What Eastview Mall does

Eastview Mall is a super-regional shopping center located in Victor, New York, less than one mile off New York State Thruway Exit 45 and Route 490, serving a regional catchment spanning the Greater Rochester metropolitan area, Ontario County, and the Finger Lakes tourism corridor. The property houses over 153 stores across approximately 19 categories, including major department stores (Macy's, JCPenney, and the only Von Maur location in New York State), a 100,000 sq ft Dick's House of Sport, a Regal Cinemas entertainment anchor, and more than 30 unique-to-market retailers such as Anthropologie, Apple, Brooks Brothers, L.L.Bean, LEGO, Williams Sonoma, and Warby Parker. A 90,000 sq ft Bass Pro Shops Outpost is scheduled to open in late 2026 in the former Lord & Taylor space, following the Town of Victor's eminent domain seizure of that parcel from HBC Victor LLC.

The mall is owned and operated by Wilmorite Management Group, LLC, a regional shopping center management company. Eastview's revenue mechanics are those of a traditional mall landlord: base rent, percentage rent, common area maintenance (CAM) charges, and specialty leasing income generated from a portfolio of tenant retailers. No pricing model is disclosed to end consumers, as admission is free; mall gift cards historically supplemented tenant sales but are no longer sold (existing balances remain redeemable). Go-to-market is primarily through the mall website (eastviewmall.com), email mailing list, social media, in-mall advertising via the WalkUp Advertising kiosk network, and community event programming (Carousel Tuesdays, Wildlife Wednesdays, seasonal events). Omnichannel fulfillment is supported via BOPUS at 35 stores and curbside pickup at 32 stores. Between October 2025 and May 2026, the property added 19 new merchants and signed a major new anchor, signaling an active leasing cycle and tenant-mix repositioning.

Name

Eastview Mall

Legal name

Eastview Mall

Website

https://eastviewmall.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastview Mall is a 153-store super-regional shopping center in Victor, NY, owned by Wilmorite Management Group, serving Greater Rochester and Finger Lakes consumers with department stores, unique-to-market retailers, dining, and entertainment.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail property leasing
• Mall management services
• Commercial real estate
• Tenant leasing services

Headquarters

HQ city

Victor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

Eastview Mall is a super-regional shopping center in Victor, NY operating 153 retail storefronts spanning apparel, accessories, jewelry, home goods, electronics, dining, and entertainment. The mall is owned and operated by Wilmorite Management Group, LLC, providing leased retail space to third-party tenant retailers and serving as a unified shopping, dining, and entertainment destination for consumers in the Greater Rochester and Finger Lakes region.

Product overview

Eastview Mall is a super-regional shopping center in Victor, NY, offering a unified retail platform with over 153 stores across diverse categories including apparel, dining, entertainment, and services. The core product is the physical mall destination, complemented by digital services (mall website, event calendar, gift cards), amenity services (carousel, security, pickup options), and advertising opportunities (WalkUp Advertising). The mall differentiates through exclusive retailers (30+ unique-to-market stores), major department stores (Macy's, JCPenney, Von Maur), diverse dining options, and year-round community events programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Eastview Mall Retail Center
• WalkUp Advertising
• Eastview Carousel
• Mall Events Program
• Food Court Dining
• Mall Security Services
• Pickup Options (BOPUS/Curbside)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• NYS Department of Veterans' ServicesminorOthers · 1 November 2025Installed Rochester's first 'Veterans Welcome Center' kiosk at Eastview Mall near Entrance #6. The dual-sided kiosk provides information to Veterans and their families about benefits, programs, resources, and contacts from NYS agencies.
• Bass Pro ShopscoreChannel Partner/ Reseller/ Distributor · 1 October 2025Bass Pro Shops announced a new 90,000 square foot Outpost location at Eastview Mall. This will be the company's fifth location in New York State, serving the entire Finger Lakes Region. Expected to open late 2026 in the former Lord & Taylor space.
• WalkUp AdvertisingminorGTM or Marketing PartnerWalkUp Advertising provides in-mall print and video advertising services, including video advertising on 8 two-sided kiosks, entrance packages with door/window clings, and sky banners. They help advertisers reach purchase-minded consumers in the Rochester, NY area.
• Finger Lakes Visitors ConnectionminorOthersReferenced as a local attraction resource for visitors to the mall area, promoting Finger Lakes tourism activities near Eastview Mall.
• Ontario County ChamberminorOthersReferenced as a local resource for visitors, providing information about Ontario County businesses and tourism.
• Greater Rochester Visitors AssociationminorOthersReferenced as a local attraction resource, promoting Rochester area tourism activities.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Others

• Macerich: US mall REIT focused on super-regional and upscale malls. Comparable as a public peer for retail real estate operating metrics and tenant mix strategy at the high end of the mall category.
• Brookfield Properties: Major US mall and retail real estate operator owning super-regional properties and mixed-use assets. Comparable as a peer mall operator; relevant for benchmarking leasing and capex strategy.
• Simon Property Group: Largest US mall REIT operating super-regional and premium malls nationwide, including Destiny USA in NY. Comparable as a peer operator rather than as a competing mall to Eastview, providing public-market valuation reference points.

Direct peers

• American Dream: Large retail and entertainment complex in East Rutherford, NJ combining shopping, dining, and indoor theme park. Overlaps Eastview's retail-plus-experiential positioning, including unique anchors and entertainment.
• Destiny USA: Super-regional shopping and entertainment complex in Syracuse, NY, also anchored by Macy's and JCPenney and serving upstate New York. Directly comparable format, geography, and tenant mix to Eastview Mall.
• Palisades Center: Super-regional mall in West Nyack, NY combining department stores, fashion tenants, dining, and entertainment. Similar format and tenant base to Eastview, though located in the lower Hudson Valley.
• Crossgates Mall: Super-regional mall in Albany, NY with department store anchors and similar upscale and mid-tier tenant mix. Comparable New York State super-regional format competing for similar upstate shoppers.
• Walden Galleria: Super-regional mall in Buffalo, NY, anchored by Macy's, JCPenney, and Dick's Sporting Goods, with similar mix of upscale fashion tenants and entertainment options. Closest comparable upstate NY mall to Eastview.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eastviewmall

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastview Mall