Krakel

What Krakel does

Krakel Sales is a privately held, regional commercial foodservice equipment and supplies distributor headquartered in Englewood, Colorado. The company sells restaurant equipment, cookware, kitchen electronics, tableware, and furniture to foodservice operators — including hotels, restaurants, bars, and cafes — across Colorado and the broader Rocky Mountain region. Krakel operates a consultative, quote-based sales model delivered through phone, email, and website requests, and the company states it has served the regional market for multiple decades. The legal name is Krakel Sales, with the firmographics indicating a 2005 founding year and a 1-10 employee headcount range.

Krakel's offering is structured as a 12-category catalog covering Beverage & Bar, Cleaning & Facility, Concessions & Food Service, Cooking Equipment, Dish Washing, Food Display & Merchandising, Food Preparation, Ice Machines, Plumbing, Refrigeration, Smallwares & Kitchen Accessories, and Storage & Transportation. The company is a value-added reseller rather than a manufacturer or technology platform, carrying products from approximately 20 established commercial equipment brands including Hatco, Hoshizaki, Continental Refrigerator, Imperial Range, Turbo Air, Carter-Hoffmann, Globe, Federal Industries, Southbend, Alto-Shaam, Blodgett, Robot Coupe, Pitco Frialator, Champion Industries, Rational, and Unox. There is no proprietary technology, software, mobile app, or AI component to the offering.

Krakel generates revenue through one-time hardware sales transactions with no subscription, recurring, or services component. Pricing is quote-based with no public list prices, and the typical sales cycle is handled directly with the customer via the published phone line ((303) 771-6229) or the [email protected] inbox. The company operates with 1-10 employees from a single Englewood location and is a member of Strata GPO, a foodservice industry group purchasing organization that provides competitive pricing advantages. No institutional funding, M&A activity, expansion announcements, or public ownership disclosures are present in the source material.

Name

Krakel

Legal name

Krakel Sales

Website

https://krakel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Krakel Sales is a privately held regional commercial foodservice equipment and supplies distributor serving hotels, restaurants, bars, and cafes across Colorado and the Rocky Mountain region through a 12-category catalog and quote-based consultative direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Lone Tree

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Supplies Sales: One-time product sales of commercial foodservice equipment and kitchen supplies to hospitality operators. Products include cooking equipment, refrigeration, food preparation, dishwashing, beverage/bar equipment, and smallwares. Revenue generated through direct product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Krakel Sales is a regional value-added distributor of commercial foodservice equipment and kitchen supplies, serving hotels, restaurants, bars, and cafes in Colorado and the broader Rocky Mountain region. The company stocks and resells products from 20+ major equipment manufacturers across 12 product categories ranging from full kitchen builds to individual replacement parts. Customers engage through a consultative sales process via phone, email, and a website quote request system.

