Wheely-Safe

What Wheely-Safe does

Wheely-Safe Systems Ltd is a UK-based vehicle safety technology company, founded in 2010 and headquartered in Burntwood, Staffordshire, that designs and supplies patented in-motion wheel loss detection, wheel rim temperature monitoring, and external/intelligent Tyre Pressure Monitoring System (TPMS) hardware for commercial vehicle fleets. Its technology combines patented bracket-mounted wheel-loss sensors (straddling two wheel nuts per outer wheel) with screw-on valve TPMS sensors and in-cab receivers; data flows to drivers in the cab and, via the Wheely-Safe Connect cloud platform, to fleet engineers and transport managers for real-time remote monitoring and timestamped walkaround-check logging. The company serves operators of buses, coaches, minibuses, freight trucks, tippers, mobile cranes, quarry and mining equipment, ports/terminals plant, emergency-service fleets, and ADR-compliant hazmat vehicles, with 30,000+ vehicles protected worldwide across the UK, Ireland, Iceland, Australia, and New Zealand.

Wheely-Safe monetises primarily through direct hardware sales (sensors, receivers, accessories such as WalkAround Checker and Sensor Checker) plus recurring cloud-services revenue from the Connect subscription layer. Pricing is handled via direct enquiry and tailored quote, typically structured as multi-year fleet contracts. The go-to-market combines enterprise field sales in the UK/Ireland, a wholly-owned regional entity (Wheely-Safe Pty Ltd, led by George Priest) for Australia and New Zealand, distribution partners in select international markets, and — since May 2025 — a dedicated business (Wheely-Safe Sensors Ltd, led by co-founder Gary Broadfield) supplying patented sensor modules to third-party telematics providers worldwide for integration into their own platforms. The firm's intangible moat rests on its patents, multiple industry awards (Euro Bus Expo Gold 2022, DVSA Recognised Product, Driving for Better Business delivery partner), and sector-specific compliance certifications (EU ADR, UK Safe Loading Pass).

Name

Wheely-Safe

Legal name

Wheely-Safe Systems Ltd.

Website

https://wheely-safe.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Wheely-Safe Systems Ltd is a UK vehicle-safety technology company that designs patented in-motion wheel loss detection, wheel rim temperature monitoring, and intelligent TPMS hardware for commercial fleet operators across buses, coaches, freight, construction, quarry, ports, emergency, and hazmat vehicles, with cloud monitoring via Wheely-Safe Connect.

Ownership category

akta.pro rank

Product category

Fleet Safety Technology (Tyre & Wheel Monitoring)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)

akta.pro secondary industries

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE)

Keywords

• Tyre pressure monitoring systems
• Wheel loss detection sensors
• Commercial fleet safety
• Vehicle telematics integration
• Cloud fleet monitoring

Headquarters

HQ city

Burntwood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware/Sensor Sales: Wheely-Safe generates revenue primarily from the sale of its proprietary sensor hardware — including wheel loss sensors, TPMS sensors, in-cab receivers/displays, and accessories (WalkAround Checker, Sensor Checker). The systems are sold in standalone (Wheely-Safe Driver) and cloud-connected (Wheely-Safe Connect) variants. Hardware is sold directly to fleet operators and through distribution partners.
2. Wheely-Safe Connect (Cloud Services): The cloud-connected Wheely-Safe Connect platform provides ongoing cloud services, remote monitoring, and data access to fleet operators. This enables recurring service revenue on top of the initial hardware sale.
3. Sensor Technology Supply to Telematics Companies: Wheely-Safe Sensors Ltd supplies patented sensor technology (wheel loss sensors and TPMS sensors) directly to telematics companies worldwide for integration into third-party systems, generating B2B licensing/integration revenue.
4. Regional Distribution (ANZ): Wheely-Safe Pty Ltd manages direct sales, distribution, and support for Australia and New Zealand, acting as the exclusive regional entity for that territory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wheely-Safe designs, manufactures and sells patented wheel and tyre safety monitoring systems for commercial vehicle fleets. Its hardware combines in-motion wheel loss detection sensors, wheel rim temperature monitoring, and an intelligent Tyre Pressure Monitoring System (TPMS), delivering real-time in-cab and cloud-based alerts to drivers, fleet engineers, and transport managers. The offering is sold as standalone (Wheely-Safe Driver) and cloud-connected (Wheely-Safe Connect) variants, with an ADR/Safe Loading Pass version for hazardous goods transport, plus handheld inspection accessories.

