Mums The Word

What Mums The Word does

Mums The Word is a family-owned and operated retail florist headquartered at 1175 N. Berkeley Ave. in Fullerton, California, established in 1985. The company sells fresh-cut flower arrangements, potted plants, and gift items sourced primarily from the Teleflora network's national product catalog and hand-assembles each arrangement in-house. Its core service is same-day local flower delivery to recipients across Fullerton and seven surrounding Orange County cities (Anaheim, Brea, Buena Park, La Habra, La Mirada, Placentia, and Yorba Linda), with weekday and Saturday same-day cutoffs and no Sunday or international delivery.

The company reaches customers through a direct-to-consumer go-to-market motion combining an e-commerce storefront at mumstheword-aflorist.com, phone-based ordering, and social media presence on Facebook, Instagram, Twitter, and Yelp. It accepts payment via Visa, Mastercard, American Express, Discover, Apple Pay, Google Pay, PayPal, and Paze Wallet. Revenue is generated through one-time purchases of Teleflora-branded bouquets, custom arrangements, sympathy and wedding services, and plant products, with prices ranging from approximately $45 to $150+ per arrangement.

Mums The Word serves four primary customer segments: individual consumers purchasing flowers for personal occasions; wedding customers needing bridal bouquets and ceremony/reception florals; sympathy and funeral customers requiring casket sprays, standing wreaths, and memorial arrangements; and recurring healthcare/senior facility accounts (including St. Jude Medical Center, nursing homes, and retirement communities) that receive daily deliveries. The company operates a single storefront with no disclosed subsidiaries, no external funding, no disclosed headcount, and no expansion beyond its native Orange County footprint.

Name

Mums The Word

Legal name

Mums The Word

Website

https://mumstheword-aflorist.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Mums The Word is a family-owned retail florist in Fullerton, California, operating since 1985. It hand-arranges Teleflora-network bouquets and plants and offers same-day local delivery to seven Orange County cities for individual, wedding, sympathy, and healthcare-facility customers.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAFABAN

Flowers, Gifts & Specialty Occasion Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Local retail florist
• Fresh flower delivery
• Wedding floral arrangements
• Sympathy and funeral flowers
• Teleflora network florist

Headquarters

HQ city

Little Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Plant Sales: One-time purchase revenue from sale of floral arrangements, bouquets, plants, and gift items. Products sold include Teleflora branded arrangements, roses, mixed bouquets, sympathy flowers, wedding flowers, and plants. Pricing ranges from $45 to $150+ per arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mums The Word is a local retail florist that handcrafts fresh flower arrangements, bouquets, plants, and gift items in-house and delivers them locally. The company operates an e-commerce storefront featuring Teleflora-branded designs and offers same-day delivery to Fullerton, CA and surrounding Orange County cities. Products and services are organized around personal occasions (birthdays, anniversaries, weddings, sympathy, get well, new baby, romance) with pricing ranging from $45 to $150+ per arrangement.

Product overview

Mums The Word is a family-owned florist in Fullerton, CA, serving the community since 1985, operating as a Teleflora network member. The business offers a comprehensive portfolio of fresh flower arrangements, plants, and gift products through its e-commerce platform with same-day delivery service. The product offerings include: Teleflora-branded bouquets (such as Sweetest Flutter, Alluring Mosaic, Blooming Brilliant, Sparkling Delight, Be Happy, Daisy Dreams, Written In The Sky, Wings of Light, Cloud Petals, and seasonal collections), plant varieties (Money Tree, Orchid Artistry, Sphere of Tranquility Terrarium, and numerous Teleflora succulent gardens and specialty plants), occasion-specific arrangements (birthday, anniversary, wedding, sympathy, get well, new baby, and thank you), and specialty services including wedding flowers, sympathy & funeral flowers, custom arrangements, and delivery to hospitals, funeral homes, and retirement communities. The company integrates with multiple payment processors including Visa, Mastercard, American Express, Discover, ApplePay, Google Pay, and PayPal for customer transactions.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorMums The Word is a proud member of the Teleflora network. As a member, they sell Teleflora-branded floral arrangements and have access to Teleflora's product catalog, designs, and national delivery network. Teleflora provides the technology platform and product inventory while Mums The Word provides local arrangement creation and delivery services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FTD: Historic floral wire-service network that aggregates orders from local florists for national/international delivery. Directly comparable as both a competitor (for online-direct orders) and a counterpart to Mums The Word's Teleflora network membership in the local florist aggregation space.
• 1-800-FLOWERS.COM: National online florist and gifting retailer offering broad assortment of flowers, plants, and gift baskets across the U.S. Competes for the same consumer occasion purchases (birthdays, anniversaries, sympathy) that Mums The Word serves, but at national scale and primarily through digital channels with shipping logistics.

Emerging players

• The Bouqs Co. Direct-from-farm online florist delivering farm-fresh bouquets via national shipping. Targets the same consumer occasion gifting demand as Mums The Word with a digitally native, inventory-led model that bypasses local florist middlemen.
• ProFlowers: Online-only floral retailer (part of the FTD/Provide Commerce family) shipping boxed flowers and gift bundles nationally. Competes for occasion gifting demand with a lower-cost, shipping-based model that overlaps Mums The Word's online/occasion customer base outside the local same-day catchment.
• BloomsyBox: Online florist specializing in fresh-cut farm-to-door subscriptions and one-time occasion bouquets shipped nationwide. Represents the digitally native subscription and shipping model that competes for consumer occasion spend outside Mums The Word's same-day delivery geography.

Others

• Teleflora: National floral network that Mums The Word is a member of. Teleflora supplies the catalog, technology platform, and national delivery wire while Mums The Word executes in-house arrangements and last-mile delivery — a partner/ecosystem relationship rather than direct competitor.

Regional players

• Allen's Flowers and Plants: Long-established Southern California florist (San Diego-based) with multi-location retail, Teleflora network membership, and same-day local delivery. Comparable as another family-run, Teleflora-affiliated regional florist competing for occasion and corporate gifting in the SoCal market.
• Conroy's Flowers: Multi-location Southern California florist chain offering same-day local delivery and full occasion/event services across the region. Highly comparable local florist peer serving the same Orange County and broader SoCal customer base with overlapping occasion and corporate accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/MumsthewordAflr
• Facebookfacebook.com/MumsTheWordFullerton
• Instagraminstagram.com/mumsthewordaflorist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mums The Word