Peas In A Pod

What Peas In A Pod does

Peas In A Pod (Pty) Ltd is a South African leadership coaching and training academy incorporated in 2019 and headquartered in Cape Town. The company delivers leadership development programmes built on its proprietary ACTIVE© Leadership Framework and LEAD Development Formula©, which integrate neuroscience, strengths-based psychology, and emotional intelligence principles. Programmes are delivered virtually via MS Teams or in-person, and span a 50+ product catalogue including three tiers of 10-part and 8-part coaching programmes for managers (R20,000-R31,500 per person), group training modules (Modules 1-4), accredited qualifications (NQF Level 5, 24-module full qualification at R69,800), professional psychometric assessments (Gallup CliftonStrengths, iEQ9 Enneagram), team workshops, and the recurring LEAD© Forum subscription series.

The business monetises through a hybrid of self-serve e-commerce (Shopify storefront), direct enterprise sales, and subscription recurring revenue, targeting five customer segments: emerging/first-time managers, middle and senior managers, executive leaders, intact teams, and HR/L&D professionals. Services SETA accreditation enables SAQA credits at NQF Level 5 across numerous unit standards, while COMENSA Gold Status underwrites the ACTIVE© Leader Coach Accreditation Programme (8 days, R28,640) as a credentialed pathway to professional coaching status. The company is founder-led, bootstrapped, and privately held with no disclosed external investors, operating from a single Cape Town office (21 Dreyer Street, Claremont) and serving primarily the South African market.

Name

Peas In A Pod

Legal name

Peas in a Pod (Pty) Ltd

Website

https://peasinapod.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Programmes: Tiered coaching programmes delivered one-on-one or in groups. Level 1 (10-part), Level 2 (8-part Advancing), and Level 3 (8-part Mastering) programmes priced at R28,000-R31,500 per person for managers, with individual programmes at R20,000.
2. Group Training Courses: Short course group training programmes ranging from half-day workshops to multi-day programmes. Pricing varies by programme duration and accreditation status, from R650 for assessments to R69,800 for full NQF5 qualification.
3. LEAD Forum Subscriptions: Monthly micro-bite group learning forums for executives, managers, and supervisors. Priced at R15,000 per month with minimum 6-month commitment and up to 8 delegates per group.
4. Assessments and Profiling: Individual and team assessments including Gallup CliftonStrengths (R650), iEQ9 Enneagram (R1,250), and various profiling tools. Additional workshop delivery charges apply.
5. Accreditation Services: End-to-end assessment, moderation, and certification support for organizations requiring SETA/QCTO compliance. Minimum 8 portfolios required. Priced at R1,900 per package.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Peas In A Pod is a leadership coaching and training academy that delivers the proprietary ACTIVE© Leadership Framework through coaching programmes, group training modules, accredited qualifications (NQF Level 5), team workshops, and psychometric assessments. Offerings are sold both directly to individuals via a Shopify storefront and to enterprises via direct sales, delivered primarily virtually through MS Teams with optional in-person delivery.

Product overview

Peas in a Pod is a leadership coaching and training academy offering a comprehensive portfolio of programmes centred on the proprietary ACTIVE© Leadership framework. The offering spans coaching programmes (10-part and 8-part flagship programmes at three levels for managers, executives, and individuals), group training modules (Modules 1-4 covering people management, leadership skills, high-performing teams, and manager-coach capabilities), standalone workshops (Enneagram, Strengths/CliftonStrengths, Resilience), accredited qualifications (NQF5 Leadership Qualification, Unit Standard courses), and professional accreditations (COMENSA Gold Status coaching accreditation). The company also provides profiling and assessment tools (Gallup CliftonStrengths, iEQ9 Enneagram), LEAD Forum workshop series for different leadership levels, and accredited assessment/moderation/certification services. Programmes are delivered virtually via MS Teams or in-person, and include both accredited (SAQA/SETA) and unaccredited options.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIVE© Leadership: Proprietary leadership development framework and methodology used across all coaching and training programmes.
• LEAD Development Formula©

