Hobby Lobby
Hobby Lobby Stores, Inc. is a privately held, family-owned U.S. arts and crafts retailer operating more than 900 stores across the United States, selling craft supplies, home decor, fabric, yarn, floral, seasonal, and party merchandise to individual consumers and institutional buyers via in-store, e-commerce, and mobile channels.
- Company typePrivate
- Founded1972
- HeadquartersOklahoma City, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Hobby Lobby does
Hobby Lobby Stores, Inc. is a privately held, family-owned American arts and crafts retailer founded in 1972 by David Green in Oklahoma City, Oklahoma. The company operates a national chain of more than 900 physical retail stores across the United States, organized into 13 merchandise departments including Home Decor, Crafts & Hobbies, Art Supplies, Yarn & Needle Art, Fabric & Sewing, Floral & Wedding, Beads & Jewelry, Scrapbook & Paper Crafts, Kitchen & Baking, Party Supplies, Seasonal, Wearable Art, and Gift Cards. It sells craft supplies, home decor, seasonal merchandise, fabric, yarn, art materials, and party goods to individual consumers, with a secondary institutional segment serving churches, schools, and national non-profits.
The underlying technology footprint is conventional retail commerce infrastructure: an owned e-commerce storefront at hobbylobby.com, an iOS mobile application, in-store point-of-sale systems, weekly advertising circulars, and email and social-media marketing channels. The company also operates an in-store custom framing service staffed by framing experts, offering over 400 mouldings, museum glass with UV protection, and acid-free mat boards. A wholly-owned Hobby Lobby Transportation subsidiary handles logistics, and affiliated company Mardel operates a Christian and Education retail business carrying Bibles, books, homeschool curriculum, and classroom supplies.
Hobby Lobby's business model is direct-to-consumer retail merchandise sales supplemented by custom framing services. Revenue is generated through one-time purchase transactions at physical stores and online, with gift cards (no expiration) used as a stored-value mechanism across channels. The pricing model is anchored on permanent markdown positioning — "always 40% off" the marked price on home decor and "always 50% off" custom frames — supplemented by free shipping on orders of $59 or more and a 10% in-store discount for institutional buyers using organizational payment methods. Marketing combines weekly circulars, email, an active social presence across Facebook, Instagram, YouTube, Twitter, and Pinterest, and DIY inspiration content. The company has been and remains privately held with no institutional investors, and there is no disclosed revenue figure in the available data.
Hobby Lobby firmographics
Firmographics- Name
- Hobby Lobby
- Legal name
- Hobby Lobby Stores, Inc.
- Website
- http://hobbylobby.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hobby Lobby Stores, Inc. is a privately held, family-owned U.S. arts and crafts retailer operating more than 900 stores across the United States, selling craft supplies, home decor, fabric, yarn, floral, seasonal, and party merchandise to individual consumers and institutional buyers via in-store, e-commerce, and mobile channels.
- Ownership category
- akta.pro rank
Hobby Lobby industry classification
Industry- Product category
- Arts and Crafts Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Beading & Jewelry-Making Supplies Retail (CRALACAE), Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Needlepoint & Embroidery Shops (CRALADAE), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)
Keywords
Where Hobby Lobby is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hobby Lobby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Merchandise Sales: One-time retail sales of arts and crafts supplies, home decor, seasonal items, and hobby materials through physical stores and e-commerce website. Products include frames, fabric, yarn, floral, party supplies, art supplies, beads and jewelry, and wearable art.
- Custom Framing Services: In-store custom framing services with framing experts who assist customers in designing and assembling custom frames. Custom frames are always 50% off the marked price.
- Gift Cards: Gift cards can be applied toward purchases made through the website or at Hobby Lobby stores. Gift cards have no expiration date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Decor - Always 40% Off |
| Unit Pricing | Pay-as-you-go | Custom Framing - 50% Off |
| Other | Pay-as-you-go | Free Shipping Threshold |
| Other | Pay-as-you-go | Non-Profit/Organization Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hobby Lobby product offering
Product offeringCore offering
Hobby Lobby operates a national retail chain selling arts and crafts supplies, home decor, seasonal merchandise, fabric, yarn, floral, party supplies, art supplies, beads and jewelry, and wearable art across 13 product departments. The company also provides in-store custom framing services with framing experts offering over 400 custom frame mouldings, mat cutting, and museum glass with UV protection.
Product overview
Hobby Lobby is a retail arts and crafts store offering a broad portfolio organized into 13 core departments. The main product categories include Home Decor (frames, wall art, mirrors, furniture, organization), Crafts & Hobbies (basic crafts, kits, foam, glitter, paint), Art Supplies (painting, drawing, mat cutting), Yarn & Needle Art, Fabric & Sewing, Floral & Wedding, Beads & Jewelry, Scrapbook & Paper Crafts, Kitchen & Baking, Party Supplies, Seasonal, and Wearable Art. The company operates two notable services: an in-store Custom Framing Service (offering over 400 custom frame mouldings with UV-protective museum glass at 50% off) and Gift Cards. As an affiliated company, Hobby Lobby is connected to Mardel Christian and Education. The product portfolio spans physical craft supplies, home decor items, seasonal merchandise, and custom services across both online and brick-and-mortar channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Decor Department Retail department offering home decor items, picture frames, wall art, mirrors, furniture, and home organization storage products, always priced at 40% off the marked price.
