Dairy genetics program focused on building superior, profitable, and functional cows with no serious faults on health and production traits, empowering breeders to develop balanced dairy cows.
- 60/40 Synch Synchronization protocol combining sexed semen with estrus synchronization to maximize productivity and create right pregnancies for specific herd goals in dairy operations.
- UdderCare Quality Milk System Milk quality management system focused on udder health and milk quality improvement for dairy operations, providing products and protocols for dairy herd udder care management.
- Technical and Genetic Service (TAG Team) Comprehensive technical and genetic services providing on-farm consultation, custom indices, genetic audits, laboratory services, genotypes, and breeding services performed by ABS technicians for dairy and beef herd management.
- Beef Breeding Certificates AI breeding certificates for beef breeds including Angus, Hereford, and Charolais, used by producers to verify and authenticate artificial insemination breeding using ABS sire genetics.
- Pasture to Plate Genetic Evaluation Genetic evaluation service for beef producers that links pasture-side sire selection to plate-side carcass outcomes, enabling supply chain participants to capture value from genetics decisions across the beef production chain.
- Transition Health Herd health management program focusing on the critical transition period for dairy cows to optimize health, productivity, and reproductive performance during the transition from late gestation to early lactation.
- IVF Embryos for Beef Herds Beef-specific in vitro fertilization embryo services enabling rapid multiplication of elite donor genetics, access to top beef sires, and accelerated genetic progress in commercial beef herds.
- Dairy Semen (Conventional) Conventional dairy semen products for Holstein, Jersey, Brown Swiss, Norwegian Red, and St. Jacobs breeds, available through the ABS online store and field representatives. Prices vary by bull genetics and certification level.
- Beef Semen (Conventional) Conventional beef semen products across multiple breeds including Angus, Charolais, Hereford, Limousin, Simmental, Belgian Blue, Wagyu, Speckled Park, Gelbvieh, Red Angus, Fleckvieh, ORIgen, and Club Calf, sold at unit pricing through the online store and ABS representatives.
Quantifiable outcome
- 8 million calves born annually from ABS genetics globally
- +5 more outcomes
Companies that use ABS Global
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ABS Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ABS Global partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Chitale Dairy (India)coreABS Global formed a joint venture with Chitale Dairy to bring advanced breeding technologies to Indian farmers. Chitale Dairy, based in Bhilwadi, Maharashtra, is a pioneering force in modernizing India's dairy sector, having introduced India's first commercial-scale milk pouch packaging in 1974 and computerization in dairy operations. The enterprise supports over 100,000 farmers and processes millions of liters of milk daily.
- Genus plcflagshipABS Global is a division of Genus plc, a global animal genetics company. Genus plc is the parent company that owns and operates ABS Global as its bovine genetics division. The relationship provides ABS with access to broader research capabilities and corporate resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ABS Global competitors and assessment
Company assessmentDirect peers
- CRV: Dutch cooperative offering bovine genetics, herd management software (CRV Ugro), and reproduction services globally. Closely comparable to ABS in product portfolio, geographic breadth, and farmer-owner structure.
- VikingGenetics: Scandinavian farmer-owned cooperative providing Holstein, Jersey, and Nordic Red dairy genetics plus beef programs. Direct competitor to ABS in Europe and emerging markets with comparable focus on health and fertility traits.
- ST Genetics: US-based bovine genetics company and the leading direct competitor in sexed semen technology with SexedULTRA. Competes head-to-head with ABS Sexcel across dairy and beef-on-dairy segments.
- Cogent Breeding: UK-based bovine genetics company offering sexed and conventional semen, embryo transfer, and breeding services. Comparable to ABS in integrated service model and UK/European market presence.
- Alta Genetics: Global bovine genetics company (URUS Group subsidiary) offering conventional and sexed semen, IVF, and reproductive services. Directly competes with ABS in dairy and beef genetics worldwide.
- Select Sires Inc. US farmer-owned cooperative providing bovine genetics (conventional and sexed semen), herd management, and reproductive services. Direct competitor to ABS in dairy and beef genetics across North America and increasingly globally.
- Semex Alliance: Canadian farmer-owned bovine genetics cooperative marketing semen, embryos, and genetic services globally. Direct competitor to ABS in dairy genetics with strong presence in LATAM, Europe, and Asia.
- World Wide Sires: US-based global bovine genetics marketing organization representing multiple AI studs and offering semen and reproductive services internationally. Comparable to ABS in international distribution focus and product breadth.
Broad incumbents
- URUS Group: Private holding company controlling multiple bovine genetics businesses including Alta Genetics, PEAK, SCCL, and GENEX. Comparable to ABS/Genus plc as a broad incumbent spanning multiple AI studs, dairy services, and reproductive technology platforms.
Regional players
- Masterrind GmbH: German farmer-owned bovine genetics cooperative serving primarily German-speaking and Central European markets with Holstein, Red Holstein, and beef genetics. Comparable to ABS in cooperative-style product offering, though focused on DACH region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ABS Global social profiles
Digital presenceABS Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABS Global leadership team
Management profileNumber of profiles
Profiles2 records
ABS Global subsidiaries and ownership
Company hierarchySubsidiaries10 records
ABS Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABS Global M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABS Global
What does ABS Global do?
ABS Global develops, produces, and sells bovine genetic products including sexed semen (Sexcel), conventional dairy and beef semen, and IVF embryos, alongside reproduction services (artificial insemination, embryo transfer, ovum-pick up, synchronization) and genetic management programs (GMS, GENEadvance, NuEra Genetics, Beef InFocus). The offering is sold to commercial dairy and beef producers globally through field sales, regional offices, distributors, and an online store.
Is ABS Global a public or private company?
ABS Global is a private company. It is classified as corporate owned and is currently operating.
When was ABS Global founded?
ABS Global was founded in 1941. It employs 1,001 to 5,000 people.
Where is ABS Global based?
ABS Global is headquartered in De Forest, United States, in the North America region.
How does ABS Global make money?
Five revenue lines are on record. Genetic Products (Semen, Embryos) is the primary driver. The others are breeding Services, genetic Services, udder Care Products and breeding Certificates.
Who are ABS Global's main competitors?
Direct peers on record are CRV, VikingGenetics, ST Genetics, Cogent Breeding, Alta Genetics, Select Sires Inc., Semex Alliance and World Wide Sires. URUS Group is listed as a broad incumbent. Masterrind GmbH is listed as a regional player.
Does ABS Global have an API?
No public API is recorded for ABS Global.
What industry is ABS Global in?
ABS Global's product category is Bovine Genetics and Reproduction Services. Its primary akta.pro industry code is AFAEAJAB, Embryo Transfer (ET) & IVF Services, with a secondary code of AFAEAJAI, Sexed Semen & Sex Selection Services. Its NAICS code is 11299 and its SIC code is 200.