Products and services

• Level 1 ACTIVE© Leader 10-Part Coaching Programme for Managers Flagship 10-part coaching programme for managers using the ACTIVE© framework to grow leadership capability and team development skills. Priced at R28,000 per person.
• Level 2 Advancing ACTIVE© Leader 8-Part Coaching Programme Intermediate 8-part coaching programme for managers focusing on leadership skills and team growth training. Priced at R30,000 per person.
• Level 3 Mastering ACTIVE© Leadership 8-Part Coaching Programme Advanced 8-part coaching programme for executive and senior managers covering mastery of ACTIVE© leadership principles. Priced at R31,500 per person.
• ACTIVE© Leader 10-Part Coaching Programme for Individuals 10-session personal leadership coaching programme for individual professionals developing leadership capabilities outside a managerial role. Priced at R20,000 per person.
• ACTIVE© Leadership Full Qualification NQF5 Training Comprehensive 24-module leadership qualification over 12 months at NQF Level 5, offering SAQA credits and SETA-accredited certification. Priced at R69,800 per person.
• Levels of ACTIVE© Leadership Programme - Group Training (Modules 1-4, 20 Days) Comprehensive 20-day group training programme covering Modules 1-4 of the ACTIVE© Leadership framework for leaders at various levels. Priced at R59,000 per person.
• ACTIVE© Leader Coach Accreditation Programme (8 Days) Comprehensive 8-day (45 hours) coaching accreditation programme with COMENSA Gold Status. Equips managers and coaches with professional coaching skills and credentials. Priced at R28,640 per person.
• LEAD© Forum: Exec Leaders Monthly micro-bite group training forum for executive leaders to refine strategic foresight, enhance influence, and sustain adaptive leadership. Priced at R15,000 per month with minimum 6-month commitment, up to 8 delegates per group.
• LEAD© Forum: Middle and Senior Manager Monthly leadership development forum for middle and senior managers to sharpen strategic leadership capabilities and embed high-performance habits. Priced at R15,000 per month with minimum 6-month commitment.
• LEAD© Forum: Supervisor and Team Leader Monthly forum for supervisors and team leaders providing continuous skill development for front-line leadership impact. Priced at R15,000 per month with minimum 6-month commitment.
• Enneagram Team Workshop - Full Day Full-day team workshop introducing the Enneagram framework with focus on self-leadership and team performance. Includes Enneagram Assessment, worksheet, videos, and materials. Priced at R29,500 per person.
• Enneagram Team Workshop - Half Day Half-day team workshop on Enneagram personality types covering motivation, behaviour, and communication styles for team synergy. Priced at R22,500 per person.
• Strengths Team Workshop - Full Day Full-day team workshop using CliftonStrengths assessment to uncover individual and collective team strengths and transform collaboration. Priced at R29,500 per person.
• Strengths Team Workshop - Half Day Half-day workshop for teams to discover strengths and enhance collaboration using the ACTIVE© leadership model. Priced at R22,500 per person.
• Strengths and ACTIVE© Resilience Workshop - Half Day Half-day workshop focused on building team resilience, preventing burnout, and developing wellbeing habits using Gallup CliftonStrengths approaches.
• Top 5 Gallup CliftonStrengths Assessment Individual assessment identifying the top 5 CliftonStrengths Signature Themes with guided debrief for leveraging natural talents. Priced at R650 per person.
• iEQ9 Enneagram Individual Professional Assessment 45-minute globally recognized Enneagram personality profiling tool providing deep insight into core motivations, patterns, and growth areas with subtype identification and personalized development strategies. Priced at R1,250 per person.
• Enneagram Coaching Programme for ACTIVE© Leadership Personality profiling and coaching programme using the Enneagram framework integrated with ACTIVE© leadership principles. Priced at R7,500 per person.
• Accredited Training Package: Assessment, Moderation and Certification End-to-end professional support for companies and training providers for assessment, moderation, and certification of accredited learning programmes meeting SAQA and SETA standards. Priced at R1,900 per package; minimum 8 portfolios required.

