Event Academy

What Event Academy does

Event Academy (Event-Akademie Baden-Baden), legally operated as EurAka Baden-Baden gGmbH, is a non-profit (gemeinnützige GmbH) vocational training institution founded in 1998 in the Cité district of Baden-Baden, Germany. The academy specializes in IHK-certified professional development for the event technology industry, offering a portfolio of seminars, full Lehrgänge (vocational courses), and customized in-house training across six categories: Event Management, Veranstaltungstechnik (Event Technology), Veranstaltungssicherheit (Event Safety), Production, Rigging, and Sound/PA. Its flagship offering is the Meister/-in für Veranstaltungstechnik (IHK) certification at DQR Level 6 (Bachelor Professional), a 21-week hybrid course combining ~840 teaching units of in-person instruction with self-study phases.

The academy operates from a 10,410 sqm campus featuring the Akademiebühne production theater, classrooms, and dormitories, and is co-located with HWTK/Victoria Hochschule, Louis-Lepoix-Schule, and Robert-Schuman-Schule, forming an integrated educational ecosystem. Revenue is generated primarily through course tuition fees (€2,750 to €7,985 per course), with the academy tax-exempt under §4 Nr. 21a UstG. It maintains close partnerships with IHK Karlsruhe for examination administration and with seven industry associations (DTHG, EVVC, IGVW, VDT, VDVO, VPLT, ISDV) for student channeling. The gtm motion is direct-to-consumer via the website and contact forms, supplemented by in-house corporate training delivered at client sites. Recent course additions include the Grundlehrgang Bühnen- und Event-Pyrotechniker/-in and the Zusatzqualifikation Tonspezialist IGVW SQQ7, and a second Meister cohort was launched in 2026, indicating measured expansion of certified course capacity.

Name

Event Academy

Legal name

EurAka Baden-Baden gGmbH

Website

https://event-akademie.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Academy (Event-Akademie Baden-Baden) is a non-profit German vocational training institution offering IHK-certified courses and seminars in event technology, lighting, safety planning, rigging, and sound for working event professionals. Founded in 1998 in Baden-Baden, it operates from a 10,410 sqm campus and delivers flagship Meister-level certifications.

Ownership category

akta.pro rank

Product category

Vocational Event Technology Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• Event technology training
• Vocational education
• Professional certification courses
• Stage technician training
• In-house corporate training

Headquarters

HQ city

Baden-baden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Course/Tuition Fees: The academy generates revenue primarily through course tuition fees. Fees vary by course length and certification level. The non-profit academy is tax-exempt under §4 Nr. 21a UstG. Payment is due upon invoice, with installment options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Event Academy is a non-profit vocational education institution in Baden-Baden, Germany, founded in 1998/1999, that delivers certified courses and professional seminars in event technology. Its portfolio spans the Meister für Veranstaltungstechnik qualification, lighting and sound specialist courses, pyrotechnics training, visitor safety planning, and customized in-house training for corporate clients in the live events sector.

Product overview

Event Academy (Event-Akademie Baden-Baden) is an educational institution offering a portfolio of professional courses and training programs in event management and event technology. The offering consists of scheduled seminars and Lehrgänge (full vocational training courses) covering categories including Eventmanagement, Veranstaltungstechnik (Event Technology), Veranstaltungssicherheit (Event Security), Produktion, Rigging, and Ton/Beschallung (Audio/Sound). The institution also provides customized Inhouse training delivered at client companies. Key products include the Meister/-in für Veranstaltungstechnik (IHK) hybrid certification course, the Beleuchtungstechniker/-in (Lighting Technician) qualification, and the Fachplaner/-in für Besuchersicherheit (Visitor Safety Specialist) program, alongside numerous short seminars on topics such as Vectorworks, pyrotechnics, audio technology, and mask making/prosthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Meister für Veranstaltungstechnik course Vocational Meister qualification course in event technology for individual professionals seeking the recognized German Meister credential in the live events industry.
• Beleuchtungstechniker (Lighting Technician) course Specialized training course for stage and event lighting technicians, covering professional lighting practice for the live events sector.
• Tonspezialist (Sound Specialist) course Specialized training course for event sound specialists, covering professional audio engineering for live events.
• Fachplaner Besuchersicherheit (Visitor Safety Planner) course Specialized training for visitor safety planning professionals in event and venue contexts, addressing crowd safety and regulatory compliance.
• Pyrotechnik (Pyrotechnics) course Specialized training in event pyrotechnics for technicians and pyrotechnicians who handle pyrotechnic effects at live events.
• Inhouse-Schulungen (In-house Corporate Training) Customized corporate training programs delivered on client premises or at the academy, targeting event-production companies, venues, theaters, and AV firms that need to certify or upskill their technical staff.

Quantifiable outcome

• DQR Level 6 (Bachelor Professional) certification upon completion

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and moderate.

