Combination
Combination is a Sweden-based B2B technology vendor, founded in 2004, that builds software and infrastructure for cloud-based sports betting platforms and physical casino slot machine systems, serving licensed gambling operators worldwide.
- Company typePrivate
- Founded2004
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Combination does
Combination is a Swedish technology vendor that builds infrastructure and software solutions for both cloud-based sports betting platforms and physical casino slot machine systems. The company operates from Gothenburg, Sweden, and was founded in 2004, giving it roughly two decades of continuous operation in the highly regulated gaming technology sector. Its product scope spans the two principal channels of the gambling industry: online/cloud sportsbook infrastructure and land-based slot hardware and back-end systems, indicating a dual capability set that bridges real-time transactional software and certified gaming hardware.
The company's underlying technology stack is implied to cover the full operational layer required by licensed operators — including real-time bet processing, odds and event management for sports betting, and the embedded software and integration layers that connect physical slot cabinets to operator networks. Operating in this vertical requires navigating multi-jurisdictional gaming regulation, hardware certification, and security standards, which typically shape the product architecture, release cadence, and customer onboarding workflows.
Combination's business model is B2B, supplying technology to licensed gambling operators rather than addressing end consumers directly. Revenue mechanics in this vertical typically combine upfront platform or hardware licensing, integration and certification fees, and ongoing software maintenance, support, and per-transaction or per-terminal service charges. The company is privately held, reports an employee count in the 11-50 range, and offers no public financials or recent strategic disclosures in the available data.
Combination firmographics
Firmographics- Name
- Combination
- Website
- https://combination.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Combination is a Sweden-based B2B technology vendor, founded in 2004, that builds software and infrastructure for cloud-based sports betting platforms and physical casino slot machine systems, serving licensed gambling operators worldwide.
- Ownership category
- akta.pro rank
Combination industry classification
Industry- Product category
- Gambling and Gaming Software
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Sportsbook & Race Book Hardware (Betting Terminals, Display Walls, Tote Terminals) (MPAEANAH), Skill-Based & Hybrid Gaming Machines (MPAEAJAE)
Keywords
Where Combination is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Combination business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Combination product offering
Product offeringCore offering
Combination develops technical solutions for the gambling industry, specifically cloud-based sports betting platforms and technical systems for physical casino slot machines. The company delivers software and technology infrastructure that enables operators to run sports betting operations in the cloud and manage slot machine gaming in casino environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud-Based Sports Betting Platform Technical solution that enables cloud-based sports betting operations for gambling operators and gaming companies.
- Casino Slot Machine Systems Technical systems and software designed for physical casino slot machines, supporting gaming operations on the casino floor.
Companies that use Combination
Customer profileIdeal customer profiles1 record
Combination technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Combination partnerships and signals
Strategic signalRecent moves1 record
Combination competitors and assessment
Company assessmentDirect peers
- Yggdrasil Gaming: Swedish iGaming studio and platform technology provider (part of the Yggdrasil/Atlas group). Comparable as a Nordic-based B2B gaming technology supplier serving casino operators.
- Evolution Gaming: Sweden-rooted global leader in live casino and online casino platforms. Comparable as a Nordic B2B gaming technology supplier, though focused on live-dealer content.
- Pragmatic Play: Multi-vertical B2B iGaming supplier offering slots, live casino, bingo, and sportsbook technology. Comparable as a multi-product gaming technology vendor targeting the same operator customers.
- Kambi Group: Swedish-headquartered B2B sportsbook platform provider. Closely comparable on the cloud-based sports betting platform side of Combination's offering.
- Playtech: One of the largest B2B gaming technology suppliers, offering turnkey sportsbook and casino platforms plus extensive content. Directly comparable as a full-stack platform provider to operators, the same category Combination addresses.
- BetConstruct: Provides turnkey sportsbook, casino, and retail betting platform technology to operators. Directly comparable on the platform / sportsbook retail technology axes of Combination's offering.
- Play'n GO: Swedish-headquartered B2B online casino content and platform provider. Comparable as a Nordic gaming technology vendor with similar operator-customer profile.
Broad incumbents
- Novomatic: European incumbent in land-based slot machines and electronic table games, with growing online gaming exposure. Overlaps with Combination's physical casino slot machine focus.
- Scientific Games: Major supplier of land-based gaming machines, iGaming platforms, and sports betting technology. Competes across both verticals Combination addresses, but as part of a much broader portfolio.
- IGT (International Game Technology): Global incumbent in land-based slot machines, lottery, and digital gaming systems. Overlaps with Combination's physical casino slot machine and sports betting technology footprint, though at vastly greater scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Combination social profiles
Digital presenceCombination financial estimates
Financial estimateRevenue estimate
Valuation estimate
Combination leadership team
Management profileNumber of profiles
Combination funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Combination M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Combination
What does Combination do?
Combination develops technical solutions for the gambling industry, specifically cloud-based sports betting platforms and technical systems for physical casino slot machines. The company delivers software and technology infrastructure that enables operators to run sports betting operations in the cloud and manage slot machine gaming in casino environments.
When was Combination founded?
Combination was founded in 2004. It employs 11 to 50 people.
Where is Combination based?
Combination is headquartered in Göteborg, Sweden, in the Europe region.
Who are Combination's main competitors?
Direct peers on record are Yggdrasil Gaming, Evolution Gaming, Pragmatic Play, Kambi Group, Playtech, BetConstruct and Play'n GO. Broad incumbents are Novomatic, Scientific Games and IGT (International Game Technology).
Does Combination have an API?
No public API is recorded for Combination.
What industry is Combination in?
Combination's product category is Gambling and Gaming Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAN, Sportsbook Retail Technology (Terminals, POS, Self-Service Betting). Its NAICS code is 7132 and its SIC code is 7373.