Artillery

HTML5 Gaming Platformartillery.com

Artillery, founded in 2011 and headquartered in Palo Alto, builds HTML5 technology that turns modern web browsers into gaming consoles, serving the browser-based and casual gaming market.

Company typePrivate
Founded2011
HeadquartersPalo Alto, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Artillery does

Artillery is a Palo Alto, California-based private company founded in 2011 that develops HTML5 technology to turn the modern web browser into a gaming console. The company's core offering enables games to run directly within a web browser, eliminating the need for dedicated hardware, downloads, or proprietary client software, and targeting the casual and mobile-web gaming segments where instant-play accessibility is a primary distribution advantage. Its product surface is built on standard web technologies (HTML5), with the company's differentiation likely concentrated in browser-side rendering, game runtime, and distribution mechanics suited to the in-browser delivery model.

The company operates with a small team of 11-50 employees and has secured venture backing to support product development and scaling. In August 2012, Artillery closed a $2,500,000 funding round from a syndicate of high-profile venture investors including Andreessen Horowitz, First Round Capital, General Catalyst, Lowercase Capital, Signia Venture Partners, Tuesday Capital, and Founder Friendly Labs. In October 2015, the company received a follow-on investment from Tencent, a major Asian internet and gaming conglomerate whose participation typically signals strategic interest in regional distribution and publisher relationships.

The business model is consistent with a small-studio gaming company monetizing through gameplay (advertising, in-game purchases, or publisher/whitelabel deals), though the input data does not disclose specific pricing, customer logos, or revenue mechanics. Limited post-2015 disclosure on funding, headcount, or product updates means the company's current operating intensity cannot be confirmed from the available evidence.

Artillery firmographics

Firmographics

Name: Artillery
Legal name: Atom.com
Website: https://artillery.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Artillery, founded in 2011 and headquartered in Palo Alto, builds HTML5 technology that turns modern web browsers into gaming consoles, serving the browser-based and casual gaming market.
Ownership category
akta.pro rank

Where Artillery is headquartered

Location

Headquarters

HQ city: Palo Alto
HQ country: United States
HQ region: North America

Markets served

Artillery business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Artillery product offering

Product offering

Core offering

Artillery developed HTML5-based technology that turned modern web browsers into gaming consoles, enabling cross-platform game experiences without the need for plugins or downloads. The company received venture capital backing from firms including Andreessen Horowitz, First Round Capital, General Catalyst, and Tencent. The current Artillery.com website is listed for sale as a premium one-word .com domain on the Atom.com marketplace at $460,000.

Product overview

Artillery.com is a premium one-word domain asset listed for sale on the Atom.com marketplace. It is not an operating company with products or services — rather, it is a digital real estate asset presented as a potential brand name for startups or businesses in fields including art, design, technology, military defense technology, and entertainment. The domain is sold with purchase protection and optional lease-to-own financing.

Differentiator

Problem solved

Functional benefit

Products and services

Artillery.com Premium Domain A premium one-word .com domain asset listed for sale on the Atom.com domain marketplace, positioned as a brandable digital asset for startups and businesses in technology, design, military defense technology, and entertainment sectors. Available for one-time purchase at $460,000 or via lease-to-own financing.

Companies that use Artillery

Customer profile

Segments1 record

Ideal customer profiles1 record

Artillery technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Artillery partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights2 records

Artillery competitors and assessment

Company assessment

Direct peers

Defold: Defold is a cross-platform game engine with strong HTML5/web export support, positioning it as a peer in the lightweight, web-deployable game engine category.
Phaser: Phaser is a popular open-source HTML5 game framework for building 2D browser games, directly comparable to Artillery's HTML5 game development platform thesis.
PlayCanvas: PlayCanvas is a web-based game engine and collaborative development platform for building HTML5/WebGL games and interactive 3D content in the browser — the same core category Artillery targeted when it set out to turn the browser into a gaming console.
GDevelop: GDevelop is an open-source, cross-platform game engine that publishes to HTML5/web among other targets, directly comparable as a web-native game creation platform.
Construct: Construct is a browser-based, no-install HTML5 game maker that competes in the same 'browser as game development environment' category Artillery occupied.

Broad incumbents

Cocos: Cocos is an established, broadly-used game engine with HTML5/web runtime support, serving as a larger incumbent in the cross-platform game engine space that overlaps with Artillery's web-gaming focus.
Unity Technologies: Unity is the dominant general-purpose game engine with web/HTML5 build targets, representing a broad incumbent whose web-export capabilities define the competitive ceiling for any HTML5-first platform like Artillery.
Roblox: Roblox is a scaled platform for user-generated games played in a browser/embedded runtime — a model adjacent to Artillery's vision of the browser as a gaming surface, but operating at vastly larger scale.

Emerging players

GameSalad: GameSalad is a no-code game creation tool with web/HTML5 publishing, comparable to Artillery as a platform targeting accessible browser-based game development.
PixiJS: PixiJS is a fast, lightweight 2D rendering engine for the web, providing underlying technology that HTML5 game frameworks (including those like Artillery) build on — a partial-overlap peer at the rendering layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Artillery financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Artillery leadership team

Management profile

Number of profiles

Artillery funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Artillery M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artillery

What does Artillery do?

Is Artillery a public or private company?

Artillery is a private company. It is classified as venture growth investor backed and is currently operating.

When was Artillery founded?

Artillery was founded in 2011. It employs 11 to 50 people.

Where is Artillery based?

Artillery is headquartered in Palo Alto, United States, in the North America region.

Who are Artillery's main competitors?

Direct peers on record are Defold, Phaser, PlayCanvas, GDevelop and Construct. Broad incumbents are Cocos, Unity Technologies and Roblox. Emerging players are GameSalad and PixiJS.

Does Artillery have an API?

No public API is recorded for Artillery.