What Aubert Ermisse does

Aubert Ermisse is a privately held, family-owned French travel and event agency headquartered in Tours, founded in 1953 by Bernard Aubert and now led by his son Floscel Aubert (who took over in 1990) and Elisabeth Aubert (co-organizer since 2003). The agency specializes in organizing bespoke events and custom travel for corporate clients (seminars, incentive trips, product launches, learning trips) and private clients (families, groups of friends, weddings), with group sizes ranging from 10 to 500 participants and trip durations of 1 to 10 days. Services include end-to-end organization: transport, accommodation, catering, venue selection, activities, on-site accompaniment, and master-of-ceremony support, with international trips priced at EUR 2,000-7,000 per person and domestic trips at EUR 1,000-2,000 per person.

The business operates a proprietary internal internet-based event management platform that handles invitations, participant questionnaires, electronic tickets, digital travel documentation (personalized luggage tags, digital notebooks), and post-event quality surveys. The agency holds annual licensing from Atout France under Article L211-1 of the Tourism Code and is a member of APST for client financial guarantees, with professional liability insurance and GDPR compliance. Its go-to-market is exclusively direct sales through a single dedicated contact per client, supplemented by content marketing via a 'Carnet de voyage' travel journal blog and active social media presence on Facebook, Instagram, YouTube, and LinkedIn.

The company claims more than 1,000 events organized over 70+ years of operation and serves corporate sectors including industry, pharmacy, banking, distribution, and energy, alongside private celebration business. With 1-10 employees and no external funding or parent company, Aubert Ermisse operates as a micro-enterprise relying on founder-led client relationships, deep local artisan and venue networks across France and international destinations (USA, Vietnam, Morocco, India, Australia, Japan, Laos, Cambodia, Slovenia, Portugal, Ireland, Malta, Réunion), and a 70-year brand heritage as primary differentiators.

Name

Aubert Ermisse

Legal name

AUBERT ERMISSE – Floscel AUBERT

Website

https://aubert-ermisse.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Aubert Ermisse is a French family-owned travel and event agency founded in 1953 that organizes bespoke corporate events (seminars, incentive trips, product launches) and private custom travel (weddings, family gatherings, groups of friends) for 10-500 participants, primarily across France and international destinations, operating as a micro-enterprise under 10 employees.

Ownership category

akta.pro rank

Product category

Travel and Event Management Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Concierge & Luxury Personal Itinerary Design (THAKAOAB), Honeymoon & Romance Travel Agencies (THAKAFAC), Elopement Planning & Coordination (HSACABAE)

Keywords

• Custom event management
• Corporate incentive travel
• Bespoke travel planning
• Seminar organization
• Wedding planning services

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization Services: Full-service event organization for corporate events including seminars, incentive trips, product launches, and learning trips. Services include complete organization and accompaniment, transport, accommodation, catering, visits, and guide services.
2. Custom Travel Planning: Tailor-made travel organization for groups of friends and families, including trips to discover French savoir-faire and international destinations. Services cover transport, accommodation, dining, activities, and experiences.
3. Wedding Planning: Complete wedding organization services in France and abroad, including transport, accommodation, venue proposals, catering, entertainment, activities, and master of ceremony services.
4. Coaching Services: Consulting services for clients who wish to organize their own events, including help with specification documents (cahier des charges) and bid analysis. This allows clients to handle vendors directly or engage the agency for full execution.
5. Travel Insurance: Travel insurance offerings including cancellation coverage, medical expenses (up to 70,000 EUR in Europe, 150,000 EUR worldwide), baggage delay compensation, and baggage theft/damage coverage (up to 1,500 EUR). Insurance represents 3.5% of the trip price.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Aubert Ermisse organizes end-to-end custom events and tailor-made travel for corporate clients and private groups in France and abroad. Its portfolio spans corporate seminars, incentive/reward trips, product launches, learning trips, custom travel for groups of friends and families, wedding organization, eco-responsible travel, and "dernier voyage" (final journey) arrangements, with each engagement covering transport, accommodation, dining, activities, entertainment, on-site accompaniment, and optional travel insurance.