Product overview

Krakel Sales operates an e-commerce platform for commercial foodservice equipment serving the Rocky Mountain region. The company is a distributor/reseller of commercial kitchen equipment rather than a technology product company. Their offering consists of a comprehensive catalog of foodservice equipment across 12 main categories: Beverage & Bar, Cleaning & Facility, Concessions & Food Service, Cooking Equipment, Dish Washing Equipment, Food Display & Merchandising, Food Preparation, Ice Machines, Plumbing, Refrigeration, Smallwares & Kitchen Accessories, and Storage & Transportation. They carry equipment from multiple manufacturer brands including Hatco, Continental Refrigerator, Imperial Range, Turbo Air, Hoshizaki, Carter-Hoffmann, Globe, Southbend, Alto-Shaam, Blodgett, Rational, and others. The platform enables Colorado foodservice operators to browse and purchase equipment ranging from full kitchen builds to individual replacement parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage & Bar Equipment
• Cleaning & Facility Equipment Facility maintenance equipment including air curtains and cleaning chemicals for commercial kitchen environments.
• Concessions & Food Service Equipment Equipment for concession stands and food service operations including food warmers, hot dog equipment, portable bars, sneeze guards, and soft serve/snow cone machines.
• Cooking Equipment Commercial cooking equipment including broilers, combi ovens, commercial worktables, convection ovens, deck ovens, equipment stands, food holding equipment, fryers, grills, griddles, hoods, hot plates, microwave ovens, pizza ovens, ranges, rotisserie ovens, steam cooking equipment, and toasters.
• Dish Washing Equipment Commercial dishwashing solutions including dish racks, dish washing accessories, dishtables, dishwashers, glass washers, and water heaters.
• Food Display & Merchandising Equipment Equipment for food display and merchandising including display cases, display lighting, and merchandisers for retail food presentation.
• Food Preparation Equipment Commercial food preparation equipment including food blenders, food prep accessories, food processors, immersion blenders, mixers, presses, and slicers.
• Ice Machines & Equipment Commercial ice making equipment including ice bins, ice distribution systems, ice makers, and ice making accessories.
• Plumbing Equipment Commercial plumbing equipment including commercial faucets, filter systems, sinks, and troughs and drains for kitchen facilities.
• Refrigeration Equipment Commercial refrigeration equipment including beverage and bar coolers, blast chillers, ice cream cabinets, reach-in units, refrigerated prep tables, undercounter units, and walk-in units.
• Smallwares & Kitchen Accessories Kitchen smallwares and accessories including colanders, sieves, cutting boards, hotel pans, baking trays, pizza tools, prep bowls, scales, thermometers, spreaders, and spatulas.
• Storage & Transportation Equipment Storage and transportation equipment including carts, dollies, food storage supplies, shelving, and storage racks for commercial kitchens.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Strata GPOmoderateGTM or Marketing PartnerKrakel Sales is a proud member of Strata GPO (Group Purchasing Organization). This membership provides competitive pricing advantages and group purchasing benefits for their customers in the foodservice equipment category.

Scale indicators3 records

Recent moves3 records

Expansion highlights1 record

Regional players

• Bargreen Ellingson: Pacific Northwest foodservice equipment and supplies distributor serving restaurants, hotels, and institutions in Washington, Oregon, and surrounding states. Comparable foodservice equipment distribution model but operating in a different US region than Krakel's Colorado/Rocky Mountain focus.

Direct peers

• Webstaurant Store: Largest online foodservice equipment and supplies retailer in the US, offering a comprehensive multi-brand catalog to restaurants and foodservice operators. Directly comparable product mix and customer base to Krakel, but competing via e-commerce scale rather than regional consultative sales.
• Edward Don & Company: One of the largest US foodservice equipment and supplies distributors, serving restaurants, hospitals, schools, and hospitality operators. Closest direct peer to Krakel in business model (multi-brand commercial kitchen equipment distribution to foodservice operators), though at significantly greater scale and national footprint.
• Chef's Deal: Nashville-based commercial foodservice equipment retailer offering new and used restaurant equipment, smallwares, and supplies. Comparable multi-brand commercial kitchen equipment distribution model targeting independent restaurants and foodservice operators.
• KaTom Restaurant Supply: Tennessee-based online and catalog foodservice equipment and supplies retailer serving restaurants and commercial kitchens nationwide. Comparable multi-brand equipment catalog and foodservice operator customer base to Krakel.
• The Wasserstrom Company: Long-standing foodservice equipment and supply distributor serving chain restaurants and foodservice operators across the US. Comparable multi-category equipment distribution model with consultative B2B sales similar to Krakel's approach.
• Central Restaurant Products: Indianapolis-based foodservice equipment and supplies distributor serving restaurants, schools, and hospitality operators across the US. Comparable multi-category commercial kitchen equipment distribution model with similar target customer base to Krakel.
• Mission Restaurant Supply: Texas-based foodservice equipment and supplies distributor serving restaurants and commercial kitchens with new and used equipment plus smallwares. Comparable commercial kitchen equipment distribution model targeting foodservice operators.
• Tundra Restaurant Supply: Online foodservice equipment and supplies retailer offering a broad multi-brand catalog to restaurants and hospitality operators. Directly comparable product assortment (cooking, refrigeration, smallwares) and customer segment to Krakel.
• Boelter Companies: Foodservice equipment, supplies, and design services distributor headquartered in the Midwest, serving restaurants, bars, hotels, and country clubs. Directly comparable to Krakel as a value-added commercial kitchen equipment distributor with consultative sales and multi-brand catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krakel