Gaspard Agency

What Gaspard Agency does

Gaspard Agency (Gaspard Agence) is a Montreal-based, privately held branding agency founded in 2012 by Francis Lacas (President and Creative Director) and Félix Bourdon (Artistic Director). The firm operates with a disclosed headcount of 1–10 employees and delivers brand strategy, visual identity, packaging design, web design, advertising, and content creation through a four-step in-house process from strategy and creation to production and rollout. Its stated client roster of 25+ names spans regulated CPG (Barry Callebaut, Olymel), supplements and cannabis, financial services (Desjardins, Banque Nationale), aerospace (Aéro Montréal), and mission-driven or research institutions (OBVIA, IVADO, Enfant Soleil).

The agency's commercial model is project-based, with publicly disclosed engagement ranges from approximately $10,000 to over $500,000, indicating it prices per mandate rather than via recurring retainers or productized subscriptions. Go-to-market is direct B2B sales into Quebec-headquartered and cross-border buyers (notably Goli Nutrition in the US), supported by a published case-study portfolio and a 2021 partnership with Fresh Press Relations Publiques that adds communications capacity to bundled pitches. No funding rounds, revenue figures, or external investors are disclosed; the firm appears to be entirely founder-financed and bootstrapped. Reputation assets include the DUX Gala 2023 Packaging Design award for État Végétal and Enfant Soleil certification, which the firm uses as credibility signals in regulated and consumer-brand categories.

Operationally, Gaspard competes as a senior-principal-led boutique rather than a scaled agency network; there is no evidence of offshore delivery, technology platform, or AI tooling underlying its output, and all creative work appears to flow through its two co-founders and a small in-house team. The combination of boutique scale, regulated-vertical experience (cannabis, supplements, food), and bilingual French/English execution positions the firm in the higher-trust, mid-ticket segment of the Quebec branding market, where repeat engagements with enterprise CPG buyers and institutional clients anchor revenue despite the absence of disclosed financial metrics.

Name

Gaspard Agency

Legal name

Gaspard Agence

Website

https://gaspardagence.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Gaspard Agency is a Montreal-based boutique branding agency (founded 2012, 1–10 employees) that delivers brand strategy, visual identity, packaging, and web design to enterprise CPG buyers and institutional clients across Quebec and North America.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Creative Concepting & Campaign Development (BPAFAEAD), Content Strategy & Planning (BPAFAIAG)

Keywords

• Brand strategy services
• Visual identity design
• Packaging design services
• Brand messaging consulting
• Creative agency services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Creative Services: Gaspard Agency generates revenue through project-based professional creative services including brand strategy, visual identity, packaging design, web design and development, advertising campaigns, and content creation. Revenue is derived from client projects with custom pricing based on scope, complexity, and deliverables. The agency does not disclose standardized pricing, requiring prospects to submit project details via their website form for custom proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gaspard Agence is a Montreal-based branding agency that sells professional creative services spanning brand strategy, visual identity design, brand messaging, marketing tools, packaging design, web design and development, advertising campaigns, and content/photo-video production. Engagements follow a four-step process (Strategic Workshop, Visual Identity and Brand Messages, Marketing Tools and Packaging, Ready-to-Use Deliverables) delivered over a typical eight-week timeline. Services are sold as custom projects to growth-stage companies and established enterprises undergoing repositioning, with bilingual English/French delivery.

