Greg Bustin
Greg Bustin, operating as Bustin & Co., is a solo Dallas-based leadership consultant delivering keynote speaking, strategic planning facilitation, and executive coaching to CEOs and senior leadership teams, supported by a portfolio of published books, workshops, and free content resources.
- Company typePrivate
- Founded1996
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Greg Bustin does
Bustin & Co. is a privately held, solo leadership consulting practice founded by Greg Bustin in Dallas, Texas in 1996, operating under the DBA 'Greg Bustin.' The firm delivers three core professional services: keynote speaking engagements, facilitated strategic planning sessions, and one-on-one executive development coaching — all personally delivered by Greg Bustin with no broader delivery team indicated. Greg Bustin also serves as a Master Chair for Vistage International, the world's largest CEO peer-advisory organization, where he steers three executive groups and provides one-on-one coaching to CEOs and key executives.
The practice's product surface extends beyond live services into a content and IP portfolio: five published leadership books headlined by 'Accountability: The Key to Driving a High-Performance Culture' (McGraw-Hill, Soundview Best Business Book selection) and 'How Leaders Decide'; a structured workshop catalog (Decision Time, Accountability, That's a Great Question); three free lead-generation eBooks; a free accountability webinar; and downloadable tools (Decision Grid, 7 Fs Personal Planning Template, SWAT Team Guidelines). A multi-channel marketing engine (blog, email newsletter, LinkedIn/Twitter/Facebook/Instagram, Amazon) supports lead capture.
The business model is pure professional services revenue: paid speaking and workshop fees, executive coaching fees, and ancillary one-time book sales via Amazon and direct email order. Pricing for services is not publicly disclosed; the only transparent price point is the direct-to-consumer book '30 Truths from 30 Years in Business' at $10 per copy with a three-book minimum. The firm has no proprietary technology platform, no API, no AI components, no subsidiaries, no external funding, and no disclosed employees beyond the founder — the practice is structurally a sole proprietorship dependent on one individual's brand, network, and billable capacity.
Greg Bustin firmographics
Firmographics- Name
- Greg Bustin
- Legal name
- Bustin & Co.
- Website
- https://bustin.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greg Bustin, operating as Bustin & Co., is a solo Dallas-based leadership consultant delivering keynote speaking, strategic planning facilitation, and executive coaching to CEOs and senior leadership teams, supported by a portfolio of published books, workshops, and free content resources.
- Ownership category
- akta.pro rank
Greg Bustin industry classification
Industry- Product category
- Leadership Consulting Services
- NAICS
- Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
- akta.pro secondary industry
- Manager & Team Leader Onboarding (EDABAOAC)
Keywords
Where Greg Bustin is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greg Bustin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Speaking Engagements & Workshops: Greg earns revenue from conducting private workshops and delivering keynote addresses on leadership, strategy, conflict resolution and workplace accountability to organizations around the world.
- Executive Development Coaching: One-on-one coaching as a Master Chair for Vistage International and strategic planning session facilitation for executive teams.
- Book Sales: Sales of leadership books including 'Accountability: The Key to Driving a High-Performance Culture' published by McGraw-Hill, 'How Leaders Decide', and other titles available on Amazon and directly.
- Small Book Sales: Small book '30 Truths from 30 Years in Business' sold at $10 per book with minimum 3 books per order, available only directly from Greg.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 30 Truths from 30 Years in Business book |
| Freemium | Pay-as-you-go | Free eBooks |
| Freemium | Pay-as-you-go | Free webinars |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Greg Bustin product offering
Product offeringCore offering
Bustin & Co., operating under the Greg Bustin brand, is a leadership consulting practice that delivers keynote speaking engagements, facilitated strategic planning sessions, executive development coaching, and signature leadership workshops (Decision Time, Accountability, That's a Great Question) to CEOs and executive leadership teams. The practice also generates revenue from sales of five published leadership books, most notably 'Accountability: The Key to Driving a High-Performance Culture' (McGraw-Hill), and supports content delivery through free downloadable eBooks, frameworks, and webinars.
