Geschenkidee

What Geschenkidee does

Geschenkidee is a Berlin-based, privately held German e-commerce company operating geschenkidee.de, a curated marketplace for experience-based gifts founded in 2012. The platform organizes its catalog across six categories — Adventure & Sports, Food & Drink, Driving Experiences, Flying & Falling, Art/Culture/Creative, and Wellness & Short Vacations — and allows buyers to navigate by experience, recipient (men, women, parents, children, couples, employees), or occasion (birthdays, weddings, Christmas, Valentine's, Mother's/Father's Day, anniversaries). Individual experience vouchers are sold one-time at price points between €20 and €590, with the bulk of the catalog clustering at €30–€150, and remain valid for three years with free exchange.

The company's technical differentiator is its redemption flow: vouchers can be delivered digitally by email within seconds or shipped as a premium physical gift box containing a mirrored metal card with a QR code that unlocks the full digital experience via a dedicated redemption portal (einloesen.geschenkidee.de). This unboxing-then-reveal mechanic is positioned as part of the gift itself. The technology stack is a conventional e-commerce platform with payment integrations to Visa, Mastercard, American Express, PayPal, and PayU; no API, SDK, or AI/ML capabilities are disclosed.

Geschenkidee operates a single-country, direct-to-consumer go-to-market with two customer segments — individual gift buyers (primary) and corporate/employee gifting (secondary) — and uses organic SEO and category navigation as its primary acquisition channels. The company employs 101–250 people, has no disclosed institutional funding beyond a 2014 round from Mediasur Holding AG, and generates revenue entirely from one-time voucher sales. A secondary brand identity "Givo" appears to be in use.

Name

Geschenkidee

Legal name

Geschenkidee

Website

https://geschenkidee.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Geschenkidee is a Berlin-based e-commerce marketplace that sells curated experience gift vouchers across six categories to German consumers and corporate buyers, delivered digitally or in a premium QR-coded gift box.

Ownership category

akta.pro rank

Product category

Experience Gifting

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Experience gifts
• Gift vouchers
• Adventure experiences
• Online gift shop
• Experience-based gifting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Experience Gift Vouchers: One-time purchase of experience gift vouchers ranging from €20 to €590. Customers buy individual experiences which are delivered digitally via email or as a premium physical gift box via post.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Geschenkidee operates the geschenkidee.de online store where customers purchase curated experience gift vouchers (priced €20–€590, valid 3 years) across six categories including Adventure & Sport, Food & Drink, Driving, Flying & Falling, Art & Culture, and Wellness & Short Vacations. Vouchers are delivered instantly via email or as a premium physical gift box containing a mirrored metal card with a QR code that unlocks the digital experience.

Product overview

Geschenkidee (also branded as Givo) is a German experience gift platform offering a curated marketplace of experience-based gifts. The platform organizes experiences across six main categories: Abenteuer & Sport (Adventure & Sports), Essen & Trinken (Food & Drink), Fahrerlebnisse (Driving Experiences), Fliegen & Fallen (Flying & Falling), Kunst, Kultur & Kreatives (Art, Culture & Creative), and Wellness & Kurzurlaub (Wellness & Short Vacations). The core product includes a premium physical gift box with a mirrored metal card featuring a QR code that unlocks the digital experience, with the gift delivery available via email within seconds or as a physical gift box within 48 hours. Gift vouchers are valid for 3 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure & Sport Experiences (Abenteuer & Sport) Curated experience gift vouchers for adventure and sports activities including outdoor activities, cycling, survival training, animal encounters, boat tours, water sports, climbing, bouldering, shooting training, and indoor activities. Sold to individual gift buyers and corporate customers in Germany through geschenkidee.de.
• Food & Drink Experiences (Essen & Trinken) Curated experience gift vouchers for culinary activities including exceptional tasting moments, cooking courses, grilling courses, beverage courses, beer brewing courses, wine tastings, spirits tastings, and dinner shows. Sold via geschenkidee.de to gift buyers in Germany.
• Driving Experiences (Fahrerlebnisse) Curated experience gift vouchers for driving-based activities including quad biking, racing simulator, Segway tours, and motorcycle riding. Sold to gift buyers in Germany via geschenkidee.de.
• Flying & Falling Experiences (Fliegen & Fallen) Curated experience gift vouchers for airborne and free-fall activities including skydiving, paragliding, airplane scenic flights, hot air balloon rides, and flight simulators. Sold to gift buyers in Germany via geschenkidee.de.
• Art, Culture & Creative Experiences (Kunst, Kultur & Kreatives) Curated experience gift vouchers for cultural and creative activities including city tours, photography courses, and creative workshops. Sold to gift buyers in Germany via geschenkidee.de.
• Wellness & Short Vacation Experiences (Wellness & Kurzurlaub) Curated experience gift vouchers for relaxation and getaway experiences including spa treatments and short vacations. Sold to gift buyers in Germany via geschenkidee.de.
• Premium Gift Box with Mirrored Metal Card and QR Code High-quality physical gift box containing a mirrored metal card with a QR code that unlocks the digital experience upon scanning. Included free of charge with every experience purchased; designed so the unboxing builds anticipation and is itself part of the gift.

