LOISIUM
LOISIUM operates three boutique wine-and-spa hotels in European wine regions (Austria and France) with 317 rooms, serving leisure travelers, couples, wine enthusiasts, wellness seekers, and corporate groups through integrated accommodation, spa, culinary, and wine-tasting experiences booked direct-to-consumer.
- Company typePrivate
- Founded2003
- HeadquartersLangenlois, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What LOISIUM does
LOISIUM is a privately-held boutique hotel group that operates three wine-and-spa properties in European wine regions: LOISIUM Langenlois in Austria's Kamptal (112 rooms, designed by architect Steven Holl), LOISIUM Südsteiermark in Austria's South Styria (104 rooms), and LOISIUM Champagne in France near Épernay (101 rooms), totaling 317 keys. The holding entity, LOISIUM Wine & Spa Holding GmbH, is headquartered in Vienna and owns three wholly-owned operating subsidiaries (LOISIUM Resort Langenlois Betriebs GmbH, Ehrenhausen Hotel Betriebs GmbH, and Champagne Hotel Exploitation).
The company's core product is an integrated hospitality experience that fuses overnight accommodation with three on-site revenue pillars — spa/wellness treatments (including proprietary grape- and wine-themed rituals and Sothys facials, priced EUR 68–238), regional food and beverage, and a vinotheque/wine shop with 400+ wines from 40+ local producers — alongside meetings and events infrastructure (capacities up to 218 guests) and gift voucher sales. Underlying technology is entirely third-party: Opera/Oracle PMS for Austrian properties, Experience Hotel for France, TravelClick for direct booking, Zenchef for restaurant reservations, Planet Merchant Services for payments, incert eTourismus for vouchers, and standard analytics (Google, Hotjar, Microsoft Clarity, Meta) for digital marketing.
The business model is direct-to-consumer with a multi-channel distribution stack: guests book via loisium.com, phone, or walk-in; marketing runs through a trilingual DE/EN/FR website, Instagram, email/newsletter, and paid remarketing. Revenue streams are transactional per-stay (rooms, spa, F&B, wine) plus event/professional services; pricing is unit-based with seasonal packages (e.g., Natural Wine Days from EUR 199/night). Customer segments are diversified across wine enthusiasts, couples, wellness travelers, culinary travelers, and corporate/MICE groups, with no disclosed enterprise anchor accounts.
LOISIUM firmographics
Firmographics- Name
- LOISIUM
- Legal name
- LOISIUM Wine & Spa Holding GmbH
- Website
- https://loisium.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LOISIUM operates three boutique wine-and-spa hotels in European wine regions (Austria and France) with 317 rooms, serving leisure travelers, couples, wine enthusiasts, wellness seekers, and corporate groups through integrated accommodation, spa, culinary, and wine-tasting experiences booked direct-to-consumer.
- Ownership category
- akta.pro rank
LOISIUM industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Wineries (312130), Wineries (31213)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Hotel & Resort Restaurants (THAFACAH), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Resort Convention Hotels (THAGALAC), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where LOISIUM is headquartered
LocationHeadquarters
- HQ city
- Langenlois
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
LOISIUM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodations: Overnight stays across three boutique hotel properties in Langenlois (112 rooms), Südsteiermark (104 rooms), and Champagne (101 rooms). Revenue generated from room bookings across various room categories including Classic, Prestige, Prestige Deluxe, and Suites.
- Spa & Wellness Services: Spa treatments including massages (Relaxing, Deep Tissue, Hot Stone, Californian, Sport, Champenois), body treatments (scrubs, wraps), facial treatments by Sothys, and wellness journeys. Pricing ranges from EUR 68-238 per treatment.
- Food & Beverage: On-site restaurants and bars at each property offering regional cuisine, wine pairings, and champagne. Includes table reservations and dining experiences.
