MasKing
MasKing is an India-based, privately held beauty and skincare company (founded 2017) that sells facial sheet masks, dry mask sheets, nose strips, and under-eye pads to consumer skincare buyers via its themasking.com web presence.
- Company typePrivate
- Founded2017
- HeadquartersGoregaon, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MasKing does
MasKing is an India-based, privately held beauty and skincare company founded in 2017 and headquartered in Goregaon. According to the firmographic record, the company offers a focused facial care product line comprising facial sheet masks, dry mask sheets, nose strips, and under-eye pads — a SKU set oriented toward the mass-market and D2C skincare segment rather than clinical or dermatological skincare.
The company is small, with a reported headcount band of 11–50 employees, and operates a single identifiable web property at themasking.com. No pricing model, distribution channel, marketing channel, manufacturing footprint, or technology stack is disclosed in the supplied source material; the company's own website rendered only a loading/verification screen at the time of data capture, so no first-party product detail, ingredient disclosure, or brand-positioning content is available. There are no records of funding rounds, investors, patents, trademarks, certifications, leadership team, partnerships, M&A, or regulatory actions.
Given the absence of disclosed revenue, customer information, and corporate history detail, the operating model cannot be characterized beyond what the firmographic record states. MasKing should be treated as an early-stage, small-scale Indian skincare CPG with limited observable footprint; any deeper conclusions about unit economics, channel mix, or growth dynamics are unsupported by the evidence in this file.
MasKing firmographics
Firmographics- Name
- MasKing
- Website
- https://themasking.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- MasKing is an India-based, privately held beauty and skincare company (founded 2017) that sells facial sheet masks, dry mask sheets, nose strips, and under-eye pads to consumer skincare buyers via its themasking.com web presence.
- Ownership category
- akta.pro rank
MasKing industry classification
Industry- Product category
- Beauty and Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)
- akta.pro secondary industry
- Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)
Keywords
Where MasKing is headquartered
LocationHeadquarters
- HQ city
- Goregaon
- HQ country
- India
- HQ region
- Asia
Markets served
MasKing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
MasKing product offering
Product offeringCore offering
MasKing is a beauty and skincare company that manufactures and sells facial sheet masks, dry mask sheets, nose strips, and under-eye pads to individual consumers. The company distributes its own consumer skincare range through its branded website themasking.com and focuses on facial and under-eye personal-care consumables.
Product overview
No product information available in source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Facial Sheet Masks
Companies that use MasKing
Customer profileIdeal customer profiles1 record
MasKing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MasKing partnerships and signals
Strategic signalRecent moves1 record
MasKing competitors and assessment
Company assessmentDirect peers
- mCaffeine: India-origin D2C skincare brand with face mask SKUs and an online-led GTM motion; comparable to MasKing in product format and customer segment.
- Mamaearth (Honasa Consumer): India-based D2C beauty and personal care brand selling skincare, including face masks and under-eye products, directly comparable to MasKing in category, geography and channel mix.
- WOW Skin Science: Indian D2C beauty brand offering sheet masks, face masks and a broad skincare line; competes head-to-head with MasKing on price points, channels and target demographic.
- Plum (Plumfinity): Indian vegan beauty brand with face mask and skincare products sold through D2C and marketplaces; directly comparable category and channel mix to MasKing.
Regional players
- Faces Canada: Indian color cosmetics and skincare brand with mask-adjacent SKUs; comparable as a homegrown competitor targeting similar Indian consumers.
Broad incumbents
- Tony Moly: Korean skincare and mask brand with global retail distribution; comparable in product mix (sheet masks, under-eye, pore care) to MasKing's range.
- The Face Shop: Global K-beauty brand with face masks and skincare as core categories; competes indirectly with MasKing in the same product format and price tier.
- Nykaa (FSN E-Commerce): India's leading beauty retailer and emerging house-of-brands; operates in the same skincare category and would likely list or compete with MasKing's SKUs.
- Innisfree: Korean beauty major with a wide sheet-mask and skincare portfolio; comparable product category to MasKing and a key reference point for category standards and pricing.
Emerging players
- Juicy Chemistry: Indian clean/organic skincare D2C brand; competes in adjacent skincare SKUs that overlap with MasKing's facial mask use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
MasKing social profiles
Digital presenceMasKing financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasKing leadership team
Management profileNumber of profiles
MasKing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasKing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasKing
What does MasKing do?
MasKing is a beauty and skincare company that manufactures and sells facial sheet masks, dry mask sheets, nose strips, and under-eye pads to individual consumers. The company distributes its own consumer skincare range through its branded website themasking.com and focuses on facial and under-eye personal-care consumables.
When was MasKing founded?
MasKing was founded in 2017. It employs 11 to 50 people.
Where is MasKing based?
MasKing is headquartered in Goregaon, India, in the Asia region.
Who are MasKing's main competitors?
Direct peers on record are mCaffeine, Mamaearth (Honasa Consumer), WOW Skin Science and Plum (Plumfinity). Faces Canada is listed as a regional player. Broad incumbents are Tony Moly, The Face Shop, Nykaa (FSN E-Commerce) and Innisfree. Juicy Chemistry is listed as an emerging player.
Does MasKing have an API?
No public API is recorded for MasKing.
What industry is MasKing in?
MasKing's product category is Beauty and Skincare. Its primary akta.pro industry code is CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers), with a secondary code of CRABAKAL, Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners). Its NAICS code is 45612 and its SIC code is 2844.