Phønix Tag Energi

What Phønix Tag Energi does

Phønix Tag Energi A/S is a Danish specialist in roof-integrated solar photovoltaic (PV) systems for commercial and public-sector buildings, operating exclusively in Denmark since 2008. The company is a self-standing subsidiary within the Phønix Tag kæden, a network of Danish roofing companies with over 100 years of combined industry experience and 300+ professionals. Phønix Tag Energi serves building owners with flat roofs — manufacturing plants, logistics centers, warehouses, retail facilities, and municipal/institutional buildings — for whom it is the only Danish provider offering an integrated package of roof construction, solar PV, and green/sedum roofs as a single solution.

The company's core technology is the proprietary PWP adhesive mounting system, patented in Denmark and Europe, which glues solar panels directly to bitumen roof membranes without penetration, preserving roof warranties and structural integrity. The PWP family encompasses six variants (PWP, PWP+, PWP-X, PWPH, PWPI, PWT) covering flat, green, pitched, integrated, equipment-mounted, and terrace applications. The system carries a TGA (Teknisk Godkendelse til Anvendelse) approval from ETA Danmark — unique in the Danish market — based on 10+ years of real-world installations and laboratory testing, with a verified minimum 25-year service life. PWP systems weigh under 13 kg/m² and use parallel (flush) panel mounting, making installations invisible from ground level and compatible with structurally limited buildings.

Phønix Tag Energi generates revenue primarily through project-based hardware sales and installation of complete solar PV systems (project sizes ranging from small to multi-MW), with a newly launched solar leasing product (September 2025) enabling recurring-revenue financing following the July 2025 amendment to the Danish land registration act. The company sells direct to enterprise and public-sector customers via a dedicated sales team (CSO Johan Christensen, account managers Morten Elsborg, Søren Holm Jensen, Rasmus Knudsen), with significant project flow sourced through general contractors (DS Flexhal, Amatech Vest, Innovater) and the Phønix Tag referral network. Pricing is per-project quotes based on roof area, panel count, inverter capacity, and mounting requirements; payback periods of approximately 5 years and 25-30 year system lifespans are cited.

Name

Phønix Tag Energi

Legal name

Phønix Tag Energi A/S

Website

https://phonixtagenergi.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Phønix Tag Energi A/S is a Danish installer of roof-integrated solar PV systems for commercial and public-sector buildings, using its patented PWP adhesive mounting system (TGA-approved by ETA Danmark) to deliver penetration-free solar installations on flat bitumen roofs. Founded 2008, it operates within the Phønix Tag roofing network.

Ownership category

akta.pro rank

Product category

Commercial Solar PV Installation Services

NAICS

Roofing Contractors (23816)

SIC

Electrical Work (1731), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Commercial solar PV systems
• Roof-integrated solar panels
• Flat roof solar mounting
• Industrial solar installations
• Building-integrated photovoltaics

Headquarters

HQ city

Hadsten

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Solar PV System Sales and Installation: Phønix Tag Energi sells complete solar PV systems to commercial and public sector clients. Revenue is generated on a project-by-project basis as a one-time capital investment by the customer. Projects range from small-scale installations to multi-MW systems. The company also offers leasing of solar installations as a financing option.
2. Solar Leasing: Following the change to the land registration act on 1 July 2025, solar installations can be separated from the building's existing mortgage, enabling solar systems to be financed through standard leasing agreements independent of the building's financial obligations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Phønix Tag Energi A/S designs, supplies, and installs complete solar photovoltaic (PV) systems for commercial, industrial, and public-sector buildings in Denmark, anchored by its patented PWP adhesive mounting system that fixes panels to bitumen roofs without penetrating the roof membrane. The company delivers turnkey solutions combining roof construction, solar panels, inverters, battery storage, and green/sedum roofs, and also offers leasing of solar installations to businesses.

Product overview

Phønix Tag Energi is a total supplier of solar energy solutions for commercial and public sector clients, operating as an independent company within the Phønix Tag chain since 2008. The core offering centers on the proprietary PWP mounting system family—a patented adhesive-based solution for installing solar panels on bitumen roofs without penetrating the roof membrane, available in multiple variants including PWP (standard flat roofs), PWP+ (green roofs), PWP-X (equipment mounting), PWPH (pitched roofs), PWPI (integrated), and PWT (terraces). The product portfolio encompasses complete solar PV systems, battery storage solutions (BYD), inverters (Huawei, Fronius), professional mounting services, construction documentation, and solar leasing financing. As the only provider in the market offering the complete package—roof construction, solar panels, and green roofs in one integrated solution—the company combines expertise in roofing with renewable energy to deliver turnkey solutions for flat and low-slope commercial rooftops.

