What Absolut Art does

Absolut Vodka is a Swedish premium spirits brand founded in 1879 by Lars Olsson Smith in Åhus, Sweden, and currently operated as The Absolut Company International, a wholly-owned subsidiary of the French spirits conglomerate Pernod Ricard (Euronext Paris: RI). The company's core product is a continuous-distilled vodka sold under a broad portfolio that includes the flagship Absolut Vodka, more than a dozen flavored variants (Citron, Lime, Grapefruit, Mandrin, Watermelon, Mango, Peach, Pears, Raspberri, Vanilia, Wild Berri, Peppar, Mojito), a premium sub-brand (Elyx), ready-to-serve cocktails (Espresso Martini, Raspberry Lemonade), and a growing line of canned RTDs (Berry Vodkarita, Grapefruit Paloma, Mango Mule, Pineapple Martini, multiple Cran variants), supplemented by limited-edition collaborations with Tabasco, Ocean Spray, Madonna, Wicked, and Andy Warhol.

The company reaches adult consumers of legal drinking age through three primary channels: direct e-commerce on Absolut.com (with localized storefronts in 14+ countries), retail distribution through liquor stores and supermarkets, and on-trade channels including bars and restaurants globally. Its marketing approach is brand-led and collaboration-driven, leveraging cultural partnerships to drive top-of-funnel awareness and a dedicated content platform (AbsolutDrinks.com) to convert interest into cocktail occasions and product usage.

Revenue is generated through spirits product sales across this multi-channel footprint. Pricing is unit-based and not publicly disclosed, with bottles available in standard sizes including 1L. The company does not publish revenue, volume, or segment splits in the provided data. The horizontal customer segmentation targets adults of legal drinking age across use cases of home entertaining, cocktail preparation, social gatherings, and gifting. Production is concentrated at the Åhus facility, with regional commercial operations including a US headquarters in New York.

Name

Absolut Art

Legal name

The Absolut Company International

Website

https://absolutart.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

1–10 employees

Short description

Absolut Vodka is a Swedish premium spirits brand (founded 1879) producing vodka, flavored vodka, ready-to-drink, and canned cocktails, sold globally through retail, on-trade, and direct e-commerce for adult consumers. Wholly owned by Pernod Ricard.

Ownership category

akta.pro rank

Product category

Online Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

akta.pro primary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Online art gallery
• Artwork e-commerce
• Artist marketplace
• Fine art sales
• Art retail

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Spirits Product Sales: Absolut Vodka generates revenue through the sale of alcoholic beverage products including their core vodka, flavored vodkas (Citron, Lime, Grapefruit, Mandrin, Watermelon, Mango, Peach, Pears, Raspberri, Vanilia, Wild Berri, Peppar), ready-to-drink canned cocktails (Vodkarita, Grapefruit Paloma, Mango Mule, Pineapple Martini, Cran Grape, Cran Pineapple, Cran Raspberry, Cranberry), and specialty collaborations (Absolut x Tabasco, Absolut x Madonna, Absolut x Wicked).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Absolut Art is an artwork studio and e-commerce business that offers artwork of artists. The company combines in-house artwork studio activity with an online storefront where pieces from artists are made available to buyers. Operations are run from Stockholm, Sweden, with a small team of 1–10 employees serving customers via the website https://www.absolutart.com.

Product overview

Absolut Vodka is a spirits company offering a portfolio of vodka products including its core Absolut Vodka, an extensive line of flavored vodkas (Citron, Lime, Grapefruit, Mandrin, Watermelon, Mango, Peach, Pears, Raspberri, Vanilia, Wild Berri, Peppar, Mojito), ready-to-serve cocktails (Espresso Martini, Raspberry Lemonade), and canned cocktails (Berry Vodkarita, Grapefruit Paloma, Mango Mule, Pineapple Martini, and various Cran variants). The company also maintains collaboration products with partners like Ocean Spray (Refreshers), Tabasco (Chili Pepper vodka), Wicked (cocktail collection), and Madonna (Icons Cocktail Kit), plus limited editions like Warhol and Rainbow. The product ecosystem includes the premium Elyx sub-brand, all tied together through cocktail recipes on AbsolutDrinks.com.