Product overview

Aubert Ermisse is a premium custom travel and event planning agency founded in 1953, specializing in bespoke experiences for corporate events and personal celebrations. The company operates as a single unified offering centered around full-service travel and event organization, encompassing seven core services: Séminaire (corporate seminars), Voyage Incentive (motivation/reward travel), Lancement de produit (product launch events), Voyage sur Mesure (custom travel), Learning-trip (professional development travel), Mariage (wedding organization), and Voyage éco-responsable/RSE (sustainable tourism). These services are supported by an internal event management platform handling participant communications, digital travel notebooks, and travel insurance add-ons. The company organizes trips for 10-500 participants, ranging from 1-10 days, with international budgets of 2,000-7,000 € per person and French destinations at 1,000-2,000 € per person.

Differentiator

Problem solved

Functional benefit

Products and services

• Séminaire

Quantifiable outcome

• Over 1000 events and trips successfully organized
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• APST (Association Professionnelle de Solidarité du Tourisme)coreOthersAPST provides financial guarantee protection for clients. In case of agency failure, APST either organizes the trip as planned or provides full reimbursement of funds paid. This is a mandatory membership for French travel agencies providing consumer protection.
• Atout FrancecoreOthersFrench tourism development agency that issues and renews annual professional travel agency licenses. Required licensing under Article L211-1 of the Tourism Code for all agencies organizing or selling travel packages in France.
• Gras SavoyeminorOthersInsurance provider for professional liability coverage (RC Professionnelle). Covers material, immaterial damages and defense costs arising from client or third-party claims.
• EDV (Entreprises du Voyage)minorOthersProfessional tourism union that serves as interface with public authorities for all travel industry professions and addresses new training requirements in the tourism sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Origine Voyages: French travel agency specializing in tailor-made luxury and authentic cultural trips to France and abroad. Comparable through its emphasis on craftsmanship, local experiences, and French heritage, closely mirroring Aubert Ermisse's 'savoir-faire' positioning.
• Watson & Walker: French luxury travel agency focused on fully bespoke, high-end trips for discerning French clients. Comparable in size, premium positioning, and tailor-made group offerings that directly overlap with Aubert Ermisse's custom travel and incentive segments.
• Cercle des Vacances: Paris-based upscale French travel agency known for luxury and themed custom trips for demanding clients. Comparable in the bespoke high-end segment, particularly for couples, families, and small private groups.
• Club Faune Voyages: French luxury travel agency specializing in bespoke, high-end custom trips and exclusive experiences. Direct competitor in the premium custom-travel segment for French-speaking clients seeking tailor-made itineraries similar to Aubert Ermisse's 'Voyage sur Mesure'.
• Belles Echappées: France-based bespoke luxury travel agency designing custom trips for individuals and small groups. Comparable in scale, custom itinerary design, and focus on premium French and international destinations similar to Aubert Ermisse.
• Les Maisons du Voyage: Paris-headquartered French travel agency designing custom luxury and themed trips for individuals, couples, and small groups. Comparable through its bespoke premium positioning, French heritage, and similar target client base of affluent French travelers.

Broad incumbents

• Voyageurs du Monde: Major French luxury and bespoke travel agency, listed on Euronext. Comparable in offering custom multi-day trips to discerning travelers, but operates at much larger scale and with broader geographic coverage than Aubert Ermisse's Tours-based operation.
• Abercrombie & Kent: Global leader in luxury custom travel and private group journeys. Comparable through its bespoke luxury multi-day tours and incentive travel capabilities for corporate and high-net-worth clients, though at much larger international scale.
• Kuoni Travel: Established European luxury tour operator with strong heritage in custom, high-end multi-country tours. Comparable via its premium multi-day package tour model and group incentive capabilities, though with significantly broader geographic and operational scale.

Emerging players

• Terres d'Aventure (Terres d'Aventure / Allibert Trekking): French adventure and discovery travel agency offering guided, themed multi-day trips domestically and internationally. Partial overlap with Aubert Ermisse's themed group travel and discovery-style offerings for groups of friends and families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBeud5X3-jpUHQ0eErypa1Q
• Facebookfacebook.com/agenceaubertermisse
• LinkedInlinkedin.com/company/aubert-ermisse-evenement
• Instagraminstagram.com/aubert_ermisse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aubert Ermisse