Crochet
Crochet.com is a direct-to-consumer e-commerce platform selling crochet yarn, hooks, patterns, kits, tools, and books to hobbyist crocheters and gift buyers across US, Canada, UK, and Australia, operated by Local Crafts Group, LLC alongside sister craft-retail brands.
- Company typePrivate
- Founded1999
- HeadquartersVancouver, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Crochet does
Crochet.com is a direct-to-consumer e-commerce platform selling crochet supplies, operated by Local Crafts Group, LLC. The platform serves primarily hobbyist crocheters across US, Canada, UK, and Australia markets with localized pricing, and secondarily gift buyers and independent designers who source materials through the site. The product catalog spans six core categories: yarn and fiber, crochet hooks, patterns, kits and bundles, tools and accessories, and books. Own-brand yarn lines include Wool of the Andes, Comfy, Palette, Brava, Dishie, Swish, Stroll, CotLin, and undyed Bare Yarn, alongside third-party brands Lion Brand, Berroco, Sirdar, King Cole, and Baa Ram Ewe. The platform also retails its own Dots and Aura ergonomic hook lines and collaborates with independent designers on Crochet Along (CAL) bundles and Looops amigurumi kits.
The business operates on a one-time-purchase model with no subscription requirement, complemented by a freemium pattern library where many patterns are free with purchase of associated yarn, and others are available as paid downloads or eBooks. Pricing ranges from approximately $2.99 per yarn skein to $359.97 for curated value packs, with multi-unit value-pack discounting and recurring sitewide promotions (e.g., 20% off). Customer acquisition relies on email list building (15% off for sign-up), content marketing through a Learning Center, and organic social channels including Instagram, Facebook, Pinterest, Ravelry, and YouTube. Crochet.com functions within the Local Crafts Group multi-brand portfolio, which includes sister sites KnitPicks.com, ConnectingThreads.com, and SuperiorThreads.com, enabling shared supply chain and customer infrastructure.
The company reports a headcount of 11–50 employees and is privately held with no disclosed funding rounds, revenue figures, or institutional investment ownership. The parent operation traces to 1999, and Crochet.com itself is positioned as celebrating five years of operation. The platform has no documented public API, SDK, or AI/ML features, and operates as a self-contained e-commerce storefront with no app presence.
Crochet firmographics
Firmographics- Name
- Crochet
- Legal name
- Local Crafts Group, LLC
- Website
- https://crochet.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crochet.com is a direct-to-consumer e-commerce platform selling crochet yarn, hooks, patterns, kits, tools, and books to hobbyist crocheters and gift buyers across US, Canada, UK, and Australia, operated by Local Crafts Group, LLC alongside sister craft-retail brands.
- Ownership category
- akta.pro rank
Crochet industry classification
Industry- Product category
- Craft Supplies Retail
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Knitting Mills (2250)
- akta.pro primary industry
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF)
- akta.pro secondary industry
- Yarn, Knitting & Crochet Shops (CRALADAC)
Keywords
Where Crochet is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crochet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Crochet.com generates revenue through direct online sales of physical products including yarn, crochet hooks, kits, bundles, patterns, books, and accessories. The business operates on a one-time purchase model with no subscription requirement. Customers can purchase individual items, curated kits, or bundles. The company offers value packs at discounted per-unit pricing to encourage larger purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual yarn skeins starting at $2.99 |
| Unit Pricing | Pay-as-you-go | Value packs and bundles offering per-unit discounts |
| Freemium | Pay-as-you-go | Free patterns and paid pattern downloads |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Crochet product offering
Product offeringCore offering
Crochet.com is a direct-to-consumer e-commerce retailer selling crochet supplies including yarn and fiber (cotton, wool, alpaca, silk, cashmere, mohair, acrylic), crochet hooks, patterns, kits and bundles, tools and accessories, and instruction books. The platform offers both own-brand yarn lines (Wool of the Andes, Comfy, Palette, Brava, Dishie, Swish, Stroll, CotLin) and third-party brands (Lion Brand, Berroco, Sirdar, King Cole, Baa Ram Ewe). It also provides a free Learning Center with tutorials and free patterns to support crocheters from beginner to advanced levels.
Product overview
Crochet.com is an e-commerce platform for crochet supplies operated by Local Crafts Group, LLC (celebrating 5 years in operation). The company offers a comprehensive ecosystem of products organized into core categories: Yarn & Fiber (including own brands like Wool of the Andes, Comfy, Palette, Brava, Dishie, Swish, Stroll, and CotLin, plus third-party brands like Knit Picks, Lion Brand, Berrocco, Baa Ram Ewe, Sirdar, and King Cole), Crochet Hooks (including own-brand Dots and Aura lines), Patterns (digital and print), Kits & Bundles (including learn-to-crochet kits and Looops amigurumi kits), Tools & Accessories, and Books. The platform also provides a Learning Center with educational resources for crocheters. Crochet.com operates alongside sister sites KnitPicks.com and ConnectingThreads.com under the Local Crafts Group umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- WeCrochet: Brand identity and community name for Crochet.com, used in social media presence and marketing materials.
- WeCrochet Magazine
Products and services
- Yarn & Fiber
Quantifiable outcome
- Over 199 yarn products available across multiple fiber types and weights
Companies that use Crochet
Customer profileSegments3 records
Ideal customer profiles3 records
Crochet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crochet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major, standard and minor.
- Knit PickscoreKnit Picks is the house brand of Local Crafts Group, LLC (parent company of Crochet.com). The brand offers yarn products developed in-house with ethical manufacturing practices, where the team is involved in every step from fiber content selection to twist, ply, yarn weight, and dyeing techniques. Knit Picks yarns are exclusively available through Crochet.com and KnitPicks.com.