- Wine Sales & Tastings: Vinotheque & Boutique operations offering wine sales at producer prices. Over 400 wines from 40+ winemakers available. Wine tasting experiences with sommelier guidance. Tastings from EUR 2.50 per 1/16l.
- Meetings & Events: Event spaces and conference facilities at all three properties. Langenlois accommodates up to 218 persons, Südsteiermark up to 180 persons, Champagne up to 140 persons.
- Gift Vouchers: Gift voucher sales for hotel stays, spa treatments, dining, and wine experiences. Sold through incert eTourismus platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spa Treatments - Massages (Langenlois) |
| Unit Pricing | Pay-as-you-go | Spa Treatments - Facials (Langenlois) |
| Unit Pricing | Pay-as-you-go | Spa Treatments - Massages (Champagne) |
| Unit Pricing | Pay-as-you-go | Spa Treatments - Body Rituals (Champagne) |
| Unit Pricing | Pay-as-you-go | Wellness Journeys (Champagne) |
| Unit Pricing | Pay-as-you-go | Wine Tastings (Südsteiermark) |
| Subscription | Multi-year contract | Hotel Packages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
LOISIUM product offering
Product offeringCore offering
LOISIUM operates three boutique wine and spa hotels in European wine regions — Langenlois (112 rooms, Kamptal/Austria), Südsteiermark (104 rooms, South Styria/Austria), and Champagne (101 rooms, France). The properties offer overnight accommodations, on-site restaurants, spa and wellness treatments, Vinotheque wine sales and tastings, and event/meeting facilities centered on combining wine culture, wellness, and regional cuisine.
Differentiator
Problem solved
Functional benefit
Brands
- WeinWelt: Wine discovery center and wine shop at Langenlois property offering tastings and sales of regional wines
- WeinWelt
Products and services
- Hotel Accommodations
Quantifiable outcome
- UNESCO-recognized Champagne wine region location
- +2 more outcomes
Companies that use LOISIUM
Customer profileSegments5 records
Ideal customer profiles5 records
LOISIUM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
LOISIUM partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Opera/Oracle Austria GmbHcoreBooking management system for Austrian hotel properties (Langenlois, Südsteiermark). Provider: Opera/Oracle Austria GmbH, Donau-City-Straße 7, DC Tower, 36. Etage, 1220 Wien, Österreich. Handles room reservations and property management.
- Experience HotelcoreBooking platform for Champagne property and newsletter delivery service. Located at 128, rue la Boétie 75008 Paris, France. Manages room reservations and email newsletter distribution.
- ZenchefcoreRestaurant table reservation system. Provider: Société Zenchef, 63 avenue de villiers, 75017 Paris. Used across all three properties for dining reservations.
- Planet Merchant Services SAScorePayment processing service for credit card and bank card transactions. Located at 1 Terrasse Bellini, Puteaux, 92919 Paris La Défense Cedex, France. Handles payment processing on website and at hotel properties.
- INCERT eTourismus GmbH & Co KGcoreVoucher management system for gift shop operations. Located at Wirtschaftspark Lederfabrik, Leonfeldnerstraße 328, A-4040 Linz, Österreich. Provides gift voucher, ticketing, and loyalty solutions.
- WIENER STÄDTISCHE Versicherung AG Vienna Insurance GroupminorAustrian insurance provider for property and guest insurance services. Located at Schottenring 30, A-1010 Wien, Postfach 80.
- AXA France IARDminorFrench insurance provider for Champagne property. Located at 313, Terrasses de l'Arche – 92727 Nanterre Cedex.
- Into-IT GmbHcoreIT service provider for website hosting and technical operations. Located at Hernalser Hauptstrasse 196/1, 1170 Wien, Österreich.
- Europäische ReiseversicherungminorTravel insurance partner offering cancellation protection without deductible for hotel bookings. Provides travel protection services to guests.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
LOISIUM competitors and assessment
Company assessmentBroad incumbents
- Aman Resorts: Ultra-luxury boutique hotel brand with serene, design-led properties, several in wine or food regions. Comparable on architectural distinction, ultra-premium ADR, and small-footprint experiential luxury, though with a much larger global footprint.