Quantifiable outcome

• Gift vouchers valid for 3 years with free exchange
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smartbox Group: European leader in experience gift boxes (including the Smartbox and Buyagift brands) operating across multiple countries. Larger incumbent offering physical gift boxes comparable to Geschenkidee's premium metal-card box, but with a multi-country footprint and broader B2C/B2B reach.
• Otto (Experience Gifts via OTTO.de): Major German generalist e-commerce marketplace that lists experience vouchers alongside physical goods. Not a direct specialist, but a generalist incumbent whose scale, traffic, and pricing power create competitive pressure on specialist gift-voucher marketplaces like Geschenkidee.
• GetYourGuide: Global experiences and activities marketplace with a strong German presence. While primarily a same-day/next-day booking platform rather than a gift-voucher specialist, it overlaps with Geschenkidee on the underlying experience supply and increasingly on gift occasions, representing a structural adjacent threat.

Direct peers

• Mydays: German experience-gift platform selling curated experience vouchers across categories such as adventure, driving, and wellness. Direct competitor sharing the same gift-voucher marketplace model, occasion-based navigation, and German consumer base as Geschenkidee.
• Erlebnisschenken.de: German experience-gift specialist focused on vouchers for adventure, culinary, and wellness activities. Operates with the same one-time voucher model and German domestic shipping logic as Geschenkidee, competing for identical keywords and gifting occasions.
• Jochen Schweizer: Leading German experience-gift marketplace offering vouchers for adventure, wellness, and culinary experiences with a comparable six-plus category structure and €20–€500+ price band. The closest direct competitor to Geschenkidee in the DACH market, with overlapping SEO targets and similar product mechanics.
• Adrenaline Hunter: European experience-gift marketplace (originally Spanish, now multi-country) offering vouchers for adventure and outdoor activities. Closely comparable model — third-party experience curation, e-commerce voucher delivery, occasion/recipient navigation — though with a stronger skew toward adrenaline-driven categories than Geschenkidee's balanced six-category mix.
• Golden Moments: German experience-gift platform (part of the Smartbox Group ecosystem) selling vouchers for flights, driving, dining, and short trips. Competes head-on with Geschenkidee in the German consumer gift market with an overlapping category structure and similar pricing.

Emerging players

• Erlebniskochen: German specialist marketplace for culinary and cooking-class experiences (one of Geschenkidee's six categories — Essen & Trinken). Comparable business model of curated third-party experiences sold via voucher, but narrower category focus.

Others

• Sky.de (formerly Flaconi-adjacent experience gifting): Not directly comparable — listed here only to flag that broad German e-commerce and media platforms increasingly bundle experiences into their loyalty ecosystems. They are adjacent ecosystem participants rather than direct marketplace competitors to Geschenkidee.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Geschenkidee_de
• Facebookfacebook.com/geschenkidee.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geschenkidee