Differentiator

Problem solved

Functional benefit

Brands

• Absolut Citron: Lemon-flavored vodka
• Absolut Lime
• Absolut Grapefruit
• Absolut Mandrin
• Absolut Watermelon
• Absolut Mango
• Absolut Peach
• Absolut Pears
• Absolut Raspberri
• Absolut Vanilia
• Absolut Wild Berri
• Absolut Peppar
• Absolut Vodka Mojito
• Elyx Vodka
• Absolut Warhol
• Absolut Rainbow
• Absolut Tabasco
• Absolut-ly Wicked Good Cocktail Collection
• Madonna x Absolut Icons Cocktail Kit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• TabascocoreStrategic or Co-development PartnerAbsolut partnered with Tabasco to create Absolut® Tabasco™ Chili Pepper Flavored Vodka. This collaboration includes a co-branded product line, cocktail kits (Bloody Mary Cocktail Kit), and recipe development (One Shot Mary, Spicy Bloody Mary, Spicy Vodkarita, Spicy Lemonade, Spicy Dirty Martini, Spicy Cucumber Gimlet, Spicy Collins).
• Ocean SpraycoreStrategic or Co-development PartnerAbsolut partnered with Ocean Spray to create Absolut Ocean Spray® Refreshers product line featuring lighter vodka cranberry-based canned cocktails. Products include Absolut Vodka Cran Grape, Absolut Vodka Cran Pineapple, Absolut Vodka Cran Raspberry, and Absolut Vodka Cranberry.
• MadonnaflagshipGTM or Marketing PartnerAbsolut collaborated with Madonna on the 'Madonna x Absolut Icons' campaign featuring a limited-edition cocktail kit. The partnership highlights two cultural icons coming together for a dance floor-themed marketing campaign.
• Wicked (Broadway Musical)coreGTM or Marketing PartnerAbsolut partnered with the Broadway musical 'Wicked' to create the 'Absolut-ly Wicked Good Cocktail Collection' featuring a co-branded bottle design and themed cocktail experience.
• Andy WarholflagshipStrategic or Co-development PartnerHistorical partnership with artist Andy Warhol who created iconic Absolut Vodka artwork. This art collaboration series has become a legendary marketing case study and collector's series.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Mass-market e-commerce platform that hosts a large long tail of independent artists selling original visual art, prints, and illustrations. Adjacent competitor in the same online-art-purchase category, with vastly larger scale.
• 1stDibs: Large online marketplace for luxury items including fine art, furniture, and jewelry. Broader and more established than Absolut Art, but overlaps in the online sale of original artworks to collector buyers.
• Redbubble: Global print-on-demand and marketplace platform for artist-designed products including original art prints. Comparable in that artists sell visual works through an online storefront, though the asset model is more print-on-demand than original-art retail.

Direct peers

• Rise Art: UK-based online art gallery selling original works from a curated selection of contemporary artists. Directly comparable as a curated, e-commerce-first art retailer.
• Singulart: Online gallery selling original artworks and limited editions from contemporary artists globally. Direct peer to Absolut Art given its curated multi-artist model and online checkout flow.
• Artfinder: Online art marketplace featuring original paintings, drawings, sculpture, and photography from thousands of independent artists. Directly comparable as an e-commerce site that retails artwork of multiple artists to consumers.
• Saatchi Art: Global online art marketplace connecting collectors with works from emerging and established artists. Directly comparable to Absolut Art as an e-commerce platform that curates and retails multi-artist visual art inventory.
• Artnet: Established online art platform combining a marketplace with price database, galleries, and auction aggregator. Comparable in the online art commerce category, with broader depth and longer operating history.
• Artsy: Online marketplace and editorial platform for discovering, buying, and selling art from galleries, auction houses, and artists worldwide. Closely matches Absolut Art's positioning as a discovery-and-purchase destination for original artworks.
• Artmajeur: Online art marketplace offering original works, prints, and sculptures from a large base of international artists. Comparable as a multi-artist e-commerce destination for visual art collectors.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/shopabsolutart
• LinkedInlinkedin.com/company/absolut-art

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolut Art