Product overview

Gaspard Agence is a Montreal-based branding and marketing agency offering a unified service portfolio under a single brand. Their core offering is a 4-phase process spanning strategic workshops (Atelier stratégique), visual identity and brand messaging development, marketing tools and packaging creation, and ready-to-use deliverables. Complementary services for existing brand clients include corporate and eCommerce websites, packaging, advertising campaigns, brand content, and photo/video production. The agency's typical project cadence is approximately 8 weeks from start to action. Their portfolio spans diverse sectors including food & beverage, wellness, cannabis, pet products, financial services, research institutions, lumber manufacturing, and cleaning products, working primarily with growth-stage companies and established enterprises in repositioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Workshop (Atelier strat\u00e9gique) First phase of Gaspard's 4-step brand development process, delivered as a strategic discovery and positioning workshop that reveals the unique personality of a client's brand for B2B companies and organizations seeking brand transformation.
• Visual Identity and Brand Messages (Identit\u00e9 visuelle et messages de marque) Phase 2 of the brand development process, producing visual identity systems and brand messaging that position the client with clarity and express what makes the business unique, for growth-stage and repositioning companies.
• Marketing Tools and Packaging (Outils marketing et emballages) Phase 3 of the brand development process, designing and producing marketing materials and product packaging for online, in-store, or presentation deployment by B2B clients.
• Ready-to-Use Deliverables (Livrables pr\u00eats \u00e0 utiliser) Phase 4 of the brand development process, delivering final brand assets packaged for immediate operational use, completing the brand development cycle for client organizations.
• Corporate and Ecommerce Website Design Design and development of corporate showcase websites and ecommerce sites as part of the agency's one-stop shop brand offering, for B2B clients such as Caf\u00e9go and research institutions such as OBVIA.
• Advertising Campaign Creative Creation of advertising campaigns as part of the agency's brand-consistency offering, deployed across media for B2B clients such as A\u00e9ro Montr\u00e9al and PLB International (Pronature).
• Brand Content and Photo/Video Production Production of brand content and photo/video assets as part of the agency's one-stop shop offering, supporting brand consistency across touchpoints for clients.

Quantifiable outcome

• Cafégo doubled annual revenue from $8M to $16M within 3 years following brand transformation
• +4 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Fresh Press Relations PubliquesminorStrategic or Co-development Partner · 28 September 2021Gaspard collaborated with Fresh Press Relations Publiques on the 'Cannabis Intelligent' awareness campaign for the City of Sainte-Anne-des-Plaines (September-November 2021). Fresh Press contributed regulatory expertise and public relations strategy while Gaspard handled creative direction, visual concept, and campaign materials. The partnership combined Gaspard's branding expertise with Fresh Press's communication strategy for effective public awareness messaging.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Taxi: Taxi is a Canadian creative agency network with offices in Toronto, Montreal, and Vancouver, offering brand strategy, advertising, and digital services. Comparable as a Canadian creative network competing for the same national rebranding and integrated brand campaign work Gaspard pursues.
• Sid Lee: Sid Lee is a Montreal-headquartered multidisciplinary creative agency offering brand strategy, experiential design, advertising, and digital services. Comparable as a Montreal-based creative agency competing for brand transformation and integrated campaign mandates, with significantly larger scale.
• john st. john st. is a Toronto-based creative agency offering brand strategy, design, advertising, and digital services. Comparable as a Canadian boutique creative agency (now operating under the john st. brand) with similar client mix of growth-stage and enterprise rebranding work.
• Lg2: Lg2 is Quebec's largest independent creative agency, offering brand strategy, advertising, design, and digital services from Montreal. Directly comparable as a Quebec-based full-service creative agency competing for the same enterprise and growth-stage rebranding mandates Gaspard targets.
• Ogilvy Montreal: Ogilvy is a global creative network with a Montreal office offering brand strategy, advertising, and integrated marketing. Comparable as a Montreal-headquartered creative competitor with much broader scale and capabilities, competing for the same enterprise rebranding and packaging mandates.

Direct peers

• Karoshi: Karoshi is a Montreal-based creative studio specializing in brand identity, packaging, and design. Directly comparable to Gaspard as a Montreal boutique branding agency of similar size competing for the same packaging, identity, and brand strategy mandates in Quebec.
• Bleublancrouge: Bleublancrouge is a Montreal-based independent creative agency focused on brand strategy, design, advertising, and digital. Closely comparable to Gaspard in offering full-service brand creative from Quebec with a similar boutique-to-mid-tier scale and client mix across Quebec SMB and enterprise.

Regional players

• Rethink Canada: Rethink is a Vancouver- and Toronto-based independent creative agency offering brand strategy, design, advertising, and digital services. Comparable as a Canadian independent creative competitor with similar boutique-credibility positioning for rebranding and packaging mandates.
• Zulu Alpha Kilo: Zulu Alpha Kilo is an independent Toronto-based creative agency known for brand strategy, advertising, and design. Comparable as a Canadian independent creative agency of similar creative caliber, though it primarily serves English-Canadian and US markets rather than Quebec.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gaspardagence
• LinkedInlinkedin.com/company/10233550
• Instagraminstagram.com/gaspardagence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaspard Agency