Cap-it International
Cap-it International is a family-owned North American retailer, founded in 1977, operating 25+ stores and an e-commerce site that sell truck caps, covers, Thule racks, rims, tires, and camping gear, plus installation, rental, and financing services for truck owners and outdoor enthusiasts.
- Company typePrivate
- Founded1977
- HeadquartersLangley, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Cap-it International does
Cap-it International is a family-owned North American specialty retailer of truck accessories and outdoor adventure gear, headquartered in Langley, Canada, and operating since 1977. The company runs more than 25 physical retail showrooms across Canada and the United States, complemented by an e-commerce storefront at shop.capit.com. Its core product portfolio centers on truck caps, truck covers, off-road accessories, camping accessories, tires, Thule racks, and rims, with adjacent services including professional in-store installation, short-term rentals, and customer financing. Cap-it also operates two extension brands: Cap-it Customs for bespoke fabrication work and Cap-it Dealership, which licenses the retail concept to franchise partners. Sub-brands and web properties (capitcustoms.com, capitfranchise.com) suggest a deliberate ecosystem buildout across retail, custom services, and franchising. There is no disclosed technology platform, proprietary software, or AI capability; the moat is grounded in physical retail presence, installation expertise, and a curated multi-brand product assortment for truck owners and adventure lifestyle consumers.
Cap-it International firmographics
Firmographics- Name
- Cap-it International
- Legal name
- Cap-it
- Website
- https://cap-it.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Short description
- Cap-it International is a family-owned North American retailer, founded in 1977, operating 25+ stores and an e-commerce site that sell truck caps, covers, Thule racks, rims, tires, and camping gear, plus installation, rental, and financing services for truck owners and outdoor enthusiasts.
- Ownership category
- akta.pro rank
Cap-it International industry classification
Industry- Product category
- Automotive Aftermarket Retail
- NAICS
- Recreational Vehicle Dealers (441210), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Misc General Merchandise Stores (5399), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industry
- Assembly, Installation & In-Home Setup Services (White-Glove Add-On) (TLAAAKAJ)
Keywords
Where Cap-it International is headquartered
LocationHeadquarters
- HQ city
- Langley
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Cap-it International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Truck Accessories Sales: Sale of truck caps, covers, tires, rims, Thule racks, and other truck accessories. One-time product purchases with optional professional installation.
- Installation Services: Professional installation and testing of truck accessories performed by experienced technicians in-store.
- Rental Services: Short-term rental options for customers not ready to commit to purchasing accessories.
- Financing Services: Financing options offered to customers to enable purchases through payment plans.
- Franchise/Dealership Opportunities: Cap-it offers dealership opportunities to individuals who share their values, enabling franchise expansion across North America.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cap-it International product offering
Product offeringCore offering
Cap-it International is a North American retailer that sells pickup-truck accessories and outdoor adventure gear — including truck caps, truck covers, off-road accessories, camping gear, tires, Thule roof racks, and rims — through more than 25 physical retail locations and an e-commerce storefront. The company bundles these hardware purchases with in-store professional installation, short-term product rentals, and consumer financing options, and also licenses its brand to independent dealership/franchise operators to expand the store network.
Product overview
Cap-it International is a retail company offering a unified product portfolio centered on truck accessories and outdoor adventure gear. The core product lineup includes truck caps, truck covers, off-road accessories, camping accessories, tires, Thule racks, and rims. These products are complemented by three service offerings: professional installations, rentals, and financing options. The company operates as a one-stop shop with physical retail locations (more than 25 across North America) and an online store (shop.capit.com), serving both individual consumers and potentially offering dealership opportunities through capitfranchise.com and custom fabrication services through capitcustoms.com.
Differentiator
Problem solved
Functional benefit
Brands
- Cap-it Customs: Custom truck accessory services
- Cap-it Dealership
Products and services
- Truck Caps Pickup-truck caps (also called truck toppers or camper shells) that cover the truck bed to protect cargo from weather and theft; sold to individual truck owners with optional professional installation.
- Truck Covers Protective covers for pickup trucks that shield the vehicle and bed contents from weather elements and debris; sold to individual truck owners.