Product overview

Wheely-Safe is a vehicle safety technology company offering a multi-faceted tyre and wheel monitoring system portfolio. The core product family comprises Wheely-Safe Connect (cloud-connected platform) and Wheely-Safe Driver (standalone system), both delivering real-time in-motion wheel loss detection, wheel rim temperature monitoring, and intelligent TPMS. These are supplemented by a range of accessories including the WalkAround Checker and Sensor Checker for inspection workflows, plus individual sensor and receiver components. The ADR/Safe Loading Pass variant targets hazardous goods transport. The portfolio provides complete safety ecosystems combining hardware sensors, in-cab receivers/displays, and cloud connectivity for comprehensive fleet monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Wheely-Safe Connect: Cloud-connected fleet safety and efficiency platform delivering real-time monitoring with alerts for wheel loss, tyre pressure, and temperature issues.
• Wheely-Safe Driver
• WalkAround Checker
• Sensor Checker
• Pressure Checker

Named customers16 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wheely-Safe Sensors LtdcoreTechnology or Integration · 6 May 2025Wheely-Safe Sensors Ltd is a dedicated business established to supply Wheely-Safe's patented sensor technology to telematics companies worldwide for integration into third-party telematics systems. The business emerged from the organic implementation of Wheely-Safe sensors into telematics platforms. It enables more buses, coaches, trucks, and trailers to benefit from Wheely-Safe's wheel loss and TPMS technologies through telematics integration, without requiring additional Wheely-Safe hardware on the asset. Led by Gary Broadfield (Wheely-Safe joint-founder) as Managing Director.
• Wheely-Safe Pty LtdcoreChannel Partner/ Reseller/ DistributorWheely-Safe Pty Ltd is a dedicated regional entity established to oversee customer engagement, distribution, and support across Australia and New Zealand. Led by George Priest as Director, the entity manages all current and future business in the region including enquiries, orders, and technical support. The move was driven by surging demand in the ANZ market and enables localised service closer to regional customers.
• Driving for Better BusinessminorStrategic or Co-development PartnerWheely-Safe was selected as an official delivery partner for Driving for Better Business — a UK government-backed initiative working with fleet operators to improve road safety standards. The partnership validated the impact and reliability of Wheely-Safe's wheel security and TPMS solutions.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Continental (ContiPressureCheck / ContiConnect): Continental offers ContiPressureCheck tyre monitoring for commercial vehicles and ContiConnect as a broader fleet platform. It is a broad incumbent addressing the same wheel-and-tyre monitoring use case as Wheely-Safe, alongside a much wider automotive-systems portfolio.
• Goodyear (Proactive Solutions / TPMS Plus): Goodyear offers commercial TPMS and tyre management services as part of its broader fleet offering. It is a broad incumbent competing through tyre-management services rather than dedicated aftermarket sensor kits like Wheely-Safe.
• Sensata Technologies (Schrader TPMS): Sensata owns the Schrader TPMS brand, the dominant OEM TPMS sensor supplier globally. It sells into passenger and commercial vehicle OEMs, and competes technologically with Wheely-Safe in the wheel/tyre sensing space, though primarily at the sensor-OEM layer rather than fleet aftermarket.
• Michelin (Connected Fleet / EFFITIRE): Michelin Connected Fleet integrates tyre-pressure and temperature monitoring into its broader fleet-management services. It competes with Wheely-Safe on commercial wheel/tyre monitoring, bundled into a tyre-services-led platform.

Emerging players

• Geotab: Geotab is one of the largest fleet telematics platforms and integrates third-party TPMS/wheel sensors into its MyGeotab ecosystem. It overlaps with Wheely-Safe both as a potential integration channel for Wheely-Safe Sensors Ltd and as a competing end-to-end platform for fleet safety data.
• Samsara: Samsara provides IoT/fleet telematics with growing native asset-monitoring features including tyre pressure through partner integrations. It is an emerging player in the wheel/tyre monitoring category by virtue of its installed telematics base, and is a logical integration partner — and partial competitor — for Wheely-Safe Sensors.

Direct peers

• PressurePro (Advantage PressurePro): PressurePro is the best-known commercial-vehicle TPMS specialist in North America, offering external valve-cap pressure sensors and fleet dashboards. It is the closest direct competitor to Wheely-Safe's core TPMS offering for trucks, buses and trailers.
• Doran Manufacturing: Doran supplies TPMS systems specifically for trucks, trailers and commercial fleets, including external and internal sensors with in-cab receivers. It competes head-to-head with Wheely-Safe in the North American commercial aftermarket.
• BPW Group (TireVigil TPMS): BPW supplies TireVigil TPMS solutions targeted at trailers and commercial vehicles across European and global markets. It is a direct peer to Wheely-Safe's TPMS-plus-wheel-monitoring stack for the trailer and fleet OEM space.
• Halo Systems (Halo Tyre Systems): Halo provides tyre pressure monitoring hardware for plant, industrial and commercial vehicles. It competes with Wheely-Safe in the heavy-vehicle and materials-handling vertical, particularly in quarry and port environments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wheely-safe
• LinkedInlinkedin.com/company/wheely-safe-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheely-Safe