Finger Lakes Tourism Alliance
Finger Lakes Tourism Alliance is a nonprofit destination marketing organization headquartered in Penn Yan, New York, that promotes the 11-lake Finger Lakes region on behalf of 540+ tourism and hospitality member businesses through print guides, a website, email, and social channels.
- Company typePrivate
- Founded1919
- HeadquartersPenn Yan, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Finger Lakes Tourism Alliance does
Finger Lakes Tourism Alliance (FLTA) is a nonprofit destination marketing organization headquartered in Penn Yan, New York, operating for over 100 years (founded around 1919) to promote the 11-lake Finger Lakes region of upstate New York across 16 counties. It functions as a regional marketing cooperative, aggregating demand-generation activities on behalf of more than 540 tourism and hospitality member businesses, including accommodations, restaurants, attractions, wineries, breweries, cideries, and distilleries. End consumers of its outputs are individual travelers planning vacations, weekend escapes, or business trips to the region, sourced predominantly from the Northeastern US and Southeastern Canada.
FLTA's product portfolio centers on the "Explore Finger Lakes" brand and spans both print and digital channels. Core products include the annual Explore Finger Lakes Travel Guide (100,000 copies circulated to the US and Canada; the 2026 edition is the 75th Anniversary Edition), the Explore Finger Lakes Map & Mini-Guide (50,000 copies), the explorefingerlakes.com website, an online partner directory, an events calendar, an editorial blog, and email marketing campaigns to 70,000+ opt-in contacts. Underlying technology is a standard digital marketing platform built on common web infrastructure integrated with Google Analytics, Google AdWords/DoubleClick (for remarketing and demographic targeting), AddThis (social sharing), and Mollom/reCAPTCHA (form security); no proprietary AI or machine-learning components are disclosed.
The business model is a mix of recurring partner membership dues (subscription/recurring) and advertising/sponsorship revenue (digital banner ads, featured listings, print placement). FLTA positions itself as offering measurable economic impact — citing that every dollar spent to support tourism returns approximately $7 to the regional economy. Distribution is multi-channel and self-service for travelers, while partner sales are managed through a small staff (1–10 employees) under President & CEO Meghan Nulty (since March 2023). The organization holds an official trademark licensing partnership with the New York State Department of Economic Development to use the I LOVE NY mark, enabling statewide co-branding.
Finger Lakes Tourism Alliance firmographics
Firmographics- Name
- Finger Lakes Tourism Alliance
- Legal name
- Finger Lakes Tourism Alliance
- Website
- https://fingerlakes.org
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Finger Lakes Tourism Alliance is a nonprofit destination marketing organization headquartered in Penn Yan, New York, that promotes the 11-lake Finger Lakes region on behalf of 540+ tourism and hospitality member businesses through print guides, a website, email, and social channels.
- Ownership category
- akta.pro rank
Where Finger Lakes Tourism Alliance is headquartered
LocationHeadquarters
- HQ city
- Penn Yan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Finger Lakes Tourism Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Partner Membership Fees: Over 540 tourism-reliant and hospitality-based businesses pay membership fees to partner with the organization, gaining visibility and inclusion in marketing materials.
- Advertising and Sponsorship: Tourism and hospitality businesses advertise in print publications (100,000 travel guides, 50,000 maps distributed), on the website (banner ads, featured listings), and through email marketing to the organization's contact list.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Finger Lakes Tourism Alliance product offering
Product offeringCore offering
Finger Lakes Tourism Alliance is a nonprofit destination marketing organization (DMO) that promotes the Finger Lakes region of New York State. It markets the destination through print publications such as the Explore Finger Lakes magazine and Finger Lakes Visitors Guide, a consumer-facing website, email and social media channels, and cooperative advertising programs. Its core deliverable is regional tourism promotion executed on behalf of its 540+ partner businesses (wineries, hotels, restaurants, attractions, B&Bs, and other hospitality operators).
Product overview
Finger Lakes Tourism Alliance operates as a destination marketing organization offering an integrated portfolio of print and digital marketing services. The core offerings include the Explore Finger Lakes branded publications (Travel Guide with 100,000 annual print copies and Map & Mini-Guide with 50,000 copies), the ExploreFingerLakes.com digital platform featuring partner listings and travel planning tools, digital advertising services (banner ads, featured content), email marketing to 70,000+ opt-in contacts, and an online Partner Directory with over 540 member businesses. The organization also maintains a content blog and events calendar to promote regional attractions, wineries, dining, and activities year-round.
Differentiator
Problem solved
Functional benefit
Brands
- Explore Finger Lakes: The primary branded campaign identity used for travel guides, publications, and marketing materials promoting the Finger Lakes region.
Products and services
- Explore Finger Lakes Magazine
- Finger Lakes Visitors Guide
- ExploreFingerLakes.com Digital Platform
- Partner Directory Listings
- Cooperative Advertising Program
- Membership Program
Quantifiable outcome
- $7 return on every tourism dollar spent in the region
Companies that use Finger Lakes Tourism Alliance
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Finger Lakes Tourism Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Finger Lakes Tourism Alliance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- 540+ Regional Partner BusinessescoreMembership-based organization with over 540 tourism-reliant and hospitality-based businesses including accommodations, restaurants, attractions, wineries, breweries, cideries, distilleries, and community services. Partners receive marketing exposure through print (170,000+ appearances annually), website presence, social media, and email campaigns reaching 2M+ people annually.
- I LOVE NEW YORKflagshipOfficial licensing partnership with the New York State Department of Economic Development for use of the I LOVE NY trademark in promoting Finger Lakes tourism. The I LOVE NEW YORK brand provides statewide marketing support and brand recognition for regional tourism promotion.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Finger Lakes Tourism Alliance competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Finger Lakes Tourism Alliance social profiles
Digital presenceFinger Lakes Tourism Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finger Lakes Tourism Alliance leadership team
Management profileNumber of profiles
Profiles2 records
Finger Lakes Tourism Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finger Lakes Tourism Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finger Lakes Tourism Alliance
What does Finger Lakes Tourism Alliance do?
Finger Lakes Tourism Alliance is a nonprofit destination marketing organization (DMO) that promotes the Finger Lakes region of New York State. It markets the destination through print publications such as the Explore Finger Lakes magazine and Finger Lakes Visitors Guide, a consumer-facing website, email and social media channels, and cooperative advertising programs. Its core deliverable is regional tourism promotion executed on behalf of its 540+ partner businesses (wineries, hotels, restaurants, attractions, B&Bs, and other hospitality operators).
Is Finger Lakes Tourism Alliance a public or private company?
Finger Lakes Tourism Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Finger Lakes Tourism Alliance founded?
Finger Lakes Tourism Alliance was founded in 1919. It employs 1 to 10 people.
Where is Finger Lakes Tourism Alliance based?
Finger Lakes Tourism Alliance is headquartered in Penn Yan, United States, in the North America region.
How does Finger Lakes Tourism Alliance make money?
Two revenue lines are on record. Partner Membership Fees are the primary driver. The others are advertising and Sponsorship.
Does Finger Lakes Tourism Alliance have an API?
No public API is recorded for Finger Lakes Tourism Alliance.