Rader International

What Rader International does

Rader International is a UK-based industrial services company operating in the wheel refurbishment segment. Founded in 2013 and headquartered in Trafford Park (Greater Manchester), the company offers three principal services: powder coating, diamond cutting (CNC machining/refinishing of alloy wheels), and replacement tire services. It is a private, for-profit entity with a reported headcount in the 51-100 range, placing it among small-to-mid-sized industrial operators in the UK automotive aftermarket.

The company's service portfolio maps to the standard alloy wheel refurbishment value chain: surface preparation and refinishing via powder coating, dimensional restoration and cosmetic machining via diamond cutting, and complementary tire replacement. The Trafford Park location places Rader International within a major UK industrial and logistics corridor, supporting access to dealerships, fleet operators, trade customers, and retail consumers across the North West. No product mix, pricing, customer segments, partnerships, certifications, or proprietary technology is documented in the available source data, and the company's own website returned only a bot-verification/loading screen with no substantive content.

No funding rounds, ownership structure, management team details, M&A activity, regulatory actions, awards, or patents are disclosed in the source. Revenue, customer count, and segment mix are likewise unavailable. As a result, financial, competitive, and strategic assessments for this entity carry a high data-gap caveat, and any inferred metric (headcount, geography, service scope) should be treated as the full extent of externally verifiable intelligence on the business.

Name

Rader International

Website

https://rader-international.com

Company type

Private

Founded year

2013

Headcount range

51–100 employees

Short description

Rader International is a UK-based wheel refurbishing company founded in 2013, operating from Trafford Park, Manchester. It offers powder coating, diamond cutting, and replacement tire services to automotive aftermarket customers, and runs as a private 51-100 employee business.

Ownership category

akta.pro rank

Product category

Automotive Wheel Refurbishment Services

NAICS

Other Automotive Repair and Maintenance (81119), Tire Dealers (441340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire Recycling, Disposal & Sustainability Services (TLAKADAI)

Keywords

• Wheel refurbishment services
• Alloy wheel repair
• Powder coating services
• Diamond cutting services
• Tire replacement services

Headquarters

HQ city

Trafford Park

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Others

Core offering

Rader International is a wheel refurbishing company that restores alloy wheels through three primary services: powder coating for surface finishing, diamond cutting for precision lathe-based machining of damaged wheel faces, and replacement tire fitting. The company operates from Trafford Park, UK, and serves the automotive aftermarket with physical wheel restoration work.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheel Powder Coating Powder coating service applied to alloy wheels to restore or change surface finish; typically used after wheel refurbishment to provide a durable, even coating. Targeted at automotive trade customers and vehicle owners with damaged or worn wheels.
• Diamond Cutting Precision lathe-based machining service that re-cuts the face of damaged alloy wheels to restore their original profile and finish. Suited to body shops and dealerships handling accident-damaged or kerbed alloy wheels.
• Replacement Tire Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• The Wheel Specialist: UK-based alloy wheel refurbishment specialist with multiple service centers offering diamond cutting, powder coating, and wheel repair. The most directly comparable peer operating in the same niche with the same core service lines.
• Blackcircles: UK online tire retailer that arranges fitting through a partner network. Direct competitor for replacement tire customers who prefer a digitally-led purchase experience.

Broad incumbents

• Formula One Autocentres: UK national chain providing tires, MOTs, servicing, and repairs. Represents a multi-service competitor that overlaps with Rader's tire replacement offering.
• Point S UK: International tire and auto service network with UK operations. Competes for replacement tire customers through its dealer and center network.
• ATS Euromaster: Major UK tire and vehicle maintenance chain with nationwide coverage. Directly competes for replacement tire customers and fleet servicing contracts that Rader may also target.
• Kwik-Fit: UK's largest tire and auto service chain with hundreds of centers offering tires, exhausts, and basic vehicle maintenance. Overlaps with Rader's replacement tire services and represents a national-scale competitor for tire-related work.
• Halfords: UK retailer of automotive parts, accessories, and tires with fitting services across hundreds of stores. Competes for replacement tire sales and offers some wheel-related accessories.
• National Tyres: UK tire and auto service chain with branch network. Competes for tire replacement and basic wheel-related services at multiple UK locations.

Regional players

• Lodge Tyre Company: UK commercial tire specialist focused on fleet and truck tires. Less direct overlap with Rader's wheel refurbishment focus but competes for replacement tire work in the commercial segment.

Emerging players

• Wheeler Dealers: Wheel refurbishment and tire services operators in the UK independent segment. Represents the long tail of small competitors Rader faces for localized wheel refurbishment work.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/RaderIntl
• Facebookfacebook.com/raderinternational
• LinkedInlinkedin.com/company/rader-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rader International