Quantifiable outcome

• 16 SAQA credits available for conflict management training
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and key.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store and course delivery system. Enables course catalog, shopping cart, customer accounts, and payment processing for training programmes and coaching services.
• Microsoft TeamscoreTechnology or IntegrationVirtual delivery platform for all interactive training sessions, coaching programmes, and LEAD Forum workshops. Provides video conferencing and collaboration capabilities.
• Coaching Association of South Africa (COMENSA)coreStrategic or Co-development PartnerProfessional coaching body providing Gold Status accreditation for the ACTIVE© Leader Coach Accreditation Programme. Enables participants to become credentialed professional coaches.
• South African Qualifications Authority (SAQA)coreStrategic or Co-development PartnerNational qualifications authority enabling NQF credits and certification for accredited training programmes. SAQA alignment allows recognition of learning outcomes.
• Services SETAcoreStrategic or Co-development PartnerSector Education and Training Authority providing accreditation for unit standards and qualifications. Enables SAQA credits at NQF Level 5 for programmes including management, coaching, and communication courses.
• Gallup (CliftonStrengths)coreTechnology or IntegrationLicensed provider of CliftonStrengths assessment tool integrated into multiple programmes. Participants receive Top 5 CliftonStrengths assessments as part of leadership development curricula.
• Integrative Enneagram International (iEQ9)keyTechnology or IntegrationProvider of iEQ9 Enneagram assessment for personality profiling and leadership coaching. Deep-dive assessment with subtype identification and personalized development strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Henley Business School Africa: South African business school offering leadership, management, and executive education programmes. Comparable as a South Africa-anchored provider of accredited leadership development for working professionals.
• Gordon Institute of Business Science (GIBS): University of Pretoria business school offering executive education, management development, and leadership programmes in South Africa. Comparable as a domestic competitor in the South African leadership and management training market.
• GetSmarter: South African-founded online professional education provider (now part of 2U) offering accredited short courses from top universities. Comparable as a South Africa-anchored, digital-delivery, accredited professional training business.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership and professional development offering. Comparable as a competitor in the corporate leadership development space, though broader portfolio (executive search, consulting).
• Gallup: Global analytics and advisory firm whose CliftonStrengths and leadership research underpin strengths-based leadership development. Comparable in strengths-based leadership content and also a current assessment partner of Peas In A Pod.
• Center for Creative Leadership (CCL): Established non-profit leadership development organization offering executive education and research-backed frameworks. Comparable as a multi-tier leadership training provider, though broader and more research-oriented than a private training academy.

Direct peers

• Development Dimensions International (DDI): Global leadership development firm specializing in manager and leader training with proprietary assessment and content libraries. Comparable target customer (corporate L&D) and product architecture (multi-tier leadership curricula).
• FranklinCovey: Global leadership and performance training firm built around proprietary frameworks (The 7 Habits of Highly Effective People). Directly comparable as a content-led, proprietary-framework leadership training company operating across manager levels.
• The Ken Blanchard Companies: Leadership training firm built around the SLII® and other proprietary management frameworks. Directly comparable methodology: branded IP, manager-tier programmes, and enterprise delivery model.
• Dale Carnegie Training: Long-established leadership, communication and management training provider with global franchise network. Comparable as a multi-tier leadership training company with structured curricula and certified instructor delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubelinkedin.com/company/peas-in-a-pod-leadership-academy
• Facebookfacebook.com/Peas-In-a-Pod-394937401074897
• LinkedInlinkedin.com/company/peas-in-a-pod
• Instagraminstagram.com/peasinapodleadership

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peas In A Pod