- Lion BrandmajorLion Brand (in operation since 1878, a fifth-generation family-owned business) is one of the leading yarn distributors in the US. Crochet.com serves as a retail reseller of Lion Brand yarn products including Wool-Ease, Mandala, Cover Story, and DIY Glow lines.
- BerrocomajorBerroco strives to provide timeless, sustainable yarns and partners with mills and yarn suppliers worldwide aligned with integrity, authenticity, and high-quality production values. Crochet.com retails Berroco products including Ultra Alpaca, Vintage, Remix, and Splash lines.
- SirdarstandardSirdar is a yarn brand featured on Crochet.com with products like Sirdar Stories DK and Sirdar Jewelspun. The partnership enables Crochet.com to offer international designer yarn brands.
- King ColestandardKing Cole is a yarn brand with products like Yummy (polyester chenille) and Warm & Toastie sold through Crochet.com. The partnership expands the range of chenille and bulky yarn options.
- Baa Ram EwestandardBaa Ram Ewe is a UK-based yarn brand emphasizing appreciation for wool production artistry and environmental responsibility in dyeing practices. Products include Woodnote, Coast, and Skipper yarn lines.
- Independent DesignersminorCrochet.com partners with independent crochet designers for Designer Yarn Bundles and Crochet Along (CAL) projects. Designers contribute patterns while Crochet.com provides curated yarn bundles. The site encourages designers to apply through their Work With Us program.
- Local Crafts Group Family of BrandscoreCrochet.com is operated by Local Crafts Group, LLC alongside sister sites KnitPicks.com, ConnectingThreads.com, and SuperiorThreads.com. This integrated structure enables shared supply chain, technology, and customer experience infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Crochet competitors and assessment
Company assessmentBroad incumbents
- Lion Brand Yarn: Fifth-generation US yarn brand (since 1878) selling direct-to-consumer across its full branded yarn portfolio plus patterns and tutorials. Competes with Crochet.com both as a supplier (Crochet.com resells Lion Brand) and as a direct retail destination.
- Berroco: US-based yarn brand and wholesaler with direct-to-consumer e-commerce. Crochet.com resells Berroco yarn; Berroco also sells direct, making it both a supplier and a channel competitor in the premium yarn segment.
- JOANN: Large US specialty craft retailer carrying yarn, hooks, patterns, and kits alongside broader craft categories. Competes for hobbyist share through omnichannel footprint (physical + online) and frequent promotional pricing.
- Hobby Lobby: Large US craft retailer with substantial yarn and crochet category presence through physical stores and online. Competes on price and selection for commodity yarn and basic hooks/kits.
- Michaels: Largest North American specialty arts and crafts retailer, carrying yarn, hooks, kits, and patterns alongside a broad craft assortment. Significant competitive overlap on commodity yarn and beginner kits.
Direct peers
- LoveCrafts: UK-based direct-to-consumer e-commerce platform selling yarn, crochet and knitting supplies, patterns, and kits across multiple geographies. Closest global DTC peer with comparable product breadth, pattern marketplace, and multi-market localization.
- KnitPicks: Sister site under Local Crafts Group, LLC, focused on knitting yarn and supplies. Operates the same backend infrastructure, supply chain, and own-brand products as Crochet.com, with a near-identical business model targeted at the parallel knitting hobbyist segment.
- WEBS - America's Yarn Store: Large US online yarn retailer offering deep SKU breadth across major brands, patterns, and tools. Direct e-commerce competitor with similar hobbyist customer base and multi-brand assortment strategy.
- ConnectingThreads: Sister site under Local Crafts Group, focused on fabric, quilting, and thread crafts. Shares infrastructure with Crochet.com and represents the parent company's adjacent craft-category play with a comparable DTC e-commerce model.
Emerging players
- Darn Good Yarn: Online yarn retailer specializing in sustainable, ethically sourced, and handspun yarns with a similar direct-to-consumer model. Competes in the premium/sustainable yarn niche that overlaps with Crochet.com's eco-friendly collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crochet social profiles
Digital presenceCrochet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crochet leadership team
Management profileNumber of profiles
Crochet subsidiaries and ownership
Company hierarchySubsidiaries3 records
Crochet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crochet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crochet
What does Crochet do?
Crochet.com is a direct-to-consumer e-commerce retailer selling crochet supplies including yarn and fiber (cotton, wool, alpaca, silk, cashmere, mohair, acrylic), crochet hooks, patterns, kits and bundles, tools and accessories, and instruction books. The platform offers both own-brand yarn lines (Wool of the Andes, Comfy, Palette, Brava, Dishie, Swish, Stroll, CotLin) and third-party brands (Lion Brand, Berroco, Sirdar, King Cole, Baa Ram Ewe). It also provides a free Learning Center with tutorials and free patterns to support crocheters from beginner to advanced levels.
Is Crochet a public or private company?
Crochet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crochet founded?
Crochet was founded in 1999. It employs 11 to 50 people.
Where is Crochet based?
Crochet is headquartered in Vancouver, United States, in the North America region.
How does Crochet make money?
One revenue line is on record: E-commerce Product Sales.
Who are Crochet's main competitors?
Broad incumbents on record are Lion Brand Yarn, Berroco, JOANN, Hobby Lobby and Michaels. Direct peers are LoveCrafts, KnitPicks, WEBS - America's Yarn Store and ConnectingThreads. Darn Good Yarn is listed as an emerging player.
Does Crochet have an API?
No public API is recorded for Crochet.
What industry is Crochet in?
Crochet's product category is Craft Supplies Retail. Its primary akta.pro industry code is CRALACAF, Yarn, Knitting & Crochet Supplies Retail, with a secondary code of CRALADAC, Yarn, Knitting & Crochet Shops. Its NAICS code is 459130 and its SIC code is 2250.