Differentiator

Problem solved

Functional benefit

Products and services

• Solcelleanlæg (Solar PV Systems) Complete solar photovoltaic systems for commercial and public buildings, including design, supply, and installation of panels, inverters, mounting systems, and battery storage. Targeted at building owners with flat or low-slope roofs across Denmark.
• PWP Klæbeløsning (PWP Adhesive Mounting System)

Quantifiable outcome

• Payback periods as short as 5 years on solar PV installations
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Teknologisk InstitutcoreStrategic or Co-development PartnerPhønix Tag Energi collaborated with Teknologisk Institut (Technological Institute of Denmark) in testing and validating the PWP mounting system. The institute conducted technical testing that contributed to the system's documentation and credibility.
• ETA DanmarkcoreStrategic or Co-development PartnerETA Danmark performed the independent TGA (Teknisk Godkendelse til Anvendelse / Technical Approval for Application) verification of Phønix Tag Energi's PWP mounting system. This is a unique certification — no other provider on the market has equivalent TGA approval for solar mounting on bitumen roofs. ETA Danmark verified real-world installations aged over 10 years combined with laboratory testing.
• Phønix Tag ÅrhuscoreStrategic or Co-development PartnerPhønix Tag Århus is part of the same Phønix Tag kæde network as Phønix Tag Energi. They collaborate on joint projects, with Phønix Tag Århus providing roof waterproofing and Phønix Tag Energi providing solar PV. Notable joint projects include DSV Ringsted, Klimatorium, and P. Olesen.
• Phønix Tag VejlecoreStrategic or Co-development PartnerPhønix Tag Vejle co-founded Phønix Tag Energi and frequently collaborates on projects. Joint projects include Risskov Brynet (117 new rental apartments), IBA Kolding, Netto Horsens (Denmark's first DGNB Gold certified standalone supermarket), and Tønder Rådhus. Preben Vestergaard from Phønix Tag Vejle operates in both companies.
• Phønix Tag FynminorStrategic or Co-development PartnerPhønix Tag Fyn provides roof waterproofing on projects where Phønix Tag Energi supplies solar PV. Notable projects include Dymark headquarters in Odense and Gartnerbyen in Odense.
• Phønix Tag NordjyllandminorStrategic or Co-development PartnerPhønix Tag Nordjylland collaborated with Phønix Tag Energi on the Godsbanen Aalborg project, providing tagpap/sedum roof installation alongside Phønix Tag Energi's solar PV system.
• Phønix Tag SønderjyllandminorStrategic or Co-development PartnerPhønix Tag Sønderjylland handled the roof renovation on Tønder Rådhus project where Phønix Tag Energi also installed solar panels.
• Amatech VestcoreImplementation/ SI/ Consulting PartnerAmatech Vest was the general contractor on the REMA 1000 high-bay warehouse and return goods terminal projects in Horsens, with Phønix Tag Energi as the solar sub-contractor. The project is one of Denmark's largest rooftop solar installations (8,395 panels, 19,300 m²). Ole Knudsen, Director at Amatech Vest, is a strong advocate for the PWP system.
• Innovater A/ScoreImplementation/ SI/ Consulting PartnerInnovater A/S served as project partner and general contractor for the DGNB Gold certified Netto project at Bygholm Bakker, Horsens. Selected Phønix Tag Vejle and Phønix Tag Energi as the integrated roof and solar solution provider. Project represents a new 'Green Netto' retail concept.
• DS FlexhalcoreImplementation/ SI/ Consulting PartnerDS Flexhal is a leading general contractor for large production, warehouse, and logistics halls. Phønix Tag Energi and Phønix Tag Århus have delivered integrated roof and solar solutions on multiple DS Flexhal projects including Sekura Cabins, DSV Ringsted (38,000 m²), and DSV Hedeland II (80,000+ m²). DS Flexhal values the 'family-like' collaboration and PWP system quality.
• John Drejer A/SminorImplementation/ SI/ Consulting PartnerLocal electrical contractor that connected Sekura Cabins' solar PV system inverters to the grid. Worked with Phønix Tag Energi on installation completion.
• Techniq Installation A/SminorImplementation/ SI/ Consulting PartnerElectrical installation contractor within the IBA Kolding campus project. Responsible for electrical work while Phønix Tag Energi handled the solar PV design, supply, and installation.
• Søndergård ElminorImplementation/ SI/ Consulting PartnerElectrical partner that facilitated the initial contact between Idrætsefterskolen Lægården and Phønix Tag Energi for the school's solar PV and battery storage installation.
• REMA Distribution Danmark A/ScoreStrategic or Co-development PartnerREMA 1000 is one of Denmark's largest supermarket chains and a major client of Phønix Tag Energi. The company has solar on 46 of its 361 Danish stores and is expanding with large-scale rooftop systems. The Horsens project (one of Denmark's largest rooftop solar installations) was delivered for REMA 1000. Also installing EV charging stations powered by solar.
• VejdirektoratetminorChannel Partner/ Reseller/ DistributorDanish Road Directorate (Vejdirektoratet) commissioned the Langeskov Ladepark EV charging station project, where Phønix Tag Energi installed solar panels on the charging park roof. AART Designers were the architects. Urban Energy ApS and INVENTARRUM A/S were additional project partners.
• GreenDozerminorStrategic or Co-development PartnerGreenDozer is a Danish online marketplace for surplus and recycled building materials. P. Olesen A/S (a Phønix Tag Energi customer) partnered with GreenDozer to give surplus building materials from demolished buildings a new life. This reflects the circular economy values shared with Phønix Tag Energi's sustainability approach.
• 3XN (BIG Arkitekter)minorImplementation/ SI/ Consulting Partner3XN (Bjarke Ingels Group) is an internationally renowned Danish architectural firm. They designed the Klimatorium in Lemvig and Dymark's new headquarters in Odense. In both projects, Phønix Tag Energi provided the PWP solar solution. The firms collaborated on integrating solar into architecturally significant buildings.
• C.F. Møller ArchitectsminorImplementation/ SI/ Consulting PartnerC.F. Møller Architects designed Denmark's first DGNB Gold certified standalone Netto supermarket at Bygholm Bakker, Horsens. They selected the PWP mounting system for its aesthetic qualities (panels flush with sedum roof, invisible from ground).
• DI ByggericoreStrategic or Co-development PartnerPhønix Tag Energi's CEO Kim Slavensky was elected to the board of DI Byggeri (Danish Confederation of Industry, Construction division) at the general meeting on 22 May 2025. This provides a leadership platform in the Danish construction and energy industry.
• Dansk Solcelleforening (Danish Solar Association)coreStrategic or Co-development PartnerCEO Kim Slavensky serves as Vice Chairman of Dansk Solcelleforening. The company is represented in the Danish solar energy industry's primary industry body, influencing standards and policy.

