Geschenken 24

What Geschenken 24 does

Geschenke24, legally operated as Geschenke.de Ventures GmbH, is a German direct-to-consumer e-commerce retailer of personalized gifts, headquartered in Buxtehude and selling exclusively through its Shopify-based storefront at geschenke24.de. The company targets individual German-speaking consumers seeking customized presents for a wide range of gifting occasions, including birthdays, weddings, anniversaries, Mother's Day, Father's Day, Valentine's Day, Christmas, baptisms, and milestone life events. Personalization is delivered through three primary methods — engraving (on lanterns, glasses, keychains, jewelry), printing (on photo gifts, doormats, pillows, mugs), and embroidery (on blankets and hooded blankets) — with products designed and produced in Germany under a Made-in-Germany and sustainability positioning.

The catalog spans several dozen active SKUs across categories such as preserved roses, lanterns and candle holders, 925 sterling silver jewelry, doormats, personalized mugs and glassware, keychains, LED decorative items, thermal drinkware, greeting cards, and novelty gifts. Pricing is structured as unit pricing per SKU, ranging from approximately €8.99 for entry-level keychains and greeting cards (€1.90-€1.99) to €54.99 for premium jewelry sets, with a €75 free-shipping threshold and a 10% welcome discount (MOIN10) for first-time buyers. Payment is facilitated through a broad set of integrations including PayPal, Klarna, Apple Pay, Google Pay, Shop Pay, EPS, Maestro, MobilePay, Union Pay, and major card networks.

The revenue model is one-time transactional DTC sales to consumers, with no subscription, contract, or enterprise tier. Go-to-market is anchored on organic channels: an SEO-structured website with deep recipient-, occasion-, and theme-based merchandising, complemented by organic social presence on Instagram, Facebook, and Pinterest and an email newsletter. The company is privately held with no disclosed external funding, no parent group, and no public listing, and operates without disclosed AI capabilities, APIs, or developer integrations.

Name

Geschenken 24

Legal name

Geschenke.de Ventures GmbH

Website

https://geschenke24.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Geschenke24 is a German direct-to-consumer e-commerce retailer selling personalized gifts (engraved, printed, and embroidered) through its Shopify storefront geschenke24.de, targeting German-speaking individual consumers across birthdays, weddings, holidays, and life-event occasions.

Ownership category

akta.pro rank

Product category

Personalized Gifts Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry, Luggage, and Leather Goods Retailers (4583), Greeting Card Publishers (513191)

SIC

Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960), Greeting Cards (2771)

akta.pro primary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Personalized gift retail
• Engraved gifts
• Custom gift shop
• Online gift store
• Photo gifts

Headquarters

HQ city

Reinbek

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of personalized gifts and gift items. Products are sold at fixed price points ranging from approximately €8.99 to €54.99. The business operates on a one-time transaction model where customers purchase individual customized products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Geschenke24 operates a direct-to-consumer online gift shop at geschenke24.de, selling personalized and customizable gifts produced and shipped from Germany. The catalog spans engraved drinkware and lanterns, photo-printed gifts, embroidered blankets, customized jewelry, keychains, doormats, greeting cards, and novelty items, all customizable through engraving, printing, or embroidery. Products are organized by recipient (women, men, parents, grandparents, couples, children) and by occasion (weddings, birthdays, anniversaries, Mother's Day, Father's Day, Christmas, Valentine's Day, baptisms, retirement).

Product overview

Geschenke24 operates as a single unified e-commerce platform offering a broad portfolio of personalized gift products, primarily manufactured in Germany with a focus on sustainability. The core offering is a catalog of customizable items available across occasion-based and recipient-based categories, including weddings (Hochzeitslaterne mit Gravur, personalisiertes Sektglas Set, Holz Herz Ringkissen), birthdays (Schatztruhe, Grußkarten), Mother's Day (Duftherz mit Zirben-Duftöl, Windlicht für Mama, Engel ohne Flügel nennt man Mama), and general occasions. Products are customized through three primary personalization methods: engraving (Gravur) on lanterns, glasses, keychains, and jewelry; printing (Druck) on photo items, doormats, pillows, and mugs; and embroidery (Stickerei) on blankets and hooded blankets. The catalog spans multiple product categories including preserved roses (Ewige Rose im Glas), lanterns and candle holders (Solarglas, Windlicht), jewelry (Schmuck Set Unendliche Liebe, various necklaces in 925 sterling silver), doormats and floor mats (Fußmatte with various humorous themes), personalized mugs and glasses (Weinglas mit Gravur, Whiskyglas, Tassen), keychains (Schlüsselanhänger in many variants), LED decorative items (LED-Leuchte, LED Flasche), thermal drinkware (Emsa Thermobecher, Thermo-Becher), and novelty items (Irischer Lord/Lady Titel, Rauch-Wasserfall). Newer products include genuine meteorite specimens (Meine Sternschnuppe), scented heart ornaments (Duftherz mit Zirben-Duftöl), and hot stone massage sets (Hot Stones Geschenk-Set). The platform does not offer an API, AI capabilities, or public developer integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ewige Rose im Glas (Preserved Rose in Glass)

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wunschgeschenk.de: German e-commerce retailer focused on personalized and customizable gifts across occasions. Direct overlap with Geschenke24 in product categories, customization model, and DACH target audience.
• MYPOSTER: Germany-based personalized photo and wall decor e-commerce brand with strong German brand recognition. Comparable on customization depth, German production footprint, and direct-to-consumer gifting focus.
• Yoursurprise: Dutch-headquartered personalized gift e-commerce retailer operating across Europe with engraving, photo, and embroidery customization. Closest direct comparable to Geschenke24 in business model, occasion-based catalog structure, and multi-channel European distribution.
• Smartphoto: European personalized photo product retailer offering photo books, canvases, mugs, and gifts via web and app across multiple countries. Overlaps with Geschenke24 on photo-printed personalized gifts and German-speaking market presence.
• Geschenkidee.de: Germany-based gift retailer offering a broad assortment across occasions including personalized items. Directly competes for the same German consumer gifting occasions with overlapping occasion-based catalog structure.
• Personello: German personalized gift e-commerce retailer specializing in photo gifts, engraved items, and custom print products for German-speaking consumers. Directly comparable on geography, product range, and target customer.

Emerging players

• Flaschenpost / Mydays: German experience-gifting platform offering vouchers for events, dinners, and short trips. Adjacent rather than direct competitor, but competes for the same gifting occasions (birthdays, anniversaries) with a non-physical alternative to personalized goods.

Broad incumbents

• Amazon Handmade: Amazon's curated marketplace for handcrafted and personalized goods. While not Germany-exclusive, it competes for the same gifting occasions across the German-speaking market with the structural advantage of Amazon's traffic and Prime logistics.
• Etsy: Global marketplace for handmade and personalized goods including engraving, jewelry, and custom gifts. Functions as both a competing channel and a potential distribution outlet; overlapping product categories but vastly broader scale and seller base.

Regional players

• Notonthehighstreet: UK curated marketplace for personalized and giftable products with strong occasion-based merchandising. Comparable catalog logic and customer profile but operates in the UK rather than the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Geschenke24
• Instagraminstagram.com/unikado_gmbh
• Pinterestde.pinterest.com/UnikadoGmbH
• Xx.com/geschenke24gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geschenken 24