- Crafts & Hobbies Department
- Art Supplies Department
- Yarn & Needle Art Department
- Fabric & Sewing Department
- Floral & Wedding Department
- Beads & Jewelry Department
- Scrapbook & Paper Crafts Department
- Kitchen & Baking Department
- Party Supplies Department
- Seasonal Department
- Wearable Art Department
- Custom Framing Service
- Gift Cards
Companies that use Hobby Lobby
Customer profileSegments2 records
Ideal customer profiles2 records
Hobby Lobby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hobby Lobby partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MardelminorMardel is a Christian and Education retail affiliate company that offers a large selection of Bibles, books, movies, gifts, music, children's products, apparel, office and church supplies, classroom and teacher supplies, seasonal products, and homeschool curriculum. Hobby Lobby identifies Mardel as an affiliated company.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hobby Lobby competitors and assessment
Company assessmentBroad incumbents
- Target: Target is a broad incumbent general merchandise retailer whose craft, home decor, and seasonal assortments overlap with Hobby Lobby's category mix, particularly in seasonally-themed goods.
- Amazon: Amazon competes with Hobby Lobby's e-commerce business across virtually every craft, art supply, fabric, and home decor category through its marketplace model, and increasingly pressures physical-store traffic.
- Walmart: Walmart is a broad incumbent mass-market retailer that competes with Hobby Lobby on price across craft supplies, home decor, and seasonal merchandise through both physical supercenters and a substantial e-commerce platform.
Emerging players
- Etsy: Etsy is an online marketplace for handmade craft supplies, vintage items, and finished craft goods that competes with Hobby Lobby for the same DIY consumer's discretionary spend via a different digital-native model.
Direct peers
- Party City: Party City is a specialty party supplies and seasonal decor retailer directly comparable to Hobby Lobby's Party Supplies and Seasonal departments, with similar in-store seasonal merchandising.
- Dick Blick Art Materials: Dick Blick is a specialty art supplies retailer with deep assortment in fine art materials, canvases, and professional art tools, directly comparable to Hobby Lobby's Art Supplies department.
- JOANN: JOANN is a direct competitor specializing in fabrics, sewing, and crafts with a similar store-based retail model. Its repeated financial distress underscores the secular pressures facing the brick-and-mortar craft specialty category that Hobby Lobby also navigates.
- Oriental Trading: Oriental Trading is a direct-to-consumer and bulk retailer of craft supplies, party goods, and seasonal merchandise, comparable to Hobby Lobby in product mix though differentiated by its catalog/online-only distribution model.
- Michaels: Michaels is the largest direct competitor to Hobby Lobby, operating a comparable big-box arts, crafts, and home decor specialty retail footprint across the U.S. and Canada with overlapping departments and similar value-oriented positioning.
Regional players
- Ben Franklin Crafts: Ben Franklin Crafts is a franchised regional arts and crafts retailer primarily serving smaller U.S. markets with a comparable craft and home decor assortment, representing Hobby Lobby's tier of neighborhood-scale specialty competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hobby Lobby social profiles
Digital presenceHobby Lobby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hobby Lobby leadership team
Management profileNumber of profiles
Profiles1 record
Hobby Lobby subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hobby Lobby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hobby Lobby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hobby Lobby
What does Hobby Lobby do?
Hobby Lobby operates a national retail chain selling arts and crafts supplies, home decor, seasonal merchandise, fabric, yarn, floral, party supplies, art supplies, beads and jewelry, and wearable art across 13 product departments. The company also provides in-store custom framing services with framing experts offering over 400 custom frame mouldings, mat cutting, and museum glass with UV protection.
Is Hobby Lobby a public or private company?
Hobby Lobby is a private company. It is classified as family owned and is currently operating.
When was Hobby Lobby founded?
Hobby Lobby was founded in 1972. It employs 5,001 to 10,000 people.
Where is Hobby Lobby based?
Hobby Lobby is headquartered in Oklahoma City, United States, in the North America region.
How does Hobby Lobby make money?
Three revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are custom Framing Services and gift Cards.
Who are Hobby Lobby's main competitors?
Broad incumbents on record are Target, Amazon and Walmart. Etsy is listed as an emerging player. Direct peers are Party City, Dick Blick Art Materials, JOANN, Oriental Trading and Michaels. Ben Franklin Crafts is listed as a regional player.
Does Hobby Lobby have an API?
No public API is recorded for Hobby Lobby.
What industry is Hobby Lobby in?
Hobby Lobby's product category is Arts and Crafts Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 45912 and its SIC code is 5945.