• IHK KarlsruhecoreStrategic or Co-development PartnerIHK (Chamber of Industry and Commerce) Karlsruhe serves as the examining body for the Meister für Veranstaltungstechnik certification. Students must register separately with IHK for the examination. The academy works closely with IHK for examination administration and certification standards.
• Hochschule für Wirtschaft, Technik und Kultur (HWTK) / Victoria HochschulecoreStrategic or Co-development PartnerLocated on the EurAka campus, HWTK offers bachelor's and master's degree programs. Students of the academy receive 10% discount on courses. The campus concept integrates vocational training with higher education.
• Louis-Lepoix-Schule Baden-Baden (Außenstelle)coreStrategic or Co-development PartnerExternal branch of the vocational school located on the EurAka campus. Alumni of this school receive a 10% discount on academy courses. Part of the integrated campus educational concept.
• Robert-Schuman-Schule Baden-Baden (Außenstelle)coreStrategic or Co-development PartnerExternal branch of the vocational school located on the EurAka campus. Alumni of this school receive a 10% discount on academy courses. Part of the integrated campus educational concept.
• Industry Associations (DTHG, EVVC, IGVW, VDT, VDVO, VPLT, ISDV)moderateGTM or Marketing PartnerProfessional associations in event technology and event management. Members receive discounts (5-10%) on academy courses. Associations provide industry connections and professional development recognition.
• SWR (Südwestrundfunk)moderateStrategic or Co-development PartnerGerman public broadcaster SWR has studios in the academy building, producing Tatort crime series. This provides potential for industry collaboration and practical exposure for students.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SAE Institute: SAE Institute operates private schools across Germany and Europe offering creative media education including audio engineering, film, and event production. It overlaps with Event Academy on audio/sound specialist training (IGVW SQQ7-equivalent content) and on preparing students for working in the live events industry, but its portfolio is broader and less IHK-credentialed.
• SRH Hochschule Heidelberg: SRH Hochschule Heidelberg is a private German university offering programs in event management, music, and creative industries. It competes with Event Academy for the same student demographic seeking event- and media-industry credentials, but operates as a full degree-granting university rather than a Meister-style vocational training academy.

Direct peers

• IST-Hochschule für Management: IST-Hochschule is a private, state-recognized distance-learning university in Germany offering bachelor's and master's programs including in event management, sports management, and hospitality. It competes directly with Event Academy for working professionals seeking accredited credentials in the event industry, primarily via a digital/remote delivery model.
• Hochschule Macromedia (Macromedia University): Hochschule Macromedia is a private German university offering applied bachelor's and master's programs including in event management, media production, and music. It directly competes for students seeking event-industry credentials, overlapping with Event Academy on media and event education, but delivers degree programs rather than Meister-style certifications.

Broad incumbents

• DEKRA Akademie: DEKRA Akademie is one of Germany's largest private continuing-education providers, offering thousands of certified courses across technical, safety, and vocational disciplines. It competes with Event Academy in event safety training, rigging, and continuing-education certifications, but as part of a much broader portfolio rather than a specialized event-technology focus.
• TÜV Rheinland Akademie: TÜV Rheinland Akademie delivers certified professional training across technical and safety domains in Germany. It is comparable to Event Academy in offering safety and technical certifications relevant to event operations, but operates as a large, diversified training incumbent rather than a specialist in event technology.

Others

• Europäische Medien- und Event-Akademie (parent/legacy brand): EurAka Baden-Baden gGmbH is the legal entity and overall campus concept under which Event Academy operates; it is the umbrella educational institution on the same campus. It is referenced as a co-located/parent organizational entity rather than a separate peer, included to clarify the relationship between the Event-Akademie brand and its campus operator.
• DTHG (Deutsche Theatertechnische Gesellschaft): DTHG is the German professional association for theater technology, which sets industry standards and runs training and certification programs for theater technicians. It is an ecosystem partner/standards body rather than a direct commercial competitor, but is comparable because it shapes the same credential landscape Event Academy's Meister and safety certifications operate within.
• VPLT (Verband professioneller Licht- und Tontechnik): VPLT is the German professional association for lighting and sound technology, providing industry standards (including the SQQ certification framework referenced in Event Academy's Tonspezialist course). It is an ecosystem participant — comparable as an adjacent industry body that defines the credentials Event Academy teaches, rather than a direct course competitor.

Regional players

• bbw Bildungswerk der Bayerischen Wirtschaft: bbw is a large Bavarian vocational training and continuing education provider offering certified courses across technical and commercial domains. While primarily serving Bavaria rather than Baden-Württemberg, it is comparable as a regional vocational training incumbent offering certifications relevant to event technology and safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/communities/groups/alumni-der-europaeischen-medien-und-event-akademie-aaf1-1022340
• Facebookfacebook.com/EurAka
• LinkedInlinkedin.com/company/event-akademie-der-euraka
• Instagraminstagram.com/eventakademie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Academy