WIMS Radio

What WIMS Radio does

WIMS Radio is a privately held, local AM/FM radio station headquartered in Michigan City, Indiana, broadcasting on FM 95.1 MHz and AM 1420 kHz under the brand "The Talk of the South Shore." The station serves the Northwest Indiana / South Shore region, covering Michigan City, La Porte, Valparaiso, and surrounding communities, with an audience of residents and local businesses. Its core product is over-the-air radio programming — local news, weather forecasts, traffic updates, community event coverage, and entertainment talk — supplemented by online live streaming at wimsradio.com, a mobile app, and a digital content hub publishing daily news articles and event listings. The station also operates in conjunction with sister station WHFB, which extends reach into Valparaiso on 106.7 FM.

The underlying technology is conventional broadcast infrastructure: an FCC-licensed FM transmitter on 95.1 MHz, an AM transmitter on 1420 kHz, and standard internet streaming and WordPress-style website delivery. There is no proprietary platform, no public API, no mobile-native app beyond basic streaming, and no disclosed software stack beyond third-party web design. Content distribution channels include the website, Twitter/X (@WIMSRADIO), Facebook, and the on-air broadcast.

WIMS Radio's business model is advertising-driven. The station sells on-air spots and sponsorships to local small and medium-sized businesses seeking to reach the South Shore audience. Specific rates are not publicly disclosed; prospective advertisers are directed to the website's Advertise page or to contact the station directly via email ([email protected]) or phone. The station has no identified parent company, no institutional investors, no funding rounds, no acquisitions, and no disclosed management team. Headcount is reported in the 11-50 employee range, consistent with a small-market, single-station operation.

Name

WIMS Radio

Legal name

WIMS Radio

Website

https://wimsradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WIMS Radio is a local AM/FM radio station in Michigan City, Indiana, broadcasting on 95.1 FM and AM 1420 as "The Talk of the South Shore." It serves the Northwest Indiana region with local news, weather, traffic, and community event coverage, and generates revenue primarily through advertising from local small and medium-sized businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Michigan City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorships: Local radio advertising slots sold to businesses in the Northwest Indiana/South Shore region. The station offers opportunities for local businesses to advertise their products and services to the regional audience.

Distribution channels4 records

Marketing channels4 records

Core offering

WIMS Radio operates as a local AM/FM talk radio station broadcasting on 95.1 FM and AM 1420 ("The Talk of the South Shore") from Michigan City, Indiana, delivering local news, weather, traffic, community events coverage, and talk programming to the Northwest Indiana/South Shore region. The station complements its over-the-air signal with online streaming via its website and mobile app, and earns revenue primarily through local advertising and sponsorships sold to area businesses.

Product overview

WIMS Radio operates as a single-station local radio broadcast entity offering AM radio on 1420 AM and FM radio on 95.1 FM frequencies. The station functions as a unified product providing live radio broadcasting, online streaming, and digital news content. The core broadcast product is complemented by ancillary services including local news aggregation, weather forecasting, traffic updates, and community events coverage. Advertising services are offered to local businesses seeking to reach the South Shore audience. The station also operates WHFB as a brother station for extended regional coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• 95.1 FM/AM 1420 WIMS Radio Broadcast Local talk radio station broadcasting on 95.1 FM and AM 1420 frequencies, branded as 'The Talk of the South Shore,' serving Michigan City, La Porte, Valparaiso, and surrounding Northwest Indiana communities with news, weather, traffic, and community programming.
• Online Radio Streaming Live internet audio stream of the WIMS Radio broadcast, accessible through the station's website and mobile application for listeners tuning in outside the over-the-air coverage area.
• Advertising Services On-air and digital advertising opportunities sold to local businesses and organizations in the Northwest Indiana/South Shore region for promoting products, services, community announcements, and events. Interested advertisers are directed to contact the station via the Advertise page or email.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WHFB (Brother Station)coreChannel Partner/ Reseller/ DistributorWHFB is identified as WIMS Radio's 'brother station,' suggesting a collaborative relationship for expanded regional coverage and shared audience reach in Northwest Indiana. The stations cross-promote content and events.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. terrestrial radio broadcaster with hundreds of AM/FM stations across all major and mid-sized markets. It is a broad incumbent that competes for the same local ad dollars as WIMS, especially in regional and national buys.
• Emmis Communications: Emmis Communications operates a portfolio of urban-format and talk radio stations, historically including properties in Indiana and the Midwest. It is a broader incumbent that competes for regional advertising dollars and has been an active consolidator of mid-market stations.
• Cumulus Media: Cumulus Media operates a large portfolio of AM/FM radio stations and provides Westwood One syndicated programming. As a multi-station operator, it competes with WIMS for both audience share and ad market share in the broader U.S. radio industry.
• Townsquare Media: Townsquare Media operates local radio stations and digital properties focused on small and mid-sized markets. It shares WIMS's local-market, community-focused operating model but at much greater scale, and is a potential acquirer of independent stations in adjacent geographies.
• Beasley Broadcast Group: Beasley Broadcast Group operates a portfolio of AM/FM radio stations across multiple U.S. markets. As a multi-station operator focused on local and regional advertising, it competes with WIMS for ad budgets and represents a comparable business model for valuation purposes.

Direct peers

• Federated Media: Federated Media operates radio stations primarily in Indiana and the broader Midwest, often with news/talk and adult formats. Its geographic proximity and similar market-size profile make it one of the closest direct peers to WIMS Radio.
• Saga Communications: Saga Communications operates clusters of local FM, AM, and news/talk stations in small and mid-sized U.S. markets. Its model of running multiple formats in a single regional market closely mirrors WIMS's combination of FM 95.1, AM 1420, and the WHFB sister-station partnership.
• Midwest Communications: Midwest Communications is a privately-held radio broadcaster operating stations in small and mid-sized markets across the U.S. Midwest. Its emphasis on local content and multi-station clusters makes it a highly comparable direct peer to WIMS in both scale and operating philosophy.
• Salem Communications: Salem Media Group is a specialty radio broadcaster focused on talk, news, and Christian content formats — closely aligned with WIMS's 'Talk of the South Shore' news-talk positioning. It is a direct competitor in the talk/news radio category that advertisers and audiences frequently compare to local independents like WIMS.

Others

• Lamar Advertising: Lamar Advertising is a major outdoor advertising operator competing with local radio for SMB and regional ad budgets. While not a radio peer, it competes for the same local advertiser dollar that WIMS's core revenue model depends on, and is a relevant comparand for ad-market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wimsradio
• Facebookfacebook.com/WIMSRADIO
• LinkedInlinkedin.com/company/wims-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIMS Radio