- Six Senses Hotels Resorts Spas: Global luxury boutique hotel and spa brand (IHG) known for wellness-immersive properties. Comparable on the 'wine country + spa + experiential luxury' positioning, but at greater scale and broader geographic footprint.
- Belmond (LVMH): Luxury hospitality portfolio under LVMH with iconic small properties, often tied to wine, rail, or cultural destinations. Comparable as a small-property luxury operator, though much larger and more diversified than LOISIUM.
Direct peers
- Domaine Les Crayères: Luxury château hotel in Reims, Champagne, combining fine dining, spa, and deep wine-region immersion. Directly comparable to LOISIUM Champagne as a small-footprint, high-AADR property tied to a single wine terroir.
- Quinta Nova Winery House: Wine estate hotel in Portugal's Douro Valley with vineyard tours, tastings, and restaurant. Comparable as a wine-region boutique hospitality property combining winery operations with overnight stays and dining.
- Schloss Gobelsburg: Historic wine estate in the Kamptal valley offering hospitality experiences around its winery. Highly comparable as a Kamptal-region wine-tourism operator sharing Langenlois's home terroir with LOISIUM.
- Château Hôtel La Clare: Boutique wine-themed château hotel and spa in Provence offering vineyard tours, tastings, and wellness. Comparable on the 'wine + spa + château boutique' concept in a French wine region.
- Château d'Isenbourg: Boutique castle hotel in the Alsatian wine route with vineyard views, gastronomic restaurant, and spa. Comparable multi-experience wine-country boutique model in a European wine region.
Others
- Relais & Châteaux: Consortium of independent luxury hotels and gourmet restaurants, many in wine regions. Comparable membership-style positioning for a boutique property aspiring to international luxury distribution and recognition.
Regional players
- Weingut Schloss Fels: Austrian wine estate in Lower Austria with on-site hospitality and tasting experiences. Comparable as a wine-region hospitality concept anchored in viniculture, though on a smaller scale than LOISIUM's full hotel offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LOISIUM social profiles
Digital presenceLOISIUM financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOISIUM leadership team
Management profileNumber of profiles
Profiles1 record
LOISIUM subsidiaries and ownership
Company hierarchySubsidiaries3 records
LOISIUM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOISIUM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOISIUM
What does LOISIUM do?
LOISIUM operates three boutique wine and spa hotels in European wine regions — Langenlois (112 rooms, Kamptal/Austria), Südsteiermark (104 rooms, South Styria/Austria), and Champagne (101 rooms, France). The properties offer overnight accommodations, on-site restaurants, spa and wellness treatments, Vinotheque wine sales and tastings, and event/meeting facilities centered on combining wine culture, wellness, and regional cuisine.
Is LOISIUM a public or private company?
LOISIUM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOISIUM founded?
LOISIUM was founded in 2003. It employs 51 to 100 people.
Where is LOISIUM based?
LOISIUM is headquartered in Langenlois, Austria, in the Europe region.
How does LOISIUM make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are spa & Wellness Services, food & Beverage, wine Sales & Tastings, meetings & Events and gift Vouchers.
Who are LOISIUM's main competitors?
Broad incumbents on record are Aman Resorts, Six Senses Hotels Resorts Spas and Belmond (LVMH). Direct peers are Domaine Les Crayères, Quinta Nova Winery House, Schloss Gobelsburg, Château Hôtel La Clare and Château d'Isenbourg. Relais & Châteaux is listed as an others. Weingut Schloss Fels is listed as a regional player.
Does LOISIUM have an API?
No public API is recorded for LOISIUM.
What industry is LOISIUM in?
LOISIUM's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAG, Gastronomy & Wine-Focused Boutique Hotels, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 72111 and its SIC code is 7011.