- Off-Road Accessories
Companies that use Cap-it International
Customer profileSegments3 records
Ideal customer profiles2 records
Cap-it International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cap-it International partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights6 records
Cap-it International competitors and assessment
Company assessmentDirect peers
- Lund: Lund designs and sells truck accessories including tonneau covers, fender flares, and floor liners via dealer and retail channels. Strong product overlap with Cap-it's cover, off-road, and accessory categories.
- SnugTop: SnugTop manufactures fiberglass and aluminum truck toppers and caps sold through dealers. Comparable product offering, distribution model, and target customer as Cap-it's truck cap business.
- ARE (Accessories and Recreation Equipment): ARE designs and distributes truck caps, tonneau covers, and commercial tops through a dealer network. Direct overlap with Cap-it in caps, covers, and installation-led truck accessory retail.
- RealTruck: RealTruck is a large online-led truck accessory retailer offering caps, covers, racks, and lighting with brand aggregation. It competes directly with Cap-it on product assortment but differs by being digital-first rather than showroom-led.
- Leer: Leer is a major North American manufacturer and retailer of truck caps, toppers, and tonneaus. It is a direct competitor to Cap-it's core truck cap and cover categories with comparable products, customer base (pickup owners), and dealer/installation model.
Emerging players
- Yakima: Yakima makes roof racks, cargo solutions, and outdoor adventure gear comparable to Thule, which Cap-it resells. Yakima overlaps with Cap-it's outdoor/camping rack assortment and competes for the same adventure-lifestyle consumer.
Broad incumbents
- AutoZone: AutoZone is a national auto parts retailer with broad truck and aftermarket accessory assortment. Indirect peer — competes with Cap-it on accessories, tires, and installation-adjacent services, but at much larger scale and without Cap-it's outdoor adventure focus.
- Canadian Tire: Canadian Tire is a Canadian mass-market retailer carrying truck accessories, tires, rims, and outdoor/camping gear. Overlaps with Cap-it on assortment and Canadian geography, but as a general-merchandise incumbent rather than a specialist.
- Bass Pro Shops: Bass Pro Shops is a large outdoor and adventure retailer with broad assortment in vehicle accessories, camping, and recreation. Comparable to Cap-it on the outdoor/camping and adventure-lifestyle positioning, though trucks are a smaller portion of the mix.
- Thule: Thule is the global leader in vehicle racks, cargo boxes, and outdoor accessories. Cap-it is both a Thule reseller and a competitive channel in the rack/outdoor category, making Thule a broad incumbent peer with overlapping product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cap-it International social profiles
Digital presenceCap-it International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cap-it International leadership team
Management profileNumber of profiles
Cap-it International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cap-it International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cap-it International
What does Cap-it International do?
Cap-it International is a North American retailer that sells pickup-truck accessories and outdoor adventure gear — including truck caps, truck covers, off-road accessories, camping gear, tires, Thule roof racks, and rims — through more than 25 physical retail locations and an e-commerce storefront. The company bundles these hardware purchases with in-store professional installation, short-term product rentals, and consumer financing options, and also licenses its brand to independent dealership/franchise operators to expand the store network.
Is Cap-it International a public or private company?
Cap-it International is a private company. It is classified as family owned and is currently operating.
When was Cap-it International founded?
Cap-it International was founded in 1977.
Where is Cap-it International based?
Cap-it International is headquartered in Langley, Canada, in the North America region.
How does Cap-it International make money?
Five revenue lines are on record. Truck Accessories Sales are the primary driver. The others are installation Services, rental Services, financing Services and franchise/Dealership Opportunities.
Who are Cap-it International's main competitors?
Direct peers on record are Lund, SnugTop, ARE (Accessories and Recreation Equipment), RealTruck and Leer. Yakima is listed as an emerging player. Broad incumbents are AutoZone, Canadian Tire, Bass Pro Shops and Thule.
Does Cap-it International have an API?
No public API is recorded for Cap-it International.
What industry is Cap-it International in?
Cap-it International's product category is Automotive Aftermarket Retail. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of TLAAAKAJ, Assembly, Installation & In-Home Setup Services (White-Glove Add-On). Its NAICS code is 441210 and its SIC code is 5399.