Product overview
Greg Bustin operates as a leadership consulting practice offering a portfolio of professional services, workshops, and published books. The core offerings include strategic planning facilitation, executive coaching, and keynote speaking engagements on leadership and accountability topics. The workshop portfolio includes Decision Time, Accountability Workshop, and That's a Great Question sessions. Greg Bustin has authored multiple leadership books including the bestselling 'Accountability: The Key to Driving a High-Performance Culture' (McGraw-Hill), 'How Leaders Decide', and 'That's a Great Question'. Additional offerings include free downloadable resources such as eBooks, the Decision Grid, and the 7 Fs planning template, plus the 'I Did It!' accountability webinar. All services are delivered by Greg Bustin personally as a solo practitioner, not as a software platform or technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- Speaking Engagements
Companies that use Greg Bustin
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Greg Bustin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greg Bustin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vistage InternationalcoreGreg Bustin serves as a Master Chair for Vistage International, the world's largest CEO organization. In this role, he steers three executive groups and provides one-on-one coaching to CEOs and key executives as part of the Vistage peer advisory network.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Greg Bustin competitors and assessment
Company assessmentBroad incumbents
- DDI (Development Dimensions International): Global leadership and talent management consultancy; overlaps as an enterprise-focused provider of leadership development, executive coaching, and assessment.
- Vistage International: The world's largest CEO peer-advisory organization; comparable as the platform within which Greg operates as a Master Chair, providing CEO group facilitation and executive development.
- Center for Creative Leadership: Nonprofit research-driven leadership development provider; comparable as a high-credibility source of executive leadership programs and assessments.
- FranklinCovey: Large leadership and organizational performance training company; competes for the same enterprise leadership development budget with a broader, productized curriculum.
- Ken Blanchard Companies: Leadership training and consulting firm built around a bestselling author brand; comparable as a content-and-coaching-led leadership development provider.
- Dale Carnegie & Associates: Established leadership and professional development training firm; comparable as a long-standing provider of leadership workshops, keynotes, and executive development to enterprises.
- Gallo Strategy & Execution (Patagonia / Strengths-based consultancies): Gallup is a broader incumbent in strengths-based leadership and employee engagement consulting with comparable executive coaching offerings; overlaps at the executive advisory layer where Greg also competes.
Direct peers
- John Maxwell: Leadership speaker, author, and coach; directly comparable as a thought leader who monetizes leadership content via books, speaking, and training programs targeting executives.
- Marshall Goldsmith: Globally recognized executive coach and leadership thinker; directly comparable as a solo, high-fee executive coach and bestselling author serving CEOs and senior leaders.
Emerging players
- Geno Wickman (EOS Implementer network): Network of entrepreneurial operating system implementers providing strategic planning facilitation to leadership teams; comparable as a structured alternative for Greg's strategic planning sessions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Greg Bustin social profiles
Digital presenceGreg Bustin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greg Bustin leadership team
Management profileNumber of profiles
Profiles1 record
Greg Bustin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greg Bustin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greg Bustin
What does Greg Bustin do?
Bustin & Co., operating under the Greg Bustin brand, is a leadership consulting practice that delivers keynote speaking engagements, facilitated strategic planning sessions, executive development coaching, and signature leadership workshops (Decision Time, Accountability, That's a Great Question) to CEOs and executive leadership teams. The practice also generates revenue from sales of five published leadership books, most notably 'Accountability: The Key to Driving a High-Performance Culture' (McGraw-Hill), and supports content delivery through free downloadable eBooks, frameworks, and webinars.
Is Greg Bustin a public or private company?
Greg Bustin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greg Bustin founded?
Greg Bustin was founded in 1996. It employs 1 to 10 people.
Where is Greg Bustin based?
Greg Bustin is headquartered in Dallas, United States, in the North America region.
How does Greg Bustin make money?
Four revenue lines are on record. Speaking Engagements & Workshops are the primary driver. The others are executive Development Coaching, book Sales and small Book Sales.
Who are Greg Bustin's main competitors?
Broad incumbents on record are DDI (Development Dimensions International), Vistage International, Center for Creative Leadership, FranklinCovey, Ken Blanchard Companies, Dale Carnegie & Associates and Gallo Strategy & Execution (Patagonia / Strengths-based consultancies). Direct peers are John Maxwell and Marshall Goldsmith. Geno Wickman (EOS Implementer network) is listed as an emerging player.
Does Greg Bustin have an API?
No public API is recorded for Greg Bustin.
What industry is Greg Bustin in?
Greg Bustin's product category is Leadership Consulting Services. Its primary akta.pro industry code is EDABAAAA, Executive Leadership & C-Suite Development, with a secondary code of EDABAOAC, Manager & Team Leader Onboarding. Its NAICS code is 541611 and its SIC code is 8742.