Scale indicators2 records

Recent moves6 records

Expansion highlights12 records

Broad incumbents

• Belectric GmbH (EnBW): German solar EPC and O&M provider (now part of EnBW) with broad European commercial and utility-scale solar capabilities. Larger and broader portfolio than Phønix Tag Energi but overlaps significantly on commercial rooftop and ground-mounted solar EPC.
• Hanwha Q Cells: Global solar cell and module manufacturer with growing EPC and project development operations in Europe. Provides panels used in installations similar to Phønix Tag Energi's and competes for downstream C&I solar EPC work as a vertically integrated player.
• IBC Solar AG: German solar PV system integrator, distributor, and EPC contractor serving commercial and residential markets across Europe. Competes with Phønix Tag Energi on commercial rooftop projects as a broader European player with established supply relationships and project delivery scale.

Direct peers

• European Energy A/S: Danish solar energy developer and EPC contractor developing, building, and operating utility-scale and commercial solar PV projects across Northern Europe. Direct competitor for Danish C&I rooftop and ground-mounted solar projects, with overlapping customer base in Danish municipalities and developers.
• GreenGo Energy: Danish solar EPC and developer focused on large-scale commercial solar projects in Denmark and Northern Europe. Competes for the same flat-roof commercial customers and shares the same project-financing and turnkey delivery model.
• Better Energy A/S: Danish solar developer designing, financing, and building commercial and utility-scale solar parks across Scandinavia. Competes with Phønix Tag Energi for Danish commercial rooftop EPC contracts and shares a similar B2B/developer-led GTM.
• True Energy: Danish commercial solar PV installer offering turnkey rooftop solar systems to businesses and public institutions in Denmark. Comparable in customer segment (C&I/public sector), service offering (turnkey EPC), and country focus.

Emerging players

• K2 Systems GmbH: German manufacturer of solar mounting systems for flat and pitched roofs sold across Europe. Competes indirectly via mounting-tech alternatives to Phønix Tag Energi's PWP system, particularly ballasted and aerodynamic flat-roof solutions.
• Aerocompact GmbH: Austrian manufacturer of flat-roof and pitched-roof solar mounting systems distributed across Europe. Provides alternative mounting technologies that compete with PWP in the Danish and broader European C&I rooftop solar market.
• Solaria Corporation: US-based manufacturer of integrated solar roofing products with European commercial and BIPV exposure. Comparable to Phønix Tag Energi's PWP strategy of integrating solar into building envelopes rather than mounting on top of them.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@phnixtagenergias1551
• LinkedInlinkedin.com/company/phonix-tag-energi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phønix Tag Energi